📌 Core Information
🔹 Job Title: Conversion Rate Optimisation Manager
🔹 Company: Legal & General
🔹 Location: Cardiff, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading experimentation across Direct Protection journeys to improve customer outcomes and drive business impact.
- Managing the full experimentation lifecycle from hypothesis to insight, including A/B testing.
- Collaborating with various teams, such as developers, analysts, marketers, and product teams.
- Building and maintaining a prioritised experimentation backlog.
- Championing a data-driven, customer-centric culture of experimentation.
ASSUMPTION: This role requires a strong background in CRO and a proven track record of delivering measurable results. The ideal candidate will have experience with A/B testing tools, UX principles, and customer research tools.
📋 Key Responsibilities
✅ Define and deliver the CRO strategy for Direct Protection journeys.
✅ Manage the full experimentation lifecycle from hypothesis to insight.
✅ Lead A/B testing using Adobe Target and analyse performance.
✅ Collaborate with developers, analysts, marketers, and product teams.
✅ Build and maintain a prioritised experimentation backlog.
✅ Champion a data-driven, customer-centric culture of experimentation.
✅ Leverage data and research to identify friction points and opportunities.
✅ Explore innovative approaches including AI and machine learning.
ASSUMPTION: The role requires a mix of strategic thinking, data analysis, and collaboration with various teams to drive meaningful improvements in customer journeys.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, or a related discipline) or equivalent experience.
Experience: Proven experience in CRO with a track record of delivering measurable results.
Required Skills:
- Strong knowledge of A/B testing tools and analytics platforms (e.g., Adobe Target, Oracle Maxymiser, Optimizely).
- An understanding of UX principles, user behaviour, and conversion best practices.
- Familiarity with front-end technologies and content management systems.
- Experience with customer research tools and usability testing (e.g., Qualtrics, UserZoom, Usabilla, Qualaroo).
- A proactive mindset with a passion for digital innovation.
Preferred Skills:
- Experience with AI and machine learning tools.
- Knowledge of the financial services industry.
ASSUMPTION: While the role requires specific technical skills, it also values candidates with strong analytical, communication, and project management skills.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for a role of this level and location)
Benefits:
- Annual Performance-Related Bonus Plan
- Valuable Share Schemes
- Generous Pension Contribution
- Life Assurance
- Healthcare Plan (permanent employees only)
- At Least 25 Days Holiday
- Competitive Family Leave
- Electric Car Scheme
- Discounts
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for hybrid working arrangements.
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Legal & General is a leading UK financial services group and major global investor, operating in the competitive and heavily regulated financial services sector.
Company Size: Legal & General has over 10,000 employees, providing a large and diverse workforce with opportunities for growth and development.
Founded: Legal & General was founded in 1836 and has since grown into a global investment management company with a strong presence in the UK.
Company Description:
- Legal & General offers a wide range of financial services, including pensions, investments, protection, and lifetime mortgages.
- The company is committed to generating positive returns today while helping to build a better future for all.
- Legal & General fosters a welcoming, inclusive culture with opportunities for collaboration and career development.
Company Specialties:
- Financial Services
- Investment
- Pensions
- Personal Finance
- Insurance
- Retirement
- Life Insurance
- Surveying
- Lifetime Mortgages
- Annuities
- Savings
- Equity Release
Company Website: https://group.legalandgeneral.com/en
ASSUMPTION: Legal & General's extensive range of financial services and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of expertise and experience in CRO and related fields.
Reporting Structure: The Conversion Rate Optimisation Manager will report directly to the Head of Customer Journey Optimisation and work closely with various teams, including marketing, product, and technology.
Work Arrangement: This role is based in Cardiff, United Kingdom, with a hybrid working arrangement, requiring on-site presence for collaboration and meetings.
Growth Opportunities:
- Progression to a more senior role within the Customer Journey Optimisation team or related departments.
- Expanding expertise in CRO and related fields through training, workshops, and on-the-job experience.
- Opportunities to work on high-impact projects and drive meaningful change within the organisation.
ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's digital presence and customer experience.
🌍 Location & Work Environment
Office Type: Legal & General's Cardiff office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Four Central Square, Cardiff, Wales CF10 1FS, United Kingdom
Geographic Context:
- Cardiff is the capital city of Wales, offering a vibrant cultural scene, historic landmarks, and a high quality of life.
