Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Belgrade, Beograd, Serbia
🔹 Job Type: Remote
🔹 Category: E-commerce & Retail
🔹 Date Posted: May 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading all Conversion Rate Optimization (CRO) efforts across various platforms.
- Analyzing user behavior and executing A/B tests to enhance conversion rates and improve the customer journey.
- Collaborating with cross-functional teams to develop, optimize, and launch high-converting ecommerce experiences.
- Working remotely with a fast-growing, non-corporate company.
- Contributing to a high-performance team that values ownership, autonomy, and results.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles, with a strong focus on user behavior analysis and A/B testing methodologies.
📋 Key Responsibilities
✅ Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
ASSUMPTION: This role requires a deep understanding of user behavior analysis, funnel building, and A/B testing methodologies. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience).
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
Required Skills:
- Strong analytical skills and proficiency in tools like Google Analytics, Hotjar, or similar.
- Proven experience in A/B testing and user behavior analysis.
- Excellent communication and project management skills.
- Proficiency in Shopify and ecommerce tech stacks.
- Familiarity with HTML, CSS, and JavaScript (or similar programming languages).
Preferred Skills:
- Experience with high-growth DTC (direct-to-consumer) brands.
- Familiarity with SQL or other database management systems.
- Knowledge of Python, R, or other data analysis tools.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles, with a strong focus on user behavior analysis and A/B testing methodologies.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- 100% remote work.
- Access to training, tools, and a culture of innovation and growth.
- Flexible working hours and a results-driven work environment.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: Small (11-50 employees)
Founded: 2016
Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements to support women's unique health needs of all ages.
Company Specialties: Natural health products, women's health, digestive health, microbiome health.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the CEO or a senior-level marketing manager.
Work Arrangement: 100% remote work, with the option to work from anywhere in the world.
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities as the company expands.
- Opportunities to work on high-impact projects and contribute to the company's overall growth strategy.
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company is experiencing rapid expansion and is looking to fill key positions within its marketing team.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Belgrade, Beograd, Serbia
Geographic Context: Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people. It is known for its rich history, vibrant culture, and affordable cost of living.
Work Schedule: Flexible working hours, with a focus on results and productivity.
ASSUMPTION: This role requires strong self-motivation and time management skills, as the ideal candidate will be able to work independently and manage their own schedule effectively.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. Technical assessment or case study.
4. Final interview with the hiring manager or a senior-level team member.
Key Assessment Areas:
- Technical skills in CRO, A/B testing, and user behavior analysis.
- Problem-solving and analytical skills.
- Communication and project management skills.
- Cultural fit and alignment with the company's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Include specific examples of your past CRO projects and their outcomes.
- Showcase your understanding of the company's mission and how your skills align with their goals.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, A/B Testing, User Behavior Analysis, Shopify, Remote Work, Digital Growth, Data-Driven Decision Making, Project Management
ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications and the company's current hiring needs. It is essential to remain flexible and adaptable throughout the application process.
🛠️ Tools & Technologies
- Google Analytics
- Hotjar or similar heatmapping tools
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Shopify
- HTML, CSS, and JavaScript (or similar programming languages)
- SQL or other database management systems (optional)
- Python, R, or other data analysis tools (optional)
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement.
- Data-driven decision making.
- Collaboration and teamwork.
- Ownership and accountability.
- Customer-centric focus.
Work Style:
- Results-driven and focused on achieving measurable outcomes.
- Strong communication and project management skills.
- Ability to work independently and manage multiple projects simultaneously.
- Adaptability and a willingness to learn and grow in a fast-paced environment.
Self-Assessment Questions:
- How do your past CRO projects demonstrate your ability to identify and address user pain points and improve conversion rates?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your tasks and ensure the successful completion of each project?
- How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization?
ASSUMPTION: The ideal candidate for this role will be a strategic and data-driven thinker with a strong background in CRO, ecommerce optimization, or digital growth roles. They will be able to work independently, manage multiple projects, and thrive in a fast-paced, remote work environment.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills.
- The role may involve managing multiple projects simultaneously, requiring excellent prioritization and organizational skills.
- The company is experiencing rapid growth, which may result in a fast-paced and sometimes unpredictable work environment.
📈 Similar Roles Comparison
- Conversion Rate Optimization Manager (Happy Koala LLC) vs. Senior CRO Specialist (Amazon)
- This role focuses on optimizing ecommerce experiences for a fast-growing, non-corporate company, while the Amazon role involves working on a massive scale with extensive resources and complex systems.
- The Happy Koala LLC role offers more autonomy and ownership, while the Amazon role may provide more structured career growth paths and opportunities for internal mobility.
📝 Sample Projects
- CRO Audit and Optimization for an Ecommerce Store (Happy Koala LLC)
- Conduct a comprehensive audit of the company's ecommerce store to identify areas for improvement in user experience, layout, and conversion rate.
- Develop and implement A/B tests to optimize key pages, such as the homepage, product pages, and checkout flow.
- Monitor and analyze test results to inform ongoing optimization efforts and maximize revenue growth.
💡 Key Questions to Ask During Interview
- Can you describe the company's approach to CRO and how this role fits into the broader marketing strategy?
- How does the company measure and track the success of CRO initiatives?
- What tools and technologies does the company use for A/B testing and user behavior analysis?
- How does the company support the professional development and growth of its CRO team members?
ASSUMPTION: Asking these questions will help you better understand the company's CRO strategy, resources, and commitment to employee growth and development.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare examples of your past CRO projects and their outcomes to discuss during the interview.
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role and inquire about the status of your application.
