Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Stockholm, Stockholm, Sweden
- Job Type: Remote (Telecommute)
- Date Posted: May 2, 2025
- Experience Level: Mid-Senior Level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
1. Strategy & Execution: Develop and execute CRO strategies across multiple platforms, working hands-on with developers and designers.
2. User-Centric Design: Analyze user behavior and optimize the customer journey to increase conversion rates and AOV.
3. Collaboration: Work closely with various teams, including marketing, development, and design, to maximize performance and drive growth.
4. Continuous Learning & Improvement: Stay updated with the latest CRO trends and tools, and continuously improve our ecommerce experiences.
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
📋 Key Responsibilities
- Conversion Rate Optimization & Growth Strategy:
- Analyze user behavior data to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across various touchpoints.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and special campaigns.
- Develop strategies to increase Average Order Value (AOV).
- Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The ideal candidate will have a proven track record in CRO and be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. Relevant coursework or certifications are a plus.
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles. Proven experience in leading CRO efforts and driving measurable revenue growth.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills and the ability to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Preferred Skills:
- Experience in high-growth DTC (direct-to-consumer) brands.
- Familiarity with the Swedish ecommerce market and consumer behavior.
ASSUMPTION: Given the remote nature of this role, candidates should be self-motivated, results-driven, and comfortable working independently. Strong communication skills are essential for collaborating with remote teams.
💰 Compensation & Benefits
- Salary Range: SEK 600,000 - 800,000 per year ( industry standard for mid-senior CRO roles in Stockholm, based on Glassdoor and Payscale data)
- Benefits:
- 100% remote work, allowing flexibility to work from anywhere in Sweden.
- Access to training, tools, and a culture of innovation and growth.
- Competitive health, dental, and vision insurance plans.
- Generous vacation policy (minimum 25 days per year).
- Employee stock options and performance-based bonuses.
- Working Hours: Full-time (40 hours per week), with flexible hours and a results-driven work culture.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior CRO roles in Stockholm. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: Small (11-50 employees)
- Founded: 2016
- Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. Our mission is to support women's unique health needs and help them make long-lasting positive health changes.
- Company Specialties: Natural health products, women's health, gut health, and microbiome support.
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the CEO and works closely with the marketing, development, and design teams.
- Work Arrangement: 100% remote, with flexible hours and a results-driven work culture.
- Growth Opportunities: As a small, fast-growing company, there are ample opportunities for career growth and advancement as the team expands and evolves.
🌍 Location & Work Environment
- Office Type: Remote (100% telecommute)
- Office Location(s): Stockholm, Sweden
- Geographic Context: Stockholm is the capital and largest city in Sweden, with a population of approximately 965,000. It is known for its vibrant culture, rich history, and beautiful architecture. The city is also a major hub for technology and startups.
- Work Schedule: Flexible hours with a focus on results and outcomes, rather than strict working hours.
ASSUMPTION: Given the remote nature of this role, candidates should be comfortable working independently and managing their time effectively. Strong communication skills are essential for collaborating with remote teams.
💼 Interview & Application Insights
- Typical Process: The interview process typically consists of an initial phone or video screening, followed by one or more in-depth interviews with key team members. The final round may include a case study or project presentation.
- Key Assessment Areas: Technical skills in CRO, ecommerce optimization, and data analysis; problem-solving abilities; strategic thinking; and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Showcase your understanding of CRO principles and provide examples of successful optimization projects you've led.
- Demonstrate your ability to work independently and collaborate effectively with remote teams.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics)
- Hotjar (user behavior analysis)
- Optimizely (A/B testing)
- Asana (project management)
- Slack (team communication)
- Zoom (video conferencing)
ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Happy Mammoth values innovation, collaboration, and a customer-centric approach. We prioritize a positive, supportive work environment that fosters growth and learning.
- Work Style: Our team values autonomy, ownership, and results-driven work. We prioritize outcomes over rigid processes and encourage a flexible, adaptable approach to work.
- Self-Assessment Questions:
- How do you approach optimizing ecommerce funnels and increasing conversion rates?
- Can you provide an example of a successful CRO project you've led, and what was the outcome?
- How do you stay up-to-date with the latest CRO trends and tools?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Happy Mammoth's values and work style. They should also be able to provide specific examples of how their skills and experience align with the company's mission and goals.
⚠️ Potential Challenges
- Remote Work: Working remotely requires strong self-motivation, time management, and communication skills. Candidates should be comfortable working independently and collaborating with remote teams.
