📌 Core Information
🔹 Job Title: Conversion Rate Optimization (CRO) Manager
🔹 Company: Essity
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Ecommerce & Digital Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a CRO strategy to improve conversion rates and revenue
- Leading A/B and multivariate testing initiatives from hypothesis to implementation and reporting
- Analyzing customer behavior using tools like GA4, MS Clarity, and Triple Whale to uncover friction points and opportunities
- Collaborating with UX/UI designers to enhance usability, accessibility, and mobile optimization
- Optimizing key touchpoints in the customer journey, including navigation, checkout, and landing pages
- Implementing personalization strategies and dynamic content to improve engagement and relevance
- Working cross-functionally with CRM, Paid Media, Trade, and Marketing teams to align CRO efforts with broader business goals
- Reporting on key CRO metrics and sharing actionable insights with stakeholders
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on implementation. The ideal candidate will have a strong background in CRO, ecommerce optimization, or digital experimentation and be comfortable working in a fast-paced, D2C ecommerce environment.
📋 Key Responsibilities
✅ Develop and execute a CRO strategy and roadmap to improve conversion rates and revenue
✅ Lead A/B and multivariate testing initiatives from hypothesis to implementation and reporting
✅ Analyze customer behavior using tools like GA4, MS Clarity, and Triple Whale to uncover friction points and opportunities
✅ Collaborate with UX/UI designers to enhance usability, accessibility, and mobile optimization
✅ Optimize key touchpoints in the customer journey, including navigation, checkout, and landing pages
✅ Implement personalization strategies and dynamic content to improve engagement and relevance
✅ Work cross-functionally with CRM, Paid Media, Trade, and Marketing teams to align CRO efforts with broader business goals
✅ Report on key CRO metrics and share actionable insights with stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills. The successful candidate will be able to balance data-driven decision-making with a deep understanding of customer behavior and business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 3-5 years of experience in CRO, ecommerce optimization, or digital experimentation
Required Skills:
- Proven success in running A/B tests and improving website performance
- Proficient with Shopify, GA4, and CRO tools such as Optimizely, VWO, or Visually.io
- Strong understanding of UX principles, customer psychology, and digital behavior
- Analytical and data-driven, with a structured approach to problem-solving
- Excellent communicator with strong stakeholder management skills
Preferred Skills:
- Experience with personalization tools (e.g., Rebuy, Fast Simon) and international ecommerce
- Background in fast-moving fashion or retail brands
ASSUMPTION: While a degree in a related field is preferred, the most important qualifications for this role are a proven track record in CRO and a strong analytical mindset.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (based on experience and qualifications)
Benefits:
- Health insurance
- Superannuation (retirement savings)
- Flexible work arrangements
- Employee discounts on Modibodi products
- Opportunities for professional development and growth
Working Hours: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Australia. The final offer will depend on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Essity is a globally leading hygiene and health company, operating in the personal care, baby care, and medical solutions sectors. They are committed to breaking barriers to well-being and enabling customers and consumers to lead fuller lives at all stages of life.
Company Size: Essity has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: Essity's roots stretch back to 1849, with its expertise in hygiene and health beginning with the acquisition of the Swedish company Mölnlycke in 1975.
Company Description:
- Essity is a globally leading hygiene and health company, dedicated to making the world healthier, safer, and more hygienic.
- Their barrier breakers innovate for good and contribute to shaping a sustainable future.
- Essity provides a sustainable work-life based on flexibility for both employees and employers.
Company Specialties:
- Personal care
- Baby care
- Incontinence Care
- Feminine Care
- Medical solutions
- Baby Diapers
- Away from Home Tissue
- Consumer Tissue
- and Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's global presence and diverse product portfolio offer unique opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and advancement within the company.
Reporting Structure: The CRO Manager will report directly to the Head of Ecommerce and work closely with cross-functional teams, including CRM, Paid Media, Trade, and Marketing.
Work Arrangement: This is a hybrid role, with employees expected to work on-site 2-3 days per week.
