Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Madrid, Madrid, Spain
- Job Type: Remote (Telecommute)
- Date Posted: May 27, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leading all conversion rate optimization (CRO) efforts across various platforms.
- Analyzing user behavior and executing strategies to optimize the customer journey and increase conversion rates.
- Collaborating with cross-functional teams to bring ideas to life and optimize the entire customer journey.
- Working in a fast-paced, remote environment with a high-performance team.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, or digital growth, with a focus on user behavior analysis, funnel building, and A/B testing methodologies.
📋 Key Responsibilities
- 📈 Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the conversion rate (CR) of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase average order value (AOV).
- 🌐 Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- 🔧 Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to run and communicate projects smoothly across teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Preferred Skills:
- Experience in high-growth DTC (direct-to-consumer) brands.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, or digital growth, with a focus on user behavior analysis, funnel building, and A/B testing methodologies.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on industry standards for a CRO manager with 5-10 years of experience in Madrid, Spain).
- Benefits:
- 100% remote work.
- Access to training, tools, and a culture of innovation and growth.
- Working Hours: Full-time (40 hours per week), flexible schedule.
ASSUMPTION: The salary range is estimated based on industry standards for a CRO manager with 5-10 years of experience in Madrid, Spain. Actual compensation may vary based on the candidate's qualifications and the company's benefits package.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 11-50 employees
- Founded: 2016
- Company Description: Happy Mammoth sources high-quality, natural ingredients and carefully formulates supplements to support women's unique health needs of all ages.
- Company Specialties: Natural health supplements, women's health, gut health, digestive health, microbiome health
📊 Role Analysis
- Career Level: Mid-level to senior role, with opportunities for growth and leadership within the CRO and ecommerce optimization team.
- Reporting Structure: Reports directly to the Head of Ecommerce or a similar role, with potential to manage a team of CRO specialists in the future.
- Work Arrangement: 100% remote work, with the option to work from anywhere in the world.
- Growth Opportunities: Potential to grow into a leadership role within the CRO team, or transition into a broader ecommerce or digital growth role as the company expands.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team and shape the company's CRO strategy.
🌍 Location & Work Environment
- Office Type: 100% remote work, with no physical office location.
- Office Location(s): Madrid, Madrid, Spain (remote work only)
- Geographic Context: Madrid, Spain, with a time zone of Central European Time (CET).
- Work Schedule: Flexible, with a focus on results and output over strict hours.
ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a fully remote work environment.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the hiring manager.
3. Technical assessment or case study presentation.
4. Final round interview with the team lead or a panel of stakeholders.
- Key Assessment Areas:
1. Technical skills in CRO, user behavior analysis, and A/B testing.
2. Problem-solving and strategic thinking.
3. Communication and collaboration skills.
4. Cultural fit and alignment with the company's values.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
2. Prepare for behavioral interview questions that focus on your problem-solving skills and experience with CRO strategies.
3. Research the company and its products to demonstrate your enthusiasm and understanding of their mission.
ATS Keywords: Conversion Rate Optimization, CRO, Ecommerce Optimization, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership, High-Growth DTC Experience
ASSUMPTION: Applicants should focus on demonstrating their relevant CRO experience and skills, as well as their ability to work effectively in a remote, fast-paced environment.
🛠️ Tools & Technologies
- Google Analytics
- Hotjar or similar heatmapping and session recording tools
- Optimizely or similar A/B testing platforms
- Shopify (ecommerce platform)
- HTML/CSS/JavaScript (for basic web development and optimization)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: This role requires proficiency in CRO-specific tools and platforms, as well as a basic understanding of web development and ecommerce technologies.
👔 Cultural Fit Considerations
- Company Values: Innovation, customer-centricity, data-driven decision making, and continuous improvement.
- Work Style: Fast-paced, collaborative, and results-oriented, with a strong focus on experimentation and optimization.
- Self-Assessment Questions:
1. How do you approach analyzing user behavior data to identify optimization opportunities?
2. Can you describe a time when you successfully optimized a CRO funnel, and what strategies you used?
3. How do you prioritize and manage multiple CRO projects and stakeholders?
ASSUMPTION: Applicants should be prepared to discuss their experience with CRO strategies and tools, as well as their ability to work effectively in a fast-paced, remote environment.
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing multiple CRO projects and stakeholders simultaneously.
- Keeping up with the latest CRO trends and best practices in a rapidly evolving field.
- Ensuring consistent communication and collaboration with remote team members.
