Conversion Rate Optimization (CRO) Specialist

📌 Core Information

🔹 Job Title: Conversion Rate Optimization (CRO) Specialist

🔹 Company: Wisevu

🔹 Location: Remote (Bogotá, Colombia preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Intermediate (3+ years)

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Optimizing landing pages, sales funnels, and ad campaigns to boost lead generation and conversions
• Conducting A/B and multivariate tests to improve user experience and performance
• Collaborating with designers, developers, and paid ads specialists to implement CRO-driven improvements
• Monitoring key metrics and using tools like Google Analytics, Hotjar, and VWO for analysis and reporting

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on conversion rate optimization. Experience in an agency setting is preferred, as the role involves working with multiple clients and teams.

📋 Key Responsibilities

✅ Optimize landing pages, sales funnels, and Google & Meta ad campaigns to boost lead generation and conversions

✅ Conduct A/B and multivariate tests to improve user experience and performance

✅ Analyze heatmaps, user recordings, and data to refine layouts, CTAs, and creatives

✅ Collaborate with designers, developers, and paid ads specialists to implement CRO-driven improvements

✅ Monitor key metrics such as conversion rates, cost per conversion, and funnel efficiency

✅ Use tools like Google Analytics, Hotjar, Crazy Egg, VWO, and Looker Studio for analysis and reporting

✅ Explore AI tools to enhance content and design performance (preferred but not required)

ASSUMPTION: The role requires a data-driven approach to decision-making, with a strong focus on continuous testing and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, IT, or a related field

Experience: 3+ years of experience in Conversion Rate Optimization or a related field, with experience in a digital marketing agency

Required Skills:

• Strong knowledge of A/B testing, heatmaps, and funnel optimization
• Experience with Google Ads & Meta Ads optimization
• Familiarity with tools like Google Analytics, Hotjar, Crazy Egg, VWO, or similar
• Experience collaborating with designers, developers, and ad specialists

Preferred Skills:

• Experience with AI-driven content and design tools
• Knowledge of email marketing CRO
• Client-facing experience

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: CAD 2,000 - 3,500 per month, negotiable based on competencies, skills, and experience

Benefits:

• Fully remote work
• Premium Employee Development Training
• Quality equipment (Free computer and cell phone)
• Quarterly performance bonuses
• Many other benefits to be discussed during the interview

Working Hours: 9 am-5 pm EST workday (Monday - Friday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level CRO specialist role in a remote setting. Final compensation will be determined through the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Wisevu specializes in digital marketing services, including SEO, digital PR, AI, content marketing, and web development for healthcare, home services, and charity clients in Canada, USA, and Europe.

Company Size: Wisevu is a small, fully remote team of 20+ specialists, offering a dynamic and collaborative work environment.

Founded: Wisevu was founded in 2008 and has been driving digital marketing success for over 17 years.

Company Description:

• Wisevu focuses on cutting-edge strategies that drive real impact for clients in major markets like NYC, Toronto, and Spain
• The company offers a fully remote work environment, allowing employees to work from home or co-working spaces
• Wisevu provides premium employee development training and quality equipment to support its team's growth and success

Company Specialties:

• Search Engine Optimization (SEO)
• Website Design & Development
• Facebook Marketing
• Conversion Rate Optimization (CRO)

Company Website: wisevu.com

ASSUMPTION: Wisevu's focus on cutting-edge strategies and commitment to employee development make it an attractive option for digital marketing professionals looking to grow their careers in a remote setting.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with designers, developers, and paid ads specialists

Work Arrangement: Fully remote, with a preferred time zone of EST

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it grows
• Opportunities to work with diverse clients in major markets
• Access to premium employee development training to enhance skills and knowledge

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): While the role is remote, Wisevu has an office in Mississauga, Ontario, Canada

Geographic Context:

• Bogotá, Colombia is the preferred location for this role, but candidates from other time zones may be considered
• The role involves working with clients in major markets like NYC, Toronto, and Spain
• The fully remote work environment allows for flexibility and work-life balance

Work Schedule: 9 am-5 pm EST workday (Monday - Friday), with flexibility for team meetings and collaboration

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from home or co-working spaces, with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with the Marketing Manager

Key Assessment Areas:

• Technical skills in CRO, A/B testing, and data analysis
• Problem-solving and critical thinking
• Communication and collaboration skills
• Cultural fit and alignment with Wisevu's values

Application Tips:

• Highlight relevant experience and achievements in CRO and digital marketing
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for the technical assessment or case study by brushing up on your CRO skills and tools
• Research Wisevu's clients and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Heatmaps, Funnel Optimization, Google Ads, Meta Ads, Google Analytics, Hotjar, Crazy Egg, VWO, Collaboration, Content Marketing, AI Tools, Email Marketing, Client-facing Experience

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical skills and cultural fit through a combination of resume submission, interviews, and assessments.

🛠️ Tools & Technologies

• Google Analytics
• Hotjar
• Crazy Egg
• VWO
• Looker Studio
• AI-driven content and design tools (preferred but not required)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing. Familiarity with these tools is essential for success in the role.

👔 Cultural Fit Considerations

Company Values:

• Wisdom: The ability to perform the action(s) with the highest degree of adequacy under any given circumstance
• Integrity: Upholding the highest standards of honesty and ethics in all actions and decisions
• Collaboration: Working together to achieve common goals and drive mutual success

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong background in digital marketing, with a focus on conversion rate optimization?
• Are you comfortable working remotely and collaborating with teams in different time zones?
• Do you have a data-driven approach to decision-making and a strong attention to detail?

ASSUMPTION: Wisevu values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to integrity and continuous learning.

⚠️ Potential Challenges

• Managing multiple client projects and priorities
• Keeping up with the latest trends and best practices in CRO and digital marketing
• Working in a fully remote environment, which may require additional self-motivation and time management skills
• Adapting to different time zones and working with clients and teams across North America and Europe

ASSUMPTION: While this role offers significant growth potential and a flexible work environment, candidates should be prepared to manage multiple priorities and adapt to a fully remote work setting.

📈 Similar Roles Comparison

• This role is similar to other CRO specialist positions, but may offer more flexibility and growth opportunities due to Wisevu's fully remote work environment and focus on cutting-edge strategies
• Compared to other digital marketing roles, this position requires a strong focus on data analysis and optimization, with less emphasis on content creation or paid advertising
• Career paths for this role may include advancement to senior CRO specialist, marketing manager, or other leadership positions within the company

ASSUMPTION: While this role is similar to other CRO specialist positions, Wisevu's focus on cutting-edge strategies and commitment to employee development make it an attractive option for digital marketing professionals looking to grow their careers in a remote setting.

📝 Sample Projects

• Optimizing a healthcare client's landing page to improve conversion rates by 20% through A/B testing and heatmap analysis
• Collaborating with a design team to refine the layout and CTAs of a home services client's sales funnel, resulting in a 15% increase in conversions
• Implementing AI-driven content and design tools to enhance the performance of a charity client's email marketing campaign, leading to a 10% increase in donations

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities that a CRO specialist in this role might encounter, with a focus on data-driven decision-making and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company's clients in the current market?
• How does Wisevu support the professional development and growth of its employees?
• What is the typical career path for a CRO specialist at Wisevu, and what opportunities exist for advancement?
• How does the company approach collaboration and communication in a fully remote work environment?
• What are the most important priorities for this role in the first 90 days?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in CRO and digital marketing
• Prepare for the technical assessment or case study by brushing up on your CRO skills and tools
• Research Wisevu's clients and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.