📌 Core Information
🔹 Job Title: Conversion Rate Optimization (CRO) Analyst
🔹 Company: Filson
🔹 Location: Seattle, WA
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing a comprehensive A/B testing strategy across the website to optimize user experience and conversion rates.
- Executing targeted personalization strategies that align with Filson's brand values and resonate with customers.
- Focusing on improving conversion rates, average order value, and units per transaction through data-driven strategies.
- Collaborating cross-functionally with creative, merchandising, and technical teams to ensure alignment with brand identity, site functionality, and product messaging.
ASSUMPTION: This role requires a strong analytical mindset, with a proven ability to interpret data and drive results. A deep passion for men’s and women’s wear, along with a customer-centric mindset, is essential for success in this position.
📋 Key Responsibilities
✅ Developing, implementing, and managing a comprehensive A/B testing strategy across the website to optimize user experience and conversion rates.
✅ Executing targeted personalization strategies that align with Filson's brand values and resonate with customers.
✅ Focusing on improving conversion rates, average order value, and units per transaction through data-driven strategies.
✅ Analyzing test results, customer behavior, and heatmaps to provide actionable insights and recommendations.
✅ Continuously evaluating and refining the online customer journey to identify pain points and opportunities for improvement.
✅ Working closely with creative, merchandising, and technical teams to ensure alignment with brand identity, site functionality, and product messaging.
✅ Utilizing knowledge of Shopify Plus and other relevant technologies to optimize site performance and stay updated on platform enhancements.
ASSUMPTION: This role involves a high degree of independence and requires strong project management skills to successfully manage multiple optimization initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience).
Experience: 4-6 years of experience in website operations, merchandising, and optimization, with a strong focus on CRO.
Required Skills:
- Proficient in Shopify Plus and A/B testing tools, personalization tools, and analytics platforms like GA4.
- Strong analytical skills with a proven ability to interpret data and drive results.
- Highly curious and proactive, with the ability to independently manage projects and achieve goals.
Preferred Skills:
- Experience with heatmapping tools (e.g., Hotjar, Crazy Egg).
- Familiarity with SQL or other database query languages.
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools (e.g., Tableau, Power BI) would be beneficial for effectively communicating insights to stakeholders.
💰 Compensation & Benefits
Salary Range: $90,000 - $125,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous employee discount on Filson products
- Paid time off (vacation, sick, and holidays)
Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on team needs and individual arrangements.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Seattle area. Benefits may vary based on employment status and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on outdoor clothing, bags, luggage, and gear.
Company Size: 201-500 employees. This size allows for a more intimate work environment, with opportunities for close collaboration and growth.
Founded: 1897. Filson has a rich history and established brand, providing stability and longevity in the market.
Company Description:
- Filson is committed to providing unfailing goods for outdoor enthusiasts, with a focus on durability, quality, and authenticity.
- The company offers a wide range of products, including clothing, bags, luggage, and accessories, catering to various outdoor activities and lifestyles.
- Filson is known for its timeless designs and commitment to using high-quality materials, ensuring that its products withstand generations of use.
Company Specialties:
- Clothing
- Bags
- Luggage
- Gear
Company Website: http://www.filson.com/
ASSUMPTION: Filson's commitment to quality and durability may result in a slower pace of innovation compared to newer, more agile competitors. However, this focus on timeless design and craftsmanship is a significant strength for the company.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a balance of strategic thinking and tactical execution, with opportunities for growth and advancement within the company.
Reporting Structure: The CRO Analyst will report directly to the Ecommerce Manager and work closely with various teams, including creative, merchandising, and technical teams.
Work Arrangement: On-site, with the possibility of flexible hours based on team needs and individual arrangements.
Growth Opportunities:
- Expanding the role's scope to include additional channels, such as mobile apps or international markets.
- Transitioning into a management role, overseeing a team of CRO specialists.
- Pursuing opportunities within Filson's sister companies, such as Shinola, to gain broader experience within the organization.
ASSUMPTION: Given Filson's commitment to quality and craftsmanship, there may be opportunities for the CRO Analyst to collaborate with the product development team, providing valuable insights into customer preferences and behaviors.
🌍 Location & Work Environment
Office Type: Filson's headquarters is a historic building in Seattle's SoDo neighborhood, offering a unique and engaging work environment.
