Conversion Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Optimization Manager

🔹 Company: Playstudios

🔹 Location: Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (6+ years)

🔹 Remote Status: On-site (Israel)

🚀 Job Overview

Key aspects of this role include:

• Optimizing website and marketing funnel performance to improve conversion rates
• Collaborating cross-functionally to enhance user journeys and align marketing efforts
• Implementing data-driven strategies and A/B testing to drive engagement and conversions
• Partnering with teams to refine email marketing, segmentation, and automation strategies
• Ensuring alignment between SEO strategies and conversion goals

ASSUMPTION: This role requires a strong analytical mindset, with a focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Site Conversion Optimization: Improve web/mobile web user funnel conversion rates through data-driven strategies. Conduct website optimizations, refine messaging, and ensure event tracking accuracy.

✅ Email Marketing & CRM Strategy: Own the pre-purchase email marketing lifecycle, ensuring logical and engaging communications to improve activation and retention. Partner with internal teams to refine automated campaigns and segmentation strategies.

✅ SEO & Website Requirements: Collaborate with the SEO team to implement and optimize requirements documents for operational improvements. Ensure alignment between SEO strategies and conversion goals.

✅ Cross-functional Collaboration: Work closely with Product, UX/UI, LiveOps, WebDev, Paid Media, and Data teams to enhance conversion pathways. Align marketing and operational efforts to improve user flow and overall efficiency.

✅ Performance Tracking & Analysis: Develop, monitor, and report on conversion KPIs to measure and improve performance. Implement A/B testing, heatmaps, and other CRO methodologies to optimize engagement and conversions.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, or Digital Analytics

Required Skills:

• Strong understanding of Google Analytics, A/B testing tools (e.g., Optimizely, VWO), and CRM/email automation platforms
• Hands-on experience in website UX/UI improvements and SEO best practices
• Data-driven mindset with proficiency in Excel, SQL, or other data analysis tools
• Excellent cross-functional communication skills and ability to drive projects forward

Preferred Skills:

• Experience in iGaming, sweepstakes, e-commerce, or subscription-based industries
• Familiarity with programmatic advertising and paid media conversion strategies
• Basic knowledge of HTML, CSS, or JavaScript for website optimization

ASSUMPTION: Candidates with experience in relevant industries and familiarity with programmatic advertising will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is $80,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Israel.

Benefits:

• Competitive compensation package
• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and company holidays
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (Israel Standard Time)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Playstudios operates in the competitive and rapidly growing social casino gaming industry, with a focus on user engagement, performance marketing, and loyalty-driven rewards.

Company Size: Playstudios is a mid-sized company with 201-500 employees, providing a dynamic and innovative environment for growth and collaboration.

Founded: Playstudios was founded in 2008 and has since grown to become one of the most trusted brands in mobile gaming.

Company Description:

• Playstudios is a leading developer and publisher of mobile and social casino games, with a focus on creating immersive and engaging experiences for players
• The company is known for its innovative approach to social gaming, combining classic casino-style games with unique promotional sweepstakes layers
• Playstudios is committed to fostering a creative and collaborative work environment, with a strong emphasis on quality, fun, and continuous learning

Company Specialties:

• Social casino gaming
• Mobile gaming
• Sweepstakes-based promotions
• Loyalty-driven rewards systems

Company Website: https://www.playstudios.com

ASSUMPTION: Playstudios' focus on innovation and user engagement makes it an attractive employer for candidates seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a high degree of expertise in conversion rate optimization and digital analytics. The ideal candidate will have a proven track record of driving results and improving user experiences.

Reporting Structure: The Conversion Optimization Manager will report directly to the VP of Marketing and work closely with various teams, including Product, UX/UI, LiveOps, WebDev, Paid Media, and Data.

Work Arrangement: This role is on-site in Israel, with the possibility of hybrid or remote work arrangements for the right candidate.

Growth Opportunities:

• As Playstudios continues to grow, there will be opportunities for the Conversion Optimization Manager to take on additional responsibilities and advance their career within the company
• The ideal candidate will be proactive in seeking out new challenges and demonstrating their ability to drive results
• Playstudios offers professional development opportunities to help employees grow and succeed in their roles

ASSUMPTION: Candidates who are proactive, results-driven, and eager to take on new challenges will be well-suited to this role and have ample opportunities for growth at Playstudios.

🌍 Location & Work Environment

Office Type: Playstudios' offices are modern and collaborative, with a focus on fostering creativity and innovation. The company offers a comfortable and well-equipped workspace for employees.

