Conversion Rate Optimisation Analyst

📌 Core Information

🔹 Job Title: Conversion Rate Optimisation Analyst

🔹 Company: Visualsoft

🔹 Location: Stockton-on-Tees, United Kingdom (Remote-friendly)

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Owning and nurturing a portfolio of clients, ensuring high client retention and satisfaction
• Developing and implementing best-in-class CRO strategies to drive client growth and profitability
• Collaborating with internal teams to refine and enhance CRO methodologies
• Proactively responding to evolving client needs with a strategic mindset
• Working to tight deadlines and maintaining high-quality service standards

ASSUMPTION: This role requires a balance of strategic thinking, client management, and analytical skills. The ideal candidate will have a proven track record in CRO and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Nurture and own the relationship of your portfolio of clients, ensuring client retention is at an all-time high and best in class

✅ Promote high standards in the execution of CRO services, ensuring all clients are serviced fully and efficiently to the best of Visualsoft’s ability at all times

✅ Ensure client happiness, measured by NPS and client retention levels, and take appropriate action when scores are not as desired

✅ Continuously strive to produce the highest results for Visualsoft clients via CRO, taking full ownership and accountability for all results and implementing change where required to improve

✅ Devise and own best-in-class CRO strategies for your portfolio of clients, ensuring positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios

✅ Implement industry-leading strategies, even first to market where beneficial

ASSUMPTION: The responsibilities listed above are essential for the role and require a strong focus on performance, adaptability, and a client-first approach.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline) or equivalent experience

Experience: Extensive proven experience (5-10 years) on either agency or client-side specialising in CRO

Required Skills:

• Proven expertise in external CRO platforms and tools, analytics, forecasting, and measurement
• Experience in building and executing CRO strategies, whether in-house or for clients
• Working to tight deadlines as a team and as an individual
• Client-facing experience at a senior level
• Client meeting experience and proven strategy presentation skills
• Analytical and data-driven mindset

Preferred Skills:

• Experience in eCommerce
• Experience in other digital media channels
• Google Data Studio
• Attribution
• Google Tag Manager

ASSUMPTION: While the required skills are non-negotiable, the preferred skills would be a significant advantage for the ideal candidate.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a mid-level CRO role in the UK)

Benefits:

• Unlimited paid holidays
• Medicash Cash Plan
• Employee Assistance Programme
• Great working environments (including dog-friendly offices)
• High-performance MacBook
• VS Perks (monthly treats on the company)
• Free breakfast, fruit, hot and cold drinks, and protein shakes
• Friday afternoon drinks
• Pension scheme
• Cycle to work scheme
• Discounts across Visualsoft's brands
• Regular team social events
• Training & development opportunities

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level CRO role in the UK. The benefits listed are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Visualsoft is a tech-powered commerce agency specialising in eCommerce, web design, and digital marketing. They connect brands to customers through website development and digital marketing strategies.

Company Size: Visualsoft has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1998, with over 25 years of experience in commerce solutions designed to inspire and enable brands to be open on every channel.

Company Description:

• Visualsoft offers expert website development and powerful digital marketing strategies to connect brands to customers across various channels.
• They have honed their craft in commerce solutions for over 25 years, working with some of the UK's biggest brands.
• Visualsoft has offices in Teesside (Head Office), Newcastle, and Manchester, with remote-friendly work arrangements available.

Company Specialties:

• eCommerce
• Web Design & Development
• Website Redesign
• Bespoke Web Development
• Search Engine Optimisation (SEO)
• Pay-Per-Click (PPC) Advertising
• Affiliate Marketing
• mCommerce
• Email Marketing
• Shared Success
• Digital Marketing
• Social Media Marketing
• Paid Search
• Conversion Rate Optimisation (CRO)

Company Website: www.visualsoft.co.uk

ASSUMPTION: Visualsoft's extensive experience in the industry and diverse range of services make it an attractive employer for candidates seeking a well-established, yet innovative company.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression within the company

Reporting Structure: The CRO Analyst will report directly to the CRO Manager and work closely with other CRO team members, as well as internal teams such as account managers and digital marketing specialists.

Work Arrangement: Hybrid (Remote-friendly), with the option to work from any of Visualsoft's offices or remotely, depending on the candidate's preference and the needs of the business.

Growth Opportunities:

• Progression to a senior or management role within the CRO team
• Expanding skills and expertise in related areas, such as digital marketing or eCommerce
• Potential opportunities to work on high-profile client projects or contribute to the development of new services

ASSUMPTION: The CRO Analyst role offers a unique opportunity for candidates to grow both personally and professionally, with a clear path for career progression within the company.

