Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Rosario, Santa Fe, Argentina
- Job Type: Full-Time, Remote
- Category: Marketing & Growth
- Date Posted: May 27, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading and executing conversion rate optimization strategies across multiple platforms.
- Collaborating with cross-functional teams to improve user experience and drive revenue growth.
- Analyzing user behavior data to identify trends and opportunities for optimization.
- Working in a fast-paced, remote-first environment with a high-performance team.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth strategies. Familiarity with Shopify and hands-on experience with user behavior analysis tools is essential.
📋 Key Responsibilities
- 📈 Conversion Rate Optimization & Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase Average Order Value (AOV) through targeted promotions and product recommendations.
- 🌐 Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- 🛠️ Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau).
- Excellent communication and project management skills.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
Preferred Qualifications:
- Experience in high-growth DTC (direct-to-consumer) brands.
- Familiarity with the health, wellness, or ecommerce industries.
ASSUMPTION: Candidates with a proven track record of driving measurable results through CRO strategies will be highly considered.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 USD per year (based on experience and industry standards for remote CRO managers).
- *Assumption:* The provided salary range is an estimate based on market research for remote CRO managers with 5+ years of experience. Actual compensation may vary based on the candidate's skills and the company's internal policies.
- Benefits:
- 100% remote work environment.
- Access to training, tools, and a culture of innovation and growth.
- *Assumption:* As a remote-first company, Happy Koala LLC offers flexible work arrangements and remote-specific benefits to support its global workforce.
- Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.
📌 Applicant Insights
🔍 Company Context
- Industry: Ecommerce and Digital Health
- Company Size: Small (11-50 employees)
- Founded: 2016
- Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements to support women's unique health needs. They focus on long-lasting positive health changes and provide science-backed information to empower their clients.
- Company Specialties: Natural health products, women's health, digestive health, microbiome health, and ecommerce optimization.
📊 Role Analysis
- Career Level: Mid-career (5-10 years of experience)
- Reporting Structure: This role reports directly to the Head of Growth or a similar executive position.
- Work Arrangement: 100% remote work, with the option to work from anywhere in the world.
- Growth Opportunities: This role offers opportunities to grow within the marketing and growth team, potentially leading to a senior or director-level position as the company expands.
🌍 Location & Work Environment
- Office Type: Remote (no physical office)
- Office Location(s): Rosario, Santa Fe, Argentina (company headquarters)
- Geographic Context: Rosario is the third-largest city in Argentina, with a mild climate and a rich cultural scene. It is known for its educational institutions and growing tech industry.
- Work Schedule: Flexible hours with a focus on results and productivity. The team uses asynchronous communication tools to accommodate different time zones.
💼 Interview & Application Insights
- Typical Process: The application process involves an initial screening, followed by a phone or video call, and a final round of interviews with key stakeholders. The process may take up to two weeks.
- Key Assessment Areas: Candidates will be assessed on their CRO expertise, strategic thinking, data analysis skills, and cultural fit with the company's remote work environment.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant CRO experience and achievements.
- Showcase your understanding of the company's mission and products in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work remotely.
🛠️ Tools & Technologies
- Google Analytics
- Tableau
- Shopify
- Hotjar or similar heatmapping tools
- Optimizely or similar A/B testing tools
- Asana or similar project management tools
- Slack or similar team communication tools
👔 Cultural Fit Considerations
- Company Values: Happy Koala LLC values innovation, data-driven decision-making, and a strong commitment to improving women's health. They prioritize a remote-friendly work environment that fosters collaboration and autonomy.
- Work Style: The team values a proactive, results-oriented approach, with a focus on continuous learning and improvement. They prioritize open communication, regular check-ins, and a supportive work environment.
- Self-Assessment Questions:
- How do you approach optimizing ecommerce funnels for a global audience with diverse needs?
- Can you provide an example of a successful CRO campaign you've led, and what challenges you faced along the way?
- How do you ensure that your optimization strategies align with the company's overall mission and values?
⚠️ Potential Challenges
- Role-Specific Challenges: This role may require working with teams across different time zones, which can present communication and coordination challenges.
- Company-Specific Challenges: As a remote-first company, Happy Koala LLC may face challenges in maintaining a cohesive company culture and fostering employee engagement.
- Industry-Specific Challenges: The ecommerce and digital health industries are rapidly evolving, requiring continuous learning and adaptation to new trends and technologies.
📈 Similar Roles Comparison
- Role Differences: Unlike traditional marketing roles, this CRO manager position focuses heavily on data analysis, user behavior understanding, and continuous testing to drive measurable results.
- Industry Context: The health and wellness industry is highly competitive, with a strong focus on personalization and targeted marketing strategies.
- Career Path Comparison: This role offers a clear path to growth within the marketing and growth team, with the potential to lead larger optimization projects or transition into a senior leadership role as the company expands.
📝 Sample Projects
- Project 1: Optimizing the checkout process to reduce cart abandonment and increase conversions.
- Project 2: Developing and launching a quiz to capture user data and personalize product recommendations.
- Project 3: Collaborating with the marketing team to optimize email campaigns and improve open rates and click-through rates.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's ecommerce platforms, and how does this role address them?
- How does the company measure the success of CRO campaigns, and what key performance indicators (KPIs) are tracked?
- Can you describe the team structure and how this role fits into the broader marketing and growth strategy?
- How does the company support remote employees and foster a strong company culture?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/QD6ukyFosV/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant CRO experience and achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work remotely.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
- If selected for an interview, be prepared to discuss your approach to CRO, share examples of successful campaigns, and demonstrate your understanding of the company's mission and products.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Rosario, Santa Fe, Argentina
- Job Type: Full-Time, Remote
- Category: Marketing & Growth
- Date Posted: May 27, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading and executing conversion rate optimization strategies across multiple platforms.