- Fast-Paced Environment: Happy Mammoth is a fast-growing startup, and the work environment can be dynamic and unpredictable at times. Candidates should be comfortable working in a fast-paced, ever-changing environment.
- Cross-Functional Collaboration: This role requires close collaboration with various teams, including marketing, development, and design. Candidates should be comfortable working with multiple stakeholders and managing competing priorities.
📈 Similar Roles Comparison
- Role Differences: Unlike traditional ecommerce roles, this CRO-focused position requires a strong balance of strategic thinking and hands-on execution. It also involves a high degree of autonomy and ownership.
- Industry-Specific Context: The wellness and fitness industry is highly competitive and ever-evolving. Candidates should be prepared to adapt to changes in consumer behavior and market trends.
- Career Path Comparison: This role offers ample opportunities for career growth and advancement as the company expands and evolves. Candidates should be prepared to take on additional responsibilities and leadership opportunities as the team grows.
📝 Sample Projects
- Project Example 1: Optimizing the checkout process to reduce cart abandonment and increase conversion rates.
- Project Example 2: Developing and launching a new quiz funnel to capture leads and drive sales for a specific product line.
- Project Example 3: Collaborating with the marketing team to optimize the customer journey during a major product launch campaign.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the CRO Manager may undertake. The ideal candidate will be able to provide specific examples of how they've approached similar projects in their previous roles.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How do you prioritize and execute CRO initiatives across multiple platforms and touchpoints?
- Can you describe a time when you had to adapt your CRO strategy due to changing market conditions or user behavior?
- How do you ensure that your CRO efforts align with the overall business strategy and goals?
- Company-Specific Questions:
- How does Happy Mammoth approach personalization and segmentation in our marketing and CRO efforts?
- Can you describe the company's approach to A/B testing and how you would integrate it into our CRO strategy?
- How do you see this role evolving as the company grows and expands?
ASSUMPTION: These interview questions are designed to assess the candidate's technical skills, strategic thinking, and cultural fit with Happy Mammoth. They also provide an opportunity for the candidate to demonstrate their understanding of the company and its goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare for the interview by researching the company, its products, and its mission. Be ready to discuss your approach to CRO and how you can contribute to Happy Mammoth's growth and success.
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions or concerns.
- Be prepared to provide references and complete a background check if required.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Stockholm, Stockholm, Sweden
- Job Type: Remote (Telecommute)
- Date Posted: May 2, 2025
- Experience Level: Mid-Senior Level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
1. Strategy & Execution: Develop and execute CRO strategies across multiple platforms, working hands-on with developers and designers.
2. User-Centric Design: Analyze user behavior and optimize the customer journey to increase conversion rates and AOV.
3. Collaboration: Work closely with various teams, including marketing, development, and design, to maximize performance and drive growth.
4. Continuous Learning & Improvement: Stay updated with the latest CRO trends and tools, and continuously improve our ecommerce experiences.
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
📋 Key Responsibilities
- Conversion Rate Optimization & Growth Strategy:
- Analyze user behavior data to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across various touchpoints.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and special campaigns.
- Develop strategies to increase Average Order Value (AOV).
- Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The ideal candidate will have a proven track record in CRO and be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. Relevant coursework or certifications are a plus.
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles. Proven experience in leading CRO efforts and driving measurable revenue growth.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills and the ability to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Preferred Skills:
- Experience in high-growth DTC (direct-to-consumer) brands.
- Familiarity with the Swedish ecommerce market and consumer behavior.
ASSUMPTION: Given the remote nature of this role, candidates should be self-motivated, results-driven, and comfortable working independently. Strong communication skills are essential for collaborating with remote teams.
💰 Compensation & Benefits
- Salary Range: SEK 600,000 - 800,000 per year ( industry standard for mid-senior CRO roles in Stockholm, based on Glassdoor and Payscale data)
- Benefits:
- 100% remote work, allowing flexibility to work from anywhere in Sweden.
- Access to training, tools, and a culture of innovation and growth.
- Competitive health, dental, and vision insurance plans.
- Generous vacation policy (minimum 25 days per year).
- Employee stock options and performance-based bonuses.
- Working Hours: Full-time (40 hours per week), with flexible hours and a results-driven work culture.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior CRO roles in Stockholm. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: Small (11-50 employees)
- Founded: 2016
- Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. Our mission is to support women's unique health needs and help them make long-lasting positive health changes.
- Company Specialties: Natural health products, women's health, gut health, and microbiome support.
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the CEO and works closely with the marketing, development, and design teams.
