Key aspects of this role include:
- Leading and executing conversion rate optimization strategies across multiple platforms.
- Collaborating with cross-functional teams to improve user experience and drive revenue growth.
- Analyzing user behavior data to identify trends and optimize funnels.
- Working with developers and designers to implement optimization strategies.
- Contributing to high-growth e-commerce projects in a fast-paced, remote environment.
ASSUMPTION: This role requires a strong background in CRO, e-commerce optimization, and digital growth strategies. The ideal candidate will have experience working remotely and collaborating with global teams.
π Key Responsibilities
β Conversion Rate Optimization and Growth Strategy
- Analyze user behavior data to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across various platforms.
- Lead optimization projects to improve the CR of e-commerce stores, sales funnels, and special campaigns.
- Develop strategies to increase Average Order Value (AOV) and drive revenue growth.
ASSUMPTION: This role requires a deep understanding of user behavior analysis, funnel building, and A/B testing methodologies. The ideal candidate will have experience working with e-commerce tech stacks and a strong analytical mindset.
β Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with development and design teams to build high-converting, fast-loading e-commerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with various teams. The ideal candidate will have experience working with e-commerce platforms and a strategic mindset.
β Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong communication skills and the ability to work effectively with cross-functional teams. The ideal candidate will have experience working in a remote, fast-paced environment.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 5+ years of experience in CRO, e-commerce optimization, or digital growth roles.
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and e-commerce tech stacks.
- Proven track record of driving measurable revenue growth through optimization strategies.
Required Skills:
- Proficiency in Google Analytics, heatmapping tools, and other CRO software.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
- Ability to work independently and in a remote team environment.
- Fluency in English, both written and verbal.
Preferred Skills:
- Experience with high-growth DTC (direct-to-consumer) brands.
- Familiarity with the Shopify Plus platform.
- Knowledge of SQL and data visualization tools.
ASSUMPTION: This role requires a strong background in CRO and e-commerce optimization. The ideal candidate will have experience working with e-commerce platforms and a strategic mindset.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬60,000 per year (based on industry standards for CRO managers in Greece)
Benefits:
- 100% remote work, allowing for flexibility and work-life balance.
- Access to training, tools, and a culture of innovation and growth.
- Competitive salary and benefits package.
- Opportunity to work with a high-performance team in a fast-growing, non-corporate company.
Working Hours: Full-time (40 hours per week)
π Applicant Insights
π Company Context
- Industry: E-commerce and Digital Health
- Company Size: Small (11-50 employees)
- Founded: 2016
- Company Description: Happy Mammoth specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements to support long-lasting positive health changes.
- Company Specialties: E-commerce, Digital Marketing, Health and Wellness
π Role Analysis
- Career Level: Mid-Senior
- Reporting Structure: This role reports directly to the CEO or a senior-level marketing director.
- Work Arrangement: 100% remote work, with occasional team meetings and events.
- Growth Opportunities: This role offers opportunities to grow into a senior marketing or e-commerce leadership position as the company expands.
π Location & Work Environment
- Office Type: Remote (no physical office)
- Office Location: Athens, AttikΓ, Greece
- Geographic Context: Athens is the capital and largest city of Greece, with a population of approximately 664,000 people. It is known for its rich history, vibrant culture, and Mediterranean climate.
- Work Schedule: Flexible hours, with a focus on results and performance rather than strict working hours.
ASSUMPTION: This role requires strong communication skills and the ability to work independently in a remote environment. The ideal candidate will be comfortable working with a diverse, global team and managing their time effectively.
πΌ Interview & Application Insights
- Typical Process: The interview process consists of an initial phone or video screen, followed by two to three rounds of interviews with the hiring manager, marketing director, and/or CEO. The final round may include a case study or project presentation.
- Key Assessment Areas: Problem-solving skills, analytical thinking, communication skills, and cultural fit will be assessed throughout the interview process.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of CRO principles and provide examples of successful optimization projects you've led.
- Demonstrate your ability to work independently and collaborate effectively with remote teams.
π οΈ Tools & Technologies
- Google Analytics
- Hotjar or similar heatmapping tools
- Optimizely or similar A/B testing software
- Shopify and Shopify Plus platforms
- SQL and data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
π Cultural Fit Considerations
- Company Values: Innovation, customer-centricity, collaboration, and continuous learning.
- Work Style: Fast-paced, agile, and data-driven, with a strong focus on results and performance. The ideal candidate will be comfortable working in a dynamic, remote environment and adapting to changing priorities.
- Self-Assessment Questions:
- How do you approach identifying and prioritizing optimization initiatives based on user behavior data?
- Can you describe a time when you had to adapt to a significant change in priorities or project scope in a remote work environment?
- How do you ensure that all pages and funnels are mobile-optimized, user-friendly, and designed for high conversion?
π Potential Challenges
- Challenge 1: Working with a diverse, global team in a remote environment may require additional effort to maintain clear communication and collaboration.
- Challenge 2: Balancing multiple optimization projects and priorities may require strong time management and organizational skills.
- Challenge 3: The fast-paced nature of the role may require the ability to adapt quickly to changing priorities and market conditions.
π Similar Roles Comparison
- Comparison Point 1: This role differs from traditional marketing or e-commerce roles in its focus on data-driven decision-making and continuous optimization.
- Comparison Point 2: The remote nature of this role requires strong self-motivation and time management skills, as well as the ability to work effectively with a distributed team.
- Comparison Point 3: This role offers opportunities for career growth as the company expands and enters new markets.
π Sample Projects
- Project Example 1: Optimizing the checkout process to reduce cart abandonment and increase conversion rates.
- Project Example 2: Developing and launching a quiz to capture user data and drive targeted marketing campaigns.
- Project Example 3: Collaborating with the design team to create high-converting landing pages for special product launches.
π‘ Key Questions to Ask During Interview
- Question 1: Can you describe the most significant optimization project you've led, and what were the results?
- Question 2: How do you approach working with developers and designers to implement optimization strategies?
- Question 3: Can you share an example of a time when you had to adapt to a significant change in priorities or project scope, and how you handled it?
- Question 4: How do you ensure that all pages and funnels are mobile-optimized, user-friendly, and designed for high conversion?
- Question 5: How do you stay up-to-date with the latest trends and best practices in CRO and e-commerce optimization?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/XlLE0gkEWw/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your previous optimization projects, if applicable.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
- Be prepared to complete a case study or project presentation as part of the final interview round.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.