Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Mammoth LLC
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Remote (Telecommute)
🔹 Category: Ecommerce & Digital Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
- Leading all Conversion Rate Optimization (CRO) efforts across multiple platforms
- Analyzing user behavior and executing A/B tests to improve conversion rates
- Collaborating with cross-functional teams to optimize the entire customer journey
- Developing strategies to increase Average Order Value (AOV)
- Working remotely with a fast-growing, non-corporate company
ASSUMPTION: This role requires a strategic and data-driven mindset with a strong focus on experimentation and continuous improvement.
📋 Key Responsibilities
🔹 Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
🔹 Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
🔹 Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with various teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies
- Strong hands-on experience with Shopify and ecommerce tech stacks
- Project management skills - able to run and communicate projects smoothly across teams
- A strategic and data-driven mindset with a love for experimentation
- A proactive, solution-oriented attitude and a passion for ownership
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands
Preferred Skills:
- Familiarity with French language and culture (for better understanding of the local market)
- Experience with Google Analytics and other analytics tools
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level role in Paris)
Benefits:
- 100% remote work - work from anywhere in the world
- Access to training, tools, and a culture of innovation and growth
- Competitive salary and benefits package
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Paris. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Ecommerce and Digital Marketing
Company Size: Small (11-50 employees)
Founded: 2016
Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again.
Company Specialties: Ecommerce, Digital Marketing, Health and Wellness
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Head of Ecommerce.
Work Arrangement: 100% remote work - work from anywhere in the world
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on high-impact projects and drive significant revenue growth
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as the company is experiencing rapid growth and expansion.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is the capital and most populous city of France, with a population of over 2.2 million people.
- It is known for its rich history, culture, and vibrant arts scene.
- The cost of living in Paris is relatively high compared to other cities in France.
Work Schedule: Flexible hours with a focus on results and performance
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the world.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR team
3. Technical assessment and case study presentation
4. Final interview with the Head of Ecommerce and other team members
Key Assessment Areas:
- Technical skills in CRO, A/B testing, and user behavior analysis
- Problem-solving skills and ability to think strategically
- Communication and collaboration skills, especially with cross-functional teams
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of CRO principles and provide examples of successful optimization projects you've worked on.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.
ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, User Behavior Analysis, Ecommerce Optimization, Digital Growth, Shopify, Project Management, Data-Driven, Problem Solving, Ownership
ASSUMPTION: The interview process focuses on assessing both technical skills and cultural fit, with a strong emphasis on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics service)
- Optimizely or similar A/B testing tools
- Hotjar or similar user behavior analysis tools
- Asana or similar project management tools
- Google Suite (Gmail, Google Drive, Google Docs)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in ecommerce and digital marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous improvement and experimentation
- Collaboration and teamwork
- Ownership and accountability
- Customer-centric approach
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on results and performance
- Open and transparent communication
- Flat organizational structure with minimal bureaucracy
Self-Assessment Questions:
1. How do you approach analyzing user behavior data to identify optimization opportunities?
2. Can you describe a time when you successfully executed an A/B test to improve conversion rates?
3. How do you prioritize and manage multiple optimization projects simultaneously?
4. How do you ensure that your optimization strategies align with the company's overall business objectives?
5. How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: The company values and work style are well-aligned with the required skills and qualifications for this role, emphasizing data-driven decision making, continuous improvement, and a customer-centric approach.
⚠️ Potential Challenges
1. Language Barrier: While the role is remote and can be done from anywhere, a basic understanding of French may be helpful for better communication with local team members and customers.
2. Time Zone Differences: Working remotely with a team based in Paris may require some adjustments to working hours to accommodate meetings and collaboration.
3. High Expectations: The company has high growth targets and expects employees to deliver results and drive significant revenue growth.
📈 Similar Roles Comparison
1. Conversion Rate Optimization Manager vs. Digital Marketing Manager:
- The CRO Manager role is more specialized and focused on optimizing conversion rates, while the Digital Marketing Manager role has a broader scope, including SEO, content marketing, and social media marketing.
- The CRO Manager role requires a deeper understanding of user behavior analysis, A/B testing, and funnel optimization.
📝 Sample Projects
1. Optimizing the Checkout Process:
- Analyze user behavior data to identify friction points in the checkout process.
- Design and execute A/B tests to improve conversion rates and reduce cart abandonment.
- Collaborate with the development team to implement successful test variations.
2. Improving Product Page Conversion:
- Analyze user behavior data to understand how users interact with product pages.
- Develop and test new product page layouts, calls-to-action, and content to improve conversion rates.
- Work with the design team to create visually appealing and high-converting product pages.
💡 Key Questions to Ask During Interview
1. Role Responsibilities:
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall ecommerce strategy, and how will my work impact the company's bottom line?
2. Team Structure:
- Who will I be working with on a day-to-day basis?
- How does this role collaborate with other teams, such as marketing, product, and customer success?
3. Company Culture:
- How would you describe the company culture, and how does it support remote work?
- What are some examples of how the company fosters a data-driven and experimental mindset?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, ensuring a good fit for both parties.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.applytojob.com/apply/fncSeMqJJr/Conversion-Rate-Optimization-Manager).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for the interview process by researching the company, understanding the role requirements, and practicing your problem-solving and strategic thinking skills.
4. Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
5. If selected for the role, be prepared to provide references and complete a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Mammoth LLC
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Remote (Telecommute)
🔹 Category: Ecommerce & Digital Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
- Leading all Conversion Rate Optimization (CRO) efforts across multiple platforms
- Analyzing user behavior and executing A/B tests to improve conversion rates
- Collaborating with cross-functional teams to optimize the entire customer journey
- Developing strategies to increase Average Order Value (AOV)
- Working remotely with a fast-growing, non-corporate company
ASSUMPTION: This role requires a strategic and data-driven mindset with a strong focus on experimentation and continuous improvement.
📋 Key Responsibilities
🔹 Conversion Rate Optimization and Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
🔹 Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
🔹 Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with various teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies
- Strong hands-on experience with Shopify and ecommerce tech stacks
- Project management skills - able to run and communicate projects smoothly across teams
- A strategic and data-driven mindset with a love for experimentation
- A proactive, solution-oriented attitude and a passion for ownership
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands
Preferred Skills:
- Familiarity with French language and culture (for better understanding of the local market)
- Experience with Google Analytics and other analytics tools
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level role in Paris)
Benefits:
- 100% remote work - work from anywhere in the world
- Access to training, tools, and a culture of innovation and growth
- Competitive salary and benefits package
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Paris. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Ecommerce and Digital Marketing
Company Size: Small (11-50 employees)
Founded: 2016
Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again.
Company Specialties: Ecommerce, Digital Marketing, Health and Wellness
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Head of Ecommerce.
Work Arrangement: 100% remote work - work from anywhere in the world
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on high-impact projects and drive significant revenue growth
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as the company is experiencing rapid growth and expansion.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is the capital and most populous city of France, with a population of over 2.2 million people.
- It is known for its rich history, culture, and vibrant arts scene.
- The cost of living in Paris is relatively high compared to other cities in France.
Work Schedule: Flexible hours with a focus on results and performance
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the world.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR team
3. Technical assessment and case study presentation
4. Final interview with the Head of Ecommerce and other team members
Key Assessment Areas:
- Technical skills in CRO, A/B testing, and user behavior analysis
- Problem-solving skills and ability to think strategically
- Communication and collaboration skills, especially with cross-functional teams
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of CRO principles and provide examples of successful optimization projects you've worked on.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.
ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, User Behavior Analysis, Ecommerce Optimization, Digital Growth, Shopify, Project Management, Data-Driven, Problem Solving, Ownership
ASSUMPTION: The interview process focuses on assessing both technical skills and cultural fit, with a strong emphasis on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics service)
- Optimizely or similar A/B testing tools
- Hotjar or similar user behavior analysis tools
- Asana or similar project management tools
- Google Suite (Gmail, Google Drive, Google Docs)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in ecommerce and digital marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous improvement and experimentation
- Collaboration and teamwork
- Ownership and accountability
- Customer-centric approach
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on results and performance
- Open and transparent communication
- Flat organizational structure with minimal bureaucracy
Self-Assessment Questions:
1. How do you approach analyzing user behavior data to identify optimization opportunities?
2. Can you describe a time when you successfully executed an A/B test to improve conversion rates?
3. How do you prioritize and manage multiple optimization projects simultaneously?
4. How do you ensure that your optimization strategies align with the company's overall business objectives?
5. How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: The company values and work style are well-aligned with the required skills and qualifications for this role, emphasizing data-driven decision making, continuous improvement, and a customer-centric approach.
⚠️ Potential Challenges
1. Language Barrier: While the role is remote and can be done from anywhere, a basic understanding of French may be helpful for better communication with local team members and customers.
2. Time Zone Differences: Working remotely with a team based in Paris may require some adjustments to working hours to accommodate meetings and collaboration.
3. High Expectations: The company has high growth targets and expects employees to deliver results and drive significant revenue growth.
📈 Similar Roles Comparison
1. Conversion Rate Optimization Manager vs. Digital Marketing Manager:
- The CRO Manager role is more specialized and focused on optimizing conversion rates, while the Digital Marketing Manager role has a broader scope, including SEO, content marketing, and social media marketing.
- The CRO Manager role requires a deeper understanding of user behavior analysis, A/B testing, and funnel optimization.
📝 Sample Projects
1. Optimizing the Checkout Process:
- Analyze user behavior data to identify friction points in the checkout process.
- Design and execute A/B tests to improve conversion rates and reduce cart abandonment.
- Collaborate with the development team to implement successful test variations.
2. Improving Product Page Conversion:
- Analyze user behavior data to understand how users interact with product pages.
- Develop and test new product page layouts, calls-to-action, and content to improve conversion rates.
- Work with the design team to create visually appealing and high-converting product pages.
💡 Key Questions to Ask During Interview
1. Role Responsibilities:
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall ecommerce strategy, and how will my work impact the company's bottom line?
2. Team Structure:
- Who will I be working with on a day-to-day basis?
- How does this role collaborate with other teams, such as marketing, product, and customer success?
3. Company Culture:
- How would you describe the company culture, and how does it support remote work?
- What are some examples of how the company fosters a data-driven and experimental mindset?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, ensuring a good fit for both parties.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.applytojob.com/apply/fncSeMqJJr/Conversion-Rate-Optimization-Manager).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for the interview process by researching the company, understanding the role requirements, and practicing your problem-solving and strategic thinking skills.
4. Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
5. If selected for the role, be prepared to provide references and complete a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.