- The city is well-connected by public transportation, with easy access to major road networks and rail services.
- Cardiff benefits from a mild, oceanic climate, with warm summers and cool winters.
Work Schedule: The role follows a standard Monday to Friday workweek, with flexibility for hybrid working arrangements.
ASSUMPTION: The role's hybrid working arrangement offers a balance between on-site collaboration and remote work, providing flexibility for employees to manage their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- In-person or video interview with the hiring manager and relevant stakeholders.
- Final interview with the Head of Customer Journey Optimisation or another senior leader.
Key Assessment Areas:
- CRO expertise and experience.
- Data analysis and interpretation skills.
- Collaboration and communication skills.
- Problem-solving and strategic thinking.
Application Tips:
- Tailor your resume to highlight relevant CRO experience and achievements.
- Prepare examples of successful A/B tests and their impact on business outcomes.
- Demonstrate your understanding of Legal & General's business and the role's responsibilities in your cover letter.
ATS Keywords: CRO, A/B testing, Adobe Target, user experience, conversion rate optimisation, customer journey optimisation, data-driven decision making, experimentation, hypothesis testing, collaboration, stakeholder management, digital innovation
ASSUMPTION: The application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organisation.
🛠️ Tools & Technologies
- Adobe Target
- Analytics platforms (e.g., Adobe Analytics, Google Analytics)
- Customer research tools (e.g., Qualtrics, UserZoom, Usabilla, Qualaroo)
- Front-end technologies (e.g., HTML, CSS, JavaScript)
- Content management systems (e.g., Adobe Experience Manager, Sitecore, WordPress)
- AI and machine learning tools (e.g., IBM Watson, Google Cloud AI, Microsoft Azure AI)
ASSUMPTION: The role requires proficiency in various tools and technologies, with a focus on Adobe Target and related analytics platforms for A/B testing and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Ambition
- Collaboration
- Inclusion
Work Style:
- Data-driven and customer-centric
- Collaborative and inclusive
- Innovative and forward-thinking
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you align with Legal & General's company values, particularly integrity and responsibility?
- How comfortable are you working in a collaborative, inclusive environment, and how do you contribute to fostering such a culture?
- How does your personal work style fit with the role's requirements for data-driven decision making, innovation, and continuous improvement?
ASSUMPTION: Legal & General values candidates who demonstrate strong alignment with the company's values and work style, as well as a commitment to fostering an inclusive and collaborative work environment.
⚠️ Potential Challenges
- The role requires a strong understanding of both technical aspects (e.g., A/B testing, data analysis) and soft skills (e.g., collaboration, communication, stakeholder management).
- The role may involve working with legacy systems and processes, requiring patience, persistence, and creative problem-solving.
- The role may require occasional travel to other Legal & General offices or client sites for meetings and presentations.
- The role may involve working with sensitive customer data, requiring a strong commitment to data privacy and security.
ASSUMPTION: The role presents both technical and interpersonal challenges that require a well-rounded candidate with strong problem-solving skills and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other CRO Manager positions but focuses specifically on Direct Protection journeys within the financial services industry.
- Compared to other CRO roles, this position may have a greater emphasis on collaboration with various teams, including marketing, product, and technology.
- Career progression in this role may involve moving into more senior CRO or digital leadership positions within the organisation or related industries.
ASSUMPTION: While this role shares similarities with other CRO Manager positions, its focus on the financial services industry and collaboration with various teams sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Conducting A/B tests to optimise the customer journey for purchasing life insurance products.
- Analysing customer data to identify friction points and opportunities for improvement in the Direct Protection journey.
- Collaborating with product and technology teams to implement optimised designs and features based on A/B testing results.
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and collaboration with various teams to drive meaningful improvements in customer journeys and business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Direct Protection journeys and the key challenges facing the team?
- How does this role collaborate with other teams, such as marketing, product, and technology, to drive business impact?
- What are the most pressing priorities for the first 30, 60, and 90 days in this role?
- How does Legal & General support the professional development and growth of its CRO team members?
- What is the company's approach to balancing short-term business needs with long-term strategic goals in this role?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to driving meaningful impact within the organisation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight relevant CRO experience and achievements, using the provided ATS keywords.
- Prepare examples of successful A/B tests and their impact on business outcomes for your cover letter.
- Demonstrate your understanding of Legal & General's business and the role's responsibilities in your cover letter.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
