🔹 Job Title: Conversion Rate Optimization Specialist
🔹 Company: Regions Bank
🔹 Location: Birmingham, AL - Regions Center
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing, media strategies, and data analysis. The ideal candidate will have experience in consumer advertising strategies, preferably in digital acquisition or traditional paid media.
✅ Gathers, synthesizes, and applies digital and traditional media insights to form strategies
✅ Leads strategy development and delivery of digital and traditional marketing to various audiences across multiple channels
✅ Communicates media strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
✅ Ensures alignment of digital media and messaging across all channels
✅ Develops success metrics and tracks performance against goals and budget
✅ Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
✅ Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate the value of programs
✅ Ensures paid media strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
✅ Provides guidance and advice to junior strategists, maximizing opportunities for continuous improvement
ASSUMPTION: The responsibilities listed above are specific to the role of a Marketing Digital Strategist. However, the job listing also mentions specific responsibilities related to conversion rate optimization (CRO) and landing page development, which will be the primary focus of this role.
Education: Bachelor's degree in Marketing or related field
Experience: Five (5) years of experience in consumer advertising strategies, preferably in digital acquisition or traditional paid media
Required Skills:
Preferred Skills:
ASSUMPTION: While the job listing does not explicitly state that experience with CRO and landing page development is required, it is strongly implied and will be a significant part of the role. Therefore, candidates with relevant experience in these areas are encouraged to apply.
Salary Range: The target salary range for this position is $87,684.30 - $115,960.00 USD per year. This range is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location, and, most importantly, performance in the job role.
Benefits:
Working Hours: This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. The manager will set the work schedule for this position, including in-office expectations. Associates will have regular work hours, including full days in the office three or more days a week.
ASSUMPTION: The salary range provided is a point-of-market reference for compensation decisions. Other factors, such as experience, skills, knowledge, contribution, job location, and performance, may also impact pay for individual associates.
Industry: Regions Bank operates in the banking industry, providing a range of financial services to consumers and businesses. The banking industry is highly competitive and regulated, with a focus on customer service, financial stability, and risk management.
Company Size: Regions Bank is a large company with over 10,000 employees. As a large company, Regions Bank offers opportunities for career growth and development, as well as a wide range of benefits and resources for employees.
Founded: Regions Bank was founded in 1971 and has since grown to become one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.
Company Description:
Company Specialties:
Company Website: www.regions.com
ASSUMPTION: Regions Bank is a well-established and reputable financial institution with a strong commitment to customer service and community involvement. The company offers a wide range of financial services and products, making it an attractive employer for individuals interested in the banking industry.
Career Level: This position is at the mid-level career stage, requiring a significant amount of experience and expertise in digital marketing and media strategies.
Reporting Structure: The Conversion Rate Optimization Specialist will report directly to the Marketing Digital Strategist and work closely with cross-functional teams, including marketing, sales, and product development.
Work Arrangement: This position is a hybrid role, requiring associates to work on-site for three or more days a week. The manager will set the work schedule for this position.
Growth Opportunities:
ASSUMPTION: The Conversion Rate Optimization Specialist role is a critical position within the marketing department, responsible for driving brand awareness and customer acquisition through digital marketing strategies. This role offers the opportunity to work on high-impact projects and contribute to the company's overall success.
Office Type: Regions Center is a modern, professional office environment with state-of-the-art technology and amenities.
Office Location(s): Birmingham, Alabama
Geographic Context:
Work Schedule: Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position.
ASSUMPTION: The Regions Center office in Birmingham, Alabama, provides a modern, professional work environment with state-of-the-art technology and amenities. The city of Birmingham offers a high quality of life, with a low cost of living, excellent schools, and a vibrant cultural scene.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Media Strategies, Conversion Rate Optimization, Landing Page Development, A/B Testing, User Experience, Analytics, Paid Media Acquisition
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, strategic thinking, communication skills, and cultural fit with Regions Bank. Candidates should be prepared to discuss their relevant experience and provide examples of their problem-solving skills and strategic thinking.
ASSUMPTION: The Conversion Rate Optimization Specialist will use a variety of tools and technologies to develop and execute digital marketing strategies, track performance, and optimize campaigns. Familiarity with Salesforce Marketing Cloud, A/B testing platforms, and analytics tools is required for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Regions Bank values a strong cultural fit with its employees, emphasizing values such as "Put people first," "Do what is right," and "Reach higher." Candidates should assess their alignment with these values and the company's work style before applying for this role.
ASSUMPTION: The Conversion Rate Optimization Specialist role presents several potential challenges, including the requirement for a significant amount of experience and expertise, the need to work with tight deadlines and under pressure, and the requirement to work with sensitive customer data. Candidates should carefully consider these challenges before applying for this role.
ASSUMPTION: The Conversion Rate Optimization Specialist role is similar to other digital marketing roles, but with a unique focus on strategy development and delivery across multiple channels, as well as experience in both digital acquisition and traditional paid media. This role offers the opportunity to work on high-impact projects and contribute to the company's overall success.
ASSUMPTION: The Conversion Rate Optimization Specialist will work on a variety of projects, from developing and executing digital marketing campaigns to conducting A/B testing and multivariate testing to optimize landing pages and improve conversion rates. These projects will require strong analytical skills, strategic thinking, and collaboration with cross-functional teams.
ASSUMPTION: The interview process for the Conversion Rate Optimization Specialist role will focus on assessing the candidate's digital marketing expertise, strategic thinking, communication skills, and cultural fit with Regions Bank. Candidates should prepare thoughtful questions to ask the interviewer about the role, the team, and the company to demonstrate their interest and engagement.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.