Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Vienna, Wien, Austria
🔹 Job Type: Remote
🔹 Category: E-commerce & Digital Marketing
🔹 Date Posted: May 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading and executing conversion rate optimization strategies across various ecommerce platforms.
- Collaborating with cross-functional teams to improve user experience and drive revenue growth.
- Analyzing user behavior data to identify trends and optimize the customer journey.
- Working remotely with a fast-growing, non-corporate company.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth strategies. Familiarity with Shopify and hands-on experience with user behavior analysis tools is essential.
📋 Key Responsibilities
✅ Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
ASSUMPTION: Success in this role requires a data-driven mindset, strong analytical skills, and the ability to translate insights into actionable strategies.
✅ Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
ASSUMPTION: This role demands strong project management skills, the ability to work effectively with cross-functional teams, and a proactive, solution-oriented attitude.
✅ Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: Success in this role requires excellent communication skills, the ability to work independently, and a strong focus on results and continuous improvement.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills - able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
Preferred Skills:
- Familiarity with Google Analytics, Hotjar, or similar tools.
- Experience with CSS, HTML, or JavaScript.
- Knowledge of SQL or other database languages.
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can substitute for formal education.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level CRO role in Vienna)
Benefits:
- 100% remote work, allowing you to work from anywhere in the world.
- Access to training, tools, and a culture of innovation and growth.
- Competitive salary and benefits package, including health insurance and retirement plans.
Working Hours: Full-time (40 hours per week), flexible schedule with core hours from 9 AM to 1 PM CET.
ASSUMPTION: The salary range is based on industry standards for a mid-level CRO role in Vienna. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Digital Health
Company Size: 11-50 employees
Founded: 2016
Company Description: Happy Mammoth specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very full lives again.
Company Specialties: E-commerce, Digital Marketing, Health & Wellness
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Head of Ecommerce.
Work Arrangement: 100% remote, with core hours from 9 AM to 1 PM CET.
Growth Opportunities:
- Potential to grow into a senior role as the company expands.
- Opportunities to work on high-impact projects and drive significant revenue growth.
🌍 Location & Work Environment
Office Type: 100% remote
Office Location(s): Vienna, Wien, Austria
Geographic Context: Vienna offers a high quality of life with a rich cultural scene, affordable cost of living, and excellent public transportation.
Work Schedule: Flexible hours with core hours from 9 AM to 1 PM CET.
ASSUMPTION: While this role is 100% remote, successful candidates should be comfortable working independently and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. Technical assessment (data analysis and strategy development).
4. Final interview with the Head of Ecommerce and a team member.
Key Assessment Areas:
- Data analysis and interpretation skills.
- Strategic thinking and problem-solving abilities.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of CRO strategies and user behavior analysis.
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, User Behavior Analysis, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, High-Growth DTC Experience
ASSUMPTION: The interview process may vary depending on the candidate's background and the company's current needs.
🛠️ Tools & Technologies
- Shopify (Plus or Advanced plan)
- Google Analytics
- Hotjar or similar user behavior tracking tools
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies used may evolve as the company grows and adapts to new challenges.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: We put our customers first in everything we do.
- Innovation: We continuously seek new ways to improve and grow.
- Collaboration: We work together to achieve our goals.
- Ownership: We take responsibility for our work and strive for excellence.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Strong emphasis on collaboration, communication, and teamwork.
- Flexible and adaptable, with a willingness to take on new challenges and learn.
Self-Assessment Questions:
1. How do you approach optimizing a low-performing landing page, and what metrics would you track to measure success?
2. Describe a time when you had to pivot your strategy due to changing market conditions or user behavior. How did you adapt, and what was the outcome?
3. How do you ensure that your CRO strategies align with the overall business goals and brand identity?
ASSUMPTION: Successful candidates will demonstrate a strong understanding of CRO strategies, a data-driven mindset, and a willingness to adapt and learn in a fast-paced environment.
⚠️ Potential Challenges
1. Work-life balance: Working remotely can present challenges in maintaining a healthy work-life balance. Successful candidates should be able to manage their time effectively and set clear boundaries between work and personal life.
2. Time zone differences: As a remote-first company, you may need to collaborate with team members in different time zones. Effective communication and time management skills are essential to overcome this challenge.
3. Constant learning: The ecommerce landscape is constantly evolving, and new tools and technologies emerge regularly. Successful candidates should be comfortable with continuous learning and staying up-to-date with industry trends.
4. Remote work challenges: While working remotely offers many benefits, it also presents unique challenges, such as isolation and lack of in-person interaction. Successful candidates should be comfortable working independently and managing their own motivation.
📈 Similar Roles Comparison
1. Conversion Rate Optimization Specialist: This role focuses more on tactical execution and less on strategic planning and team leadership. It may be a better fit for candidates with less experience or those looking to develop their skills in a more structured environment.
