📌 Core Information
🔹 Job Title: Conversion Rate Optimisation Manager
🔹 Company: Legal & General
🔹 Location: Cardiff, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading experimentation across Direct Protection journeys to deliver better customer outcomes and drive measurable business impact.
- Defining and delivering the CRO strategy for Direct Protection journeys.
- Managing the full experimentation lifecycle from hypothesis to insight.
- Collaborating with developers, analysts, marketers, and product teams to enhance customer experiences.
- Exploring innovative approaches including AI and machine learning to improve conversion rates.
ASSUMPTION: This role requires a strong focus on data analysis, user experience, and continuous improvement to drive meaningful business impact.
📋 Key Responsibilities
✅ Define and deliver the CRO strategy for Direct Protection journeys.
✅ Manage the full experimentation lifecycle from hypothesis to insight.
✅ Lead A/B testing using Adobe Target and analyse performance.
✅ Collaborate with developers, analysts, marketers, and product teams to enhance customer experiences.
✅ Build and maintain a prioritised experimentation backlog.
✅ Champion a data-driven, customer-centric culture of experimentation.
✅ Leverage data and research to identify friction points and opportunities.
✅ Explore innovative approaches including AI and machine learning to improve conversion rates.
ASSUMPTION: This role requires a proactive mindset and a passion for digital innovation to stay ahead of industry trends and best practices.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Computer Science, or a related discipline).
Experience: Proven experience in CRO with a track record of delivering measurable results.
Required Skills:
- Strong knowledge of A/B testing tools and analytics platforms (e.g., Adobe Target, Oracle Maxymiser, Optimizely).
- An understanding of UX principles, user behaviour, and conversion best practices.
- Familiarity with front-end technologies and content management systems.
- Experience with customer research tools and usability testing (e.g., Qualtrics, UserZoom, Usabilla, Qualaroo).
- Proficient in data analysis and interpretation.
Preferred Skills:
- Experience with AI and machine learning tools.
- Knowledge of the financial services industry.
ASSUMPTION: Candidates with a strong background in CRO and a proven track record of driving measurable results will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on experience and qualifications).
Benefits:
- Annual performance-related bonus plan and valuable share schemes.
- Generous pension contribution.
- Life assurance.
- Healthcare Plan (permanent employees only).
- At least 25 days holiday, plus public holidays, with the option to buy and sell holiday.
- Competitive family leave.
- Participation in the electric car scheme (permanent employees only).
- Discounts on products and services.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a CRO Manager role in the UK financial services sector. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Legal & General is a leading UK financial services group and major global investor, operating in the competitive and heavily regulated financial services sector.
Company Size: Legal & General has over 10,000 employees, providing ample opportunities for collaboration and career growth.
Founded: Legal & General was founded in 1836 and has a rich history of innovation and customer focus.
Company Description:
- Legal & General offers a wide range of financial services, including pensions, investments, life insurance, and retirement income solutions.
- The company is committed to generating positive returns today while helping to build a better future for all.
- Legal & General fosters a welcoming, inclusive culture with opportunities for collaboration and professional development.
Company Specialties:
- Financial Services
- Investment
- Pensions
- Personal Finance
- Insurance
- Retirement
- Life Insurance
- Surveying
- Lifetime Mortgages
- Annuities
- Saving
- Equity Release
Company Website: https://group.legalandgeneral.com/en
ASSUMPTION: Legal & General's extensive product range and customer base provide ample opportunities for the successful candidate to make a significant impact in this role.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in CRO or a related field.
Reporting Structure: The Conversion Rate Optimisation Manager will report directly to the Head of Digital Experience.
Work Arrangement: This role is based on-site in Legal & General's Cardiff office, with flexible working arrangements available for the right candidate.
Growth Opportunities:
- Progression to a senior CRO role or management position within the Digital Experience team.
- Expansion into other areas of the business, such as product management or marketing.
- Development of specialist skills in AI, machine learning, or other emerging technologies.
ASSUMPTION: The successful candidate will have the opportunity to grow and develop their career within Legal & General's expanding digital team.
🌍 Location & Work Environment
Office Type: Legal & General's Cardiff office is a modern, collaborative workspace designed to support employee wellbeing and productivity.
Office Location(s): Four Central Square, Cardiff, Wales CF10 1FS, United Kingdom
Geographic Context:
- Cardiff is the capital city of Wales, offering a vibrant cultural scene, historic architecture, and beautiful countryside nearby.
