Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Buenos Aires, Ciudad Autónoma de, Argentina
🔹 Job Type: Remote
🔹 Category: E-commerce & Retail
🔹 Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading all Conversion Rate Optimization (CRO) efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets.
- Analyzing user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Setting up, executing, and analyzing A/B tests to increase conversion rates across various platforms.
- Collaborating with development and design teams to build high-converting, fast-loading ecommerce experiences.
- Working closely with the marketing team during product launches and peak sales periods to maximize performance.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have a proactive, solution-oriented attitude and a passion for ownership.
📋 Key Responsibilities
✅ Lead all Conversion Rate Optimization efforts across various platforms.
✅ Analyze user behavior to identify friction points and prioritize optimization initiatives.
✅ Set up, execute, and analyze A/B tests to increase conversion rates.
✅ Collaborate with development and design teams to enhance ecommerce experiences.
✅ Work closely with the marketing team during product launches and peak sales periods.
ASSUMPTION: The successful candidate will have a strong background in CRO, ecommerce optimization, and digital growth. They should be comfortable working in a fast-paced, remote environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Proven track record of improving conversion rates and driving measurable revenue growth.
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills – able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
Preferred Skills:
- Experience in high-growth DTC (direct-to-consumer) brands.
- Familiarity with the natural food tech industry.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a mid-level CRO role in Argentina)
Benefits:
- 100% remote work from anywhere in the world.
- Access to training, tools, and a culture of innovation and growth.
- Opportunity to work with a high-performance team that values ownership, autonomy, and results.
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: Small (11-50 employees)
Founded: 2016
Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to support women's unique health needs.
Company Specialties: Natural health products, women's health, digestive health, microbiome health.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the CEO or a dedicated CRO/Marketing Director.
Work Arrangement: 100% remote, with flexible hours and a results-driven work environment.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands.
- Opportunities to learn and develop skills in a fast-growing, innovative industry.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location: Buenos Aires, Ciudad Autónoma de, Argentina
Geographic Context: Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people. It is known for its vibrant culture, rich history, and diverse neighborhoods.
Work Schedule: Flexible hours with a focus on results and performance.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. Technical assessment and case study presentation.
4. Final interview with the CEO or CRO/Marketing Director.
Key Assessment Areas:
- Technical skills in CRO, A/B testing, and user behavior analysis.
- Problem-solving abilities and strategic thinking.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a case study or portfolio showcasing your CRO achievements and the impact you've made in previous roles.
- Be ready to discuss your approach to CRO, your understanding of the ecommerce landscape, and your ideas for improving conversion rates at Happy Koala LLC.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, Direct-to-Consumer.
ASSUMPTION: The interview process may vary depending on the company's current hiring needs and the number of applicants. It is essential to stay flexible and adaptable throughout the process.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics)
- Optimizely or VWO (A/B testing tools)
- Hotjar or Crazy Egg (heatmapping and user behavior analysis tools)
- Asana or Trello (project management tools)
- Slack or Microsoft Teams (communication and collaboration tools)
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement.
- Data-driven decision making.
- Collaboration and teamwork.
- Customer-centric approach.
- Ownership and accountability.
Work Style:
- Results-driven and performance-focused.
- Flexible and adaptable to changing priorities.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Self-Assessment Questions:
1. How do you approach optimizing ecommerce funnels, and can you provide an example of a successful CRO strategy you've implemented in a previous role?
2. How do you stay up-to-date with the latest trends and best practices in CRO and digital marketing?
3. Can you describe a challenging CRO project you've worked on and how you overcame any obstacles to achieve success?
ASSUMPTION: Happy Koala LLC values candidates who are passionate about optimizing ecommerce funnels, increasing conversion rates, and driving measurable revenue growth through smart, data-backed strategies. The ideal candidate will be results-driven, innovative, and comfortable working in a fast-paced, remote environment.
⚠️ Potential Challenges
- Working remotely with a distributed team across different time zones.
- Balancing multiple projects and priorities with limited resources.
- Keeping up with the latest trends and best practices in CRO and digital marketing.
