Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Tirana, Albania (Remote)
- Job Type: Full-Time
- Category: E-commerce & Digital Marketing
- Date Posted: May 19, 2025
- Experience Level: Mid-Senior (5-10 years)
🚀 Job Overview
Happy Koala LLC, a fast-growing natural food tech business, is seeking a Conversion Rate Optimization Manager to drive measurable revenue growth through smart, data-backed strategies. This role involves optimizing ecommerce funnels, increasing conversion rates, and improving the customer journey across Shopify stores, landing pages, and special campaigns.
Key Responsibilities:
1. Lead all Conversion Rate Optimization efforts across various platforms.
2. Analyze user behavior and execute A/B tests to increase conversion rates and improve sales funnels.
3. Collaborate with development and design teams to build high-converting, fast-loading ecommerce experiences.
4. Work closely with the marketing team during product launches and peak sales periods to maximize performance.
Assumptions:
- The role requires a strong understanding of user behavior analysis, funnel building, and A/B testing methodologies.
- The candidate should have experience working with ecommerce tech stacks and be comfortable using data to drive decision-making.
📋 Key Responsibilities
- 🔹 Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase Average Order Value (AOV).
- 🔹 Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- 🔹 Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
🎯 Required Qualifications
- 🔹 Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 🔹 Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- 🔹 Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills - able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
🌟 Preferred Qualifications
- Experience in high-growth DTC (direct-to-consumer) brands.
💰 Compensation & Benefits
- 🔹 Salary Range: $80,000 - $120,000 USD per year (based on industry standards for the role, experience level, and location)
- 🔹 Benefits:
- 100% remote work.
- Access to training, tools, and a culture of innovation and growth.
- Competitive salary and benefits package.
📊 Applicant Insights
🔍 Company Context
- 🔹 Industry: Wellness and Fitness Services
- 🔹 Company Size: 11-50 employees
- 🔹 Founded: 2016
- 🔹 Company Description: Happy Mammoth sources the highest quality, natural ingredients and carefully formulates supplements that support women's unique health needs of all ages.
- 🔹 Company Specialties: Natural health supplements, women's health, gut health, and microbiome support.
📊 Role Analysis
- 🔹 Career Level: Mid-Senior
- 🔹 Reporting Structure: Reports directly to the Head of Ecommerce.
- 🔹 Work Arrangement: 100% remote work, with flexible hours and a results-driven environment.
- 🔹 Growth Opportunities: Potential to grow into a leadership role as the team expands and the company continues to scale.
🌍 Location & Work Environment
- 🔹 Office Type: Remote (100% remote work)
- 🔹 Office Location(s): Tirana, Albania (with the option to work from anywhere in the United States, Australia, or Europe)
- 🔹 Geographic Context: Tirana, Albania's capital, offers a mix of traditional and modern culture, with a growing tech industry and a cost of living that is lower than many European capitals.
- 🔹 Work Schedule: Flexible hours, with a focus on results and productivity.
💼 Interview & Application Insights
- 🔹 Typical Process: Initial screening, followed by a technical assessment, and then final interviews with the hiring manager and team members.
- 🔹 Key Assessment Areas: Technical skills in CRO, A/B testing, and ecommerce optimization, as well as problem-solving abilities and cultural fit.
- 🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of the role and the company's mission.
- Prepare examples of successful CRO campaigns or projects you've led.
🛠️ Tools & Technologies
- Shopify, Google Analytics, Optimizely, or similar A/B testing tools, heatmap and session recording tools (e.g., Hotjar, Crazy Egg), and project management software (e.g., Asana, Trello).
👔 Cultural Fit Considerations
- 🔹 Company Values: Innovation, data-driven decision-making, collaboration, and a passion for improving people's lives through natural health solutions.
- 🔹 Work Style: Fast-paced, agile, and results-oriented, with a strong focus on teamwork and continuous learning.
- 🔹 Self-Assessment Questions:
- How do you approach analyzing user behavior data to inform CRO strategies?
- Describe a successful CRO campaign you've led, and what challenges you faced and how you overcame them.
- How do you stay up-to-date with the latest trends and best practices in ecommerce optimization and CRO?
🛑 Potential Challenges
- 🔹 Challenge 1: Working remotely with a globally distributed team may require strong communication and time management skills.
