Conversion Rate Optimization Specialist

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Specialist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving user journey optimization through data-driven experimentation
• Collaborating with cross-functional teams to implement test variations
• Analyzing user behavior to identify improvement opportunities
• Continuously learning and staying updated with the latest CRO trends

ASSUMPTION: This role requires a strong analytical mindset and a passion for experimentation. The ideal candidate will be comfortable working independently and collaborating with various teams.

📋 Key Responsibilities

✅ Build and launch high-converting landing pages using tools like Unbounce or Framer

✅ Set up and run A/B and multivariate tests using tools such as VWO, Optimizely, or Google Optimize

✅ Analyze user behavior using platforms like GA4, Hotjar, Clarity, and more to identify friction points and drop-offs

✅ Collaborate with marketing, design, and content teams to develop and deploy test variations

✅ Maintain a well-documented experiment log, including hypotheses, changes, and outcomes

✅ Drive continuous optimization across user journeys, including paid channels, email flows, and the core website funnel

ASSUMPTION: The role requires a good understanding of UX principles and conversion psychology. Familiarity with HTML/CSS is a plus but not required.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience)

Experience: 2+ years in a CRO, growth, or marketing analytics role

Required Skills:

• Proficient in testing tools (VWO, Optimizely, Google Optimize)
• Experience with behavioral analytics platforms (Hotjar, GA4)
• Familiarity with Unbounce or Framer for landing page creation
• Strong analytical mindset
• Excellent collaboration skills
• High attention to detail
• Availability to work in US time zones

Preferred Skills:

• Working knowledge of UX principles and conversion psychology
• Basic HTML/CSS skills
• Experience with DTC or performance-driven marketing funnels
• Skills in building dashboards with Looker Studio, Google Sheets, or similar tools
• Strategic input on CRO roadmaps or testing frameworks
• Flair for persuasive copywriting

ASSUMPTION: While not required, having experience with UX principles and conversion psychology can significantly enhance the candidate's ability to create effective test variations.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Based on experience and industry standards for remote CRO roles in the Philippines)

Benefits:

• Permanent work-from-home setup
• Competitive salary
• Paid time off
• Health card
• Annual bonuses
• Yearly salary increase

Working Hours: Full-time (40 hours/week), with flexibility to work in US time zones

ASSUMPTION: The salary range is estimated based on industry standards for remote CRO roles in the Philippines. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, specializing in providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.

Company Size: Small (2-10 employees) - This size allows for close collaboration and quick decision-making, providing ample opportunities for growth and impact.

Founded: 2021 - GrowthAssistant is a relatively new company, offering opportunities for early-stage growth and development.

Company Description:

• Focuses on helping marketing teams offload manual, repetitive tasks to qualified offshore employees
• Enables marketing teams to focus on brand, strategy, and results
• Offers services for campaign management, design, and reporting

Company Specialties:

• Offshore talent solutions
• Digital marketing assistance
• Growth marketing
• Design and training specialist services

Company Website: https://www.growthassistant.com

ASSUMPTION: GrowthAssistant's small size and focus on offshore talent solutions may result in a more agile and dynamic work environment, with opportunities for growth and career development.

📊 Role Analysis

Career Level: Mid-level - This role requires a good balance of experience and skills, with opportunities for growth and advancement within the company.

Reporting Structure: The Conversion Rate Optimization Specialist will report directly to the Growth Team and collaborate with various teams, including marketing, design, and content.

Work Arrangement: Fully remote - This role offers a permanent work-from-home setup, allowing for flexibility and work-life balance.

Growth Opportunities:

• Expanding skills in UX, conversion psychology, and data analysis
• Gaining experience in cross-functional team collaboration
• Potential career progression into senior or management roles within the growth team

ASSUMPTION: As a small company, GrowthAssistant may offer more opportunities for growth and career development compared to larger organizations.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical office presence, allowing for greater flexibility and work-life balance.

Office Location(s): Philippines (Remote)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year
• The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences
• The official languages are Filipino and English, with English being widely spoken

Work Schedule: Full-time (40 hours/week), with flexibility to work in US time zones

ASSUMPTION: The remote work arrangement may require some flexibility in working hours to accommodate collaboration with teams in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., A/B testing scenario or data analysis task)
• Final interview with the Growth Team

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Understanding of UX principles and conversion psychology
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on A/B testing, user behavior analysis, and data-driven decision-making
• Tailor your cover letter to demonstrate your passion for experimentation and optimization
• Prepare examples of successful A/B tests or optimizations you've implemented in previous roles

ATS Keywords: Conversion Rate Optimization, A/B Testing, Multivariate Testing, User Behavior Analysis, Data-Driven Decision Making, Performance Marketing, UX Principles, Collaboration, Attention to Detail

ASSUMPTION: As a small company, GrowthAssistant may have a more streamlined interview process compared to larger organizations. However, the assessment of analytical skills and cultural fit will be crucial for this role.

🛠️ Tools & Technologies

• Unbounce or Framer (for landing page creation)
• VWO, Optimizely, or Google Optimize (for A/B and multivariate testing)
• GA4, Hotjar, Clarity (for user behavior analysis)
• Looker Studio, Google Sheets (for dashboard creation)

ASSUMPTION: The required tools and technologies may vary depending on the company's specific needs and preferences. However, the listed tools are commonly used in CRO roles.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Flexibility and adaptability

Work Style:

• Independent and self-motivated
• Results-oriented and focused on continuous improvement
• Strong analytical skills and attention to detail
• Effective communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy turning data into actionable insights?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong attention to detail and a commitment to continuous learning?

ASSUMPTION: GrowthAssistant values candidates who are data-driven, results-oriented, and committed to continuous learning and improvement. Strong analytical skills and attention to detail are essential for this role.

⚠️ Potential Challenges

• Working in US time zones may require some flexibility in working hours
• The role may involve managing multiple projects and priorities simultaneously
• Staying up-to-date with the latest CRO trends and best practices may require continuous learning and adaptation
• The remote work environment may present unique challenges, such as maintaining work-life balance and staying motivated

ASSUMPTION: As a small, remote-first company, GrowthAssistant may offer unique challenges and opportunities for growth and development. Candidates should be prepared to adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a stronger emphasis on data analysis and experimentation
• Unlike other CRO roles, this position is focused on driving user journey optimization through data-driven experimentation
• This role offers opportunities for growth and career development within the growth team, with potential progression into senior or management roles

ASSUMPTION: While this role shares some similarities with other CRO and marketing positions, its focus on data-driven experimentation and user journey optimization sets it apart.

📝 Sample Projects

• Implementing and analyzing A/B tests to optimize landing page conversion rates
• Identifying and addressing user behavior bottlenecks to improve funnel performance
• Collaborating with cross-functional teams to develop and deploy test variations based on user data and insights

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the role may involve. The actual projects and tasks may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the growth team's structure and how this role fits within it?
• How does GrowthAssistant approach user journey optimization, and what are the key priorities for this role?
• What are the most significant challenges facing the growth team, and how can this role help address them?
• How does GrowthAssistant support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's priorities, and the opportunities for growth and development. Candidates should tailor their questions to the specific company and role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills, with a focus on A/B testing, user behavior analysis, and data-driven decision-making
• Write a compelling cover letter that demonstrates your passion for experimentation and optimization
• Prepare examples of successful A/B tests or optimizations you've implemented in previous roles
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.