Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Koala LLC

🔹 Location: Copenhagen, Denmark

🔹 Job Type: Full-Time, Remote

🔹 Category: E-commerce, Digital Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Leading Conversion Rate Optimization (CRO) efforts across all e-commerce touchpoints
• Managing projects from concept to execution, collaborating with developers and designers
• Analyzing user behavior, identifying friction points, and optimizing the end-to-end customer journey
• Improving KPIs such as conversion rate, bounce rate, average order value (AOV), and page speed
• Partnering with cross-functional teams to roll out new features and improve functionality across Shopify stores and sales funnels

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage and communicate effectively with various teams.

📋 Key Responsibilities

✅ Lead and manage Conversion Rate Optimization efforts across all e-commerce touchpoints

✅ Analyze user behavior using heatmaps, session recordings, funnel analytics, and data dashboards

✅ Identify bottlenecks and pain points across the customer journey and prioritize testing initiatives

✅ Plan, execute, and analyze A/B and multivariate tests to improve conversion metrics

✅ Collaborate closely with developers to implement tests and with designers to build high-converting assets

✅ Optimize the layout, flow, and content of product pages, landing pages, checkout, and mobile UX

✅ Ensure the onsite experience is consistent, user-friendly, fast, and conversion-optimized

✅ Own and improve KPIs such as conversion rate, bounce rate, average order value (AOV), and page speed

✅ Partner with cross-functional teams to roll out new features and improve functionality across Shopify stores and sales funnels

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on implementation, requiring strong problem-solving skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience)

Experience: 5+ years of experience in a CRO, e-commerce, or digital product optimization role

Required Skills:

• Deep understanding of user behavior, funnel analysis, and A/B testing frameworks
• Ability to manage and communicate effectively with developers, designers, and other stakeholders
• Strong project management skills with an eye for detail and a bias for action
• Experience with Shopify and e-commerce tech stacks
• A love for experimentation and a data-first approach to problem solving

Preferred Skills:

• Experience with specific e-commerce analytics tools (e.g., Google Analytics, Hotjar, Optimizely)
• Familiarity with SQL or other database languages
• Knowledge of JavaScript or other programming languages

ASSUMPTION: The ideal candidate will have a strong background in CRO, e-commerce, or a related field, with a proven track record of driving results through data-driven decision making.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level role in Denmark)

Benefits:

• 100% remote work
• Access to training, tools, and a culture of innovation and growth
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a mid-senior level role in Denmark. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce, Wellness & Fitness Services

Company Size: Small (11-50 employees) - Fast-growing, non-corporate environment where speed and creativity matter

Founded: 2016 - Happy Mammoth is a natural food tech business specializing in gut, digestive, and microbiome health foods and supplements

Company Description:

• Mission: To source the highest quality, natural ingredients and carefully formulate supplements that support women's unique health needs of all ages
• Specialties: Wellness and fitness services, natural health information, and science-backed supplements
• Culture: High-performance team that values ownership, autonomy, and results

Company Specialties:

• Natural health information
• Science-backed supplements
• Wellness and fitness services

Company Website: happymammoth.com

ASSUMPTION: Happy Mammoth offers a unique opportunity to work in a fast-growing, innovative company focused on natural health and wellness.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers the opportunity to lead and manage CRO efforts, with potential for career growth as the company expands

Reporting Structure: This role reports directly to the CEO or another senior executive, with potential for team management responsibilities as the company grows

Work Arrangement: 100% remote - Work from anywhere in the world, with a flexible schedule and the ability to balance work and personal life

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Access to training, tools, and a culture of innovation and growth
• Opportunity to work on a wide range of projects and gain diverse experience

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully Remote - No physical office location, with team members working from various locations around the world

Office Location(s): Anywhere in the world - Team members can work from any location with a stable internet connection

Geographic Context:

• Copenhagen, Denmark - The company's headquarters, with a small team based in the city
• Miami, Florida, USA - The company's main office, with a larger team based in the city
• South Yarra, Victoria, Australia - A smaller office location with a focus on the Australian market

Work Schedule: Flexible hours, with the ability to balance work and personal life - Team members can set their own schedules, with core hours for collaboration and communication

