Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Koala LLC 🔹 Location: Lisbon, Lisboa, Portugal 🔹 Job Type: Remote 🔹 Category: Ecommerce & Digital Marketing 🔹 Date Posted: May 8, 2025 🔹 Experience Level: Mid-Senior Level (5-10 years) 🚀 Job Overview Key aspects of this role include: - Leading all Conversion Rate Optimization (CRO) efforts across multiple platforms - Collaborating with cross-functional teams to improve conversion rates and develop new acquisition assets - Analyzing user behavior data and executing A/B tests to drive measurable revenue growth - Working hands-on with developers and designers to bring ideas to life and optimize the entire customer journey ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have a proactive, solution-oriented attitude and a passion for ownership. 📋 Key Responsibilities ✅ Lead all Conversion Rate Optimization efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets. ✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives. ✅ Set up, execute, and analyze A/B tests to increase conversion rates across various touchpoints. ✅ Lead optimization projects to improve the conversion rate of our Shopify stores, sales funnels, and newly launched campaigns. ✅ Develop strategies to increase Average Order Value (AOV) through targeted upsells, cross-selling, and personalized product recommendations. ✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages. ✅ Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences. ✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance. ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience managing projects across multiple teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience) Experience: - 5+ years of experience in CRO, ecommerce optimization, or digital growth roles - Proven track record of driving measurable results through CRO strategies - Strong hands-on experience with Shopify and ecommerce tech stacks Required Skills: - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies - Proficiency in using analytics tools (e.g., Google Analytics, Mixpanel, Hotjar) - Strong project management skills and ability to communicate projects smoothly across teams - A strategic and data-driven mindset with a love for experimentation - A proactive, solution-oriented attitude and a passion for ownership Preferred Skills: - Experience in high-growth DTC (direct-to-consumer) brands - Familiarity with SQL and data visualization tools (e.g., Tableau, Looker) - Knowledge of JavaScript and HTML/CSS for basic website customization ASSUMPTION: Candidates with a strong background in CRO, ecommerce optimization, or digital growth roles are encouraged to apply. Relevant industry experience and a proven track record of driving measurable results are essential for this role. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level role in Lisbon, Portugal) Benefits: - 100% remote work from anywhere in the world - Access to training, tools, and a culture of innovation and growth - Competitive salary and benefits package Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in Lisbon, Portugal. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Ecommerce & Digital Marketing Company Size: Small (11-50 employees) Founded: 2016 Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to help customers make long-lasting positive health changes. They focus on sourcing high-quality, natural ingredients and carefully formulating supplements to support women's unique health needs. Company Specialties: - Natural health supplements - Gut health - Digestive health - Microbiome health - Women's health Company Website: https://store.happymammoth.com/ ASSUMPTION: Happy Koala LLC is a fast-growing, non-corporate company where speed and creativity matter. They offer a remote-friendly work environment with a high-performance team that values ownership, autonomy, and results. 📊 Role Analysis Career Level: Mid-Senior Level Reporting Structure: This role reports directly to the Head of Ecommerce or a similar executive role. Work Arrangement: 100% remote work from anywhere in the world Growth Opportunities: - Potential to lead a team of CRO specialists as the company continues to grow - Opportunities to expand into new markets and product categories - Career progression into senior leadership roles within the ecommerce and marketing departments ASSUMPTION: This role offers significant growth potential as Happy Koala LLC continues to expand its product offerings and enter new markets. The ideal candidate will be eager to take on additional responsibilities and grow with the company. 🌍 Location & Work Environment Office Type: Remote (no physical office) Office Location(s): Lisbon, Lisboa, Portugal Geographic Context: - Lisbon is the capital and largest city of Portugal, with a population of approximately 504,718 people. - The city is known for its rich history, vibrant culture, and beautiful architecture. - Lisbon offers a high quality of life with a relatively low cost of living compared to other major European cities. Work Schedule: Flexible hours with a focus on results and a strong work-life balance ASSUMPTION: Happy Koala LLC's remote work environment allows employees to maintain a healthy work-life balance while still being productive and connected to the team. The ideal candidate will be self-motivated, disciplined, and able to manage their time effectively in a remote work setting. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the hiring manager 3. Technical assessment or case study presentation 4. Final round interview with the Head of Ecommerce or a senior team member Key Assessment Areas: - Technical skills in CRO, A/B testing, and analytics - Problem-solving abilities and strategic thinking - Communication and collaboration skills - Cultural fit and alignment with company values Application Tips: 1. Tailor your resume and cover letter to highlight your relevant CRO experience and achievements. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a remote environment. 3. Showcase your understanding of the company's mission, values, and products by providing thoughtful and relevant responses during the interview. ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Ecommerce Optimization, User Behavior Analysis, Funnel Building, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership, High-Growth DTC Experience ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit. The ideal candidate will have a strong background in CRO, ecommerce optimization, or digital growth roles and be able to demonstrate their ability to drive measurable results through CRO strategies. 