- Collaborating with cross-functional teams to improve user experience and drive revenue growth.
- Analyzing user behavior data to identify trends and opportunities for optimization.
- Working in a fast-paced, remote-first environment with a high-performance team.
ASSUMPTION: This role requires a strong background in CRO, ecommerce optimization, and digital growth strategies. Familiarity with Shopify and hands-on experience with user behavior analysis tools is essential.
📋 Key Responsibilities
- 📈 Conversion Rate Optimization & Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase Average Order Value (AOV) through targeted promotions and product recommendations.
- 🌐 Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- 🛠️ Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau).
- Excellent communication and project management skills.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
Preferred Qualifications:
- Experience in high-growth DTC (direct-to-consumer) brands.
- Familiarity with the health, wellness, or ecommerce industries.
ASSUMPTION: Candidates with a proven track record of driving measurable results through CRO strategies will be highly considered.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 USD per year (based on experience and industry standards for remote CRO managers).
- *Assumption:* The provided salary range is an estimate based on market research for remote CRO managers with 5+ years of experience. Actual compensation may vary based on the candidate's skills and the company's internal policies.
- Benefits:
- 100% remote work environment.
- Access to training, tools, and a culture of innovation and growth.
- *Assumption:* As a remote-first company, Happy Koala LLC offers flexible work arrangements and remote-specific benefits to support its global workforce.
- Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.
📌 Applicant Insights
🔍 Company Context
- Industry: Ecommerce and Digital Health
- Company Size: Small (11-50 employees)
- Founded: 2016
- Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements to support women's unique health needs. They focus on long-lasting positive health changes and provide science-backed information to empower their clients.
- Company Specialties: Natural health products, women's health, digestive health, microbiome health, and ecommerce optimization.
📊 Role Analysis
- Career Level: Mid-career (5-10 years of experience)
- Reporting Structure: This role reports directly to the Head of Growth or a similar executive position.
- Work Arrangement: 100% remote work, with the option to work from anywhere in the world.
- Growth Opportunities: This role offers opportunities to grow within the marketing and growth team, potentially leading to a senior or director-level position as the company expands.
🌍 Location & Work Environment
- Office Type: Remote (no physical office)
- Office Location(s): Rosario, Santa Fe, Argentina (company headquarters)
- Geographic Context: Rosario is the third-largest city in Argentina, with a mild climate and a rich cultural scene. It is known for its educational institutions and growing tech industry.
- Work Schedule: Flexible hours with a focus on results and productivity. The team uses asynchronous communication tools to accommodate different time zones.
💼 Interview & Application Insights
- Typical Process: The application process involves an initial screening, followed by a phone or video call, and a final round of interviews with key stakeholders. The process may take up to two weeks.
- Key Assessment Areas: Candidates will be assessed on their CRO expertise, strategic thinking, data analysis skills, and cultural fit with the company's remote work environment.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant CRO experience and achievements.
- Showcase your understanding of the company's mission and products in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work remotely.
🛠️ Tools & Technologies
- Google Analytics
- Tableau
- Shopify
- Hotjar or similar heatmapping tools
- Optimizely or similar A/B testing tools
- Asana or similar project management tools
- Slack or similar team communication tools
👔 Cultural Fit Considerations
- Company Values: Happy Koala LLC values innovation, data-driven decision-making, and a strong commitment to improving women's health. They prioritize a remote-friendly work environment that fosters collaboration and autonomy.
- Work Style: The team values a proactive, results-oriented approach, with a focus on continuous learning and improvement. They prioritize open communication, regular check-ins, and a supportive work environment.
- Self-Assessment Questions:
- How do you approach optimizing ecommerce funnels for a global audience with diverse needs?
- Can you provide an example of a successful CRO campaign you've led, and what challenges you faced along the way?
- How do you ensure that your optimization strategies align with the company's overall mission and values?
⚠️ Potential Challenges
- Role-Specific Challenges: This role may require working with teams across different time zones, which can present communication and coordination challenges.
- Company-Specific Challenges: As a remote-first company, Happy Koala LLC may face challenges in maintaining a cohesive company culture and fostering employee engagement.
- Industry-Specific Challenges: The ecommerce and digital health industries are rapidly evolving, requiring continuous learning and adaptation to new trends and technologies.
📈 Similar Roles Comparison
- Role Differences: Unlike traditional marketing roles, this CRO manager position focuses heavily on data analysis, user behavior understanding, and continuous testing to drive measurable results.
- Industry Context: The health and wellness industry is highly competitive, with a strong focus on personalization and targeted marketing strategies.
- Career Path Comparison: This role offers a clear path to growth within the marketing and growth team, with the potential to lead larger optimization projects or transition into a senior leadership role as the company expands.
📝 Sample Projects
- Project 1: Optimizing the checkout process to reduce cart abandonment and increase conversions.
- Project 2: Developing and launching a quiz to capture user data and personalize product recommendations.
- Project 3: Collaborating with the marketing team to optimize email campaigns and improve open rates and click-through rates.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's ecommerce platforms, and how does this role address them?
- How does the company measure the success of CRO campaigns, and what key performance indicators (KPIs) are tracked?
- Can you describe the team structure and how this role fits into the broader marketing and growth strategy?
- How does the company support remote employees and foster a strong company culture?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/QD6ukyFosV/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant CRO experience and achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work remotely.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
- If selected for an interview, be prepared to discuss your approach to CRO, share examples of successful campaigns, and demonstrate your understanding of the company's mission and products.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.