2. Ecommerce Manager: This role involves broader ecommerce management responsibilities, including inventory management, order fulfillment, and customer service. It may be a better fit for candidates with a broader ecommerce background or those interested in a more holistic view of ecommerce operations.
3. Growth Marketing Manager: This role focuses more on customer acquisition and brand awareness, with less emphasis on on-site optimization and user behavior analysis. It may be a better fit for candidates with a strong background in marketing and advertising or those interested in driving brand growth through innovative campaigns.
ASSUMPTION: The specific role comparison may vary depending on the candidate's background and career goals.
📝 Sample Projects
1. Landing Page Optimization: Analyze user behavior data to identify areas of friction on a high-traffic landing page. Develop and implement A/B tests to improve conversion rates and drive revenue growth.
2. Quiz Optimization: Optimize a quiz funneled to increase the number of users who complete the quiz and receive personalized product recommendations. Collaborate with the development team to implement changes and track results.
3. Checkout Flow Optimization: Analyze user behavior data to identify cart abandonment points and optimize the checkout flow to improve conversion rates and reduce cart abandonment.
ASSUMPTION: Sample projects should be tailored to the specific role and company, highlighting the candidate's relevant skills and experiences.
❓ Key Questions to Ask During Interview
1. Role-specific questions:
* How do you approach analyzing user behavior data to inform CRO strategies?
* Can you describe a time when you had to prioritize multiple optimization initiatives, and how did you make decisions about which to tackle first?
* How do you ensure that your CRO strategies align with the overall business goals and brand identity?
2. Company-specific questions:
* How does Happy Mammoth support the professional development of its employees?
* What are some of the most rewarding aspects of working at Happy Mammoth, according to current employees?
* How does Happy Mammoth foster a culture of innovation and continuous learning?
3. Personal growth questions:
* What are some of the key skills you hope to develop in this role, and how does Happy Mammoth support the growth of its employees?
* How does working remotely at Happy Mammoth compare to working in an office environment, and what are some of the unique challenges and benefits of remote work at the company?
ASSUMPTION: Interview questions should be tailored to the specific role and company, focusing on the candidate's relevant skills, experiences, and cultural fit.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.applytojob.com/apply/gZN6DqGKWy/Conversion-Rate-Optimization-Manager).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences in CRO, ecommerce optimization, and digital growth.
3. Prepare for the technical assessment by brushing up on your data analysis and strategy development skills.
4. Research Happy Mammoth's mission, values, and company culture to demonstrate your enthusiasm and fit for the role.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Vienna, Wien, Austria
🔹 Job Type: Remote
🔹 Category: E-commerce & Digital Marketing
🔹 Date Posted: May 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading and executing conversion rate optimization strategies across various ecommerce platforms.
- Collaborating with cross-functional teams to improve user experience and drive revenue growth.
- Analyzing user behavior data to identify trends and optimize the customer journey.
- Working remotely with a fast-growing, non-corporate company.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth strategies. Familiarity with Shopify and hands-on experience with user behavior analysis tools is essential.
📋 Key Responsibilities
✅ Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
ASSUMPTION: Success in this role requires a data-driven mindset, strong analytical skills, and the ability to translate insights into actionable strategies.
✅ Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
ASSUMPTION: This role demands strong project management skills, the ability to work effectively with cross-functional teams, and a proactive, solution-oriented attitude.
✅ Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: Success in this role requires excellent communication skills, the ability to work independently, and a strong focus on results and continuous improvement.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills - able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
Preferred Skills:
- Familiarity with Google Analytics, Hotjar, or similar tools.
- Experience with CSS, HTML, or JavaScript.
- Knowledge of SQL or other database languages.
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can substitute for formal education.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level CRO role in Vienna)
Benefits:
- 100% remote work, allowing you to work from anywhere in the world.
- Access to training, tools, and a culture of innovation and growth.
- Competitive salary and benefits package, including health insurance and retirement plans.
Working Hours: Full-time (40 hours per week), flexible schedule with core hours from 9 AM to 1 PM CET.
ASSUMPTION: The salary range is based on industry standards for a mid-level CRO role in Vienna. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Digital Health
Company Size: 11-50 employees
Founded: 2016
Company Description: Happy Mammoth specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements, designed to help our clients make long-lasting positive health changes and start living very full lives again.
Company Specialties: E-commerce, Digital Marketing, Health & Wellness
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Head of Ecommerce.
Work Arrangement: 100% remote, with core hours from 9 AM to 1 PM CET.
Growth Opportunities:
- Potential to grow into a senior role as the company expands.
- Opportunities to work on high-impact projects and drive significant revenue growth.
🌍 Location & Work Environment
Office Type: 100% remote
Office Location(s): Vienna, Wien, Austria
Geographic Context: Vienna offers a high quality of life with a rich cultural scene, affordable cost of living, and excellent public transportation.
Work Schedule: Flexible hours with core hours from 9 AM to 1 PM CET.
