Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Mammoth LLC
🔹 Location: Rio de Janeiro, Brazil (Remote)
🔹 Job Type: Full-Time, Remote
🔹 Category: E-commerce & Digital Marketing
🔹 Date Posted: May 27, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading and executing conversion rate optimization strategies across multiple ecommerce platforms.
- Collaborating with cross-functional teams to improve user experience and drive revenue growth.
- Analyzing user behavior data to identify trends and optimize funnels.
- Developing and implementing A/B tests to improve conversion rates.
- Working with developers and designers to bring optimization ideas to life.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth strategies. Candidates should be comfortable working remotely and collaborating with global teams.
📋 Key Responsibilities
🔹 Conversion Rate Optimization & Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
🔹 Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
🔹 Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with technical teams. Candidates should be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills - able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
Preferred Skills:
- Experience with specific ecommerce analytics tools (e.g., Hotjar, Optimizely).
- Familiarity with HTML, CSS, and JavaScript.
- Knowledge of SQL or other database languages.
ASSUMPTION: Candidates should have a strong foundation in CRO principles and be comfortable working with data to drive decision-making.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a mid-level CRO role in a remote-friendly company)
Benefits:
- 100% remote work environment.
- Access to training, tools, and a culture of innovation and growth.
- Competitive health, dental, and vision insurance plans.
- 401(k) matching and employee stock options.
- Generous PTO and flexible work arrangements.
Working Hours: Full-time (40 hours per week), flexible schedule with core hours between 10 AM - 4 PM EST.
ASSUMPTION: The salary range is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and skills.
📈 Applicant Insights
Company Context
Industry: E-commerce & Digital Marketing
Company Size: Small (11-50 employees)
Founded: 2016
Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again.
Company Specialties: Ecommerce optimization, digital growth, natural health products.
Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the CEO and works closely with the marketing, development, and design teams.
Work Arrangement: 100% remote, with core hours between 10 AM - 4 PM EST.
Growth Opportunities: This role offers opportunities to grow into a senior CRO or marketing leadership position as the company expands.
Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Rio de Janeiro, Brazil (Remote)
Geographic Context: Rio de Janeiro is the second-largest city in Brazil, known for its vibrant culture, beautiful beaches, and diverse food scene. The cost of living is generally lower than in major US cities.
Work Schedule: Flexible, with core hours between 10 AM - 4 PM EST.
ASSUMPTION: Candidates should be comfortable working in a remote, asynchronous environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening with the hiring manager.
3. Technical assessment (data analysis and CRO strategy case study).
4. Final interview with the CEO and relevant team members.
5. Background check and offer.
Key Assessment Areas:
- Data analysis and interpretation skills.
- CRO strategy development and execution.
- Project management and team collaboration.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
- Include specific examples of successful CRO campaigns or projects you've worked on.
- Showcase your understanding of the company and its products in your cover letter.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership, High-Growth DTC Experience.
ASSUMPTION: The interview process may vary depending on the candidate's background and the company's current hiring needs.
🛠️ Tools & Technologies
- Ecommerce platforms: Shopify
- Analytics tools: Google Analytics, Hotjar, Optimizely
- Project management: Asana, Trello, or similar tools
- Design and prototyping: Sketch, Figma, or similar tools
- Data analysis: Google Sheets, Excel, or similar tools
ASSUMPTION: The required tools and technologies may change as the company evolves and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first in all decisions and actions.
- Innovation: Embracing new ideas and continuously improving our products and processes.
- Ownership: Taking responsibility for our work and driving results.
- Collaboration: Working together to achieve common goals.
- Integrity: Acting with honesty and transparency in all our actions.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Data-driven and analytical, with a strong emphasis on experimentation and learning.
- Collaborative and inclusive, with a focus on teamwork and open communication.
Self-Assessment Questions:
1. How do you prioritize and execute A/B tests to maximize conversion rates?
2. Can you provide an example of a time when you identified a significant user behavior trend and optimized a funnel as a result?
3. How do you ensure that all pages and funnels are mobile-optimized, user-friendly, and fast?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, and be able to provide specific examples of their CRO experience and achievements.
⚠️ Potential Challenges
1. Time zone differences: Working with a global team may require adjusting your schedule to accommodate meetings and collaborations with team members in different time zones.
2. Remote work distractions: Working from home can present unique challenges, such as managing distractions and maintaining a healthy work-life balance.
3. Fast-paced environment: The company's fast growth may require employees to adapt quickly to changes and take on new responsibilities as the company evolves.