- 🔹 Challenge 2: Balancing multiple optimization projects and prioritizing initiatives based on data-driven insights.
- 🔹 Challenge 3: Adapting to the unique needs and preferences of customers across different regions and cultures.
📈 Similar Roles Comparison
- 🔹 Comparison Point 1: Unlike traditional CRO roles focused on a single platform or product, this role requires a broad understanding of ecommerce funnels and customer journeys across various channels and touchpoints.
- 🔹 Comparison Point 2: The role involves working with a diverse range of stakeholders, from developers and designers to marketing and product teams, requiring strong communication and collaboration skills.
- 🔹 Comparison Point 3: As part of a growing company, this role offers opportunities for career progression and leadership development as the team expands and the company continues to scale.
📝 Sample Projects
- 🔹 Project Example 1: Optimizing the checkout process to reduce cart abandonment and increase conversions.
- 🔹 Project Example 2: Improving the mobile experience of the company's Shopify store to capitalize on the growing number of mobile shoppers.
- 🔹 Project Example 3: Collaborating with the marketing team to create high-converting landing pages for special product launches and promotions.
💡 Key Questions to Ask During Interview
- 🔹 Question 1: Can you describe the company's approach to A/B testing and how it integrates with the overall product development process?
- 🔹 Question 2: How does the team collaborate with other departments, such as marketing and product, to ensure alignment and maximize the impact of CRO initiatives?
- 🔹 Question 3: What are the key performance indicators (KPIs) used to measure the success of CRO campaigns, and how are they tracked and reported?
- 🔹 Question 4: How does the company support the professional development of its CRO team members, and what opportunities are there for growth and advancement within the role?
- 🔹 Question 5: Can you provide an example of a CRO initiative that had a significant impact on the company's bottom line, and how it was executed and measured?
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://happymammoth.com/careers).
- Tailor your resume and cover letter to highlight your relevant skills and experiences in CRO, ecommerce optimization, and digital growth.
- Prepare examples of successful CRO campaigns or projects you've led, and be ready to discuss them during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
- If you are selected for an interview, be prepared to discuss your approach to data-driven decision-making, A/B testing, and user behavior analysis, as well as your understanding of the company's mission and values.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Tirana, Albania (Remote)
- Job Type: Full-Time
- Category: E-commerce & Digital Marketing
- Date Posted: May 19, 2025
- Experience Level: Mid-Senior (5-10 years)
🚀 Job Overview
Happy Koala LLC, a fast-growing natural food tech business, is seeking a Conversion Rate Optimization Manager to drive measurable revenue growth through smart, data-backed strategies. This role involves optimizing ecommerce funnels, increasing conversion rates, and improving the customer journey across Shopify stores, landing pages, and special campaigns.
Key Responsibilities:
1. Lead all Conversion Rate Optimization efforts across various platforms.
2. Analyze user behavior and execute A/B tests to increase conversion rates and improve sales funnels.
3. Collaborate with development and design teams to build high-converting, fast-loading ecommerce experiences.
4. Work closely with the marketing team during product launches and peak sales periods to maximize performance.
Assumptions:
- The role requires a strong understanding of user behavior analysis, funnel building, and A/B testing methodologies.
- The candidate should have experience working with ecommerce tech stacks and be comfortable using data to drive decision-making.
📋 Key Responsibilities
- 🔹 Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase Average Order Value (AOV).
- 🔹 Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- 🔹 Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
🎯 Required Qualifications
- 🔹 Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 🔹 Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- 🔹 Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills - able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
🌟 Preferred Qualifications
- Experience in high-growth DTC (direct-to-consumer) brands.
💰 Compensation & Benefits
- 🔹 Salary Range: $80,000 - $120,000 USD per year (based on industry standards for the role, experience level, and location)
- 🔹 Benefits:
- 100% remote work.
- Access to training, tools, and a culture of innovation and growth.
- Competitive salary and benefits package.
📊 Applicant Insights
🔍 Company Context
- 🔹 Industry: Wellness and Fitness Services
- 🔹 Company Size: 11-50 employees
- 🔹 Founded: 2016
- 🔹 Company Description: Happy Mammoth sources the highest quality, natural ingredients and carefully formulates supplements that support women's unique health needs of all ages.
- 🔹 Company Specialties: Natural health supplements, women's health, gut health, and microbiome support.
