Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Koala LLC 🔹 Location: Prague, Praha, Czechia 🔹 Job Type: Remote (Telecommute) 🔹 Category: E-commerce & Digital Marketing 🔹 Date Posted: May 19, 2025 🚀 Job Overview Key aspects of this role include: - Leading all Conversion Rate Optimization (CRO) efforts across multiple ecommerce platforms - Collaborating with cross-functional teams to enhance user experience and drive revenue growth - Analyzing user behavior data to identify friction points and optimize funnels - Executing A/B tests and implementing data-driven strategies to improve conversion rates - Developing and optimizing acquisition assets such as quizzes, landing pages, and special product launch pages ASSUMPTION: This role requires a strategic mindset and strong analytical skills to make data-driven decisions and continuously improve ecommerce performance. 📋 Key Responsibilities ✅ Conversion Rate Optimization and Growth Strategy - Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives - Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells - Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns - Develop strategies to increase Average Order Value (AOV) through targeted promotions, upsells, and cross-selling ASSUMPTION: Success in this role requires a deep understanding of ecommerce analytics, A/B testing methodologies, and a strong focus on data-driven decision making. ✅ Asset Development for Acquisition and Campaigns - Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages - Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences - Collaborate with the marketing team during product launches and peak sales periods to maximize performance ASSUMPTION: This role demands strong project management skills and the ability to work effectively with cross-functional teams to deliver high-quality assets on time and within budget. ✅ Execution and Team Collaboration - Translate insights into clear action plans for developers and designers - Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion - Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement ASSUMPTION: Success in this role requires excellent communication skills and the ability to work effectively with diverse teams to drive results. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 5+ years of experience in CRO, ecommerce optimization, or digital growth roles - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies - Strong hands-on experience with Shopify and ecommerce tech stacks - Proven track record of driving measurable results through CRO strategies - Experience working remotely in a global team environment Required Skills: - Proficiency in Google Analytics, heatmapping tools (e.g., Hotjar), and A/B testing tools (e.g., Optimizely) - Strong analytical and problem-solving skills - Excellent communication and project management skills - Familiarity with ecommerce platforms and marketing automation tools - Experience with SQL or other data analysis tools is a plus Preferred Skills: - Experience with high-growth DTC (direct-to-consumer) brands - Knowledge of the natural food and supplement industry - Familiarity with content management systems (CMS) and marketing automation platforms ASSUMPTION: Candidates with a proven track record in ecommerce optimization and a strong understanding of user behavior analysis will be most successful in this role. 💰 Compensation & Benefits Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-level CRO role in Prague) Benefits: - 100% remote work environment - Competitive salary and annual bonus structure - Comprehensive health insurance package - Generous vacation policy (25 days per year) - Access to training, tools, and a culture of innovation and growth Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level CRO role in Prague. Actual compensation may vary based on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: E-commerce and Digital Marketing Company Size: Small-Medium (11-50 employees) Founded: 2016 Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again. Company Specialties: E-commerce optimization, digital growth, and natural health products Company Website: happymammoth.com ASSUMPTION: Happy Koala LLC's focus on natural health products and ecommerce optimization makes it an attractive opportunity for candidates interested in both wellness and digital growth. 📊 Role Analysis Career Level: Mid-level (5-10 years of experience) Reporting Structure: This role reports directly to the Head of Ecommerce and works closely with cross-functional teams, including marketing, product, and development. Work Arrangement: 100% remote work with a global team, requiring strong communication and collaboration skills. Growth Opportunities: - Potential to grow into a senior role as the company expands its ecommerce presence - Opportunities to work on high-impact projects and drive significant revenue growth - Access to training and development resources to advance your career in ecommerce optimization ASSUMPTION: This role offers excellent growth potential for candidates looking to advance their careers in ecommerce optimization and digital growth. 🌍 Location & Work Environment Office Type: 100% remote (no physical office) Office Location(s): Prague, Praha, Czechia Geographic Context: Prague offers a high quality of life with affordable living costs, a rich cultural scene, and easy access to nature. It is an ideal location for remote workers looking to balance work and personal life. Work Schedule: Flexible hours with a focus on results and work-life balance ASSUMPTION: The remote work environment and flexible hours make this role an attractive option for candidates seeking a balance between work and personal life. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. Technical assessment and case study presentation 4. Final interview with the Head of Ecommerce and other key stakeholders Key Assessment Areas: - Technical skills in ecommerce analytics, A/B testing, and user behavior analysis - Problem-solving skills and ability to think critically about data - Communication and collaboration skills, both written and verbal - Cultural fit and alignment with Happy Koala LLC's values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role - Prepare a case study demonstrating your CRO expertise and results-driven approach - Familiarize yourself with Happy Koala LLC's products and mission to show your enthusiasm for the role ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, A/B Testing, Shopify, Remote Work, Global Team, Data-Driven Decision Making ASSUMPTION: Success in the interview process requires a strong understanding of ecommerce optimization, excellent communication skills, and a strategic mindset. 🛠️ Tools & Technologies - Google Analytics - Hotjar (or other heatmapping tools) - Optimizely (or other A/B testing tools) - Shopify (ecommerce platform) - SQL (or other data analysis tools) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Data-driven decision making - Continuous learning and improvement - Collaboration and teamwork - Results-oriented and accountable - Passionate about natural health and wellness Work Style: - Remote-friendly and autonomous - Strong communication and collaboration skills - Results-driven and focused on continuous improvement - Comfortable working in a fast-paced, dynamic environment Self-Assessment Questions: 1. How do you approach analyzing user behavior data to identify opportunities for CRO? 2. Can you describe a time when you successfully executed an A/B test to improve conversion rates? 3. How do you ensure effective collaboration with cross-functional teams in a remote work environment? ASSUMPTION: Candidates who align with Happy Koala LLC's values and work style will be most successful in this role. ⚠️ Potential Challenges - Working with a global team across different time zones may require flexibility and effective communication - Balancing multiple projects and priorities may demand strong time management and organizational skills - The fast-paced nature of ecommerce optimization may require adaptability and a willingness to learn continuously ASSUMPTION: Success in this role requires strong communication, time management, and adaptability skills to overcome potential challenges. 📈 Similar Roles Comparison - Conversion Rate Optimization Specialist: Focuses primarily on A/B testing and implementing data-driven strategies to improve conversion rates. This role may have less responsibility for team collaboration and project management. - Ecommerce Manager: Oversees the entire ecommerce operation, including marketing, sales, and customer support. This role may have less focus on CRO and more on overall ecommerce strategy and management. - Growth Marketing Manager: Responsible for driving user acquisition, retention, and engagement through various marketing channels. This role may have less focus on ecommerce optimization and more on overall marketing strategy and execution. ASSUMPTION: Understanding the differences between these roles can help candidates determine which opportunity best fits their skills and career goals. 📝 Sample Projects 1. Ecommerce Funnel Optimization: Analyze user behavior data to identify bottlenecks in the checkout process and implement A/B tests to improve conversion rates and reduce cart abandonment. 2. Landing Page Optimization: Design, A/B test, and optimize landing pages to drive more targeted traffic and increase conversion rates for specific marketing campaigns. 3. Product Page Optimization: Collaborate with the product team to optimize product pages, including descriptions, images, and pricing, to improve conversion rates and drive sales growth. ASSUMPTION: Familiarity with these project types and a proven track record of success will be valuable in this role. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the ecommerce team currently, and how can this role help address them? 2. How does the company support the professional development and growth of its employees? 3. What are the key priorities for this role in the first 30-60-90 days? 4. How does the company measure the success of the CRO team, and what KPIs are most important for this role? 5. What is the company's approach to A/B testing, and how do they ensure that tests are designed and executed effectively? ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company's approach to ecommerce optimization. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://happymammoth.applytojob.com/apply/VOHdL1MU2K/Conversion-Rate-Optimization-Manager 2. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role 3. Prepare a case study demonstrating your CRO expertise and results-driven approach 4. Follow up with the HR team one week after submission to inquire about your application status 5. If selected for an interview, be prepared to discuss your approach to ecommerce optimization, user behavior analysis, and A/B testing ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.