Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Koala LLC 🔹 Location: Rome, Lazio, Italy 🔹 Job Type: Remote 🔹 Category: E-commerce & Digital Marketing 🔹 Date Posted: May 14, 2025 🚀 Job Overview Key aspects of this role include: - Leading all Conversion Rate Optimization (CRO) efforts across various platforms - Analyzing user behavior and executing A/B tests to increase conversion rates and improve sales funnels - Collaborating with cross-functional teams to optimize the entire customer journey - Developing strategies to increase Average Order Value (AOV) - Planning, developing, and optimizing new acquisition assets for campaigns - Working hands-on with developers and designers to bring ideas to life and ensure high-converting, user-friendly experiences ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles, with a strong focus on user behavior analysis and A/B testing methodologies. 📋 Key Responsibilities ✅ Lead all Conversion Rate Optimization efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets. ✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives. ✅ Set up, execute, and analyze A/B tests to increase conversion rates across various touchpoints. ✅ Lead optimization projects to improve the conversion rate of our Shopify stores, sales funnels, and newly launched campaigns. ✅ Develop strategies to increase Average Order Value (AOV). ✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages. ✅ Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences. ✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance. ✅ Translate insights into clear action plans for developers and designers. ✅ Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion. ✅ Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement. ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will have a strong background in CRO, ecommerce optimization, and digital growth, with a proven track record of driving measurable results. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - 5+ years of experience in CRO, ecommerce optimization, or digital growth roles - Proven track record of driving measurable results through CRO strategies - Strong knowledge of user behavior analysis, funnel building, and A/B testing methodologies - Experience working with Shopify and ecommerce tech stacks - Experience managing projects and collaborating with cross-functional teams Required Skills: - Proficiency in Google Analytics, heatmap tools (e.g., Hotjar), and A/B testing tools (e.g., Optimizely) - Strong analytical and problem-solving skills - Excellent communication and project management skills - Ability to work independently and in a remote team environment - Fluency in English Preferred Qualifications: - Experience in high-growth DTC (direct-to-consumer) brands - Familiarity with the Shopify platform and ecommerce best practices - Knowledge of the health, wellness, and supplements industry 💰 Compensation & Benefits Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-level CRO role in Rome, Italy) Benefits: - 100% remote work arrangement - Access to training, tools, and a culture of innovation and growth - Competitive salary and benefits package Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: E-commerce and Digital Marketing Company Size: Small-Medium (11-50 employees) Founded: 2016 Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again. Company Specialties: E-commerce, Digital Marketing, Health, Wellness, and Supplements Company Website: store.happymammoth.com ASSUMPTION: Happy Koala LLC is a fast-growing natural food tech business with a strong focus on ecommerce optimization and digital growth. They value innovation, autonomy, and results-driven team members. 📊 Role Analysis Career Level: Mid-level (5-10 years of experience) Reporting Structure: This role reports directly to the Head of Ecommerce or a similar executive position. Work Arrangement: 100% remote work, with the option to work from anywhere in the world. Growth Opportunities: - Potential to take on more responsibilities and grow into a leadership role as the company expands - Opportunities to work on high-impact projects and drive significant business growth - Access to training, tools, and a culture of innovation and growth ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success. 🌍 Location & Work Environment Office Type: Remote (no physical office) Office Location(s): Rome, Lazio, Italy Geographic Context: - Rome is the capital and largest city of Italy, with a rich history and vibrant culture - Lazio is the region where Rome is located, offering a mix of urban and rural environments - The cost of living in Rome is generally lower than in other major European cities Work Schedule: Flexible hours, with a focus on results and productivity ASSUMPTION: This role offers a flexible work arrangement, allowing for a healthy work-life balance and the ability to work from anywhere in the world. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screen with the HR team to discuss the role and assess cultural fit 3. Technical assessment or case study to evaluate problem-solving skills and CRO knowledge 4. Final interview with the hiring manager and/or other team members to discuss the role in more detail and answer any questions Key Assessment Areas: - CRO and ecommerce optimization knowledge - Analytical and problem-solving skills - Ability to work independently and in a remote team environment - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Include specific examples of your CRO achievements and the impact you've made on previous projects - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit ATS Keywords: Conversion Rate Optimization, CRO, Ecommerce Optimization, User Behavior Analysis, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, Direct-to-Consumer ASSUMPTION: The interview process for this role will focus on assessing your CRO expertise, problem-solving skills, and cultural fit. Be prepared to discuss your past experiences and achievements in detail. 