Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Koala LLC

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-Time

🔹 Category: E-commerce & Digital Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (100% remote work)

🚀 Job Overview

Key aspects of this role include:

• Leading all Conversion Rate Optimization (CRO) efforts across multiple platforms
• Analyzing user behavior and executing A/B tests to improve conversion rates
• Collaborating with cross-functional teams to optimize the entire customer journey
• Planning and developing new acquisition assets for campaigns and product launches
• Working in a fast-paced, high-growth e-commerce environment

ASSUMPTION: This role requires a strategic and data-driven mindset with a strong focus on experimentation and continuous improvement.

📋 Key Responsibilities

Conversion Rate Optimization and Growth Strategy:

• Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
• Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
• Lead optimization projects to improve the CR of Shopify stores, sales funnels, and newly launched campaigns.
• Develop strategies to increase Average Order Value (AOV) through targeted promotions, upselling, and cross-selling.

Asset Development for Acquisition and Campaigns:

• Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
• Work closely with development and design teams to build high-converting, fast-loading e-commerce experiences.
• Collaborate with the marketing team during product launches and peak sales periods to maximize performance.

Execution and Team Collaboration:

• Translate insights into clear action plans for developers and designers.
• Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
• Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.

ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience)

Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles

Required Skills:

• Proven experience in user behavior analysis, funnel building, and A/B testing methodologies
• Strong hands-on experience with Shopify and ecommerce tech stacks
• Project management skills and ability to run and communicate projects smoothly across teams
• Strategic and data-driven mindset with a love for experimentation
• Proactive, solution-oriented attitude and passion for ownership

Preferred Skills:

• Experience in high-growth DTC (direct-to-consumer) brands

ASSUMPTION: Candidates with a proven track record in CRO and a deep understanding of e-commerce platforms will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on industry standards for mid-senior level roles in Poland)

Benefits:

• 100% remote work
• Access to training, tools, and a culture of innovation and growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Digital Marketing

Company Size: Small-Medium (11-50 employees)

Founded: 2016

Company Description:

• Happy Koala LLC is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements.
• The company focuses on helping clients make long-lasting positive health changes and start living very full lives again.

Company Specialties:

• Formulation and production of natural health supplements
• Marketing and sales of gut, digestive, and microbiome health products
• E-commerce and digital marketing strategies

Company Website: https://store.happymammoth.com/

ASSUMPTION: Happy Koala LLC's focus on natural health products and digital marketing strategies makes it an attractive employer for candidates interested in wellness, e-commerce, and digital growth.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the CEO or a senior-level marketing manager.

Work Arrangement: 100% remote work, with the option to work from anywhere in the world.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the CRO Manager to take on additional responsibilities and potentially move into a senior leadership role.
• The successful candidate will have the chance to shape the company's CRO strategy and make a significant impact on its growth.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as Happy Koala LLC continues to expand its e-commerce presence.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Warsaw, Mazowieckie, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
• The city is known for its rich history, vibrant culture, and diverse culinary scene.
• Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces.

Work Schedule: Flexible hours, with a focus on results and productivity rather than strict working hours.

ASSUMPTION: Warsaw's vibrant culture, affordable cost of living, and flexible work arrangements make it an attractive location for remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or a panel of team members

Key Assessment Areas:

• CRO and A/B testing expertise
• Data analysis and interpretation skills
• Project management and communication abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant CRO experience and achievements in your resume and cover letter.
• Prepare for behavioral interview questions that focus on problem-solving, decision-making, and collaboration skills.
• Demonstrate your understanding of the company's mission, values, and products.

ATS Keywords: Conversion Rate Optimization, A/B Testing, Ecommerce, Shopify, User Behavior Analysis, Funnel Optimization, Digital Growth, Project Management, Data-Driven Decision Making

ASSUMPTION: Happy Koala LLC's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Shopify (e-commerce platform)
• Google Analytics (web analytics)
• Optimizely or VWO (A/B testing tools)
• Hotjar or Crazy Egg (user behavior analysis tools)
• Asana or Trello (project management tools)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Data-driven decision making
• Collaboration and cross-functional teamwork
• Customer-centric approach

Work Style:

• Agile and fast-paced environment
• Focus on results and productivity
• Strong emphasis on collaboration and communication
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you approach continuous learning and improvement in your role?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Candidates who align with Happy Koala LLC's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth startup environment may require long hours and quick decision-making.
• The remote work arrangement may present challenges in maintaining work-life balance and staying connected to the team.
• The CRO Manager may face resistance to change from internal stakeholders or challenges in implementing new strategies.

ASSUMPTION: These potential challenges require candidates who are adaptable, resilient, and capable of thriving in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on CRO and growth strategy within the context of a fast-growing e-commerce company.
• Compared to traditional marketing roles, this position requires a stronger emphasis on data analysis, A/B testing, and project management.
• In terms of career progression, this role offers excellent growth opportunities for the right candidate, as Happy Koala LLC continues to expand its e-commerce presence.

ASSUMPTION: This role is ideal for candidates seeking a challenging and dynamic CRO role within a fast-growing e-commerce company.

📝 Sample Projects

• Optimizing the checkout process to reduce cart abandonment and increase conversion rates
• Implementing a new quiz funnel to capture user data and personalize product recommendations
• Collaborating with the design team to create high-converting landing pages for a product launch campaign

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the CRO Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to CRO and how this role fits into the broader marketing strategy?
• How does the company support the professional development of its CRO team members?
• Can you provide an example of a successful CRO initiative implemented by the company, and what were the key learnings from that project?
• How does the company approach A/B testing, and what tools do you use to analyze test results?
• What are the biggest challenges facing the CRO team currently, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates assess the fit of this role within the company's broader CRO strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://happymammoth.applytojob.com/apply/J2aYlb3I8j/Conversion-Rate-Optimization-Manager
• Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
• Prepare for the interview process by researching the company, its products, and its CRO strategy.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.