Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Koala LLC 🔹 Location: Tbilisi, Tbilisi, Georgia 🔹 Job Type: Remote 🔹 Category: E-commerce & Digital Marketing 🔹 Date Posted: May 27, 2025 🚀 Job Overview Key aspects of this role include: - Leading all Conversion Rate Optimization (CRO) efforts across various platforms - Analyzing user behavior and executing A/B tests to increase conversion rates and improve sales funnels - Collaborating with development and design teams to build high-converting, fast-loading ecommerce experiences - Working closely with the marketing team during product launches and peak sales periods to maximize performance - Developing strategies to increase Average Order Value (AOV) ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth. The ideal candidate will have a deep understanding of user behavior analysis, funnel building, and A/B testing methodologies. Experience with Shopify and project management skills is also crucial. 📋 Key Responsibilities ✅ Conversion Rate Optimization and Growth Strategy - Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives. - Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells. - Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns. ASSUMPTION: The candidate should have a strategic and data-driven mindset with a love for experimentation. They should also be proactive, solution-oriented, and passionate about ownership. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles Required Skills: - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies. - Strong hands-on experience with Shopify and ecommerce tech stacks. - Project management skills - able to run and communicate projects smoothly across teams. - A strategic and data-driven mindset with a love for experimentation. - A proactive, solution-oriented attitude and a passion for ownership. Preferred Skills: - Experience in high-growth DTC (direct-to-consumer) brands. ASSUMPTION: The candidate should have a strong background in CRO, ecommerce optimization, and digital growth. They should also be comfortable working remotely and collaborating with global teams. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 USD (Based on industry standards for a CRO Manager role with 5+ years of experience and remote work) Benefits: - 100% remote work - Access to training, tools, and a culture of innovation and growth - Opportunity to work with a high-performance team that values ownership, autonomy, and results Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: E-commerce and Digital Marketing Company Size: Small-Medium (11-50 employees) Founded: 2016 Company Description: Happy Koala LLC is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again. Company Specialties: E-commerce optimization, digital growth, and natural health products Company Website: https://store.happymammoth.com/ 📊 Role Analysis Career Level: Mid-Senior level, with potential for growth into a leadership role as the company expands Reporting Structure: This role reports directly to the CEO or a dedicated CRO/Marketing Director, depending on the company's organizational structure. Work Arrangement: 100% remote work, with the option to work from anywhere in the world Growth Opportunities: - As the company grows, there will be opportunities to take on more responsibilities and potentially lead a team of CRO specialists. - The ideal candidate will have the ambition and skills to grow into a leadership role within the company. 🌍 Location & Work Environment Office Type: Remote (100% remote work) Office Location(s): The company is headquartered in Miami, Florida, USA, with additional offices in South Yarra, Victoria, Australia. However, this role can be performed remotely from anywhere in the world. Geographic Context: - Tbilisi, Georgia: The company has no physical presence in Tbilisi, but the time zone is convenient for remote collaboration with the US and Australian teams. Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate different time zones 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the HR team to discuss the role and assess cultural fit 3. Technical assessment or case study to evaluate CRO skills and problem-solving abilities 4. Final interview with the hiring manager or a panel of stakeholders Key Assessment Areas: - CRO and ecommerce optimization skills - Problem-solving abilities and strategic thinking - Cultural fit and communication skills - Experience with Shopify and relevant tech stacks Application Tips: 1. Highlight your relevant experience and achievements in CRO, ecommerce optimization, and digital growth. 2. Tailor your resume and cover letter to emphasize your skills and how you match the required qualifications. 3. Prepare for behavioral interview questions that focus on your problem-solving abilities, strategic thinking, and cultural fit. ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, Direct-to-Consumer ASSUMPTION: The company uses an Applicant Tracking System (ATS) to manage and streamline the application process. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview. 