Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Mammoth LLC

🔹 Location: Ottawa, Ontario, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Growth

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading all Conversion Rate Optimization (CRO) efforts across multiple platforms
• Analyzing user behavior and executing strategies to optimize the customer journey
• Collaborating with cross-functional teams to bring ideas to life and improve the entire customer experience
• Working in a fast-paced, remote-first environment with a high-performance team

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on experimentation and continuous improvement. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles, with a proven track record of driving measurable revenue growth.

📋 Key Responsibilities

✅ Lead all of Happy Mammoth’s Conversion Rate Optimization efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets

✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives

✅ Set up, execute, and analyze A/B tests to increase conversion rates across various touchpoints

✅ Lead optimization projects to improve the conversion rate of our Shopify stores, sales funnels, and newly launched campaigns

✅ Develop strategies to increase Average Order Value (AOV) and optimize the customer journey for maximum revenue

✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages

✅ Collaborate with development and design teams to build high-converting, fast-loading ecommerce experiences

✅ Work closely with the marketing team during product launches and peak sales periods to maximize performance

✅ Translate insights into clear action plans for developers and designers, ensuring all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion

✅ Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement

ASSUMPTION: This role requires strong analytical skills, a deep understanding of user behavior, and the ability to work effectively with cross-functional teams to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience)

Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles

Required Skills:

• Proven experience in CRO, with a strong track record of driving measurable revenue growth
• Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies
• Strong hands-on experience with Shopify and ecommerce tech stacks
• Project management skills, with the ability to run and communicate projects smoothly across teams
• A strategic and data-driven mindset, with a love for experimentation
• A proactive, solution-oriented attitude and a passion for ownership

Preferred Skills:

• Experience in high-growth DTC (direct-to-consumer) brands
• Fluency in SQL or other data analysis tools
• Knowledge of JavaScript, HTML, and CSS

ASSUMPTION: While not required, experience with high-growth DTC brands and familiarity with data analysis tools can be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on experience and industry standards for CRO managers in remote roles)

Benefits:

• 100% remote work, with the flexibility to work from anywhere in the United States, Australia, or Europe
• Access to training, tools, and a culture of innovation and growth
• Competitive health, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Generous PTO and holiday policy
• Employee stock options

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for CRO managers in remote roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small (11-50 employees)

Founded: 2016, with a mission to source the highest quality, natural ingredients and carefully formulate supplements that support women's unique health needs of all ages.

Company Description:

• Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements.
• The company focuses on helping clients make long-lasting positive health changes and start living very full lives again.
• Happy Mammoth operates across the United States, Australia, and Europe, with a strong online presence and a commitment to customer satisfaction.

Company Specialties:

• Formulation and production of natural health foods and supplements
• Marketing and sales strategies for ecommerce growth
• Customer acquisition and retention strategies

Company Website: https://store.happymammoth.com/

ASSUMPTION: Happy Mammoth's focus on natural, science-backed products and its commitment to customer satisfaction make it an attractive employer in the wellness and fitness industry.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Growth or a similar executive position, with potential for team leadership as the company expands.

Work Arrangement: Fully Remote, with the flexibility to work from anywhere in the United States, Australia, or Europe. Occasional travel may be required for team meetings or industry events.

Growth Opportunities:

• As the company grows, there will be opportunities for the CRO Manager to lead a team and take on additional responsibilities in the growth and optimization of Happy Mammoth's ecommerce channels.
• With experience and proven success, the CRO Manager may have the opportunity to advance to a Director or VP-level role within the growth and marketing organization.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's bottom line and advance their career in the process.

🌍 Location & Work Environment

Office Type: Fully Remote, with no physical office location

Office Location(s): N/A (remote work only)

Geographic Context:

• Ottawa, Ontario, Canada, where the company's headquarters are located
• The United States, Australia, and Europe, where the company operates and sells its products

Work Schedule: Flexible, with core hours between 10:00 AM - 04:00 PM EST to accommodate team meetings and collaboration

ASSUMPTION: While this role is fully remote, effective communication and collaboration with the team are essential for success. Candidates should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• Technical assessment, focusing on CRO skills, data analysis, and A/B testing methodologies
• Final interview with the Head of Growth or a similar executive, focusing on strategic thinking, leadership potential, and cultural fit
• Background and reference checks

Key Assessment Areas:

• CRO skills and experience, with a focus on driving measurable revenue growth
• Data analysis and A/B testing methodologies
• Strategic thinking and problem-solving abilities
• Leadership potential and team management skills
• Cultural fit and alignment with Happy Mammoth's values and mission

Application Tips:

• Highlight your relevant CRO experience and achievements in your resume and cover letter
• Include specific examples of your experience with user behavior analysis, funnel building, and A/B testing
• Demonstrate your understanding of the ecommerce industry and Happy Mammoth's unique value proposition
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership potential, and cultural fit

ATS Keywords: Conversion Rate Optimization, CRO, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, Direct-to-Consumer

ASSUMPTION: Happy Mammoth's hiring process is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their experience, achievements, and alignment with the company's mission and values.

