Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Koala LLC 🔹 Location: Oslo, Norway 🔹 Job Type: Remote 🔹 Category: E-commerce & Digital Marketing 🔹 Date Posted: May 14, 2025 🚀 Job Overview Key aspects of this role include: - Leading all Conversion Rate Optimization (CRO) efforts across various platforms - Analyzing user behavior and executing A/B tests to increase conversion rates and improve sales funnels - Collaborating with cross-functional teams to optimize the entire customer journey - Developing strategies to increase Average Order Value (AOV) and drive revenue growth - Planning, developing, and optimizing new acquisition assets for campaigns and product launches ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth strategies. The ideal candidate will have experience working with Shopify and a deep understanding of user behavior analysis, funnel building, and A/B testing methodologies. 📋 Key Responsibilities ✅ Conversion Rate Optimization and Growth Strategy - Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives - Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells - Lead optimization projects to improve the CR of Shopify stores, sales funnels, and newly launched campaigns - Develop strategies to increase AOV and drive revenue growth ASSUMPTION: The successful candidate will have a proven track record in CRO and ecommerce optimization, with a strong focus on data-driven decision making and a strategic mindset. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience) Experience: - 5+ years of experience in CRO, ecommerce optimization, or digital growth roles Required Skills: - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies - Strong hands-on experience with Shopify and ecommerce tech stacks - Project management skills - able to run and communicate projects smoothly across teams - A strategic and data-driven mindset with a love for experimentation - A proactive, solution-oriented attitude and a passion for ownership - Bonus points for experience in high-growth DTC (direct-to-consumer) brands Preferred Skills: - Familiarity with high-growth DTC brands - Experience with specific marketing automation tools (e.g., Klaviyo, HubSpot) ASSUMPTION: The ideal candidate will have a strong background in CRO and ecommerce optimization, with a proven track record in driving measurable results and a passion for continuous learning and improvement. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on industry standards for a CRO manager role in Norway) Benefits: - 100% remote work - Access to training, tools, and a culture of innovation and growth - Competitive salary and benefits package Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: E-commerce and Digital Marketing Company Size: Small-Medium (11-50 employees) Founded: 2016 Company Description: Happy Koala LLC is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to help clients make long-lasting positive health changes and start living very full lives again. Company Specialties: E-commerce optimization, digital growth strategies, CRO, and natural health products. Company Website: Happy Mammoth ASSUMPTION: Happy Koala LLC is a fast-growing, innovative company focused on driving results through data-driven strategies and continuous improvement. 📊 Role Analysis Career Level: Mid-Senior level role with significant responsibility and growth potential Reporting Structure: This role reports directly to the CEO or a senior marketing director, depending on the company's organizational structure. Work Arrangement: 100% remote work, with the flexibility to work from anywhere in the world. Growth Opportunities: - Potential to grow into a senior marketing leadership role as the company expands - Opportunities to lead and mentor junior team members as the team grows - Exposure to various aspects of ecommerce and digital marketing, driving well-rounded skill development ASSUMPTION: The successful candidate will have strong leadership potential and a desire to grow within the company. 🌍 Location & Work Environment Office Type: Remote (no physical office) Office Location(s): The company is headquartered in Miami, Florida, USA, but this role can be performed remotely from anywhere in the world. Geographic Context: - Oslo, Norway, is the capital and most populous city in Norway, with a population of approximately 690,000 people - Oslo is known for its vibrant cultural scene, rich history, and beautiful natural surroundings - The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities Work Schedule: Flexible work schedule, with core hours between 9 AM and 5 PM CET, and the ability to work asynchronously with team members in different time zones. ASSUMPTION: The ideal candidate will be comfortable working remotely and managing their time effectively in a flexible work environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. Technical assessment or case study presentation 4. Final round interview with the hiring manager and/or senior team members Key Assessment Areas: - Technical skills in CRO, ecommerce optimization, and data analysis - Problem-solving and strategic thinking abilities - Communication and collaboration skills, both written and verbal - Cultural fit and alignment with the company's mission and values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role - Showcase your understanding of CRO principles and ecommerce optimization strategies in your application materials - Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a remote team environment ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership, DTC Brands ASSUMPTION: The ideal candidate will have a strong understanding of the company's mission, values, and the specific requirements of this role, and will be able to articulate their fit for the position clearly and confidently. 