- If invited for an interview, research the company's mission, values, and culture to demonstrate your fit and enthusiasm for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Belgrade, Beograd, Serbia
🔹 Job Type: Remote
🔹 Category: E-commerce & Retail
🔹 Date Posted: May 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading all Conversion Rate Optimization (CRO) efforts across various platforms.
- Analyzing user behavior and executing A/B tests to enhance conversion rates and improve the customer journey.
- Collaborating with cross-functional teams to develop, optimize, and launch high-converting ecommerce experiences.
- Working remotely with a fast-growing, non-corporate company.
- Contributing to a high-performance team that values ownership, autonomy, and results.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles, with a strong focus on user behavior analysis and A/B testing methodologies.
📋 Key Responsibilities
✅ Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
ASSUMPTION: This role requires a deep understanding of user behavior analysis, funnel building, and A/B testing methodologies. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience).
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
Required Skills:
- Strong analytical skills and proficiency in tools like Google Analytics, Hotjar, or similar.
- Proven experience in A/B testing and user behavior analysis.
- Excellent communication and project management skills.
- Proficiency in Shopify and ecommerce tech stacks.
- Familiarity with HTML, CSS, and JavaScript (or similar programming languages).
Preferred Skills:
- Experience with high-growth DTC (direct-to-consumer) brands.
- Familiarity with SQL or other database management systems.
- Knowledge of Python, R, or other data analysis tools.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles, with a strong focus on user behavior analysis and A/B testing methodologies.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- 100% remote work.
- Access to training, tools, and a culture of innovation and growth.
- Flexible working hours and a results-driven work environment.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: Small (11-50 employees)
Founded: 2016
Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements to support women's unique health needs of all ages.
Company Specialties: Natural health products, women's health, digestive health, microbiome health.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the CEO or a senior-level marketing manager.
Work Arrangement: 100% remote work, with the option to work from anywhere in the world.
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities as the company expands.
- Opportunities to work on high-impact projects and contribute to the company's overall growth strategy.
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company is experiencing rapid expansion and is looking to fill key positions within its marketing team.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Belgrade, Beograd, Serbia
Geographic Context: Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people. It is known for its rich history, vibrant culture, and affordable cost of living.
Work Schedule: Flexible working hours, with a focus on results and productivity.
ASSUMPTION: This role requires strong self-motivation and time management skills, as the ideal candidate will be able to work independently and manage their own schedule effectively.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. Technical assessment or case study.
4. Final interview with the hiring manager or a senior-level team member.
Key Assessment Areas:
- Technical skills in CRO, A/B testing, and user behavior analysis.
- Problem-solving and analytical skills.
- Communication and project management skills.
- Cultural fit and alignment with the company's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Include specific examples of your past CRO projects and their outcomes.
- Showcase your understanding of the company's mission and how your skills align with their goals.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, A/B Testing, User Behavior Analysis, Shopify, Remote Work, Digital Growth, Data-Driven Decision Making, Project Management
ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications and the company's current hiring needs. It is essential to remain flexible and adaptable throughout the application process.
🛠️ Tools & Technologies
- Google Analytics
- Hotjar or similar heatmapping tools
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Shopify
- HTML, CSS, and JavaScript (or similar programming languages)
- SQL or other database management systems (optional)
- Python, R, or other data analysis tools (optional)
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement.
- Data-driven decision making.
- Collaboration and teamwork.
- Ownership and accountability.
- Customer-centric focus.
Work Style:
- Results-driven and focused on achieving measurable outcomes.
- Strong communication and project management skills.
- Ability to work independently and manage multiple projects simultaneously.
- Adaptability and a willingness to learn and grow in a fast-paced environment.
Self-Assessment Questions:
- How do your past CRO projects demonstrate your ability to identify and address user pain points and improve conversion rates?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your tasks and ensure the successful completion of each project?
- How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization?
ASSUMPTION: The ideal candidate for this role will be a strategic and data-driven thinker with a strong background in CRO, ecommerce optimization, or digital growth roles. They will be able to work independently, manage multiple projects, and thrive in a fast-paced, remote work environment.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills.
- The role may involve managing multiple projects simultaneously, requiring excellent prioritization and organizational skills.
- The company is experiencing rapid growth, which may result in a fast-paced and sometimes unpredictable work environment.
📈 Similar Roles Comparison
- Conversion Rate Optimization Manager (Happy Koala LLC) vs. Senior CRO Specialist (Amazon)
- This role focuses on optimizing ecommerce experiences for a fast-growing, non-corporate company, while the Amazon role involves working on a massive scale with extensive resources and complex systems.
- The Happy Koala LLC role offers more autonomy and ownership, while the Amazon role may provide more structured career growth paths and opportunities for internal mobility.
📝 Sample Projects
- CRO Audit and Optimization for an Ecommerce Store (Happy Koala LLC)
- Conduct a comprehensive audit of the company's ecommerce store to identify areas for improvement in user experience, layout, and conversion rate.
- Develop and implement A/B tests to optimize key pages, such as the homepage, product pages, and checkout flow.
- Monitor and analyze test results to inform ongoing optimization efforts and maximize revenue growth.
💡 Key Questions to Ask During Interview
- Can you describe the company's approach to CRO and how this role fits into the broader marketing strategy?
- How does the company measure and track the success of CRO initiatives?
- What tools and technologies does the company use for A/B testing and user behavior analysis?
- How does the company support the professional development and growth of its CRO team members?
ASSUMPTION: Asking these questions will help you better understand the company's CRO strategy, resources, and commitment to employee growth and development.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare examples of your past CRO projects and their outcomes to discuss during the interview.
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role and inquire about the status of your application.
- If invited for an interview, research the company's mission, values, and culture to demonstrate your fit and enthusiasm for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.