🛠️ Tools & Technologies - Shopify (ecommerce platform) - Google Analytics (web analytics service) - Optimizely or VWO (A/B testing tools) - Hotjar or Crazy Egg (heatmapping and session recording tools) - Asana or Trello (project management tools) - Slack or Microsoft Teams (communication platforms) ASSUMPTION: The candidate should be comfortable working with the mentioned tools and technologies. They should also be open to learning and adapting to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Innovation and continuous improvement - Data-driven decision making - Collaboration and teamwork - Ownership and accountability - Customer-centric approach Work Style: - Fast-paced and dynamic, with a focus on results and growth - Strong emphasis on data-driven decision making and continuous improvement - Collaborative and team-oriented, with regular communication and feedback - Flexible and adaptable, with a willingness to take on new challenges and learn new skills Self-Assessment Questions: 1. How do you approach optimizing ecommerce funnels and improving conversion rates? 2. Can you describe a time when you identified a user behavior trend and developed a strategy to capitalize on it? 3. How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization? 4. How do you prioritize and manage multiple projects and deadlines in a remote work environment? 5. How do you handle feedback and criticism, and how do you use it to improve your performance? ASSUMPTION: The ideal candidate will have a strong cultural fit with the company's values and work style. They will be innovative, data-driven, collaborative, and adaptable, with a customer-centric approach to their work. ⚠️ Potential Challenges 1. Time Zone Differences: Working remotely with teams in different time zones can present challenges in communication and collaboration. The ideal candidate will be comfortable working asynchronously and communicating effectively across time zones. 2. Rapidly Changing Ecommerce Landscape: The ecommerce landscape is constantly evolving, with new trends and technologies emerging regularly. The ideal candidate will be proactive in staying up-to-date with industry developments and adapting their strategies accordingly. 3. Data Overload: With access to vast amounts of data, it can be challenging to identify the most relevant insights and prioritize optimization initiatives. The ideal candidate will have strong data analysis skills and be able to focus on the most impactful areas for improvement. 4. Remote Work Challenges: Working remotely can present unique challenges, such as maintaining work-life balance and staying motivated. The ideal candidate will be self-motivated, disciplined, and able to manage their time effectively in a remote work environment. 📈 Similar Roles Comparison 1. Conversion Rate Optimization Manager vs. Ecommerce Manager: While both roles focus on improving ecommerce performance, the CRO Manager role is more specialized and focused on optimizing individual pages and funnels, while the Ecommerce Manager role is broader and encompasses all aspects of ecommerce operations, including marketing, merchandising, and customer experience. 2. Industry-specific Context: The CRO Manager role in the ecommerce industry may differ from similar roles in other industries, such as publishing or software, in terms of the specific challenges and optimization strategies involved. 3. Career Path Comparison: The CRO Manager role can serve as a stepping stone to more senior roles, such as Ecommerce Director or Chief Revenue Officer, while the Ecommerce Manager role may have more lateral career paths, such as moving into specialized areas like marketing or merchandising. 📝 Sample Projects 1. Optimizing the Checkout Process: Analyze user behavior data to identify friction points in the checkout process and develop A/B tests to improve conversion rates and reduce cart abandonment. 2. Improving Product Page Layout: Conduct A/B tests to optimize the layout and design of product pages, focusing on key elements like calls-to-action, images, and product descriptions, to increase add-to-cart rates. 3. Enhancing the Mobile Experience: Analyze mobile user behavior data to identify areas for improvement and develop mobile-specific optimizations to increase conversion rates on mobile devices. ASSUMPTION: The candidate should have experience working on similar projects and be able to provide specific examples of their approach and results. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key responsibilities of the CRO Manager role within the company's ecommerce strategy? 2. Team Structure: How does the CRO team fit into the overall organizational structure, and who will I be working with on a day-to-day basis? 3. CRO Priorities: What are the most pressing CRO priorities for the first 30-60-90 days in the role, and how will my work contribute to the company's overall growth goals? 4. Data Access: What data sources and tools will I have access to, and how will I be expected to use them to inform my CRO strategies? 5. Collaboration: How will I collaborate with other teams, such as marketing, product, and development, to ensure our CRO efforts are aligned with the company's overall goals and roadmap? ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their understanding of the role and their commitment to driving results. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills in CRO, ecommerce optimization, and digital growth. 3. Prepare for a phone or video call with the HR team to discuss the role and assess your cultural fit. 4. Complete a technical assessment or case study to evaluate your CRO skills and problem-solving abilities. 5. Follow up with the hiring manager or HR team after your interview to reiterate your interest in the role and address any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.