Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Mammoth LLC 🔹 Location: Riga, Latvia (Remote) 🔹 Job Type: Full-Time, Remote 🔹 Category: Ecommerce & Digital Marketing 🔹 Date Posted: May 19, 2025 🚀 Job Overview Key aspects of this role include: - Leading all Conversion Rate Optimization (CRO) efforts across multiple platforms - Collaborating with cross-functional teams to improve user experience and drive revenue growth - Leveraging data-driven insights to inform strategic decisions and optimize ecommerce funnels - Working in a fast-paced, remote-first environment with a high-performance team ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth. Familiarity with Shopify and high-growth DTC brands is a plus. 📋 Key Responsibilities ✅ Conversion Rate Optimization and Growth Strategy - Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives - Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells - Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns - Develop strategies to increase Average Order Value (AOV) through upselling, cross-selling, and targeted promotions ASSUMPTION: This role requires a deep understanding of user behavior analysis, funnel building, and A/B testing methodologies. Experience with Shopify and ecommerce tech stacks is essential. ✅ Asset Development for Acquisition and Campaigns - Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages - Work closely with development and design teams to build high-converting, fast-loading ecommerce experiences - Collaborate with the marketing team during product launches and peak sales periods to maximize performance ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with cross-functional teams. ✅ Execution and Team Collaboration - Translate insights into clear action plans for developers and designers - Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion - Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement ASSUMPTION: This role requires a proactive, solution-oriented attitude and a passion for ownership. A strategic and data-driven mindset is essential. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 5+ years of experience in CRO, ecommerce optimization, or digital growth roles - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies - Strong hands-on experience with Shopify and ecommerce tech stacks - Proven project management skills and ability to run and communicate projects smoothly across teams - A strategic and data-driven mindset with a love for experimentation - A proactive, solution-oriented attitude and a passion for ownership - Bonus points for experience in high-growth DTC brands Required Skills: - Conversion Rate Optimization - Ecommerce Optimization - Digital Growth - User Behavior Analysis - Funnel Building - A/B Testing - Shopify - Project Management - Data-Driven Mindset - Problem Solving - Ownership Preferred Skills: - Experience with high-growth DTC brands - Familiarity with specific ecommerce tools and platforms 💰 Compensation & Benefits Salary Range: €45,000 - €65,000 per year (based on experience level and industry standards for remote roles in Latvia) Benefits: - 100% remote work - Access to training, tools, and a culture of innovation and growth - Competitive salary and benefits package Working Hours: Full-time (40 hours per week), flexible schedule with core hours between 9 AM - 5 PM CET ASSUMPTION: The salary range is based on industry standards for remote roles in Latvia, considering the required experience level and the company's size. The benefits package is competitive and includes access to training and tools to support professional growth. 📌 Applicant Insights 🔍 Company Context Industry: Ecommerce and Digital Marketing Company Size: Small (11-50 employees) Founded: 2016 Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again. Company Specialties: Gut health, digestive health, microbiome health, natural supplements, ecommerce, digital marketing Company Website: store.happymammoth.com ASSUMPTION: Happy Mammoth is a well-established company in the wellness and fitness industry, with a strong focus on ecommerce and digital marketing. They prioritize innovation, growth, and providing high-quality products to their customers. 📊 Role Analysis Career Level: Mid-level (5-10 years of experience) Reporting Structure: This role reports directly to the Head of Ecommerce or a similar executive role. Work Arrangement: 100% remote, with core hours between 9 AM - 5 PM CET Growth Opportunities: - Potential to take on additional responsibilities and grow within the ecommerce team - Opportunities to collaborate with cross-functional teams and contribute to the company's overall success - Access to training, tools, and a culture of innovation and growth ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and contribute to the company's overall success. 🌍 Location & Work Environment Office Type: Remote (100% remote work) Office Location(s): Riga, Latvia (with the possibility of working from other locations within the company's approved remote work regions) Geographic Context: - Riga, Latvia: A vibrant, multicultural city with a growing tech industry and a high quality of life - Remote work: Enjoy the flexibility and convenience of working from home or any approved location within the company's remote work regions Work Schedule: Full-time (40 hours per week), flexible schedule with core hours between 9 AM - 5 PM CET ASSUMPTION: This role offers a flexible, remote-first work environment with core hours designed to accommodate different time zones and promote work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. Technical assessment (CRO-related tasks and case studies) 4. Final interview with the hiring manager and relevant team members Key Assessment Areas: - Technical skills in CRO, ecommerce optimization, and digital growth - Problem-solving abilities and strategic thinking - Communication and collaboration skills - Cultural fit and alignment with the company's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role - Include specific examples of your CRO successes and the impact you've made in previous roles - Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a remote environment ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, Direct-to-Consumer ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their CRO experience, problem-solving abilities, and strategic thinking in detail. 