ASSUMPTION: The fully remote work environment offers a high degree of flexibility and autonomy, with the ability to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or other team members
• Background and reference checks

Key Assessment Areas:

• Technical skills in CRO, e-commerce, and data analysis
• Problem-solving skills and ability to think critically about user behavior and testing initiatives
• Communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Highlight relevant experience and achievements in CRO, e-commerce, and data analysis
• Demonstrate a strong understanding of user behavior and A/B testing frameworks
• Showcase your ability to manage and communicate effectively with developers, designers, and other stakeholders
• Prepare for behavioral interview questions that focus on problem-solving skills and cultural fit

ATS Keywords: Conversion Rate Optimization, CRO, E-commerce, User Behavior Analysis, A/B Testing, Project Management, Shopify, Data Analysis, Collaboration, Problem Solving, Creativity, Attention to Detail, Digital Product Optimization, Customer Journey Optimization, Testing Initiatives, High-Converting Assets, Mobile UX

ASSUMPTION: The interview process focuses on assessing technical skills, problem-solving abilities, and cultural fit, with a strong emphasis on data-driven decision making and a data-first approach to problem solving.

🛠️ Tools & Technologies

• Shopify (e-commerce platform)
• Google Analytics (web analytics service)
• Hotjar (user behavior analytics and feedback tool)
• Optimizely (A/B testing platform)
• SQL (database language)
• JavaScript (programming language)

ASSUMPTION: The required tools and technologies may vary based on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Ownership - Taking responsibility for one's actions and decisions
• Autonomy - Working independently and making decisions based on one's expertise
• Results - Focusing on outcomes and delivering high-quality work

Work Style:

• Fast-paced and dynamic, with a focus on speed and creativity
• Collaborative and team-oriented, with a strong emphasis on communication and collaboration
• Data-driven and analytical, with a focus on data-driven decision making and continuous improvement

Self-Assessment Questions:

• How do you approach taking ownership and making decisions based on data and analytics?
• Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
• How do you balance working independently and making decisions based on your expertise, while also considering the input and feedback of others?

ASSUMPTION: Cultural fit is essential for success in this role, with a strong emphasis on ownership, autonomy, and results-driven work.

⚠️ Potential Challenges

• Managing and communicating effectively with remote team members and stakeholders
• Balancing work and personal life in a fully remote work environment
• Adapting to a fast-paced and dynamic work environment, with a focus on speed and creativity
• Dealing with the pressure of driving results and delivering high-quality work in a fast-growing company

ASSUMPTION: These challenges require strong communication, time management, and adaptability skills, with the ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on CRO and e-commerce optimization, with a strong emphasis on data-driven decision making and continuous improvement
• Industry-specific context: The wellness and fitness services industry is highly competitive, with a strong focus on innovation and customer experience
• Career path comparison: This role offers excellent growth opportunities for the right candidate, with the potential to grow into a leadership role as the company expands

ASSUMPTION: This role is unique in its focus on CRO and e-commerce optimization, with a strong emphasis on data-driven decision making and continuous improvement.

📝 Sample Projects

• Conducting a comprehensive user behavior analysis and identifying key pain points in the checkout process
• Designing and executing A/B tests to improve conversion rates on the product page, with a focus on optimizing layout, flow, and content
• Collaborating with developers and designers to implement high-converting assets and improve the overall user experience

ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the role, with a strong emphasis on continuous improvement and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to CRO and e-commerce optimization, and how this role fits into that strategy?
• How does the company support and invest in the professional development of its employees?
• Can you provide an example of a time when the company adapted to a significant change or challenge, and how did that impact the role and the team?
• How does the company foster a culture of innovation and growth, and how does this role contribute to that culture?
• What are the key priorities for this role in the first 30-60-90 days, and how will the company support me in achieving those priorities?

ASSUMPTION: These key questions help assess the company's approach to CRO and e-commerce optimization, professional development, adaptability, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight relevant experience and achievements in CRO, e-commerce, and data analysis
• Prepare for behavioral interview questions that focus on problem-solving skills and cultural fit
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.