ASSUMPTION: While this role is 100% remote, successful candidates should be comfortable working independently and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. Technical assessment (data analysis and strategy development).
4. Final interview with the Head of Ecommerce and a team member.
Key Assessment Areas:
- Data analysis and interpretation skills.
- Strategic thinking and problem-solving abilities.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of CRO strategies and user behavior analysis.
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, User Behavior Analysis, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, High-Growth DTC Experience
ASSUMPTION: The interview process may vary depending on the candidate's background and the company's current needs.
🛠️ Tools & Technologies
- Shopify (Plus or Advanced plan)
- Google Analytics
- Hotjar or similar user behavior tracking tools
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies used may evolve as the company grows and adapts to new challenges.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: We put our customers first in everything we do.
- Innovation: We continuously seek new ways to improve and grow.
- Collaboration: We work together to achieve our goals.
- Ownership: We take responsibility for our work and strive for excellence.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Strong emphasis on collaboration, communication, and teamwork.
- Flexible and adaptable, with a willingness to take on new challenges and learn.
Self-Assessment Questions:
1. How do you approach optimizing a low-performing landing page, and what metrics would you track to measure success?
2. Describe a time when you had to pivot your strategy due to changing market conditions or user behavior. How did you adapt, and what was the outcome?
3. How do you ensure that your CRO strategies align with the overall business goals and brand identity?
ASSUMPTION: Successful candidates will demonstrate a strong understanding of CRO strategies, a data-driven mindset, and a willingness to adapt and learn in a fast-paced environment.
⚠️ Potential Challenges
1. Work-life balance: Working remotely can present challenges in maintaining a healthy work-life balance. Successful candidates should be able to manage their time effectively and set clear boundaries between work and personal life.
2. Time zone differences: As a remote-first company, you may need to collaborate with team members in different time zones. Effective communication and time management skills are essential to overcome this challenge.
3. Constant learning: The ecommerce landscape is constantly evolving, and new tools and technologies emerge regularly. Successful candidates should be comfortable with continuous learning and staying up-to-date with industry trends.
4. Remote work challenges: While working remotely offers many benefits, it also presents unique challenges, such as isolation and lack of in-person interaction. Successful candidates should be comfortable working independently and managing their own motivation.
📈 Similar Roles Comparison
1. Conversion Rate Optimization Specialist: This role focuses more on tactical execution and less on strategic planning and team leadership. It may be a better fit for candidates with less experience or those looking to develop their skills in a more structured environment.
2. Ecommerce Manager: This role involves broader ecommerce management responsibilities, including inventory management, order fulfillment, and customer service. It may be a better fit for candidates with a broader ecommerce background or those interested in a more holistic view of ecommerce operations.
3. Growth Marketing Manager: This role focuses more on customer acquisition and brand awareness, with less emphasis on on-site optimization and user behavior analysis. It may be a better fit for candidates with a strong background in marketing and advertising or those interested in driving brand growth through innovative campaigns.
ASSUMPTION: The specific role comparison may vary depending on the candidate's background and career goals.
📝 Sample Projects
1. Landing Page Optimization: Analyze user behavior data to identify areas of friction on a high-traffic landing page. Develop and implement A/B tests to improve conversion rates and drive revenue growth.
2. Quiz Optimization: Optimize a quiz funneled to increase the number of users who complete the quiz and receive personalized product recommendations. Collaborate with the development team to implement changes and track results.
3. Checkout Flow Optimization: Analyze user behavior data to identify cart abandonment points and optimize the checkout flow to improve conversion rates and reduce cart abandonment.
ASSUMPTION: Sample projects should be tailored to the specific role and company, highlighting the candidate's relevant skills and experiences.
❓ Key Questions to Ask During Interview
1. Role-specific questions:
* How do you approach analyzing user behavior data to inform CRO strategies?
* Can you describe a time when you had to prioritize multiple optimization initiatives, and how did you make decisions about which to tackle first?
* How do you ensure that your CRO strategies align with the overall business goals and brand identity?
2. Company-specific questions:
* How does Happy Mammoth support the professional development of its employees?
* What are some of the most rewarding aspects of working at Happy Mammoth, according to current employees?
* How does Happy Mammoth foster a culture of innovation and continuous learning?
3. Personal growth questions:
* What are some of the key skills you hope to develop in this role, and how does Happy Mammoth support the growth of its employees?
* How does working remotely at Happy Mammoth compare to working in an office environment, and what are some of the unique challenges and benefits of remote work at the company?
ASSUMPTION: Interview questions should be tailored to the specific role and company, focusing on the candidate's relevant skills, experiences, and cultural fit.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.applytojob.com/apply/gZN6DqGKWy/Conversion-Rate-Optimization-Manager).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences in CRO, ecommerce optimization, and digital growth.
3. Prepare for the technical assessment by brushing up on your data analysis and strategy development skills.
4. Research Happy Mammoth's mission, values, and company culture to demonstrate your enthusiasm and fit for the role.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.