🛠️ Tools & Technologies - Shopify (ecommerce platform) - Google Analytics (web analytics) - Hotjar or similar tools (heatmaps and session recordings) - Optimizely or similar tools (A/B testing) - Asana or similar tools (project management) - Slack or similar tools (team communication) - Zoom or similar tools (video conferencing) ASSUMPTION: This role requires proficiency in various ecommerce, analytics, and project management tools. Familiarity with these tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Putting customers first in all decisions and actions - Innovation: Embracing new ideas and continuous improvement - Collaboration: Working together to achieve common goals - Ownership: Taking responsibility for one's actions and driving results - Integrity: Upholding ethical standards and acting with honesty Work Style: - Remote-first: Thriving in a remote work environment with minimal face-to-face interaction - Data-driven: Making decisions based on data and analytics - Results-oriented: Focusing on outcomes and delivering results - Collaborative: Working effectively with cross-functional teams to achieve common goals - Adaptable: Embracing change and pivoting as needed Self-Assessment Questions: - How do you prioritize and execute CRO initiatives based on data and analytics? - Can you provide an example of a successful CRO project you've led, and how you approached challenges along the way? - How do you collaborate with cross-functional teams to ensure alignment and successful project execution? - How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization? ASSUMPTION: Applicants should be able to demonstrate a strong fit with Happy Mammoth's company values and work style. They should be able to provide specific examples of their CRO experience and how they've collaborated with cross-functional teams to achieve results. ⚠️ Potential Challenges - Working in a fast-paced, remote-first environment with tight deadlines and competing priorities - Balancing multiple projects and stakeholders with varying expectations and timelines - Ensuring consistent communication and collaboration across remote teams and time zones - Adapting to changes in the ecommerce landscape, customer behavior, and market trends ASSUMPTION: Applicants should be prepared to discuss how they've overcome similar challenges in previous roles and how they approach time management, prioritization, and communication in a remote work environment. 📈 Similar Roles Comparison - Conversion Rate Optimization Specialist: Focuses primarily on executing A/B tests and optimizing individual pages or elements. This role requires less strategic thinking and more tactical execution. - Ecommerce Manager: Oversees the entire ecommerce operation, including marketing, customer experience, and logistics. This role requires a broader skill set and more strategic decision-making. - Growth Marketing Manager: Responsible for driving user acquisition, retention, and engagement through various marketing channels. This role focuses more on customer acquisition and less on ecommerce optimization. ASSUMPTION: Applicants should be able to articulate the differences between these roles and explain why they're interested in the Conversion Rate Optimization Manager position specifically. 📝 Sample Projects - CRO Audit and Strategy Development: Conduct a comprehensive audit of the company's ecommerce funnels, identify areas for improvement, and develop a data-driven CRO strategy to optimize conversion rates and drive revenue growth. - A/B Testing Campaign: Design, execute, and analyze A/B tests to improve the conversion rate of a high-traffic landing page, with a focus on improving user experience and reducing friction. - Checkout Optimization: Collaborate with the development team to optimize the checkout process, reducing cart abandonment and increasing successful transactions. ASSUMPTION: Applicants should be able to discuss their experience with similar projects and how they approached each stage of the CRO process. ❓ Key Questions to Ask During Interview - What are the biggest challenges you've faced in a CRO role, and how did you overcome them? - How do you prioritize CRO initiatives based on data and analytics? - Can you describe a successful CRO project you've led, and how you approached challenges along the way? - How do you collaborate with cross-functional teams to ensure alignment and successful project execution? - How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization? ASSUMPTION: Applicants should be prepared to discuss their CRO experience in detail and provide specific examples of their problem-solving abilities, strategic thinking, and collaboration skills. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://happymammoth.applytojob.com/apply/SeiHyBFOBf/Conversion-Rate-Optimization-Manager 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 3. Prepare for a phone or video screening, technical assessment, and final interview with the hiring manager and relevant team members 4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications 5. If selected, complete any additional assessments or interviews as required ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.