Office Location(s): 1741 1st Avenue South, Seattle, WA 98134
Geographic Context:
- Seattle is known for its vibrant tech industry, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
- Seattle has a moderate climate, with mild winters and warm, dry summers.
Work Schedule: The CRO Analyst will work standard business hours, with the possibility of flexible hours based on team needs and individual arrangements.
ASSUMPTION: As an on-site role, the CRO Analyst will have ample opportunities to collaborate with team members in person, fostering a strong sense of camaraderie and shared purpose.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Ecommerce Manager
- On-site interview with the Ecommerce Manager and other team members
- Final interview with the Director of Ecommerce
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Understanding of CRO principles and best practices
- Passion for men’s and women’s wear, and customer-centric mindset
- Ability to work independently and manage multiple projects
Application Tips:
- Highlight relevant experience and achievements in CRO, A/B testing, and data analysis.
- Tailor your resume and cover letter to emphasize your understanding of Filson's brand and products.
- Prepare examples of successful CRO initiatives you've led or contributed to in previous roles.
ATS Keywords: A/B testing, conversion rate optimization, CRO, data analysis, Shopify Plus, personalization, customer journey, heatmaps, analytics
ASSUMPTION: Given Filson's focus on quality and craftsmanship, applicants should emphasize their ability to balance data-driven decision-making with a deep understanding of the brand and its customers.
🛠️ Tools & Technologies
- Shopify Plus
- A/B testing tools (e.g., Optimizely, VWO, Google Optimize)
- Analytics platforms (e.g., Google Analytics, GA4)
- Heatmapping tools (e.g., Hotjar, Crazy Egg)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with a wide range of tools and technologies is beneficial for this role, as it allows the CRO Analyst to adapt to new platforms and optimize Filson's digital presence more effectively.
👔 Cultural Fit Considerations
Company Values:
- Quality and craftsmanship
- Durability and timeless design
- Customer-centric mindset
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you balance data-driven decision-making with a deep understanding of the brand and its customers?
- Can you provide an example of a successful CRO initiative you've led or contributed to in a previous role?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Applicants should emphasize their ability to work collaboratively and adapt to Filson's unique culture, which prioritizes quality, craftsmanship, and a deep understanding of the customer.
⚠️ Potential Challenges
- Balancing data-driven decision-making with Filson's commitment to quality and craftsmanship.
- Managing multiple optimization initiatives simultaneously, requiring strong project management skills.
- Adapting to a slower pace of innovation compared to newer, more agile competitors.
- Potential limitations in resources or budget for CRO initiatives.
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to overcome them in the interview process.
📈 Similar Roles Comparison
- CRO Analyst vs. CRO Manager: The CRO Analyst role focuses more on tactical execution and data analysis, while the CRO Manager role involves strategic planning and team leadership.
- CRO Analyst vs. Digital Marketing Specialist: The CRO Analyst role is more focused on website optimization, while the Digital Marketing Specialist role encompasses a broader range of digital marketing channels and strategies.
- Career Path: CRO Analyst → Senior CRO Analyst → CRO Manager → Director of CRO
ASSUMPTION: Applicants should research these roles and career paths to ensure they align with their long-term goals and aspirations.
📝 Sample Projects
- Conducting a comprehensive A/B testing strategy to optimize the checkout process and improve conversion rates.
- Developing and implementing a targeted personalization strategy to enhance the customer experience and increase engagement.
- Analyzing customer behavior and heatmaps to identify pain points in the online customer journey and optimize site performance.
ASSUMPTION: Applicants should prepare examples of successful CRO initiatives they've led or contributed to in previous roles, highlighting their ability to drive results and improve key performance metrics.
❓ Key Questions to Ask During Interview
- How does Filson balance data-driven decision-making with its commitment to quality and craftsmanship?
- What are the most significant challenges facing the CRO team in the next 12-24 months, and how can this role help address them?
- How does Filson support the professional growth and development of its employees, particularly in the CRO team?
- What are the key priorities for the CRO team in the first 90 days of this role?
- How does Filson approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/filson/jobs/7968754002
- Tailor your resume and cover letter to emphasize your understanding of Filson's brand, products, and the specific requirements of the CRO Analyst role.
- Prepare examples of successful CRO initiatives you've led or contributed to in previous roles, highlighting your ability to drive results and improve key performance metrics.
- Follow up with the Ecommerce Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
