G

Conversion Rate Optimization Senior Manager

Global Payments Inc.
Full-time
Remote
Worldwide
๐Ÿงช Conversion Rate Optimization (CRO)

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Conversion Rate Optimization Senior Manager

๐Ÿ”น Company: Global Payments Inc.

๐Ÿ”น Location: Georgia - Remote

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: May 22, 2025

๐Ÿ”น Experience Level: Mid-Senior level

๐Ÿ”น Remote Status: Remote (with flexibility for on-site work)

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Driving quality leads and account signups through conversion path optimization
  • Collaborating with various teams to enhance digital marketing efforts
  • Improving user engagement and driving results through data-driven insights
  • Leveraging data, analytics, and technology to assess insights and recommend improvements
  • Managing processes and delivering technical analysis to support business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a proven track record in conversion rate optimization and a passion for using data to drive results.

๐Ÿ“‹ Key Responsibilities

โœ… Build and test high-converting landing pages for various campaigns

โœ… Provide strategic UX, content, and design recommendations to improve lead quality and conversion rates

โœ… Analyze and track KPIs to identify optimization opportunities within digital experiences

โœ… Conduct data analysis for website conversion and engagement metrics by channel and source

โœ… Research competition and investigate benchmarks to further improve site conversion rates and design

โœ… Develop dashboards and marketing reporting processes for real-time visibility

โœ… Drive standardization and automation in marketing performance reporting

โœ… Support testing, site migrations, content updates, and other projects from a data tracking and analytics perspective

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. The ideal candidate will be comfortable working in a dynamic environment and adapting to changing priorities.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree preferred

Experience: 5+ years of professional experience in conversion rate optimization for lead generation and cross-sell

Required Skills:

  • Proven track record of systematic testing to improve conversion rates
  • Experience with testing tools (e.g., UserTesting, Optimizely, Test & Target) to set up and run optimization tests
  • International digital user experience or digital marketing experience preferred
  • Experience in B2B or Financial Technology lead gen preferred
  • Experience with single and multi-variant testing methodologies and best practices
  • Basic knowledge of web design procedures
  • Strong data proficiency and passion for using data, metrics, and insights to drive results
  • Excellent communication skills, particularly when articulating findings to stakeholders
  • Exceptional time management skills
  • Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight

Preferred Skills:

  • Experience with tools such as Google 360, GA4, Google Data Studio, Google Optimize, and Unbounce
  • Expert-level Excel and Google Sheets skills for data normalization, small-batch data processing, and business analysis

ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential. Additionally, experience with relevant tools and a solid understanding of data analysis are crucial for success in this position.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in the Financial Services sector with 5-10 years of experience)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee stock purchase plan
  • Tuition reimbursement
  • Employee discounts on various services and products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for on-site work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in the Financial Services sector with 5-10 years of experience. Actual compensation may vary based on factors such as relevant experience, skills, and market conditions.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Financial Services. Global Payments is a leading provider of payment technology and software solutions, empowering simple, fast, and secure payments for businesses and consumers worldwide.

Company Size: Large (10,001+ employees). This size offers opportunities for career growth, diverse teams, and extensive resources. However, it may also mean more bureaucracy and less personal attention.

Founded: 1967. Global Payments has a long history and established presence in the payments industry, providing stability and experience.

Company Description:

  • Global Payments offers a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world
  • The company empowers simple, fast, and secure payments for everyone, from ambitious startups to global enterprises
  • Global Payments is a Fortune 500ยฎ company and a member of the S&P 500, with worldwide reach spanning North America, Europe, Asia Pacific, and Latin America

Company Specialties:

  • Payments
  • Ecommerce
  • Point of sale
  • Payment technology
  • Merchant services
  • Integrated payments
  • Software solutions
  • Omnichannel payments
  • Cross-border payments
  • Mobile payments
  • Digital wallets
  • Online payments
  • Unified commerce
  • Contactless payments
  • Embedded fintech
  • Issuing
  • Mobile point of sale
  • Fintech
  • Issuer solutions
  • and B2B payments

Company Website: company.globalpayments.com

ASSUMPTION: Global Payments is a well-established company with a strong presence in the financial services industry. Working here offers opportunities for career growth and exposure to a diverse range of clients and projects.

๐Ÿ“Š Role Analysis

Career Level: Senior Manager. This role involves strategic decision-making, team leadership, and cross-functional collaboration. It offers opportunities for career progression within the marketing department or the broader organization.

Reporting Structure: This role reports directly to the Senior Director of Digital Operations within the Marketing department. It may oversee junior team members or cross-functional projects, depending on the organization's structure.

Work Arrangement: Remote with flexibility for on-site work. This arrangement offers a balance between work-life flexibility and in-person collaboration when needed.

Growth Opportunities:

  • Progression to a Director or Vice President role within the Marketing department
  • Expansion into other areas of the business, such as Product Management or Strategic Partnerships
  • Opportunities to lead cross-functional projects or mentoring junior team members

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for professional growth and development. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.