- Work Arrangement: 100% remote, with flexible hours and a results-driven work culture.
- Growth Opportunities: As a small, fast-growing company, there are ample opportunities for career growth and advancement as the team expands and evolves.
🌍 Location & Work Environment
- Office Type: Remote (100% telecommute)
- Office Location(s): Stockholm, Sweden
- Geographic Context: Stockholm is the capital and largest city in Sweden, with a population of approximately 965,000. It is known for its vibrant culture, rich history, and beautiful architecture. The city is also a major hub for technology and startups.
- Work Schedule: Flexible hours with a focus on results and outcomes, rather than strict working hours.
ASSUMPTION: Given the remote nature of this role, candidates should be comfortable working independently and managing their time effectively. Strong communication skills are essential for collaborating with remote teams.
💼 Interview & Application Insights
- Typical Process: The interview process typically consists of an initial phone or video screening, followed by one or more in-depth interviews with key team members. The final round may include a case study or project presentation.
- Key Assessment Areas: Technical skills in CRO, ecommerce optimization, and data analysis; problem-solving abilities; strategic thinking; and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Showcase your understanding of CRO principles and provide examples of successful optimization projects you've led.
- Demonstrate your ability to work independently and collaborate effectively with remote teams.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics)
- Hotjar (user behavior analysis)
- Optimizely (A/B testing)
- Asana (project management)
- Slack (team communication)
- Zoom (video conferencing)
ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Happy Mammoth values innovation, collaboration, and a customer-centric approach. We prioritize a positive, supportive work environment that fosters growth and learning.
- Work Style: Our team values autonomy, ownership, and results-driven work. We prioritize outcomes over rigid processes and encourage a flexible, adaptable approach to work.
- Self-Assessment Questions:
- How do you approach optimizing ecommerce funnels and increasing conversion rates?
- Can you provide an example of a successful CRO project you've led, and what was the outcome?
- How do you stay up-to-date with the latest CRO trends and tools?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Happy Mammoth's values and work style. They should also be able to provide specific examples of how their skills and experience align with the company's mission and goals.
⚠️ Potential Challenges
- Remote Work: Working remotely requires strong self-motivation, time management, and communication skills. Candidates should be comfortable working independently and collaborating with remote teams.
- Fast-Paced Environment: Happy Mammoth is a fast-growing startup, and the work environment can be dynamic and unpredictable at times. Candidates should be comfortable working in a fast-paced, ever-changing environment.
- Cross-Functional Collaboration: This role requires close collaboration with various teams, including marketing, development, and design. Candidates should be comfortable working with multiple stakeholders and managing competing priorities.
📈 Similar Roles Comparison
- Role Differences: Unlike traditional ecommerce roles, this CRO-focused position requires a strong balance of strategic thinking and hands-on execution. It also involves a high degree of autonomy and ownership.
- Industry-Specific Context: The wellness and fitness industry is highly competitive and ever-evolving. Candidates should be prepared to adapt to changes in consumer behavior and market trends.
- Career Path Comparison: This role offers ample opportunities for career growth and advancement as the company expands and evolves. Candidates should be prepared to take on additional responsibilities and leadership opportunities as the team grows.
📝 Sample Projects
- Project Example 1: Optimizing the checkout process to reduce cart abandonment and increase conversion rates.
- Project Example 2: Developing and launching a new quiz funnel to capture leads and drive sales for a specific product line.
- Project Example 3: Collaborating with the marketing team to optimize the customer journey during a major product launch campaign.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the CRO Manager may undertake. The ideal candidate will be able to provide specific examples of how they've approached similar projects in their previous roles.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How do you prioritize and execute CRO initiatives across multiple platforms and touchpoints?
- Can you describe a time when you had to adapt your CRO strategy due to changing market conditions or user behavior?
- How do you ensure that your CRO efforts align with the overall business strategy and goals?
- Company-Specific Questions:
- How does Happy Mammoth approach personalization and segmentation in our marketing and CRO efforts?
- Can you describe the company's approach to A/B testing and how you would integrate it into our CRO strategy?
- How do you see this role evolving as the company grows and expands?
ASSUMPTION: These interview questions are designed to assess the candidate's technical skills, strategic thinking, and cultural fit with Happy Mammoth. They also provide an opportunity for the candidate to demonstrate their understanding of the company and its goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare for the interview by researching the company, its products, and its mission. Be ready to discuss your approach to CRO and how you can contribute to Happy Mammoth's growth and success.
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions or concerns.
- Be prepared to provide references and complete a background check if required.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.