📈 Similar Roles Comparison
1. Conversion Rate Optimization Manager vs. Growth Marketing Manager:
- CRO managers focus specifically on optimizing conversion rates and improving user experience, while growth marketing managers oversee a broader range of marketing channels and strategies to drive overall business growth.
- CRO managers typically have more technical and data-driven responsibilities, while growth marketing managers may have more creative and strategic responsibilities.
ASSUMPTION: This role is more specialized than a growth marketing manager role, with a focus on data analysis, A/B testing, and funnel optimization.
📝 Sample Projects
1. Optimizing the checkout process: Analyze user behavior data to identify friction points in the checkout process, and implement A/B tests to improve conversion rates and reduce cart abandonment.
2. Improving product page layouts: Collaborate with designers to create visually appealing and user-friendly product pages that drive higher engagement and conversion rates.
3. Developing high-converting quizzes: Work with the marketing team to create engaging quizzes that capture user data and drive targeted marketing campaigns.
ASSUMPTION: These sample projects demonstrate the variety of CRO initiatives this role may be responsible for, from analyzing user behavior data to collaborating with cross-functional teams to optimize the customer journey.
❓ Key Questions to Ask During Interview
1. Role-specific questions:
- How do you approach analyzing user behavior data to inform CRO strategies?
- Can you describe a time when you successfully optimized a funnel to improve conversion rates?
- How do you ensure that all pages and funnels are mobile-optimized and user-friendly?
2. Company-specific questions:
- How does this role fit into the company's overall growth strategy?
- What are the biggest challenges facing the CRO team currently, and how can this role help address them?
3. Cultural fit questions:
- How does the company support work-life balance for remote employees?
- What are the most important qualities the company looks for in a CRO manager?
ASSUMPTION: Asking thoughtful, role-specific, and company-specific questions demonstrates your interest in the position and helps you make an informed decision about the fit between your skills and the company's needs.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.applytojob.com/apply/I9H1FTKx1n/Conversion-Rate-Optimization-Manager).
2. Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
3. Prepare for a technical assessment (data analysis and CRO strategy case study) and be ready to discuss your approach to CRO and your thoughts on the company's current funnels and user experience.
4. Practice common interview questions and be ready to discuss your CRO experience and achievements.
5. Follow up with the hiring manager one week after your final interview to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Mammoth LLC
🔹 Location: Rio de Janeiro, Brazil (Remote)
🔹 Job Type: Full-Time, Remote
🔹 Category: E-commerce & Digital Marketing
🔹 Date Posted: May 27, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading and executing conversion rate optimization strategies across multiple ecommerce platforms.
- Collaborating with cross-functional teams to improve user experience and drive revenue growth.
- Analyzing user behavior data to identify trends and optimize funnels.
- Developing and implementing A/B tests to improve conversion rates.
- Working with developers and designers to bring optimization ideas to life.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth strategies. Candidates should be comfortable working remotely and collaborating with global teams.
📋 Key Responsibilities
🔹 Conversion Rate Optimization & Growth Strategy
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
🔹 Asset Development for Acquisition and Campaigns
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
🔹 Execution and Team Collaboration
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with technical teams. Candidates should be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills - able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
Preferred Skills:
- Experience with specific ecommerce analytics tools (e.g., Hotjar, Optimizely).
- Familiarity with HTML, CSS, and JavaScript.
- Knowledge of SQL or other database languages.
ASSUMPTION: Candidates should have a strong foundation in CRO principles and be comfortable working with data to drive decision-making.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a mid-level CRO role in a remote-friendly company)
Benefits:
- 100% remote work environment.
- Access to training, tools, and a culture of innovation and growth.
- Competitive health, dental, and vision insurance plans.
- 401(k) matching and employee stock options.
- Generous PTO and flexible work arrangements.
Working Hours: Full-time (40 hours per week), flexible schedule with core hours between 10 AM - 4 PM EST.
ASSUMPTION: The salary range is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and skills.
📈 Applicant Insights
Company Context
Industry: E-commerce & Digital Marketing
Company Size: Small (11-50 employees)
Founded: 2016
Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again.
Company Specialties: Ecommerce optimization, digital growth, natural health products.
Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the CEO and works closely with the marketing, development, and design teams.
Work Arrangement: 100% remote, with core hours between 10 AM - 4 PM EST.
Growth Opportunities: This role offers opportunities to grow into a senior CRO or marketing leadership position as the company expands.
Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Rio de Janeiro, Brazil (Remote)
Geographic Context: Rio de Janeiro is the second-largest city in Brazil, known for its vibrant culture, beautiful beaches, and diverse food scene. The cost of living is generally lower than in major US cities.