Office Location(s): Playstudios has offices in San Francisco, California; Austin, Texas; and Las Vegas, Nevada. The Conversion Optimization Manager role is based in Israel.

Geographic Context:

• Israel is a vibrant and diverse country with a strong tech industry and a growing gaming sector
• The cost of living in Israel is generally higher than in other countries in the region, with a higher standard of living and robust infrastructure
• Israel offers a rich cultural experience, with a mix of ancient history and modern innovation

Work Schedule: The typical work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM (Israel Standard Time), with flexibility for the right candidate.

ASSUMPTION: Candidates who are comfortable working in a dynamic and collaborative office environment, and who are interested in the unique cultural and historical context of Israel, will be well-suited to this role.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Case study or project presentation (if applicable)
• Final interview with the VP of Marketing

Key Assessment Areas:

• Analytical skills and data-driven decision making
• Communication and collaboration skills
• Understanding of conversion rate optimization and digital analytics
• Cultural fit and alignment with Playstudios' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to conversion rate optimization and provide examples of your past successes
• Demonstrate your understanding of Playstudios' business and the social casino gaming industry
• Showcase your ability to work collaboratively and drive results in a dynamic team environment

ATS Keywords: Conversion Rate Optimization, CRO, Growth Marketing, Digital Analytics, Google Analytics, A/B Testing, CRM, Email Marketing, SEO, UX/UI, Data Analysis, Communication, Programmatic Advertising, Paid Media, HTML, CSS, JavaScript

ASSUMPTION: Candidates who are proactive in researching Playstudios and the social casino gaming industry, and who tailor their application materials to highlight their relevant skills and experiences, will have a stronger chance of success in the application process.

🛠️ Tools & Technologies

• Google Analytics
• A/B testing tools (e.g., Optimizely, VWO)
• CRM/email automation platforms (e.g., Salesforce, Mailchimp)
• Excel, SQL, or other data analysis tools
• HTML, CSS, or JavaScript (basic knowledge)

ASSUMPTION: Candidates with experience using these tools and technologies will be well-suited to this role and able to hit the ground running.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Quality
• Fun

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach optimizing user experiences and improving conversion rates?
• Can you provide an example of a time when you successfully drove results through data-driven decision making?
• How do you handle feedback and incorporate it into your work?

ASSUMPTION: Candidates who are a strong cultural fit for Playstudios will be creative, quality-focused, and passionate about their work. They will also be collaborative, data-driven, and open to feedback and continuous learning.

⚠️ Potential Challenges

• The social casino gaming industry is competitive and rapidly evolving, requiring the Conversion Optimization Manager to stay up-to-date with the latest trends and best practices
• This role involves a high degree of collaboration and cross-functional communication, which can sometimes be challenging in a dynamic and fast-paced environment
• The Conversion Optimization Manager will be responsible for driving results and improving user experiences, which can be a high-pressure responsibility
• Israel has a higher cost of living compared to other countries in the region, which may impact the candidate's overall compensation package

ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a dynamic and fast-paced environment will be well-suited to this role and able to overcome its potential challenges.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Digital Analytics Manager, but with a specific focus on conversion rate optimization and improving user experiences
• The social casino gaming industry is unique in its combination of classic casino-style games and sweepstakes-based promotions, requiring a specific set of skills and knowledge
• Career paths in this role may include advancement to a Director or VP of Marketing role, or transition to a more specialized role within the marketing or data teams

ASSUMPTION: Candidates who are interested in the unique aspects of the social casino gaming industry and who are looking for a role that combines conversion rate optimization, digital analytics, and cross-functional collaboration will be well-suited to this role.

📝 Sample Projects

• Conducting a comprehensive audit of the website and marketing funnel to identify opportunities for improvement
• Designing and implementing A/B tests to optimize user experiences and improve conversion rates
• Developing and refining email marketing campaigns to improve activation and retention
• Collaborating with the SEO team to optimize website requirements documents and improve search engine rankings

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Conversion Optimization Manager may encounter in this role. The specific projects and priorities will vary depending on the company's needs and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• How does Playstudios approach conversion rate optimization and user experience improvement?
• Can you describe the team structure and dynamics for this role?
• What is the company culture like at Playstudios, and how does this role fit into that culture?
• What opportunities are there for growth and advancement in this role?
• How does Playstudios support work-life balance for its employees?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the work environment. Candidates are encouraged to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Playstudios careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to conversion rate optimization and provide examples of your past successes
• Demonstrate your understanding of Playstudios' business and the social casino gaming industry
• Showcase your ability to work collaboratively and drive results in a dynamic team environment
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.