- Company-Specific Challenges:
- Working in a fast-growing, remote-first company with a lean team structure.
- Balancing the need for innovation with the constraints of a lean budget and resources.
- Location-Specific Challenges:
- Adapting to the time zone differences when working with a global team.
- Ensuring consistent communication and collaboration with team members in different regions.
ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and their ability to thrive in a fast-paced, remote work environment.
📈 Similar Roles Comparison
- Career Path Comparison:
- Conversion Rate Optimization Manager → Senior CRO Manager → Director of Ecommerce → Chief Ecommerce Officer
- Industry-Specific Context:
- CRO managers in the wellness and fitness industry may face unique challenges related to user behavior, seasonal trends, and regulatory compliance.
- Role-Specific Differences:
- This role focuses on CRO strategies for a single brand, while a similar role in a marketing agency may involve working with multiple clients and industries.
ASSUMPTION: Applicants should be prepared to discuss their understanding of the CRO landscape in the wellness and fitness industry and their ability to tailor their strategies to the unique needs of the company.
📝 Sample Projects
- Project 1: Optimizing the checkout process for a seasonal product launch, resulting in a 15% increase in conversion rates and a 20% increase in revenue.
- Project 2: Analyzing user behavior data to identify and address friction points in the customer journey, leading to a 10% increase in overall conversion rates.
- Project 3: Collaborating with the marketing team to develop and optimize a quiz funnel for a new product, with a goal of generating high-quality leads and increasing brand awareness.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar CRO projects and their ability to drive measurable results in a fast-paced, remote work environment.
💡 Key Questions to Ask During Interview
1. What are the biggest CRO challenges facing the company, and how does this role address them?
2. How does the company support the professional development and growth of its CRO team members?
3. What are the key performance indicators (KPIs) for this role, and how will success be measured?
4. How does the company approach A/B testing, and what tools do they use for CRO?
5. What is the company's long-term vision for its ecommerce platform, and how does this role contribute to that strategy?
ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their understanding of the role and their ability to drive meaningful results in a remote work environment.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/2Y3ITvlfNJ/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
- Prepare for a phone or video screening with the hiring manager, followed by a technical assessment or case study presentation.
- Research the company and its products to demonstrate your enthusiasm and understanding of their mission.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Madrid, Madrid, Spain
- Job Type: Remote (Telecommute)
- Date Posted: May 27, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leading all conversion rate optimization (CRO) efforts across various platforms.
- Analyzing user behavior and executing strategies to optimize the customer journey and increase conversion rates.
- Collaborating with cross-functional teams to bring ideas to life and optimize the entire customer journey.
- Working in a fast-paced, remote environment with a high-performance team.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, or digital growth, with a focus on user behavior analysis, funnel building, and A/B testing methodologies.
📋 Key Responsibilities
- 📈 Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the conversion rate (CR) of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase average order value (AOV).
- 🌐 Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- 🔧 Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to run and communicate projects smoothly across teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Preferred Skills:
- Experience in high-growth DTC (direct-to-consumer) brands.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, or digital growth, with a focus on user behavior analysis, funnel building, and A/B testing methodologies.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on industry standards for a CRO manager with 5-10 years of experience in Madrid, Spain).
- Benefits:
- 100% remote work.
- Access to training, tools, and a culture of innovation and growth.
- Working Hours: Full-time (40 hours per week), flexible schedule.
ASSUMPTION: The salary range is estimated based on industry standards for a CRO manager with 5-10 years of experience in Madrid, Spain. Actual compensation may vary based on the candidate's qualifications and the company's benefits package.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 11-50 employees
- Founded: 2016
- Company Description: Happy Mammoth sources high-quality, natural ingredients and carefully formulates supplements to support women's unique health needs of all ages.
- Company Specialties: Natural health supplements, women's health, gut health, digestive health, microbiome health
📊 Role Analysis
- Career Level: Mid-level to senior role, with opportunities for growth and leadership within the CRO and ecommerce optimization team.
- Reporting Structure: Reports directly to the Head of Ecommerce or a similar role, with potential to manage a team of CRO specialists in the future.
- Work Arrangement: 100% remote work, with the option to work from anywhere in the world.
- Growth Opportunities: Potential to grow into a leadership role within the CRO team, or transition into a broader ecommerce or digital growth role as the company expands.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team and shape the company's CRO strategy.
🌍 Location & Work Environment
- Office Type: 100% remote work, with no physical office location.