๐ŸŒ Location & Work Environment

Office Type: Global Payments has multiple office locations worldwide, with this role being remote-friendly. The company offers flexible work arrangements to accommodate various needs and preferences.

Office Location(s): Atlanta, Georgia (with remote flexibility)

Geographic Context:

  • Atlanta, Georgia, is a vibrant, multicultural city with a thriving business ecosystem
  • The city offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from
  • Atlanta is known for its rich history, diverse cultural attractions, and culinary scene

Work Schedule: Full-time, typically Monday-Friday, with flexibility for on-site work as needed. The company offers a hybrid work arrangement, allowing employees to balance remote work and in-person collaboration.

ASSUMPTION: Working remotely for Global Payments offers flexibility and the opportunity to work from various locations. However, the ideal candidate should be comfortable working independently and maintaining strong communication with their team and stakeholders.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager or a member of the HR team
  • Technical assessment or case study to evaluate problem-solving skills and industry knowledge
  • On-site or virtual interview with the Senior Director of Digital Operations and other key stakeholders
  • Final interview or discussion with the company's leadership team

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Conversion rate optimization strategies and best practices
  • Cross-functional collaboration and communication skills
  • Problem-solving and critical thinking abilities
  • Cultural fit and alignment with Global Payments' values

Application Tips:

  • Highlight relevant experience and achievements in conversion rate optimization and data analysis
  • Tailor your resume and cover letter to emphasize the skills and qualifications mentioned in the job description
  • Prepare for the interview by researching Global Payments' business, industry trends, and potential challenges for this role
  • Be ready to discuss your approach to data-driven decision-making and strategic planning

ATS Keywords: Conversion Rate Optimization, Data Analysis, User Experience, Digital Marketing, Lead Generation, A/B Testing, Web Analytics, Marketing Automation, Google Analytics, Excel, Communication Skills, Time Management, Problem Solving, Dashboard Development, Performance Metrics, Collaboration

ASSUMPTION: The interview process for this role will focus on evaluating the candidate's technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their approach to data-driven decision-making and collaboration with cross-functional teams.

๐Ÿ› ๏ธ Tools & Technologies

  • Google Analytics (GA4, Google 360)
  • Google Optimize
  • Unbounce
  • Optimizely or similar testing tools
  • Excel and Google Sheets
  • Data visualization tools (e.g., Google Data Studio)
  • Marketing automation platforms (e.g., Pardot)
  • Project management tools (e.g., Asana, Jira)

ASSUMPTION: The ideal candidate will have experience with relevant tools and be comfortable learning new technologies as needed. Familiarity with Google Analytics and related tools is particularly important for this role.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Inclusive

Work Style:

  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and responsive to change
  • Customer-focused and committed to excellence

Self-Assessment Questions:

  • How do you approach using data to inform strategic decisions and drive results?
  • Can you describe a time when you had to collaborate with cross-functional teams to achieve a common goal?
  • How do you stay up-to-date with industry trends and best practices in conversion rate optimization?

ASSUMPTION: Global Payments values candidates who are passionate about data-driven decision-making, collaborative, and committed to delivering exceptional results. Applicants should be prepared to discuss their approach to these areas during the interview process.

โš ๏ธ Potential Challenges

  • Managing multiple priorities and projects simultaneously
  • Working with large datasets and complex analytics tools
  • Collaborating with cross-functional teams with varying levels of technical expertise
  • Keeping up with industry trends and best practices in a rapidly evolving field

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to manage multiple priorities effectively. Strong problem-solving skills and adaptability are essential for success in this role.

๐Ÿ“ˆ Similar Roles Comparison

  • This role focuses more on strategic planning and data-driven decision-making than hands-on execution compared to junior conversion rate optimization roles
  • Unlike other marketing roles, this position requires a strong focus on data analysis and interpretation to drive results
  • Career progression in this role may lead to leadership or management positions within the marketing department or the broader organization

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration. Applicants should be prepared to discuss their relevant experience and how it translates to this specific role and industry.

๐Ÿ“ Sample Projects

  • Developing and implementing a comprehensive A/B testing strategy to improve website conversion rates
  • Analyzing user behavior data to identify trends and opportunities for optimization
  • Collaborating with content and design teams to create high-converting landing pages and other digital assets

ASSUMPTION: The ideal candidate will have experience with relevant projects and be able to discuss their approach to data-driven decision-making and collaboration with cross-functional teams.

โ“ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy and organization?
  • What are the biggest challenges facing the digital operations team currently, and how can this role address them?
  • How does Global Payments support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Global Payments approach data privacy and security, particularly in the context of conversion rate optimization?

ASSUMPTION: Applicants should use the interview process to gather information about the company's culture, priorities, and expectations for this role. Asking thoughtful questions demonstrates engagement and interest in the position.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize the skills and qualifications mentioned in the job description
  • Prepare for the interview by researching Global Payments' business, industry trends, and potential challenges for this role
  • Be ready to discuss your approach to data-driven decision-making and strategic planning
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.