📌 Core Information
🔹 Job Title: Conversion Rate Optimization Specialist
🔹 Company: ServiceTitan
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Entry to Mid-Level (1-2 years)
🔹 Remote Status: Remote-First
🚀 Job Overview
Key aspects of this role include:
- Driving experimentation efforts to improve conversion rates across web, email, and paid media
- Collaborating with cross-functional teams to design, execute, and analyze experiments
- Developing data-driven hypotheses and translating data into actionable insights
- Monitoring website performance and user behavior to identify areas for improvement
ASSUMPTION: This role requires a strong analytical mindset and a proactive approach to problem-solving. Previous experience in digital marketing or CRO is preferred but not required.
📋 Key Responsibilities
✅ Design, implement, and analyze A/B tests, multivariate, and personalization experiments on web pages
✅ Develop data-driven hypotheses based on user behavior, market trends, and business objectives
✅ Utilize analytics tools to identify key performance indicators (KPIs), track experiment results, and generate actionable insights
✅ Work closely with designers, developers, and marketing teams to implement and optimize experiments
✅ Monitor website performance, user behavior, and campaign results to identify areas for improvement
ASSUMPTION: This role involves a high degree of collaboration and communication with various teams. Strong communication skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of experience in a digital marketing or CRO-related role
Required Skills:
- Proficient in web analytics tools (e.g., Google Analytics, Amplitude)
- Strong analytical skills and a data-driven mindset
- Excellent communication and collaboration skills
- Proactive and curious approach to problem-solving
Preferred Skills:
- Experience setting up or developing experiments
- Familiarity with A/B testing platforms (e.g., Optimizely, VWO)
- Knowledge of user experience (UX) principles
- Experience in a B2B SaaS environment
- Experience with behavioral analytics platforms (e.g., Microsoft Clarity, FullStory)
ASSUMPTION: While previous experience in CRO is preferred, a strong analytical mindset and willingness to learn are more important for success in this role.
💰 Compensation & Benefits
Salary Range: CAD 71,100 - 106,700 per year (based on company-provided range)
Benefits:
- Flexible time off with ample learning and development opportunities
- Comprehensive onboarding program, leadership training, and other programs and events
- Company-paid medical, dental, and vision for you and your dependents
- RSP match and employee assistance program
- Parental leave and support, up to $20k in adoption reimbursement, on-demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, and financial planning tools
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The provided salary range is based on company information and industry standards for similar roles in Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, SaaS for the trades industry)
Company Size: 1,001-5,000 employees (mid-sized, with a startup-like culture)
Founded: 2012, with a mission to build the operating system for the trades
Company Description:
- ServiceTitan is committed to empowering the trades through innovative technology solutions
- The company serves over ten trades industries and is backed by top investors
- ServiceTitan offers a seamlessly integrated experience that enables business owners to accelerate growth, drive operational efficiencies, and deliver a superior customer experience
Company Specialties:
Company Website: www.servicetitan.com
ASSUMPTION: ServiceTitan's focus on the trades industry sets it apart from other SaaS companies, offering unique opportunities and challenges for employees.
📊 Role Analysis
Career Level: Entry to Mid-Level (with opportunities for growth)
Reporting Structure: This role reports directly to the Senior Manager, Web Optimization
Work Arrangement: Remote-first, with flexible hours and a focus on results
Growth Opportunities:
- Potential to grow into a senior role as the team expands
- Opportunities to work on diverse projects and gain experience in various aspects of CRO
- Access to learning and development opportunities, such as leadership training and other programs
ASSUMPTION: This role offers significant growth potential for the right candidate, as ServiceTitan continues to expand its offerings and customer base.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): N/A (fully remote)
Geographic Context:
- ServiceTitan is headquartered in Glendale, California, but this role can be based anywhere in Canada
- The company has offices in Atlanta, Georgia, Yerevan, Armenia, and Draper, Utah, but this role does not require on-site work
- The remote work environment offers flexibility and the opportunity to work from anywhere in Canada
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The remote work environment may require self-motivation and strong communication skills to ensure productivity and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Understanding of CRO principles and digital marketing
- Cultural fit and alignment with ServiceTitan's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on data-driven results and achievements
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for ServiceTitan's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Web Analytics, Digital Marketing, Hypothesis Development, Data Analysis, Collaboration, Communication, Problem-solving, User Experience, Email Campaigns, Paid Media, Behavioral Analytics, Curiosity, Proactivity
ASSUMPTION: ServiceTitan's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who align with the company's values and mission.
🛠️ Tools & Technologies
- Web analytics tools (e.g., Google Analytics, Amplitude)
- A/B testing platforms (e.g., Optimizely, VWO)
- Behavioral analytics platforms (e.g., Microsoft Clarity, FullStory)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand. Familiarity with these tools is not required but may be helpful.
👔 Cultural Fit Considerations
Company Values:
- Empower the Trades
- Build for the Long Term
- Be Human
- Act Like an Owner
- Embrace Change
Work Style:
- Results-driven and focused on outcomes
- Collaborative and open to feedback
- Adaptable and comfortable with change
- Proactive and curious about learning and growth
Self-Assessment Questions:
- Do you align with ServiceTitan's mission to empower the trades through innovative technology solutions?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a fast-paced, dynamic environment that prioritizes results and continuous learning?
ASSUMPTION: ServiceTitan's culture values autonomy, collaboration, and a focus on results. Candidates who thrive in a fast-paced, dynamic environment and are comfortable working remotely will likely find success at the company.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- The fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional collaboration with teams in different time zones, which could impact communication and scheduling
- The company's focus on the trades industry may present unique challenges and opportunities compared to more traditional SaaS roles
ASSUMPTION: These potential challenges are not insurmountable, and many candidates will find that the benefits of working at ServiceTitan outweigh any drawbacks.
📈 Similar Roles Comparison
- Compared to other CRO roles, this position offers a unique focus on the trades industry and the opportunity to work with a wide range of digital channels
- ServiceTitan's size and growth trajectory provide opportunities for career advancement and growth that may not be available at smaller or more established companies
- This role offers a blend of strategic and tactical responsibilities, allowing candidates to develop a broad range of skills and gain experience in various aspects of CRO
ASSUMPTION: Candidates who are interested in the trades industry and the unique challenges and opportunities it presents will find this role particularly appealing.
📝 Sample Projects
- Designing and executing an A/B test to optimize the conversion rate of the ServiceTitan website's homepage
- Analyzing user behavior data to identify opportunities for improvement in the customer onboarding process
- Collaborating with the marketing team to optimize email campaigns and improve open rates and click-through rates
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Conversion Rate Optimization Specialist may be involved in, but the specific projects may vary depending on the team's priorities and the company's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does ServiceTitan support the professional development and growth of its employees?
- What are the biggest challenges facing the company, and how does this role contribute to addressing them?
- How does ServiceTitan measure the success of its CRO efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in a remote work environment?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, values, and priorities, as well as the specific responsibilities and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on data-driven results and achievements
- Write a cover letter that demonstrates your understanding of the role and enthusiasm for ServiceTitan's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