- The city is well-connected by public transportation, with easy access to major roads and rail networks.
- Cardiff has a growing tech industry, with numerous startups and established companies calling the city home.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the right candidate.
ASSUMPTION: The successful candidate will enjoy working in Legal & General's modern, collaborative office environment and appreciate the vibrant cultural scene that Cardiff has to offer.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening to discuss the role and assess cultural fit.
- Face-to-face or video interview with the hiring manager and relevant team members.
- Technical assessment or case study to evaluate problem-solving skills and CRO expertise.
- Final interview with the Head of Digital Experience or another senior stakeholder.
Key Assessment Areas:
- CRO expertise and experience.
- Data analysis and interpretation skills.
- Understanding of UX principles and user behaviour.
- Collaboration and communication skills.
- Problem-solving abilities and strategic thinking.
Application Tips:
- Highlight specific CRO achievements and the impact they had on previous employers.
- Tailor your resume to emphasize relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Adobe Target, Data Analysis, User Experience, Customer Research, Digital Innovation, Front-End Technologies, Content Management Systems
ASSUMPTION: Legal & General's recruitment process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Adobe Target
- Analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Customer research tools (e.g., Qualtrics, UserZoom, Usabilla, Qualaroo)
- Front-end technologies (e.g., HTML, CSS, JavaScript)
- Content management systems (e.g., Adobe Experience Manager, Sitecore, WordPress)
- AI and machine learning tools (e.g., Python, R, TensorFlow, PyTorch)
ASSUMPTION: The successful candidate will have experience with the tools and technologies listed above and be eager to learn and adopt new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put customers at the heart of everything we do.
- Collaborative: We work together to achieve our goals.
- Inclusive: We value diversity and foster an inclusive culture.
- Responsible: We act with integrity and take responsibility for our actions.
- Innovative: We embrace change and continuously improve.
Work Style:
- Data-driven: We make decisions based on evidence and data analysis.
- Collaborative: We work closely with other teams to achieve shared goals.
- Agile: We adapt quickly to change and prioritize continuous improvement.
- Customer-focused: We always consider the customer's perspective in our decision-making.
Self-Assessment Questions:
- Do you have a proven track record of driving measurable results through CRO?
- Are you comfortable working in a collaborative, agile environment?
- Do you thrive on data analysis and interpretation to inform decision-making?
- Are you passionate about delivering exceptional customer experiences?
ASSUMPTION: The successful candidate will align with Legal & General's company values and work style, demonstrating a strong cultural fit for the organization.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a large organization.
- Balancing the need for continuous improvement with the need to deliver results in the short term.
- Keeping up with the latest trends and best practices in CRO and digital marketing.
- Adapting to changes in the business and prioritizing workload accordingly.
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, demonstrating strong problem-solving skills and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Senior CRO Manager or CRO Specialist role in other organizations, but with a focus on Direct Protection journeys within the financial services sector.
- Unlike other CRO roles, this position requires a strong understanding of the financial services industry and its unique regulatory environment.
- Career progression in this role could lead to senior management positions within the Digital Experience team or other areas of the business.
ASSUMPTION: The successful candidate will have experience in a similar CRO role and be eager to apply their expertise to the unique challenges and opportunities presented by the financial services sector.
📝 Sample Projects
- Conducting A/B tests to optimize the conversion rate of the Direct Protection application process.
- Analyzing customer data to identify friction points and opportunities for improvement in the customer journey.
- Collaborating with developers and designers to implement optimized user experiences based on testing results.
- Exploring the use of AI and machine learning to personalize the customer experience and improve conversion rates.
ASSUMPTION: The successful candidate will have experience with similar projects and be eager to apply their expertise to drive meaningful business impact in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Direct Protection journeys, and how can CRO help address them?
- How does this role fit into the broader Digital Experience team and the organization's digital transformation strategy?
- What opportunities are there for growth and development within the team and the wider organization?
- How does Legal & General support work-life balance and employee wellbeing?
- What is the company's approach to innovation and staying ahead of industry trends in CRO and digital marketing?
ASSUMPTION: The successful candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and their eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your CRO experience and relevant skills.
- Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit for the position.
- If you have relevant portfolio pieces or examples of your CRO work, include them with your application.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