🛠️ Tools & Technologies - Shopify (ecommerce platform) - Google Analytics (web analytics) - Hotjar or similar tools (user behavior analysis) - Optimizely or similar tools (A/B testing) - Asana or similar tools (project management) - Google Sheets or similar tools (data analysis) - Slack or similar tools (team communication) ASSUMPTION: The successful candidate will have experience with the tools listed above and be comfortable learning and integrating new tools as needed. 👔 Cultural Fit Considerations Company Values: - Data-driven decision making - Continuous learning and improvement - Collaboration and open communication - Results-oriented and accountable - Customer-focused and passionate about natural health Work Style: - Remote work requires strong self-motivation, time management, and communication skills - The ideal candidate will be comfortable working independently and collaboratively in a remote team environment - A proactive, solution-oriented attitude is essential for success in this role Self-Assessment Questions: 1. How do you stay organized and motivated while working remotely? 2. Can you provide an example of a time when you identified a user behavior trend and optimized a funnel to improve conversion rates? 3. How do you approach A/B testing, and can you share a successful test you've run in the past? ASSUMPTION: The ideal candidate will be able to articulate their fit with the company's values and work style, and will be able to provide specific examples of their skills and experiences that demonstrate their suitability for the role. ⚠️ Potential Challenges 1. Time zone differences: Working with a remote team spread across different time zones may require flexibility and effective communication to coordinate tasks and meetings 2. Information overload: With a wide range of responsibilities, the candidate must be able to prioritize tasks and manage their time effectively 3. Remote work distractions: Working from home may present unique challenges, such as distractions from family members or household responsibilities 4. Steep learning curve: The role may require a steep learning curve, as the candidate becomes familiar with the company's products, services, and internal processes ASSUMPTION: The successful candidate will be proactive in seeking support and resources to overcome these challenges and will be able to adapt to the unique demands of the role. 📈 Similar Roles Comparison 1. Conversion Rate Optimization Specialist: This role focuses primarily on CRO tactics and may have less responsibility for strategy and team management 2. Ecommerce Manager: This role may involve broader ecommerce management responsibilities, including inventory, logistics, and customer service, with less focus on CRO 3. Digital Marketing Manager: This role may encompass a wider range of digital marketing channels, with less emphasis on ecommerce-specific optimization ASSUMPTION: The ideal candidate will have a clear understanding of the differences between these roles and will be able to articulate why the Conversion Rate Optimization Manager role is the best fit for their skills and career goals. 📝 Sample Projects 1. Funnel Optimization: Analyze user behavior data to identify funnel leaks and optimize checkout flows to improve conversion rates 2. Landing Page A/B Testing: Design and execute A/B tests on landing pages to increase conversion rates and drive more qualified leads 3. Product Page Optimization: Collaborate with designers and developers to optimize product pages and improve the customer experience, leading to higher conversion rates and increased AOV ASSUMPTION: The successful candidate will have experience with these types of projects and will be able to provide specific examples of their achievements in each area. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they fit into the broader marketing strategy? 2. Team Structure: How does this role fit into the overall organizational structure, and who will I be working with on a daily basis? 3. Company Culture: What are the key aspects of the company culture that make it a great place to work? 4. Growth Opportunities: What opportunities are there for professional growth and development within the company? 5. Work-Life Balance: How does the company support work-life balance for remote employees? ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and their fit with the company's culture and values. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant skills and experiences specific to this role - Prepare a portfolio or examples of your past CRO and ecommerce optimization projects - Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications - Be prepared to provide references and complete a background check if required ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.