🛠 Tools & Technologies

• Shopify (ecommerce platform)
• Google Analytics (web analytics)
• Optimizely or similar A/B testing tools
• Hotjar or similar user behavior analysis tools
• Google Tag Manager (tag management)
• Google Data Studio (data visualization)
• Google BigQuery (data analysis)
• Excel (data analysis and reporting)

ASSUMPTION: Familiarity with these tools is not required, but a willingness to learn and adapt to new technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the unique needs of our customers
• Innovation-driven: Continuously seeking new and better ways to solve problems and improve our products and services
• Data-informed: Using data and analytics to guide decision-making and drive results
• Collaborative: Working together to achieve common goals and support each other's success
• Accountable: Taking ownership of our responsibilities and delivering on our commitments

Work Style:

• Remote-first: Comfortable working independently and collaborating effectively in a remote environment
• Data-driven: Using data and analytics to inform decision-making and measure success
• Results-oriented: Focused on achieving measurable outcomes and driving business growth
• Adaptable: Open to learning and adapting to new tools, technologies, and processes
• Customer-focused: Committed to understanding and meeting the unique needs of our customers

Self-Assessment Questions:

• How do you ensure that your CRO strategies align with Happy Mammoth's customer-centric values and mission?
• Can you describe a time when you had to adapt to a new tool or technology to optimize the customer journey, and what was the outcome?
• How do you approach balancing data-driven decision-making with a customer-focused mindset in your CRO strategies?

ASSUMPTION: Happy Mammoth's culture values innovation, collaboration, and a strong focus on customer satisfaction. Candidates should be prepared to discuss their alignment with these values and how they can contribute to the company's mission and growth.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, remote work environment
• Balancing the need for data-driven decision-making with the need for quick execution and iteration
• Collaborating effectively with cross-functional teams across different time zones
• Adapting to changes in the ecommerce landscape and consumer behavior
• Maintaining a strong work-life balance while working remotely

ASSUMPTION: These challenges require strong time management, communication, and adaptability skills. Candidates should be prepared to discuss their strategies for overcoming these challenges and maintaining a high level of productivity and job satisfaction.

📈 Similar Roles Comparison

• Compared to other CRO roles, this position offers a unique opportunity to work with a fast-growing, customer-focused company in the wellness and fitness industry
• Unlike larger corporations, Happy Mammoth offers a more agile and innovative work environment, with the ability to make a significant impact on the company's growth and success
• While the role may require more autonomy and self-management than traditional CRO roles, it also offers greater flexibility and the potential for rapid career advancement as the company expands

ASSUMPTION: Candidates should be prepared to discuss their preference for working in a fast-paced, innovative environment and their ability to thrive in a role that requires a high degree of autonomy and self-management.

📝 Sample Projects

• Optimizing the checkout process to reduce cart abandonment and increase conversion rates
• Improving the onboarding experience for new customers to increase customer lifetime value
• Developing and executing A/B tests to optimize the customer journey and increase revenue
• Collaborating with the marketing team to optimize campaign landing pages and improve conversion rates
• Analyzing user behavior data to identify trends and inform CRO strategies

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact that the CRO Manager can have on the company's bottom line and customer satisfaction.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to CRO and how this role fits into the broader growth strategy?
• How does the company support the professional development and growth of its CRO team members?
• Can you provide an example of a successful CRO initiative at Happy Mammoth and the impact it had on the business?
• How does the company measure the success of its CRO efforts, and how does this role contribute to those metrics?
• What are the biggest challenges facing the CRO team currently, and how does this role help address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader CRO landscape, as well as their ability to think critically about the challenges and opportunities facing the CRO team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://happymammoth.applytojob.com/apply/amJpciZ4na/Conversion-Rate-Oim...
• Tailor your resume and cover letter to highlight your relevant CRO experience and achievements
• Prepare for the interview process by researching Happy Mammoth's mission, values, and culture, as well as the specific challenges and opportunities facing the CRO team
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.