🛠️ Tools & Technologies - Analytics tools: Google Analytics, Mixpanel, Hotjar - A/B testing tools: Optimizely, VWO, Google Optimize - Ecommerce platforms: Shopify, WooCommerce - Project management tools: Asana, Trello, Jira - Collaboration tools: Slack, Microsoft Teams, Google Workspace - Design and development tools: Sketch, Figma, Adobe XD, HTML/CSS, JavaScript ASSUMPTION: The ideal candidate will have experience working with the mentioned tools and technologies. Familiarity with additional tools relevant to CRO, ecommerce optimization, and digital growth is a plus. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Putting customers first in all decisions and actions - Innovation: Embracing new ideas, technologies, and approaches to drive growth and improve customer experiences - Ownership: Taking responsibility for one's actions and decisions, and being accountable for driving results - Collaboration: Working together across teams to achieve common goals and drive success - Continuous learning: Fostering a culture of curiosity, growth, and lifelong learning Work Style: - Remote-friendly: Comfortable working in a remote or hybrid work environment - Results-driven: Focused on achieving measurable results and driving business impact - Data-driven: Using data and analytics to inform decision-making and optimize performance - Solution-oriented: Proactively identifying and solving problems, and finding creative ways to overcome challenges - Adaptable: Able to thrive in a fast-paced, dynamic environment and adapt to change quickly Self-Assessment Questions: 1. How do you prioritize and manage multiple projects and deadlines in a remote work environment? 2. Can you provide an example of a time when you identified a CRO opportunity, executed a test, and drove measurable results? 3. How do you approach collaboration with cross-functional teams to optimize the customer journey and improve conversion rates? 4. How do you stay up-to-date with the latest trends and best practices in CRO, ecommerce optimization, and digital growth? 5. How do you balance a strong focus on results with a commitment to maintaining a healthy work-life balance? ASSUMPTION: Happy Koala LLC values a strong cultural fit with their company values and work style. The ideal candidate will be able to demonstrate their alignment with these values and work style preferences during the interview process. ⚠️ Potential Challenges 1. Time zone differences: Collaborating with team members in different time zones may require flexibility and effective communication to ensure smooth project execution. 2. Remote work distractions: Working from home may present unique challenges, such as managing distractions and maintaining focus on tasks. 3. Rapidly evolving ecommerce landscape: Keeping up with the latest trends, tools, and best practices in CRO and ecommerce optimization can be challenging in a fast-paced, ever-changing industry. 4. Stakeholder management: Balancing the needs and priorities of multiple stakeholders, such as marketing, product, and customer success teams, may require strong communication and collaboration skills. ASSUMPTION: The ideal candidate will be able to overcome these challenges by demonstrating strong problem-solving skills, adaptability, and a proactive approach to finding solutions. 📈 Similar Roles Comparison 1. Conversion Rate Optimization Specialist: This role focuses primarily on executing A/B tests and optimizing existing funnels, while the Conversion Rate Optimization Manager role involves a mix of strategic planning, hands-on execution, and team leadership. 2. Ecommerce Manager: This role oversees the entire ecommerce operation, including marketing, sales, and customer success. In contrast, the Conversion Rate Optimization Manager role focuses specifically on driving measurable revenue growth through CRO strategies. 3. Digital Growth Specialist: This role focuses on driving overall digital growth through various channels, such as SEO, PPC, and social media. The Conversion Rate Optimization Manager role, however, focuses specifically on optimizing the customer journey and improving conversion rates across ecommerce touchpoints. ASSUMPTION: The ideal candidate will have a strong understanding of the differences between these roles and be able to articulate how their experience and skills make them a strong fit for the Conversion Rate Optimization Manager role at Happy Koala LLC. 📝 Sample Projects 1. Product Launch Campaign Optimization: Develop and execute A/B tests to optimize a new product launch campaign, improving conversion rates and driving measurable revenue growth. 2. Checkout Funnel Optimization: Analyze user behavior data to identify friction points in the checkout process and implement changes to improve conversion rates and reduce cart abandonment. 3. Quiz Optimization: Optimize an existing quiz to improve user engagement, data collection, and conversion rates, ultimately driving more targeted marketing campaigns and increased sales. ASSUMPTION: The ideal candidate will be able to provide specific examples of CRO projects they have worked on and the measurable results they achieved. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: * Can you describe the day-to-day responsibilities of the Conversion Rate Optimization Manager role? * How does this role fit into the broader ecommerce and marketing teams at Happy Koala LLC? 2. Team Collaboration: * How do the CRO team members collaborate with other departments, such as marketing, product, and customer success? * What are the key priorities for the CRO team in the next 3-6 months? 3. CRO Strategy: * What is the current CRO strategy for Happy Koala LLC's ecommerce platforms, and how can I contribute to its evolution? * How does the company approach A/B testing, and what are some successful tests you've run in the past? 4. Company Growth: * What are the key growth initiatives for Happy Koala LLC in the next 1-2 years, and how can this role contribute to driving that growth? * How does the company support the professional development and growth of its employees? 5. Remote Work: * How does the company ensure effective communication and collaboration among remote team members? * What resources and support are available to remote employees to maintain a healthy work-life balance? ASSUMPTION: The ideal candidate will be curious and proactive in asking insightful questions about the role, team dynamics, and company growth opportunities during the interview process. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://happymammoth.applytojob.com/apply/JPQcMahYFD/Conversion-Rate-Optimization-Manager 2. Tailor your resume and cover letter to highlight your relevant CRO experience and achievements. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a remote environment. 4. Showcase your understanding of the company's mission, values, and products by providing thoughtful and relevant responses during the interview. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description was generated using AI and may contain inaccuracies or inconsistencies. The information provided should be verified with the employer before making any decisions.