Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Koala LLC

🔹 Location: Sofia, Sofia-Grad, Bulgaria

🔹 Job Type: Full-Time, Remote

🔹 Category: E-commerce & Digital Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Conversion Rate Optimization (CRO) efforts across all e-commerce touchpoints
• Analyzing user behavior and identifying friction points to improve conversion metrics
• Collaborating with cross-functional teams to implement tests and roll out new features
• Optimizing the layout, flow, and content of product pages, landing pages, checkout, and mobile UX
• Working in a fast-paced, remote environment with a high-performance team

ASSUMPTION: This role requires a strong background in CRO, e-commerce, or digital product optimization, as well as excellent project management skills and the ability to work effectively with remote teams.

📋 Key Responsibilities

✅ Lead and manage CRO efforts across all e-commerce touchpoints, from concept to execution

✅ Analyze user behavior using heatmaps, session recordings, funnel analytics, and data dashboards

✅ Identify bottlenecks and pain points across the customer journey and prioritize testing initiatives

✅ Plan, execute, and analyze A/B and multivariate tests to improve conversion metrics

✅ Collaborate closely with developers to implement tests and with designers to build high-converting assets

✅ Optimize the layout, flow, and content of product pages, landing pages, checkout, and mobile UX

✅ Own and improve KPIs such as conversion rate, bounce rate, average order value (AOV), and page speed

✅ Partner with cross-functional teams to roll out new features and improve functionality across Shopify stores and sales funnels

ASSUMPTION: This role requires a data-driven approach to problem-solving, with a strong focus on experimentation and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field

Experience: 5+ years of experience in a CRO, e-commerce, or digital product optimization role

Required Skills:

• Deep understanding of user behavior, funnel analysis, and A/B testing frameworks
• Strong project management skills with an eye for detail and a bias for action
• Ability to manage and communicate effectively with developers, designers, and other stakeholders
• Experience with Shopify and e-commerce tech stacks
• Fluency in English

Preferred Skills:

• Experience with specific e-commerce analytics tools (e.g., Google Analytics, Mixpanel)
• Knowledge of JavaScript, HTML, and CSS
• Familiarity with A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: While a degree in a related field is preferred, relevant work experience and a strong portfolio demonstrating CRO expertise may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a mid-senior level role in e-commerce and CRO)

Benefits:

• 100% remote work from anywhere in the world
• Access to training, tools, and a culture of innovation and growth
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in e-commerce and CRO. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Wellness Products

Company Size: Small (11-50 employees) and fast-growing

Founded: 2016, with a mission to source high-quality, natural ingredients and formulate supplements that support women's unique health needs

Company Description:

• Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• The company focuses on helping clients make long-lasting positive health changes and start living very full lives again
• Happy Koala LLC is committed to sourcing the highest quality, natural ingredients and carefully formulating supplements to support women's unique health needs

Company Specialties:

• Natural health supplements
• Gut health
• Digestive health
• Microbiome health
• Women's health

Company Website: https://happymammoth.com

ASSUMPTION: Happy Koala LLC is a well-established company in the wellness industry, with a strong focus on natural, science-backed products and a commitment to innovation and growth.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of E-commerce or a similar executive position

Work Arrangement: 100% remote work from anywhere in the world

Growth Opportunities:

• Potential to advance to a senior or director-level role as the company grows
• Opportunities to lead and mentor junior team members
• Chance to make a significant impact on the company's e-commerce strategy and growth

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path to advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): Sofia, Bulgaria (with the option to work from anywhere in the world)

Geographic Context:

• Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Sofia offers a relatively low cost of living compared to other European capitals

Work Schedule: Flexible hours with a focus on results and work-life balance

ASSUMPTION: While the company is based in Sofia, Bulgaria, the fully remote nature of the role allows candidates to work from anywhere in the world, with a focus on results and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final round interview with the hiring manager or a panel of stakeholders
• Background check and offer extension

Key Assessment Areas:

• Technical skills and CRO expertise
• Problem-solving abilities and data-driven approach
• Project management skills and ability to work effectively with remote teams
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant CRO experience and achievements in your resume and cover letter
• Prepare a portfolio or case study demonstrating your CRO expertise and the impact you've made in previous roles
• Research the company and its products to show your enthusiasm and understanding of their mission
• Practice common CRO interview questions and brush up on your technical skills

ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, E-commerce, User Behavior Analysis, Project Management, Remote Work, High-Performance Team, Data-Driven Decision Making, Collaboration, Stakeholder Management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and CRO expertise. Candidates should be prepared to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Shopify (e-commerce platform)
• Google Analytics (web analytics)
• Optimizely or VWO (A/B testing tools)
• Hotjar or Crazy Egg (heatmapping and session recording tools)
• Mixpanel (customer analytics)
• Jira or Asana (project management tools)
• Slack or Microsoft Teams (communication and collaboration tools)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Data-driven decision making
• Collaboration and cross-functional teamwork
• Customer-centric approach
• Results-driven and accountable

Work Style:

• Fast-paced and dynamic
• Remote and asynchronous, with a focus on results and work-life balance
• Data-driven and analytical
• Collaborative and supportive
• Focused on experimentation and learning

Self-Assessment Questions:

• How do you approach identifying and prioritizing CRO initiatives based on data and user behavior?
• Can you describe a time when you had to manage a remote team to implement a CRO project? What was the outcome?
• How do you stay up-to-date with the latest CRO trends and best practices?
• How do you balance experimentation and data-driven decision making with a focus on the customer experience?

ASSUMPTION: Happy Koala LLC values candidates who are innovative, data-driven, and results-oriented, with a strong focus on collaboration and continuous learning.

⚠️ Potential Challenges

• Working remotely with a distributed team across different time zones
• Managing multiple projects and priorities with tight deadlines
• Keeping up with the latest CRO trends and tools in a rapidly evolving field
• Balancing experimentation and data-driven decision making with a focus on the customer experience

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Conversion Rate Optimization Specialist or a Director of E-commerce Optimization, with a focus on managing CRO efforts and collaborating with cross-functional teams
• In comparison to related roles, this position offers a unique opportunity to work in a fast-growing, remote-first company with a strong focus on innovation and growth
• Career paths for this role may include advancement to a senior or director-level position as the company expands, or transitioning to a related field such as digital product management or marketing

ASSUMPTION: This role offers a unique blend of CRO expertise, project management, and collaboration, with excellent growth opportunities for the right candidate.

📝 Sample Projects

• Conducting a comprehensive audit of the company's e-commerce website and identifying opportunities for improvement
• Designing and executing A/B tests to optimize the checkout process and improve conversion rates
• Collaborating with the marketing team to create targeted campaigns that drive traffic and conversions
• Analyzing customer data to segment the audience and personalize the shopping experience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a CRO Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to CRO and how it fits into the broader e-commerce strategy?
• How does the company support remote work and collaboration across time zones?
• What are the biggest challenges facing the e-commerce team in the next 12 months, and how can this role help address them?
• How does the company measure and track the success of CRO initiatives?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Customize your resume and cover letter to highlight your relevant CRO experience and achievements
• Prepare a portfolio or case study demonstrating your CRO expertise and the impact you've made in previous roles
• Research the company and its products to show your enthusiasm and understanding of their mission
• Practice common CRO interview questions and brush up on your technical skills
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.