📌 Core Information
🔹 Job Title: Conversion Rate Optimization (CRO) Specialist
🔹 Company: Full Beaker
🔹 Location: Remote (with up to 10% travel to Bellevue, WA)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Driving A/B testing programs to improve conversion rates and user experience metrics across Education and Mortgage verticals
- Collaborating with cross-functional teams to implement and analyze tests, ensuring alignment with business objectives
- Prioritizing testing opportunities based on business goals and user insights
- Managing optimization calendar and communicating key results to stakeholders
- Identifying testing patterns and insights to inform long-term product roadmap adjustments
ASSUMPTION: This role requires a strong balance of analytical skills, creativity, and project management to succeed.
📋 Key Responsibilities
✅ Develop and prioritize A/B testing opportunities based on business goals and user insights within the mortgage and higher education sectors
✅ Work closely with product, design, and development teams to implement and iterate on tests, ensuring alignment with business objectives
✅ Maintain optimization calendar and cadence, and communicate blockers, action items, and key results to stakeholders
✅ Create clear and detailed Jira tickets and proactively advocate for issue prioritization
✅ Monitor test performance, analyze results, and provide future testing recommendations based on data
✅ Balance user experience improvements with revenue impact, ensuring both are addressed in testing strategies
✅ Tie measurable outcomes to department and company goals, ensuring alignment with testing objectives
✅ Identify testing patterns and insights that inform long-term product roadmap adjustments
✅ Manage day-to-day partner set up and tracking
✅ Optimize existing monetization features to maximize revenue, adhering to budget constraints
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication skills to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree or above in Marketing, Business, Statistics, or a related field
Experience: 3-4 years of relevant experience in digital marketing optimization, performance marketing, consulting, project management, or related field
Required Skills:
- Proven experience managing A/B testing programs and optimizing digital experiences
- Familiarity with A/B testing platforms (e.g., Convert, Optimizely), front-end technologies (e.g., HTML, CSS, JavaScript), and UX design tools (e.g., Figma)
- Strong understanding of funnel metrics (e.g., drop-off rates, conversion); ability to tie user behaviors directly to revenue outcomes
- Strong analytical skills and experience reporting on key learnings to stakeholders
- Ability to manage multiple projects at once and proactively communicate deliverables, timelines, and action items to stakeholders
- Strong attention to detail
- Willingness to roll up your sleeves, learn, and get the job done
Preferred Skills:
- Experience with SQL
- Experience designing qualitative user surveys or interviews to supplement quantitative test data
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and communication with stakeholders.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 USD + Incentive bonus (Based on industry standards for a mid-level CRO role in a similar company size and location)
Benefits:
- Medical, dental, and vision coverage with available coverage for close family members
- Performance bonuses
- Paid vacation (3 weeks)
- Paid parental leave (12 weeks)
- Sick PTO policy ("don't come in until you feel better")
- Professional development budget ($1500 per year)
Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, consumer-facing websites and digital media)
Company Size: 51-200 employees (Mid-sized company with a startup-like culture)
Founded: 2011 (14 years in business)
Company Description:
- Full Beaker helps millions of people make important decisions in their lives, such as getting an education, finding a job, and securing a mortgage, through its industry-leading websites
- The company is known for its high-performing, low-ego team that thrives in a fast-moving, innovative, and entrepreneurial environment
- Full Beaker provides full benefits, performance bonuses, and professional development opportunities to its employees
Company Specialties:
- Mortgage
- Recruitment
- Education
- Media
- Nursing
- Travel Nursing
Company Website: http://www.fullbeaker.com
ASSUMPTION: Full Beaker's focus on helping consumers make complex decisions sets it apart in the software development industry and drives its success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Senior Director of Product
Work Arrangement: Hybrid (Remote with occasional travel to the Bellevue, WA office)
Growth Opportunities:
- Potential to make significant contributions to the product roadmap and collaborate with leadership to grow the business long-term
- Creative freedom to build new things and improve existing ones
- Opportunity to learn and develop new skills through a $1500 annual professional development budget
ASSUMPTION: This role offers significant growth potential for the right candidate, as Full Beaker is a high-growth company with a strong focus on employee development.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with occasional travel to the Bellevue, WA office)
Office Location(s): Bellevue, WA
Geographic Context:
- Bellevue, WA is a suburb of Seattle with a high cost of living and a thriving tech industry
- The remote work option allows for greater flexibility and work-life balance
- The occasional travel requirement may involve up to 10% of the workweek
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing the structure and collaboration of an office environment with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Creativity and innovation in testing strategies
- Communication and collaboration skills
- Attention to detail and project management skills
Application Tips:
- Highlight relevant experience and achievements in A/B testing and digital marketing optimization
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and collaboration
ATS Keywords: A/B testing, digital marketing optimization, performance marketing, project management, HTML, CSS, JavaScript, UX design, data analysis, user experience, funnel metrics, analytical skills, communication, attention to detail, SQL, user surveys
ASSUMPTION: Full Beaker uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- A/B testing platforms (e.g., Convert, Optimizely)
- Front-end technologies (e.g., HTML, CSS, JavaScript)
- UX design tools (e.g., Figma)
- Heatmaps and session replay tools (e.g., Hotjar, FullStory)
- User journey mapping tools
- SQL databases
- Project management tools (e.g., Jira)
ASSUMPTION: Familiarity with these tools and technologies is required for success in this role, as they are essential for managing A/B testing programs and optimizing digital experiences.
👔 Cultural Fit Considerations
Company Values:
- Help people succeed in life
- Be data-driven
- Work hard and have fun
- Be a team player
- Take initiative and make a dramatic difference
- Be low-ego and collaborative
Work Style:
- Fast-paced and innovative
- Entrepreneurial and collaborative
- Results-driven and data-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a strong passion for helping people make important decisions in their lives?
- Are you comfortable working in a fast-paced, collaborative environment with a high degree of independence?
- Do you have a proven track record of driving meaningful improvements to conversion rates and user experience metrics through A/B testing?
- Are you comfortable working with data and using it to inform decision-making?
ASSUMPTION: Full Beaker's values and work style require a strong cultural fit, as the company places a high emphasis on collaboration, innovation, and a data-driven approach to decision-making.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing user experience improvements with revenue impact
- Occasional travel to the Bellevue, WA office (up to 10% of the workweek)
- Keeping up with the fast-paced, innovative nature of the company
ASSUMPTION: These challenges are inherent to the role and require a high level of organization, prioritization, and adaptability to overcome.
📈 Similar Roles Comparison
- This role is similar to a Digital Optimization Specialist or a CRO Manager, but with a stronger focus on project management and collaboration with cross-functional teams
- Full Beaker's mid-sized company structure offers more opportunities for growth and impact than a larger enterprise, but may have less resources and structure than a smaller startup
- Career progression in this role could lead to a Senior CRO or Director of Optimization position, with potential opportunities to move into a management or leadership role
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Designing and implementing an A/B test to improve the conversion rate of a mortgage application form, resulting in a 15% increase in approved applications
- Conducting user research and creating user personas to inform testing strategies for a higher education website, leading to a 20% increase in enrollment inquiries
- Optimizing the layout and design of a website's navigation menu to improve user engagement and reduce bounce rates by 15%
ASSUMPTION: These sample projects demonstrate the real-world application of the skills and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
- How does the company measure the success of its A/B testing programs, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching the company and practicing common interview questions
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