🛠 Tools & Technologies - Google Analytics - Heatmap tools (e.g., Hotjar) - A/B testing tools (e.g., Optimizely) - Shopify platform - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. The ideal candidate will have experience working with these tools and be comfortable learning new ones as needed. 👔 Cultural Fit Considerations Company Values: - Innovation and continuous improvement - Data-driven decision making - Collaboration and teamwork - Autonomy and ownership - Results-oriented mindset Work Style: - Fast-paced and dynamic, with a focus on speed and creativity - Remote-friendly, with a strong emphasis on communication and collaboration - Results-driven, with a focus on measurable outcomes and continuous learning Self-Assessment Questions: 1. How do you approach identifying and prioritizing CRO initiatives based on user behavior data? 2. Can you describe a time when you had to adapt your CRO strategy due to changing market conditions or user behavior? 3. How do you ensure that your CRO efforts maintain a balance between user experience and conversion optimization? ASSUMPTION: Happy Koala LLC values candidates who are strategic, data-driven, and proactive, with a strong focus on continuous learning and improvement. ⚠️ Potential Challenges 1. Language Barrier: While the role requires fluency in English, there may be a language barrier for some candidates, which could impact communication and collaboration. 2. Time Zone Differences: Working remotely with a global team may present challenges due to time zone differences and scheduling conflicts. 3. Remote Work Environment: The lack of a physical office may make it more difficult to build relationships and foster a sense of team camaraderie. 4. High Expectations: Happy Koala LLC has high expectations for its team members, and the role may require working on tight deadlines and managing multiple projects simultaneously. ASSUMPTION: These challenges can be mitigated by strong communication, adaptability, and a proactive approach to problem-solving. The ideal candidate will be comfortable working in a remote, fast-paced environment and able to manage their time effectively. 📈 Similar Roles Comparison 1. Conversion Rate Optimization Specialist vs. Manager: As a manager, this role involves more strategic planning, team leadership, and cross-functional collaboration than a specialist role. The manager is responsible for driving the CRO strategy and ensuring its successful execution. 2. Ecommerce Optimization vs. CRO: While both roles focus on improving online sales, CRO is more focused on optimizing the customer journey and increasing conversion rates, while ecommerce optimization may involve broader aspects of online store management and growth. 3. Digital Growth vs. CRO: Digital growth roles may involve a broader range of online marketing channels and strategies, while CRO focuses specifically on optimizing the customer journey and increasing conversion rates. ASSUMPTION: This role is best suited for candidates with a strong background in CRO, ecommerce optimization, and digital growth, with a proven track record of driving measurable results. 📝 Sample Projects 1. CRO Audit and Strategy Development: Conduct a comprehensive audit of the company's ecommerce presence, identify areas for improvement, and develop a data-driven CRO strategy to optimize the customer journey and increase conversion rates. 2. A/B Testing and Optimization: Design, execute, and analyze A/B tests to optimize key pages and funnels, such as the checkout process, product pages, and landing pages, to improve conversion rates and drive revenue growth. 3. Campaign Asset Development: Collaborate with the marketing team to develop high-converting, on-brand acquisition assets, such as quizzes, landing pages, and special product launch pages, to maximize campaign performance and drive user engagement. ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a strong understanding of CRO principles, user behavior analysis, and A/B testing methodologies. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they fit into the broader CRO strategy for the company? 2. Team Structure: How is the CRO team structured, and who will I be working with on a daily basis? 3. CRO Priorities: What are the top priorities for the CRO team in the first 30, 60, and 90 days in this role? 4. Budget and Resources: What is the budget and resource allocation for CRO initiatives, and how will this role be expected to manage and optimize these resources? 5. Company Culture: How does the company culture support remote work and collaboration, and what tools and processes are in place to ensure effective communication and teamwork? ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the company culture, allowing you to make an informed decision about whether this opportunity is the right fit for you. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://happymammoth.applytojob.com/apply/ovcHBSJ4aG/Conversion-Rate-Optimization-Manager 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your CRO achievements and the impact you've made on previous projects. 3. Prepare for the phone or video screen with the HR team, technical assessment, and final interview, focusing on your problem-solving skills, adaptability, and cultural fit. 4. Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications. 5. If selected for the role, be prepared to discuss your salary expectations and negotiate the compensation package. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.