Conversion Rate Optimization Manager

📌 Core Information - Job Title: Conversion Rate Optimization Manager - Company: Happy Koala LLC - Location: Sofia, Sofia-Grad, Bulgaria - Job Type: Remote (Telecommute) - Date Posted: May 30, 2025 - Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview Key aspects of this role include: - Leading all Conversion Rate Optimization (CRO) efforts across various platforms - Analyzing user behavior and executing strategies to optimize the customer journey and increase conversion rates - Collaborating with cross-functional teams to bring ideas to life and optimize the entire customer journey - Working hands-on with developers and designers to execute CRO strategies and improve the customer experience ASSUMPTION: This role requires a strategic and data-driven mindset with a strong focus on experimentation and continuous improvement. The ideal candidate will have a proven track record in CRO, ecommerce optimization, or digital growth roles and be comfortable working in a fast-paced, remote environment. 📋 Key Responsibilities - 📈 Conversion Rate Optimization and Growth Strategy: - Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives - Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells - Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns - Develop strategies to increase Average Order Value (AOV) - 🌐 Asset Development for Acquisition and Campaigns: - Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages - Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences - Collaborate with the marketing team during product launches and peak sales periods to maximize performance - 🛠️ Execution and Team Collaboration: - Translate insights into clear action plans for developers and designers - Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion - Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement ASSUMPTION: The ideal candidate will have strong project management skills, be able to run and communicate projects smoothly across teams, and be comfortable working in a fast-paced, remote environment. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) - Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles - Required Skills: - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies - Strong hands-on experience with Shopify and ecommerce tech stacks - Strong analytical and problem-solving skills - Excellent communication and project management skills - Proficiency in data analysis tools (e.g., Google Analytics, Mixpanel, Hotjar) - Familiarity with HTML, CSS, and JavaScript is a plus - Preferred Skills: - Experience in high-growth DTC (direct-to-consumer) brands - Familiarity with marketing automation tools (e.g., Klaviyo, HubSpot) - Knowledge of SQL and Python for data analysis ASSUMPTION: Candidates should have a strong strategic and data-driven mindset with a love for experimentation. They should be proactive, solution-oriented, and passionate about ownership. 💰 Compensation & Benefits - Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for remote CRO managers in Bulgaria) - *Assumption:* The salary range is estimated based on industry standards for remote CRO managers in Bulgaria, as the original job posting does not provide salary information. - Benefits: - 100% remote work - Access to training, tools, and a culture of innovation and growth - Opportunities for professional development and career growth in a fast-growing company - Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context - Industry: Wellness and Fitness Services - Company Size: 11-50 employees - Founded: 2016 - Company Description: Happy Mammoth specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to support women's unique health needs of all ages. - Company Specialties: Natural health products, women's health, digestive health, microbiome health, and gut health 📊 Role Analysis - Career Level: Mid-Senior (5-10 years of experience) - Reporting Structure: This role reports directly to the CEO or a dedicated CRO/Marketing Director, depending on the company's organizational structure. - Work Arrangement: 100% remote work, with the option to work from anywhere in the world. - Growth Opportunities: - As a mid-sized, fast-growing company, Happy Mammoth offers opportunities for career advancement as the team expands and the business grows. - This role has the potential to grow into a leadership position as the company's CRO team expands. 🌍 Location & Work Environment - Office Type: 100% remote (no physical office) - Office Location(s): Sofia, Sofia-Grad, Bulgaria - Geographic Context: Sofia, the capital of Bulgaria, offers a mix of urban and rural environments, with a moderate cost of living and a growing tech industry. - Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously in a remote team. ASSUMPTION: The ideal candidate will be comfortable working in a remote, asynchronous environment and be able to manage their time effectively to meet project deadlines. 💼 Interview & Application Insights - Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. Technical assessment or case study presentation 4. Final interview with the hiring manager or a panel of team members - Key Assessment Areas: 1. Technical skills in CRO, A/B testing, and data analysis 2. Strategic thinking and problem-solving abilities 3. Communication and project management skills 4. Cultural fit and alignment with the company's mission and values - Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare a portfolio or case study showcasing your CRO and data analysis skills. 3. Research the company and be ready to discuss how your skills and experiences align with their mission and values. 4. Practice common interview questions and be prepared to discuss your approach to CRO, data analysis, and project management. 🛠️ Tools & Technologies - Platforms: Shopify, Google Analytics, Mixpanel, Hotjar - Data Analysis: Google Sheets, Excel, SQL, Python (optional) - Project Management: Asana, Trello, Jira, or similar tools - Communication: Slack, Microsoft Teams, or similar tools 👔 Cultural Fit Considerations - Company Values: Innovation, data-driven decision-making, continuous improvement, and a strong focus on customer experience. - Work Style: Collaborative, fast-paced, and results-oriented, with a strong emphasis on ownership and autonomy. - Self-Assessment Questions: 1. How do you approach optimizing the customer journey based on data insights? 2. Can you describe a time when you identified a significant opportunity for CRO, and how did you approach it? 3. How do you prioritize and manage multiple projects and deadlines in a remote work environment? 🚨 Potential Challenges 1. Time Zone Differences: As a remote team, you may need to coordinate with team members in different time zones, which can present challenges in communication and scheduling. 2. Data Silos: Ensuring access to and integration of data from various sources can be challenging, requiring strong analytical and problem-solving skills. 3. Stakeholder Management: Balancing the needs and priorities of multiple stakeholders, including the CEO, marketing team, and development team, can be challenging but essential for successful CRO projects. 📈 Similar Roles Comparison 1. CRO Manager vs. Digital Marketing Manager: While both roles focus on driving online growth, the CRO Manager role is more specialized and focused on optimizing the customer journey and conversion rates, whereas the Digital Marketing Manager role encompasses a broader range of marketing channels and strategies. 2. Industry-specific Context: The wellness and fitness industry is highly competitive, with a strong focus on digital marketing and ecommerce. CRO managers in this industry must stay up-to-date with the latest trends and best practices to remain effective. 3. Career Path Comparison: CRO managers can advance to senior roles such as Senior CRO Manager, Director of CRO, or Chief Revenue Officer, while digital marketing managers may progress to roles such as Senior Digital Marketing Manager, Director of Marketing, or Chief Marketing Officer. 📝 Sample Projects 1. CRO Audit and Optimization: Conduct a comprehensive audit of the company's website and funnels to identify opportunities for improvement, and develop and execute a plan to optimize conversion rates. 2. A/B Testing Campaign: Design and execute an A/B testing campaign to test different variations of a landing page or product page, and analyze the results to inform future optimization efforts. 3. Checkout Optimization: Analyze the checkout process to identify friction points and opportunities for improvement, and implement changes to increase conversion rates and reduce cart abandonment. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role, and how they align with my skills and experiences? 2. Team Structure: How is the CRO team structured, and who will I be working with on a daily basis? 3. CRO Strategy: What is the company's current CRO strategy, and how does this role fit into that larger picture? 4. Data Access: How does the company ensure that CRO team members have access to the data and tools they need to be effective? 5. Growth Opportunities: What opportunities are there for professional development and career growth within the CRO team and the company as a whole? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare a portfolio or case study showcasing your CRO and data analysis skills. 4. Research the company and be ready to discuss how your skills and experiences align with their mission and values. 5. Practice common interview questions and be prepared to discuss your approach to CRO, data analysis, and project management. 6. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.