Growth Opportunities:
- Progression to a senior or leadership role within the ecommerce or digital marketing teams
- Expansion of responsibilities to include additional regions or product categories
- Opportunities to work on special projects or initiatives that drive strategic business growth
ASSUMPTION: The hybrid work arrangement and flexible benefits package at Essity provide a supportive work environment that promotes work-life balance and employee well-being.
🌍 Location & Work Environment
Office Type: Essity's Sydney office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Klarabergsviadukten 63, Stockholm, SE (Headquarters) and 2929 Arch St, Philadelphia, PA 19104, US (North American office)
Geographic Context:
- Sydney is the largest city in Australia, offering a vibrant cultural scene, diverse neighborhoods, and beautiful beaches
- The city has a subtropical climate, with mild winters and warm summers
- Sydney is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The Sydney office provides a dynamic and engaging work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Ecommerce or another senior leader
Key Assessment Areas:
- CRO expertise and experience
- Data analysis and interpretation skills
- Stakeholder management and communication abilities
- Cultural fit and alignment with Essity's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant CRO experience and skills
- Provide specific examples of successful A/B tests you've run and the results they achieved
- Demonstrate your understanding of Essity's business and the role's responsibilities in your application materials
ATS Keywords: CRO, ecommerce optimization, A/B testing, Shopify, GA4, UX, customer psychology, data-driven decision-making, stakeholder management
ASSUMPTION: Essity's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Shopify
- GA4
- CRO tools such as Optimizely, VWO, or Visually.io
- MS Clarity
- Triple Whale
- Personalization tools (e.g., Rebuy, Fast Simon)
ASSUMPTION: The successful candidate will have experience with the listed tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Caring: Essity is committed to supporting both employee well-being and the communities they serve
- Connected: Essity fosters a collaborative and inclusive work environment
- Growing: Essity encourages continuous learning and development for both employees and the company as a whole
Work Style:
- Data-driven: Essity makes decisions based on data and insights
- Innovative: Essity encourages creativity and experimentation in pursuit of better solutions
- Collaborative: Essity values cross-functional teamwork and open communication
Self-Assessment Questions:
- How have you demonstrated Essity's values in your previous roles?
- How do you approach balancing data-driven decision-making with a deep understanding of customer behavior and business objectives?
- How do you prefer to work in a hybrid or remote setting, and how do you ensure productivity and engagement in this environment?
ASSUMPTION: Essity's values-driven culture is a critical aspect of the company's success and is an essential consideration for candidates seeking to join the team.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Balancing short-term optimization goals with long-term strategic objectives
- Keeping up with the latest trends and best practices in CRO and digital experimentation
- Adapting to a fast-paced, dynamic work environment with frequent changes and priorities
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong problem-solving skills and ability to adapt to change.
📈 Similar Roles Comparison
- This role differs from similar positions in other companies in its focus on driving conversion rate optimization for a global ecommerce platform with a strong commitment to sustainability and social responsibility
- Essity's international presence and diverse product portfolio offer unique opportunities for career growth and development within the company
- Career paths within Essity may differ from those in other organizations, with a greater emphasis on internal mobility and cross-functional collaboration
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.
📝 Sample Projects
- Conducting a comprehensive audit of the Modibodi ecommerce platform to identify opportunities for improvement and optimization
- Designing and implementing a personalized checkout process to improve conversion rates and reduce cart abandonment
- Collaborating with UX/UI designers to enhance the mobile optimization of key landing pages and improve user experience
ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the CRO Manager role and the opportunity to make a meaningful impact on the business.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader ecommerce and digital marketing strategy for Modibodi?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Essity support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid or remote setting, and how does Essity address these challenges?
- How does Essity measure the success of its CRO initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant CRO experience and skills
- Prepare examples of successful A/B tests you've run and the results they achieved
- Demonstrate your understanding of Essity's business and the role's responsibilities in your application materials
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