- Ensuring consistent communication and collaboration with cross-functional teams.
📈 Similar Roles Comparison
- Conversion Rate Optimization Manager (Happy Koala LLC) vs. Senior CRO Specialist (Amazon):
- Both roles focus on improving conversion rates and driving revenue growth, but the Happy Koala LLC role is more focused on ecommerce optimization, while the Amazon role involves a broader range of digital marketing channels.
- The Happy Koala LLC role requires a strong understanding of Shopify and ecommerce tech stacks, while the Amazon role involves working with a vast array of internal tools and platforms.
- The Happy Koala LLC role offers the opportunity to work closely with a small, agile team, while the Amazon role involves working with large, cross-functional teams and navigating a complex organizational structure.
📝 Sample Projects
1. Optimizing the Checkout Process (Happy Koala LLC):
- Analyze user behavior data to identify friction points in the checkout process.
- Design and implement A/B tests to improve conversion rates and reduce cart abandonment.
- Collaborate with the development team to integrate changes into the Shopify store and ensure a seamless user experience.
2. Launching a New Product Quiz (Industry Example):
- Research and identify the target audience for a new product launch.
- Develop a quiz to engage users and collect data on their preferences and needs.
- Collaborate with the marketing team to promote the quiz and drive traffic to the landing page.
- Analyze quiz results to inform product development and marketing strategies.
❓ Key Questions to Ask During Interview
1. What are the biggest challenges the company is currently facing in terms of conversion rates and ecommerce performance?
2. How does the company approach A/B testing, and what tools do they use to analyze results?
3. Can you describe the team structure and how this role fits into the broader organization?
4. What are the key priorities for this role in the first 30-60-90 days?
5. How does the company support the professional development and growth of its employees?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged in the hiring process.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/9WjvcKJQLY/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a case study or portfolio showcasing your CRO achievements and the impact you've made in previous roles.
- Be ready to discuss your approach to CRO, your understanding of the ecommerce landscape, and your ideas for improving conversion rates at Happy Koala LLC.
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Buenos Aires, Ciudad Autónoma de, Argentina
🔹 Job Type: Remote
🔹 Category: E-commerce & Retail
🔹 Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading all Conversion Rate Optimization (CRO) efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets.
- Analyzing user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Setting up, executing, and analyzing A/B tests to increase conversion rates across various platforms.
- Collaborating with development and design teams to build high-converting, fast-loading ecommerce experiences.
- Working closely with the marketing team during product launches and peak sales periods to maximize performance.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have a proactive, solution-oriented attitude and a passion for ownership.
📋 Key Responsibilities
✅ Lead all Conversion Rate Optimization efforts across various platforms.
✅ Analyze user behavior to identify friction points and prioritize optimization initiatives.
✅ Set up, execute, and analyze A/B tests to increase conversion rates.
✅ Collaborate with development and design teams to enhance ecommerce experiences.
✅ Work closely with the marketing team during product launches and peak sales periods.
ASSUMPTION: The successful candidate will have a strong background in CRO, ecommerce optimization, and digital growth. They should be comfortable working in a fast-paced, remote environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Proven track record of improving conversion rates and driving measurable revenue growth.
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills – able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
Preferred Skills:
- Experience in high-growth DTC (direct-to-consumer) brands.
- Familiarity with the natural food tech industry.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a mid-level CRO role in Argentina)
Benefits:
- 100% remote work from anywhere in the world.
- Access to training, tools, and a culture of innovation and growth.
- Opportunity to work with a high-performance team that values ownership, autonomy, and results.
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: Small (11-50 employees)
Founded: 2016
Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to support women's unique health needs.
Company Specialties: Natural health products, women's health, digestive health, microbiome health.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the CEO or a dedicated CRO/Marketing Director.
Work Arrangement: 100% remote, with flexible hours and a results-driven work environment.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands.
- Opportunities to learn and develop skills in a fast-growing, innovative industry.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location: Buenos Aires, Ciudad Autónoma de, Argentina
Geographic Context: Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people. It is known for its vibrant culture, rich history, and diverse neighborhoods.