📊 Role Analysis
- 🔹 Career Level: Mid-Senior
- 🔹 Reporting Structure: Reports directly to the Head of Ecommerce.
- 🔹 Work Arrangement: 100% remote work, with flexible hours and a results-driven environment.
- 🔹 Growth Opportunities: Potential to grow into a leadership role as the team expands and the company continues to scale.
🌍 Location & Work Environment
- 🔹 Office Type: Remote (100% remote work)
- 🔹 Office Location(s): Tirana, Albania (with the option to work from anywhere in the United States, Australia, or Europe)
- 🔹 Geographic Context: Tirana, Albania's capital, offers a mix of traditional and modern culture, with a growing tech industry and a cost of living that is lower than many European capitals.
- 🔹 Work Schedule: Flexible hours, with a focus on results and productivity.
💼 Interview & Application Insights
- 🔹 Typical Process: Initial screening, followed by a technical assessment, and then final interviews with the hiring manager and team members.
- 🔹 Key Assessment Areas: Technical skills in CRO, A/B testing, and ecommerce optimization, as well as problem-solving abilities and cultural fit.
- 🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of the role and the company's mission.
- Prepare examples of successful CRO campaigns or projects you've led.
🛠️ Tools & Technologies
- Shopify, Google Analytics, Optimizely, or similar A/B testing tools, heatmap and session recording tools (e.g., Hotjar, Crazy Egg), and project management software (e.g., Asana, Trello).
👔 Cultural Fit Considerations
- 🔹 Company Values: Innovation, data-driven decision-making, collaboration, and a passion for improving people's lives through natural health solutions.
- 🔹 Work Style: Fast-paced, agile, and results-oriented, with a strong focus on teamwork and continuous learning.
- 🔹 Self-Assessment Questions:
- How do you approach analyzing user behavior data to inform CRO strategies?
- Describe a successful CRO campaign you've led, and what challenges you faced and how you overcame them.
- How do you stay up-to-date with the latest trends and best practices in ecommerce optimization and CRO?
🛑 Potential Challenges
- 🔹 Challenge 1: Working remotely with a globally distributed team may require strong communication and time management skills.
- 🔹 Challenge 2: Balancing multiple optimization projects and prioritizing initiatives based on data-driven insights.
- 🔹 Challenge 3: Adapting to the unique needs and preferences of customers across different regions and cultures.
📈 Similar Roles Comparison
- 🔹 Comparison Point 1: Unlike traditional CRO roles focused on a single platform or product, this role requires a broad understanding of ecommerce funnels and customer journeys across various channels and touchpoints.
- 🔹 Comparison Point 2: The role involves working with a diverse range of stakeholders, from developers and designers to marketing and product teams, requiring strong communication and collaboration skills.
- 🔹 Comparison Point 3: As part of a growing company, this role offers opportunities for career progression and leadership development as the team expands and the company continues to scale.
📝 Sample Projects
- 🔹 Project Example 1: Optimizing the checkout process to reduce cart abandonment and increase conversions.
- 🔹 Project Example 2: Improving the mobile experience of the company's Shopify store to capitalize on the growing number of mobile shoppers.
- 🔹 Project Example 3: Collaborating with the marketing team to create high-converting landing pages for special product launches and promotions.
💡 Key Questions to Ask During Interview
- 🔹 Question 1: Can you describe the company's approach to A/B testing and how it integrates with the overall product development process?
- 🔹 Question 2: How does the team collaborate with other departments, such as marketing and product, to ensure alignment and maximize the impact of CRO initiatives?
- 🔹 Question 3: What are the key performance indicators (KPIs) used to measure the success of CRO campaigns, and how are they tracked and reported?
- 🔹 Question 4: How does the company support the professional development of its CRO team members, and what opportunities are there for growth and advancement within the role?
- 🔹 Question 5: Can you provide an example of a CRO initiative that had a significant impact on the company's bottom line, and how it was executed and measured?
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://happymammoth.com/careers).
- Tailor your resume and cover letter to highlight your relevant skills and experiences in CRO, ecommerce optimization, and digital growth.
- Prepare examples of successful CRO campaigns or projects you've led, and be ready to discuss them during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
- If you are selected for an interview, be prepared to discuss your approach to data-driven decision-making, A/B testing, and user behavior analysis, as well as your understanding of the company's mission and values.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.