Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Koala LLC 🔹 Location: Warsaw, Mazowieckie, Poland 🔹 Job Type: Remote 🔹 Category: E-commerce & Retail 🔹 Date Posted: May 8, 2025 🚀 Job Overview Key aspects of this role include: - Leading all Conversion Rate Optimization (CRO) efforts across various platforms. - Analyzing user behavior and executing A/B tests to increase conversion rates and improve the customer journey. - Collaborating with cross-functional teams to develop, optimize, and execute high-converting ecommerce experiences. - Working remotely with a fast-growing, non-corporate company where speed and creativity matter. ASSUMPTION: This role requires a strategic and data-driven mindset, with a love for experimentation and a proactive, solution-oriented attitude. The ideal candidate will have a passion for ownership and a strong background in CRO, ecommerce optimization, or digital growth roles. 📋 Key Responsibilities 🔹 Conversion Rate Optimization and Growth Strategy: - Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives. - Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells. - Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns. ASSUMPTION: The successful candidate will have a deep understanding of user behavior analysis, funnel building, and A/B testing methodologies. They will also have strong hands-on experience with Shopify and ecommerce tech stacks. 🔹 Asset Development for Acquisition and Campaigns: - Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages. - Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences. - Collaborate with the marketing team during product launches and peak sales periods to maximize performance. ASSUMPTION: The ideal candidate will have experience in high-growth DTC (direct-to-consumer) brands and a strong portfolio showcasing their ability to create engaging and high-converting ecommerce experiences. 🔹 Execution and Team Collaboration: - Translate insights into clear action plans for developers and designers. - Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion. - Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement. ASSUMPTION: The successful candidate will have excellent project management skills and the ability to run and communicate projects smoothly across teams. 🎯 Required Qualifications 🔹 Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) 🔹 Experience: - 5+ years of experience in CRO, ecommerce optimization, or digital growth roles 🔹 Required Skills: - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies. - Strong hands-on experience with Shopify and ecommerce tech stacks. - Project management skills. - A strategic and data-driven mindset with a love for experimentation. - A proactive, solution-oriented attitude and a passion for ownership. Preferred Qualifications: - Experience in high-growth DTC (direct-to-consumer) brands. - Familiarity with the Shopify platform and ecommerce tech stacks. 💰 Compensation & Benefits 🔹 Salary Range: €50,000 - €70,000 per year (based on experience level and industry standards for remote roles in Poland) Benefits: - 100% remote work from anywhere in the world. - Access to training, tools, and a culture of innovation and growth. - Competitive salary and benefits package. Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context 🔹 Industry: E-commerce & Retail 🔹 Company Size: Small-Medium (11-50 employees) 🔹 Founded: 2016 🔹 Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to support women's unique health needs of all ages. 🔹 Company Specialties: E-commerce, Health & Wellness, Direct-to-Consumer (DTC) 📊 Role Analysis 🔹 Career Level: Mid-Senior 🔹 Reporting Structure: This role reports directly to the CEO or a senior-level marketing director. 🔹 Work Arrangement: 100% remote work from anywhere in the world. 🔹 Growth Opportunities: As a small, fast-growing company, there are ample opportunities for career growth and advancement as the team expands and evolves. 🌍 Location & Work Environment 🔹 Office Type: Remote (no physical office) 🔹 Office Location: Warsaw, Mazowieckie, Poland 🔹 Geographic Context: Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people. It is a major economic, cultural, and educational center, offering a high quality of life with a rich cultural scene, numerous parks, and a vibrant nightlife. 🔹 Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment. 💼 Interview & Application Insights 🔹 Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to discuss qualifications and cultural fit. 3. Technical assessment or case study to evaluate problem-solving skills and strategic thinking. 4. Final round interview with senior leadership to discuss career goals and expectations. 💡 Key Assessment Areas: - Data analysis and interpretation skills. - A/B testing and optimization strategies. - Knowledge of ecommerce platforms and tech stacks. - Project management and team collaboration skills. - Cultural fit and alignment with company values. 💡 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of user behavior analysis, funnel building, and A/B testing methodologies. - Demonstrate your experience with Shopify and ecommerce tech stacks. - Emphasize your strategic and data-driven mindset, as well as your proactive, solution-oriented attitude. 🛠️ Tools & Technologies - Shopify (ecommerce platform) - Google Analytics (web analytics) - Hotjar (heatmaps and session recordings) - Optimizely or VWO (A/B testing tools) - Asana or Trello (project management) - Slack or Microsoft Teams (team communication) 👔 Cultural Fit Considerations 🔹 Company Values: - Innovation: Embracing a growth mindset and continuously seeking improvement. - Collaboration: Working together to achieve common goals and support each other's success. - Ownership: Taking responsibility for one's actions and decisions, and driving results. 🔹 Work Style: - Fast-paced and dynamic, with a focus on speed and creativity. - Results-driven, with a strong emphasis on data and performance metrics. - Remote-friendly, with a focus on asynchronous communication and flexible work arrangements. 👨‍💼 Self-Assessment Questions: - How do you approach analyzing user behavior data to identify optimization opportunities? - Can you describe a successful A/B test you've implemented, and the results you achieved? - How do you prioritize and manage multiple projects and deadlines in a remote work environment? 🚨 Potential Challenges 🔹 Challenges specific to this role: - Working remotely with a small, fast-growing team may require additional communication and organization skills. - Balancing multiple projects and priorities may be challenging, as the role involves both strategy and execution. 🔹 Challenges specific to the company/industry: - As a small, fast-growing company, there may be limited resources and infrastructure compared to larger organizations. - The ecommerce industry is highly competitive, with constant changes and new trends emerging. 🔹 Challenges specific to the work arrangement: - Working remotely may require additional self-motivation and time management skills. - Time zone differences may impact communication and collaboration with global teams. 📈 Similar Roles Comparison 🔹 How this role differs from related positions: - This role focuses specifically on conversion rate optimization, while related roles may have broader marketing or ecommerce responsibilities. - This role requires a strong background in CRO, user behavior analysis, and A/B testing, while related roles may not have these specific requirements. 📝 Sample Projects 🔹 Project example 1 - User Behavior Analysis and Funnel Optimization: - Analyze user behavior data to identify friction points in the checkout process. - Implement A/B tests to optimize checkout flows and improve conversion rates. 🔹 Project example 2 - Landing Page Optimization: - Analyze landing page performance data to identify opportunities for improvement. - Design and implement A/B tests to optimize landing pages and increase conversion rates. 💡 Key Questions to Ask During Interview 🔹 Questions specific to role responsibilities: - How do you approach analyzing user behavior data to identify optimization opportunities? - Can you describe a successful A/B test you've implemented, and the results you achieved? - How do you prioritize and manage multiple projects and deadlines in a remote work environment? 🔹 Questions specific to team structure: - How does this role collaborate with other departments, such as marketing and product development? - What are the key priorities for this role in the first 30, 60, and 90 days? 🔹 Questions specific to company culture: - How does the company support work-life balance for remote employees? - What are the most important qualities for someone to succeed in this role and company culture? 📝 Next Steps for Applicants 🔹 To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for a phone or video screening to discuss your qualifications and cultural fit. 4. Complete a technical assessment or case study to evaluate your problem-solving skills and strategic thinking. 5. Participate in a final round interview with senior leadership to discuss your career goals and expectations. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.