Work Schedule: Flexible hours with a focus on results and performance.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. Technical assessment and case study presentation.
4. Final interview with the CEO or CRO/Marketing Director.
Key Assessment Areas:
- Technical skills in CRO, A/B testing, and user behavior analysis.
- Problem-solving abilities and strategic thinking.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a case study or portfolio showcasing your CRO achievements and the impact you've made in previous roles.
- Be ready to discuss your approach to CRO, your understanding of the ecommerce landscape, and your ideas for improving conversion rates at Happy Koala LLC.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, Direct-to-Consumer.
ASSUMPTION: The interview process may vary depending on the company's current hiring needs and the number of applicants. It is essential to stay flexible and adaptable throughout the process.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics)
- Optimizely or VWO (A/B testing tools)
- Hotjar or Crazy Egg (heatmapping and user behavior analysis tools)
- Asana or Trello (project management tools)
- Slack or Microsoft Teams (communication and collaboration tools)
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement.
- Data-driven decision making.
- Collaboration and teamwork.
- Customer-centric approach.
- Ownership and accountability.
Work Style:
- Results-driven and performance-focused.
- Flexible and adaptable to changing priorities.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Self-Assessment Questions:
1. How do you approach optimizing ecommerce funnels, and can you provide an example of a successful CRO strategy you've implemented in a previous role?
2. How do you stay up-to-date with the latest trends and best practices in CRO and digital marketing?
3. Can you describe a challenging CRO project you've worked on and how you overcame any obstacles to achieve success?
ASSUMPTION: Happy Koala LLC values candidates who are passionate about optimizing ecommerce funnels, increasing conversion rates, and driving measurable revenue growth through smart, data-backed strategies. The ideal candidate will be results-driven, innovative, and comfortable working in a fast-paced, remote environment.
⚠️ Potential Challenges
- Working remotely with a distributed team across different time zones.
- Balancing multiple projects and priorities with limited resources.
- Keeping up with the latest trends and best practices in CRO and digital marketing.
- Ensuring consistent communication and collaboration with cross-functional teams.
📈 Similar Roles Comparison
- Conversion Rate Optimization Manager (Happy Koala LLC) vs. Senior CRO Specialist (Amazon):
- Both roles focus on improving conversion rates and driving revenue growth, but the Happy Koala LLC role is more focused on ecommerce optimization, while the Amazon role involves a broader range of digital marketing channels.
- The Happy Koala LLC role requires a strong understanding of Shopify and ecommerce tech stacks, while the Amazon role involves working with a vast array of internal tools and platforms.
- The Happy Koala LLC role offers the opportunity to work closely with a small, agile team, while the Amazon role involves working with large, cross-functional teams and navigating a complex organizational structure.
📝 Sample Projects
1. Optimizing the Checkout Process (Happy Koala LLC):
- Analyze user behavior data to identify friction points in the checkout process.
- Design and implement A/B tests to improve conversion rates and reduce cart abandonment.
- Collaborate with the development team to integrate changes into the Shopify store and ensure a seamless user experience.
2. Launching a New Product Quiz (Industry Example):
- Research and identify the target audience for a new product launch.
- Develop a quiz to engage users and collect data on their preferences and needs.
- Collaborate with the marketing team to promote the quiz and drive traffic to the landing page.
- Analyze quiz results to inform product development and marketing strategies.
❓ Key Questions to Ask During Interview
1. What are the biggest challenges the company is currently facing in terms of conversion rates and ecommerce performance?
2. How does the company approach A/B testing, and what tools do they use to analyze results?
3. Can you describe the team structure and how this role fits into the broader organization?
4. What are the key priorities for this role in the first 30-60-90 days?
5. How does the company support the professional development and growth of its employees?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged in the hiring process.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/9WjvcKJQLY/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a case study or portfolio showcasing your CRO achievements and the impact you've made in previous roles.
- Be ready to discuss your approach to CRO, your understanding of the ecommerce landscape, and your ideas for improving conversion rates at Happy Koala LLC.
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.