- Office Location(s): Madrid, Madrid, Spain (remote work only)
- Geographic Context: Madrid, Spain, with a time zone of Central European Time (CET).
- Work Schedule: Flexible, with a focus on results and output over strict hours.
ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a fully remote work environment.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the hiring manager.
3. Technical assessment or case study presentation.
4. Final round interview with the team lead or a panel of stakeholders.
- Key Assessment Areas:
1. Technical skills in CRO, user behavior analysis, and A/B testing.
2. Problem-solving and strategic thinking.
3. Communication and collaboration skills.
4. Cultural fit and alignment with the company's values.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
2. Prepare for behavioral interview questions that focus on your problem-solving skills and experience with CRO strategies.
3. Research the company and its products to demonstrate your enthusiasm and understanding of their mission.
ATS Keywords: Conversion Rate Optimization, CRO, Ecommerce Optimization, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership, High-Growth DTC Experience
ASSUMPTION: Applicants should focus on demonstrating their relevant CRO experience and skills, as well as their ability to work effectively in a remote, fast-paced environment.
🛠️ Tools & Technologies
- Google Analytics
- Hotjar or similar heatmapping and session recording tools
- Optimizely or similar A/B testing platforms
- Shopify (ecommerce platform)
- HTML/CSS/JavaScript (for basic web development and optimization)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: This role requires proficiency in CRO-specific tools and platforms, as well as a basic understanding of web development and ecommerce technologies.
👔 Cultural Fit Considerations
- Company Values: Innovation, customer-centricity, data-driven decision making, and continuous improvement.
- Work Style: Fast-paced, collaborative, and results-oriented, with a strong focus on experimentation and optimization.
- Self-Assessment Questions:
1. How do you approach analyzing user behavior data to identify optimization opportunities?
2. Can you describe a time when you successfully optimized a CRO funnel, and what strategies you used?
3. How do you prioritize and manage multiple CRO projects and stakeholders?
ASSUMPTION: Applicants should be prepared to discuss their experience with CRO strategies and tools, as well as their ability to work effectively in a fast-paced, remote environment.
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing multiple CRO projects and stakeholders simultaneously.
- Keeping up with the latest CRO trends and best practices in a rapidly evolving field.
- Ensuring consistent communication and collaboration with remote team members.
- Company-Specific Challenges:
- Working in a fast-growing, remote-first company with a lean team structure.
- Balancing the need for innovation with the constraints of a lean budget and resources.
- Location-Specific Challenges:
- Adapting to the time zone differences when working with a global team.
- Ensuring consistent communication and collaboration with team members in different regions.
ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and their ability to thrive in a fast-paced, remote work environment.
📈 Similar Roles Comparison
- Career Path Comparison:
- Conversion Rate Optimization Manager → Senior CRO Manager → Director of Ecommerce → Chief Ecommerce Officer
- Industry-Specific Context:
- CRO managers in the wellness and fitness industry may face unique challenges related to user behavior, seasonal trends, and regulatory compliance.
- Role-Specific Differences:
- This role focuses on CRO strategies for a single brand, while a similar role in a marketing agency may involve working with multiple clients and industries.
ASSUMPTION: Applicants should be prepared to discuss their understanding of the CRO landscape in the wellness and fitness industry and their ability to tailor their strategies to the unique needs of the company.
📝 Sample Projects
- Project 1: Optimizing the checkout process for a seasonal product launch, resulting in a 15% increase in conversion rates and a 20% increase in revenue.
- Project 2: Analyzing user behavior data to identify and address friction points in the customer journey, leading to a 10% increase in overall conversion rates.
- Project 3: Collaborating with the marketing team to develop and optimize a quiz funnel for a new product, with a goal of generating high-quality leads and increasing brand awareness.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar CRO projects and their ability to drive measurable results in a fast-paced, remote work environment.
💡 Key Questions to Ask During Interview
1. What are the biggest CRO challenges facing the company, and how does this role address them?
2. How does the company support the professional development and growth of its CRO team members?
3. What are the key performance indicators (KPIs) for this role, and how will success be measured?
4. How does the company approach A/B testing, and what tools do they use for CRO?
5. What is the company's long-term vision for its ecommerce platform, and how does this role contribute to that strategy?
ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their understanding of the role and their ability to drive meaningful results in a remote work environment.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/2Y3ITvlfNJ/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
- Prepare for a phone or video screening with the hiring manager, followed by a technical assessment or case study presentation.
- Research the company and its products to demonstrate your enthusiasm and understanding of their mission.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.