🌍 Location & Work Environment

Office Type: Visualsoft's offices are modern, collaborative workspaces with a focus on employee well-being and comfort. The company also offers remote-friendly work arrangements.

Office Location(s): Stockton-on-Tees (Head Office), Newcastle upon Tyne, and Manchester City Centre

Geographic Context:

• Stockton-on-Tees is located in the North East of England, with a vibrant cultural scene and a strong sense of community.
• Newcastle upon Tyne is a bustling city with a rich history, known for its nightlife, shopping, and cultural attractions.
• Manchester is a major city in the North West of England, renowned for its music scene, sports teams, and diverse cultural offerings.

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements available, including remote work and part-time hours (by agreement).

ASSUMPTION: The flexible work arrangements and modern office environments at Visualsoft cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the CRO Manager
• Technical assessment or case study presentation
• Final interview with the CRO Manager and/or other senior team members

Key Assessment Areas:

• CRO expertise and strategic thinking
• Client management and communication skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Visualsoft's values

Application Tips:

• Highlight relevant CRO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position
• Prepare for the technical assessment or case study presentation by brushing up on your CRO knowledge and tools
• Research Visualsoft's company culture and values to ensure a strong cultural fit

ATS Keywords: CRO, Conversion Rate Optimisation, Client Management, Strategy Development, Analytics, Forecasting, Measurement, eCommerce, Digital Marketing, SEO, PPC, Affiliate Marketing, mCommerce, Email Marketing, Web Design, Web Development

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, and demonstrate their understanding of the role and company.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• Google Data Studio
• Optimizely or other A/B testing tools
• Hotjar or other heatmapping tools
• Microsoft Office Suite (Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The CRO Analyst should be proficient in using industry-standard CRO tools and platforms, as well as project management tools for effective team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Ambitious
• Respectful

Work Style:

• Results-driven
• Adaptable and responsive to change
• Strong communication and teamwork skills
• Analytical and data-driven mindset
• Proactive and strategic thinking

Self-Assessment Questions:

• How do you ensure that your CRO strategies align with business objectives and deliver measurable impact?
• Can you provide an example of a time when you had to adapt your approach to meet evolving client needs?
• How do you prioritise and manage your workload to meet tight deadlines and maintain high-quality service standards?

ASSUMPTION: Applicants should assess their fit with Visualsoft's company values and work style preferences before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing a diverse portfolio of clients with varying needs and expectations
• Keeping up-to-date with the latest CRO trends, tools, and best practices
• Balancing strategic thinking with day-to-day tactical execution
• Working effectively in a remote or hybrid work environment

ASSUMPTION: The CRO Analyst role presents unique challenges that require a strong, adaptable, and strategic mindset to overcome.

📈 Similar Roles Comparison

• Unlike other CRO roles, this position requires a strong focus on client management and retention, in addition to strategic CRO expertise
• Visualsoft's diverse range of services and client base provide unique opportunities for growth and exposure to various aspects of digital marketing and eCommerce
• Career progression opportunities within the CRO team and across Visualsoft's digital marketing and eCommerce services

ASSUMPTION: The CRO Analyst role at Visualsoft offers a unique blend of client management, strategic CRO expertise, and career growth opportunities within a well-established, innovative company.

📝 Sample Projects

• Developing and implementing a comprehensive CRO strategy for a high-traffic eCommerce client, resulting in a 25% increase in conversion rates
• Conducting a thorough website audit and A/B testing for a small-to-medium-sized business, leading to a 15% increase in sales
• Collaborating with the SEO and PPC teams to create a holistic digital marketing strategy for a client, driving a 30% increase in overall traffic and a 20% increase in conversions

ASSUMPTION: The CRO Analyst role offers a diverse range of project opportunities, allowing candidates to apply their skills and expertise in various contexts.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the range of industries they represent?
• How does the CRO team collaborate with other internal teams, such as account managers and digital marketing specialists?
• What opportunities are there for career progression within the CRO team and across Visualsoft's digital marketing and eCommerce services?
• How does Visualsoft support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Applicants should ask thoughtful, insightful questions during the interview process to demonstrate their interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Visualsoft's careers page
• Tailor your resume to highlight your relevant CRO experience and skills
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for the position
• Prepare for the technical assessment or case study presentation by brushing up on your CRO knowledge and tools
• Follow up with Visualsoft one week after your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.