Conversion Rate Optimization Manager, Web

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager, Web

🔹 Company: Chime

🔹 Location: San Francisco, CA

🔹 Job Type: Hybrid

🔹 Category: Financial Services

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Defining and driving the conversion rate optimization strategy for Chime.com
• Collaborating with various teams to optimize landing pages and improve user experience
• Leveraging data and insights to inform strategies and uncover areas of opportunity
• Managing and executing A/B tests and experiments at scale

ASSUMPTION: This role requires a strong data-driven mindset and a deep understanding of web analytics and user behavior. The ideal candidate will have experience working with various teams and stakeholders to drive results.

📋 Key Responsibilities

✅ Build and manage the execution of CRO strategy on Chime.com that drive acquisition and conversion

✅ Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to execute

✅ Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities

✅ Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies, and uncover areas of opportunity to improve the customer journey

✅ Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts

✅ Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website conversion efficiency

✅ Support defining, developing, and implementing web optimization and experimentation processes that drive team efficiency

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, Computer Science, or a similar discipline)

Experience: 5+ years of experience leading web strategy and conversion optimization initiatives at a tech, consumer finance, or innovative consumer brand

Required Skills:

• Proven experience using data and insights to inform requirements, ideas, and strategies
• Hands-on experience with web tools including CMS (Contentful), A/B testing tools (Optimizely, Ninetailed), site analytics (Google Analytics), and business intelligence tools
• Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale
• Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript
• Excellent communication skills with the ability to articulate strategies and plans to a wide variety of audiences
• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution
• Ability to adapt and thrive within the fast pace and ambiguity of a growth organization

Preferred Skills:

• Experience with financial services or fintech industry
• Fluency in Spanish or other languages

ASSUMPTION: The ideal candidate will have a strong background in data analysis and a proven track record of driving results through experimentation and optimization.

💰 Compensation & Benefits

Salary Range: $82,620 - $114,800 (This is an estimate based on the provided range and industry standards for the role, experience level, and location)

Benefits:

• 401k match
• Medical, dental, and vision benefits
• Life and disability insurance
• Generous vacation policy and company-wide Chime Days
• Annual wellness stipend
• Paid parental leave
• Hybrid work perks (backup child, elder, and pet care, subsidized commuter benefit)

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely part-time

ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2012

Company Description:

• Chime is a financial technology company focused on providing helpful, transparent, and free basic banking services
• Offers user-friendly tools and intuitive platforms to empower members to take control of their finances and work towards their goals
• Provides access to accounts with no overdraft fees, early direct deposit, credit building, and financial literacy resources

Company Specialties:

• Mobile banking
• Financial literacy
• Credit building
• Early direct deposit

Company Website: https://www.chime.com/

ASSUMPTION: Chime is a fast-growing fintech company with a strong focus on member-centric banking and financial education. The company has experienced significant growth since its founding in 2012 and currently employs over 2,100 people.

📊 Role Analysis

Career Level: Mid-level to senior-level management role

Reporting Structure: This role reports directly to the Head of Growth Marketing

Work Arrangement: Hybrid (2-3 days per week in the office, with the option to work remotely part-time)

Growth Opportunities:

• Potential to grow into a leadership role within the growth marketing team
• Opportunities to work on cross-functional projects and collaborate with various teams
• Chance to gain experience in a fast-paced, dynamic environment and make a significant impact on the company's growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn from experienced team members and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): San Francisco, CA (with additional offices in Chicago, IL, and New York, NY)

Geographic Context:

• San Francisco is a major tech hub with a high cost of living and a diverse, multicultural population
• The office is located in the heart of the city, with easy access to public transportation and numerous amenities
• The city offers a vibrant arts and culture scene, as well as numerous outdoor activities and recreational opportunities

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely part-time

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The San Francisco office provides a dynamic and engaging work environment, with opportunities to connect with colleagues and engage in team-building activities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the growth marketing team
• Final interview with the Head of Growth Marketing

Key Assessment Areas:

• Data analysis and interpretation skills
• Experience with A/B testing and experimentation
• Communication and presentation skills
• Problem-solving and critical thinking abilities

Application Tips:

• Highlight your experience with data-driven decision-making and A/B testing
• Include specific examples of how you've improved conversion rates in previous roles
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills

ATS Keywords: Conversion Rate Optimization, Web Strategy, Data Analysis, A/B Testing, SEO, Project Management, User Experience, HTML, CSS, JavaScript, Communication, Problem Solving, Customer-Centric Approach, Analytics, Experiment Design

ASSUMPTION: The interview process will focus on assessing your data analysis and problem-solving skills, as well as your ability to work collaboratively with various teams. Be prepared to discuss your experience with A/B testing and experimentation, as well as your understanding of the financial services industry.

🛠️ Tools & Technologies

• Contentful (CMS)
• Optimizely or Ninetailed (A/B testing tools)
• Google Analytics (site analytics)
• Business intelligence tools (e.g., Tableau, Power BI)
• HTML, CSS, JavaScript

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Member-centric
• Inclusive
• Collaborative
• Data-driven
• Adaptable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong data-driven mindset and a proven track record of driving results through experimentation and optimization?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with various teams?
• Do you have strong project management and communication skills, with the ability to articulate strategies and plans to a wide variety of audiences?

ASSUMPTION: Chime values candidates who are member-centric, inclusive, collaborative, data-driven, and adaptable. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong project management and communication skills.

⚠️ Potential Challenges

• Working with large datasets and complex analytics tools
• Managing multiple projects simultaneously and prioritizing tasks effectively
• Balancing the need for data-driven decision-making with the need for quick action and iteration
• Communicating effectively with non-technical stakeholders and team members

ASSUMPTION: The ideal candidate will be comfortable working with large datasets and complex analytics tools, as well as managing multiple projects simultaneously and prioritizing tasks effectively. Strong communication skills and the ability to balance data-driven decision-making with quick action and iteration will be essential for success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on conversion rate optimization for a member-centric financial services company
• Similar roles may include Growth Marketing Manager, Digital Marketing Manager, or Optimization Specialist, but this role is distinct in its focus on financial services and member-centric banking
• Career progression in this role may lead to leadership positions within the growth marketing team or other related fields within the financial services industry

ASSUMPTION: This role offers a unique opportunity to work in a fast-growing fintech company with a strong focus on member-centric banking and financial education. The ideal candidate will have experience in a related field and a strong understanding of the financial services industry.

📝 Sample Projects

• Developing and executing an A/B testing roadmap to improve conversion rates on Chime.com
• Collaborating with the content marketing team to optimize landing pages and improve SEO performance
• Analyzing user behavior data to identify areas of opportunity and inform site strategy

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of how they've driven results through experimentation and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does Chime support the growth and development of its employees?
• What are the biggest challenges facing the growth marketing team, and how can this role help address them?
• How does Chime measure the success of its conversion rate optimization efforts?
• What opportunities are there for collaboration and cross-pollination with other teams within the company?

ASSUMPTION: The ideal candidate will be curious and engaged, with a strong desire to learn and grow within the company. They will ask thoughtful questions that demonstrate their understanding of the role and their commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on data-driven decision-making and A/B testing
• Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.