Conversion Rate Optimization Manager

Happy Koala LLC

Full-time

Remote

Worldwide

🧪 Conversion Rate Optimization (CRO)

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Mammoth LLC

🔹 Location: Bogotá, Bogotá, Colombia

🔹 Job Type: Remote

🔹 Category: E-commerce & Digital Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Fully Remote (100% remote)

🚀 Job Overview

Key aspects of this role include:

Leading all Conversion Rate Optimization (CRO) efforts across multiple ecommerce platforms
Analyzing user behavior and executing A/B tests to improve conversion rates and optimize the customer journey
Collaborating with cross-functional teams to develop, test, and implement high-converting ecommerce experiences
Working in a fast-paced, remote-first environment with a high-performance team

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on experimentation and continuous improvement. The ideal candidate will have a proven track record in CRO and ecommerce optimization, with a passion for driving measurable results.

📋 Key Responsibilities

✅ Lead all Conversion Rate Optimization (CRO) efforts across Happy Mammoth’s ecommerce platforms, including Shopify stores, landing pages, sales funnels, and special campaign assets

✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives

✅ Set up, execute, and analyze A/B tests to increase conversion rates across various touchpoints, with a focus on improving the customer journey

✅ Develop and implement strategies to increase Average Order Value (AOV) through upselling, cross-selling, and targeted promotions

✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages, working closely with development and design teams

✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance and drive revenue growth

✅ Translate insights into clear action plans for developers and designers, ensuring all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion

✅ Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement and optimize ecommerce performance

ASSUMPTION: This role requires a strong understanding of ecommerce platforms, user behavior analysis, A/B testing methodologies, and project management skills. The ideal candidate will be comfortable working in a fast-paced, remote environment and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience)

Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles

Required Skills:

Proven expertise in user behavior analysis, funnel building, and A/B testing methodologies
Strong hands-on experience with Shopify and ecommerce tech stacks
Project management skills, with the ability to run and communicate projects smoothly across teams
A strategic and data-driven mindset, with a love for experimentation
A proactive, solution-oriented attitude and a passion for ownership

Preferred Skills:

Experience in high-growth DTC (direct-to-consumer) brands
Fluency in Spanish (for better communication with the local team)

ASSUMPTION: Candidates with a proven track record in CRO and ecommerce optimization, along with strong project management skills and a data-driven mindset, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and location)

Benefits:

100% remote work, with the flexibility to work from anywhere in the world
Access to training, tools, and a culture of innovation and growth
Competitive salary and benefits package, including health insurance and retirement plans
Opportunities for professional development and career advancement

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results and productivity

ASSUMPTION: The salary range provided is an estimate based on industry standards for CRO managers with 5-10 years of experience. The final salary will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce & Digital Marketing

Company Size: Small (11-50 employees)

Founded: 2016, with a mission to source the highest quality, natural ingredients and carefully formulate supplements that support women's unique health needs of all ages.

Company Description:

Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
The company focuses on helping clients make long-lasting positive health changes and start living very full lives again
Happy Mammoth operates across the United States, Australia, and Europe, with a strong online presence and a commitment to innovation and customer satisfaction

Company Specialties:

Formulation and production of natural health supplements
Ecommerce marketing and optimization
Direct-to-consumer (DTC) sales and branding

Company Website: happymammoth.com

ASSUMPTION: Happy Mammoth's small team size and fast-paced environment offer candidates the opportunity to have a significant impact on the company's growth and success. The ideal candidate will be comfortable working in a dynamic, remote-first setting and collaborating with cross-functional teams.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the CEO or another senior executive, with the opportunity to build and lead a team as the company grows

Work Arrangement: 100% remote, with the flexibility to work from anywhere in the world

Growth Opportunities:

As the company expands, there will be opportunities to take on more responsibilities and grow into a leadership role
With experience and proven success, the ideal candidate may have the opportunity to build and lead a team of CRO specialists
The company's commitment to innovation and growth provides ample opportunities for professional development and career advancement

ASSUMPTION: This role offers a unique opportunity for a seasoned CRO professional to make a significant impact on the company's growth and success, with ample room for career growth and development.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office)

Office Location(s): Bogotá, Colombia (with a remote-first team distributed worldwide)

Geographic Context:

Bogotá, Colombia, is the company's primary location, with a small team based in the city
The company operates as a remote-first organization, with team members working from various locations around the world
Bogotá offers a vibrant, multicultural environment with a rich history and a growing tech industry

Work Schedule: Flexible hours, with a focus on results and productivity. The team communicates primarily via digital platforms, with regular virtual meetings and check-ins to ensure collaboration and alignment.