Work Schedule: Flexible, with core hours between 10 AM - 4 PM EST.
ASSUMPTION: Candidates should be comfortable working in a remote, asynchronous environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening with the hiring manager.
3. Technical assessment (data analysis and CRO strategy case study).
4. Final interview with the CEO and relevant team members.
5. Background check and offer.
Key Assessment Areas:
- Data analysis and interpretation skills.
- CRO strategy development and execution.
- Project management and team collaboration.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
- Include specific examples of successful CRO campaigns or projects you've worked on.
- Showcase your understanding of the company and its products in your cover letter.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership, High-Growth DTC Experience.
ASSUMPTION: The interview process may vary depending on the candidate's background and the company's current hiring needs.
🛠️ Tools & Technologies
- Ecommerce platforms: Shopify
- Analytics tools: Google Analytics, Hotjar, Optimizely
- Project management: Asana, Trello, or similar tools
- Design and prototyping: Sketch, Figma, or similar tools
- Data analysis: Google Sheets, Excel, or similar tools
ASSUMPTION: The required tools and technologies may change as the company evolves and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first in all decisions and actions.
- Innovation: Embracing new ideas and continuously improving our products and processes.
- Ownership: Taking responsibility for our work and driving results.
- Collaboration: Working together to achieve common goals.
- Integrity: Acting with honesty and transparency in all our actions.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Data-driven and analytical, with a strong emphasis on experimentation and learning.
- Collaborative and inclusive, with a focus on teamwork and open communication.
Self-Assessment Questions:
1. How do you prioritize and execute A/B tests to maximize conversion rates?
2. Can you provide an example of a time when you identified a significant user behavior trend and optimized a funnel as a result?
3. How do you ensure that all pages and funnels are mobile-optimized, user-friendly, and fast?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, and be able to provide specific examples of their CRO experience and achievements.
⚠️ Potential Challenges
1. Time zone differences: Working with a global team may require adjusting your schedule to accommodate meetings and collaborations with team members in different time zones.
2. Remote work distractions: Working from home can present unique challenges, such as managing distractions and maintaining a healthy work-life balance.
3. Fast-paced environment: The company's fast growth may require employees to adapt quickly to changes and take on new responsibilities as the company evolves.
📈 Similar Roles Comparison
1. Conversion Rate Optimization Manager vs. Growth Marketing Manager:
- CRO managers focus specifically on optimizing conversion rates and improving user experience, while growth marketing managers oversee a broader range of marketing channels and strategies to drive overall business growth.
- CRO managers typically have more technical and data-driven responsibilities, while growth marketing managers may have more creative and strategic responsibilities.
ASSUMPTION: This role is more specialized than a growth marketing manager role, with a focus on data analysis, A/B testing, and funnel optimization.
📝 Sample Projects
1. Optimizing the checkout process: Analyze user behavior data to identify friction points in the checkout process, and implement A/B tests to improve conversion rates and reduce cart abandonment.
2. Improving product page layouts: Collaborate with designers to create visually appealing and user-friendly product pages that drive higher engagement and conversion rates.
3. Developing high-converting quizzes: Work with the marketing team to create engaging quizzes that capture user data and drive targeted marketing campaigns.
ASSUMPTION: These sample projects demonstrate the variety of CRO initiatives this role may be responsible for, from analyzing user behavior data to collaborating with cross-functional teams to optimize the customer journey.
❓ Key Questions to Ask During Interview
1. Role-specific questions:
- How do you approach analyzing user behavior data to inform CRO strategies?
- Can you describe a time when you successfully optimized a funnel to improve conversion rates?
- How do you ensure that all pages and funnels are mobile-optimized and user-friendly?
2. Company-specific questions:
- How does this role fit into the company's overall growth strategy?
- What are the biggest challenges facing the CRO team currently, and how can this role help address them?
3. Cultural fit questions:
- How does the company support work-life balance for remote employees?
- What are the most important qualities the company looks for in a CRO manager?
ASSUMPTION: Asking thoughtful, role-specific, and company-specific questions demonstrates your interest in the position and helps you make an informed decision about the fit between your skills and the company's needs.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.applytojob.com/apply/I9H1FTKx1n/Conversion-Rate-Optimization-Manager).
2. Tailor your resume and cover letter to highlight your relevant CRO experience and skills.
3. Prepare for a technical assessment (data analysis and CRO strategy case study) and be ready to discuss your approach to CRO and your thoughts on the company's current funnels and user experience.
4. Practice common interview questions and be ready to discuss your CRO experience and achievements.
5. Follow up with the hiring manager one week after your final interview to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.