Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Koala LLC 🔹 Location: Bucharest, Bucureşti, Romania 🔹 Job Type: Remote 🔹 Category: E-commerce & Digital Marketing 🔹 Date Posted: May 30, 2025 🚀 Job Overview Key aspects of this role include: - Leading and executing conversion rate optimization strategies across multiple platforms. - Collaborating with cross-functional teams to improve user experience and drive revenue growth. - Analyzing user behavior data to identify trends and opportunities for optimization. - Working hands-on with developers and designers to implement optimization strategies. ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth strategies. Candidates should have a proven track record of driving measurable results through data-driven decision making. 📋 Key Responsibilities ✅ Conversion Rate Optimization and Growth Strategy - Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives. - Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells. - Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns. - Develop strategies to increase Average Order Value (AOV). ASSUMPTION: Success in this role requires a deep understanding of user behavior analysis, funnel building, and A/B testing methodologies. Candidates should be comfortable working with data and using it to drive decision-making. ✅ Asset Development for Acquisition and Campaigns - Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages. - Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences. - Collaborate with the marketing team during product launches and peak sales periods to maximize performance. ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with various teams. Candidates should be comfortable working in a fast-paced, dynamic environment. ✅ Execution and Team Collaboration - Translate insights into clear action plans for developers and designers. - Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion. - Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement. ASSUMPTION: Success in this role requires strong communication skills and the ability to work effectively with cross-functional teams. Candidates should be comfortable using data to drive decision-making and continuous improvement. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in CRO, ecommerce optimization, or digital growth roles. - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies. - Strong hands-on experience with Shopify and ecommerce tech stacks. - Project management skills - able to run and communicate projects smoothly across teams. - A strategic and data-driven mindset with a love for experimentation. - A proactive, solution-oriented attitude and a passion for ownership. - Bonus points for experience in high-growth DTC (direct-to-consumer) brands. Preferred Skills: - Experience with specific ecommerce analytics tools (e.g., Hotjar, Optimizely). - Familiarity with SQL or other data analysis tools. - Knowledge of JavaScript or other programming languages. ASSUMPTION: Candidates should have a strong background in CRO and ecommerce optimization, with a proven track record of driving measurable results. They should be comfortable working with data and using it to drive decision-making. 💰 Compensation & Benefits Salary Range: €45,000 - €65,000 per year (based on industry standards for a CRO Manager role in Romania) Benefits: - 100% remote work. - Access to training, tools, and a culture of innovation and growth. - Competitive salary and benefits package. Working Hours: Full-time (40 hours per week), flexible schedule. ASSUMPTION: The salary range is estimated based on industry standards for a CRO Manager role in Romania. The actual salary may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: E-commerce & Digital Marketing Company Size: Small-Medium (11-50 employees) Founded: 2016 Company Description: Happy Koala is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to support women's unique health needs of all ages. Company Specialties: E-commerce, Digital Marketing, Health & Wellness Company Website: happymammoth.com ASSUMPTION: Happy Koala is a startup with a fast-paced, dynamic work environment. Candidates should be comfortable working in a small, agile team and be comfortable with change and ambiguity. 📊 Role Analysis Career Level: Mid-Senior level role, suitable for candidates with 5-10 years of experience in CRO or a related field. Reporting Structure: This role reports directly to the CEO and works closely with the marketing, development, and design teams. Work Arrangement: 100% remote work, with flexible hours and a results-driven work culture. Growth Opportunities: - Potential to grow into a leadership role as the company expands. - Opportunities to work on diverse projects and gain experience in various aspects of ecommerce and digital marketing. - A fast-paced, dynamic work environment that encourages innovation and growth. ASSUMPTION: This role offers significant growth potential for the right candidate. Success in this role could lead to a leadership position as the company continues to expand. 🌍 Location & Work Environment Office Type: Remote (100% remote work) Office Location(s): Anywhere in the world Geographic Context: - Bucharest, Romania: A vibrant, multicultural city with a rich history and a thriving startup scene. - Romania: A member of the European Union, offering easy access to other European countries. Work Schedule: Flexible hours, with a focus on results and productivity. ASSUMPTION: This role is 100% remote, allowing candidates to work from anywhere in the world. However, candidates should be comfortable working independently and managing their own time effectively. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the HR team. 3. Technical assessment and case study. 4. Final interview with the CEO and relevant team members. Key Assessment Areas: - Technical skills in CRO, ecommerce optimization, and data analysis. - Problem-solving skills and ability to think critically about user behavior data. - Communication and collaboration skills, both written and verbal. - Cultural fit and alignment with the company's values and work style. Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experience. - Include specific examples of your past CRO successes and the data-driven strategies you used. - Be prepared to discuss your approach to A/B testing, user behavior analysis, and funnel optimization. ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, Direct-to-Consumer ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. Candidates should be prepared to discuss their past CRO experiences and how they have driven measurable results in previous roles. 🛠️ Tools & Technologies - Shopify (ecommerce platform) - Google Analytics (web analytics) - Hotjar or similar heatmapping tools - Optimizely or similar A/B testing tools - SQL or other data analysis tools - JavaScript or other programming languages (bonus) ASSUMPTION: This role requires strong proficiency in Shopify, Google Analytics, and A/B testing tools. Familiarity with SQL or other data analysis tools is a plus. 👔 Cultural Fit Considerations Company Values: - Data-driven decision making - Continuous learning and improvement - Collaboration and teamwork - Innovation and creativity - Results-oriented and accountable Work Style: - Fast-paced and dynamic - Agile and adaptable - Results-driven and focused on outcomes - Collaborative and team-oriented - Open and transparent communication Self-Assessment Questions: - How do you approach A/B testing, and can you provide an example of a successful test you've run? - How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization? - Can you describe a time when you had to pivot your strategy due to changing user behavior or market conditions? ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change quickly. They should also be comfortable working with data and using it to drive decision-making and continuous improvement. ⚠️ Potential Challenges - Working remotely and managing time effectively without direct supervision. - Balancing multiple projects and priorities in a fast-paced, dynamic work environment. - Dealing with ambiguity and change as the company grows and evolves. - Working with a small, agile team and being comfortable with a lack of formal processes and structure. ASSUMPTION: These challenges are inherent to working in a small, fast-growing startup. Candidates should be comfortable with ambiguity and change and be able to manage their own time effectively in a remote work environment. 📈 Similar Roles Comparison - CRO Manager vs. Marketing Manager: A CRO Manager role is more specialized and focused on optimizing the customer journey and driving measurable revenue growth. A Marketing Manager role is broader and encompasses all aspects of marketing, including branding, advertising, and customer acquisition. - Industry-specific context: CRO is a critical function in the ecommerce and digital marketing industries, where optimizing the customer journey and driving revenue growth are top priorities. - Career path comparison: A CRO Manager role can lead to a leadership position in ecommerce or digital marketing, while a Marketing Manager role can lead to a broader marketing leadership or general management position. ASSUMPTION: This role is specialized and focused on optimizing the customer journey and driving measurable revenue growth. Candidates should have a strong background in CRO and ecommerce optimization and be comfortable working with data to drive decision-making. 📝 Sample Projects - Project 1: Optimizing the checkout process to reduce cart abandonment and increase conversion rates. - Project 2: Developing and launching a quiz to capture user data and personalize the customer experience. - Project 3: Collaborating with the marketing team to optimize the customer journey during peak sales periods. ASSUMPTION: These projects are examples of the types of initiatives a CRO Manager might work on. Candidates should be prepared to discuss their approach to similar projects and how they have driven measurable results in the past. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the ecommerce industry, and how does this role address them? - How does the company approach A/B testing, and what tools do you use to analyze the results? - Can you describe the company's approach to data-driven decision making, and how does this role fit into that process? - How does the company support the professional development and growth of its employees? - What are the biggest priorities for this role in the first 90 days? ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's approach to CRO and data-driven decision making, and their fit with the company's culture and values. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: happymammoth.applytojob.com/apply/f5vWs16jC4/Conversion-Rate-Optimization-Manager - Tailor your resume and cover letter to highlight your relevant skills and experience. - Include specific examples of your past CRO successes and the data-driven strategies you used. - Be prepared to discuss your approach to A/B testing, user behavior analysis, and funnel optimization. - Follow up with the hiring manager one week after applying to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.