ASSUMPTION: The remote-first work environment at Happy Mammoth requires strong communication skills, self-motivation, and the ability to work independently. The ideal candidate will be comfortable working in a virtual, global team and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

Online application submission through the provided link
Phone or video screening to assess cultural fit and basic qualifications
Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
Final round interview with senior leadership to discuss the role, responsibilities, and career growth opportunities

Key Assessment Areas:

CRO and ecommerce optimization expertise
Data analysis and A/B testing skills
Project management and communication abilities
Strategic thinking and problem-solving skills
Cultural fit and alignment with the company's mission and values

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
Showcase your understanding of CRO and ecommerce optimization principles, with examples of successful campaigns or projects
Demonstrate your ability to work independently and collaborate effectively in a remote, global team
Prepare thoughtful questions about the role, the team, and the company's growth plans to ask during the interview

ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, A/B Testing, User Behavior Analysis, Funnel Optimization, Shopify, Project Management, Remote Work, Data-Driven Decision Making, CRO Strategy, Ecommerce Growth

ASSUMPTION: The interview process at Happy Mammoth focuses on assessing the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will be able to demonstrate a strong understanding of CRO and ecommerce optimization principles, with a proven track record of driving measurable results.

🛠️ Tools & Technologies

Ecommerce platforms: Shopify, WooCommerce
CRO and A/B testing tools: Optimizely, VWO, Google Optimize
Analytics and data visualization: Google Analytics, Tableau, Looker
Project management: Asana, Trello, Jira
Communication and collaboration: Slack, Microsoft Teams, Google Workspace
Design and prototyping: Sketch, Figma, Adobe XD
Development: HTML, CSS, JavaScript, React, Node.js

ASSUMPTION: The ideal candidate will have experience working with the mentioned tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

Innovation: Embracing a growth mindset and continuously seeking improvement
Customer-centricity: Putting customers first and focusing on their unique needs and preferences
Collaboration: Working together to achieve common goals and driving collective success
Accountability: Taking ownership of tasks and responsibilities, with a focus on results and continuous learning

Work Style:

Remote-first: Thriving in a virtual, global team and managing time effectively
Data-driven: Making informed decisions based on data analysis and continuous testing
Results-oriented: Focusing on outcomes and driving measurable impact
Adaptable: Embracing change and quickly adjusting to new situations and priorities

Self-Assessment Questions:

How do you ensure you stay up-to-date with the latest CRO and ecommerce optimization trends and best practices?
Can you provide an example of a time when you had to adapt to a significant change in a project or work environment, and how did you handle it?
How do you approach setting and tracking key performance indicators (KPIs) to measure the success of your CRO initiatives?

ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with Happy Mammoth's company values and work style, with a proven track record of driving results in a remote, global team.

⚠️ Potential Challenges

Working in a fast-paced, remote-first environment with a small team, requiring strong communication and time management skills
Managing multiple projects and priorities, with a focus on driving measurable results and continuous improvement
Adapting to a dynamic work environment with changing priorities and shifting team structures
Collaborating effectively with cross-functional teams, with a focus on driving collective success and achieving common goals

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, remote-first environment and able to adapt to changing priorities and shifting team structures. Strong communication, time management, and project management skills will be essential for success in this role.

📈 Similar Roles Comparison

Conversion Rate Optimization Manager vs. Ecommerce Manager: While both roles focus on driving online revenue growth, the CRO manager is more specialized in optimizing the customer journey and improving conversion rates, while the ecommerce manager oversees the entire online store and its operations
CRO Manager vs. Digital Marketing Manager: The CRO manager focuses specifically on optimizing the customer journey and improving conversion rates, while the digital marketing manager oversees a broader range of online marketing channels and campaigns, with a focus on driving brand awareness, engagement, and traffic
Career Path Comparison: The CRO manager role can serve as a stepping stone to a leadership position, such as Director of Ecommerce or Chief Marketing Officer, with experience and proven success. Alternatively, a CRO manager may choose to specialize further in CRO and take on more technical responsibilities, such as leading a team of CRO specialists or becoming a CRO consultant

ASSUMPTION: The ideal candidate will have a clear understanding of the differences between similar roles and be able to articulate their career goals and aspirations for growth and development.

📝 Sample Projects

Developing and executing a comprehensive CRO strategy for a new product launch, including landing pages, sales funnels, and email campaigns
Optimizing the checkout process to improve conversion rates and reduce cart abandonment, with a focus on mobile optimization and user experience
Analyzing user behavior data to identify trends and opportunities for targeted marketing campaigns and personalized product recommendations
Collaborating with the development team to build and launch a new quiz or assessment tool to drive user engagement and conversions

ASSUMPTION: The ideal candidate will be able to provide specific examples of CRO projects they have worked on, with measurable results and a clear understanding of the underlying data and analytics.

❓ Key Questions to Ask During Interview

Can you describe the most significant CRO project you've worked on, and what were the key challenges and learnings from that experience?
How do you approach A/B testing, and can you provide an example of a successful test and the insights you gained from it?
Can you explain how you would prioritize and execute CRO initiatives for a newly launched product, and how would you measure the success of those efforts?
How do you ensure that your CRO strategies align with the company's overall marketing and business objectives, and how do you communicate that alignment to stakeholders?
Can you describe a time when you had to adapt your CRO strategy due to changing market conditions or customer behavior, and how did you approach that change?

ASSUMPTION: The ideal candidate will be able to provide thoughtful, data-driven responses to these questions, with a clear understanding of CRO principles and a proven track record of driving measurable results.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the provided link
Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
Prepare for a phone or video screening to assess your cultural fit and basic qualifications
Complete a take-home assignment or case study to evaluate your problem-solving skills and strategic thinking
Participate in a final round interview with senior leadership to discuss the role, responsibilities, and career growth opportunities
Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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