Conversion Specialist

📌 Core Information

🔹 Job Title: Conversion Specialist

🔹 Company: Wisevu

🔹 Location: Bogotá, Bogotá, Colombia

🔹 Job Type: Remote

🔹 Category: 🧪 Conversion Rate Optimization (CRO)

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Optimizing digital marketing components to boost conversions
• Using data analysis and A/B testing for strategic improvements
• Collaborating cross-functionally with designers, developers, and marketers
• Applying technical skills in conversion rate optimization tools

ASSUMPTION: The role demands a blend of analytical and creative skills, assuming the candidate is comfortable with advanced CRO tools and techniques based on industry standards.

📋 Key Responsibilities

✅ Optimize landing pages, sales funnels, and ad campaigns for conversions

✅ Conduct A/B tests and analyze user data like heatmaps and user recordings

✅ Collaborate with designers and developers for CRO improvements

✅ Use tools like Google Analytics and Hotjar to monitor and optimize conversion rates

✅ Provide detailed weekly and monthly performance reports

✅ Explore AI-driven tools for potential content/design improvements

ASSUMPTION: Responsibilities indicate a need for technical aptitude with an emphasis on continuous collaboration and communication within a remote team setting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, IT, or a relevant field

Experience: Minimum of 3+ years in CRO, digital marketing, or a related field

Required Skills:

• Strong command of English with excellent communication skills
• Proficiency in A/B testing, heatmap interpretation, and funnel optimization
• Experience with Google Ads and Meta Ads

Preferred Skills:

• Experience with AI-driven content and design tools
• Client-facing and email marketing CRO experience

ASSUMPTION: The role likely values candidates who are proactive in adopting new technologies, given the emphasis on AI tools.

💰 Compensation & Benefits

Salary Range: $2000-$3500 CAD/month, negotiable based on skills and experience

Benefits:

• Generous performance-based bonuses
• Access to premium employee development courses
• One-on-one training with industry experts

Working Hours: 9 am to 5 pm EST, Monday to Friday

ASSUMPTION: The salary range suggests flexibility based on expertise, with added value through developmental benefits typical for a remote performance-driven environment.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on digital marketing strategies

Company Size: 23 employees

Founded: 2008

Company Description:

• Specializes in digital marketing, web design, and SEO
• Operates with a collaborative and remote-friendly approach
• Strives to enhance community-centric business outcomes

Company Specialties:

• Online Marketing Strategy Development
• Search Engine Optimization (SEO)
• Website Design & Development

Company Website: wisevu.com

ASSUMPTION: Given the company's size and remote nature, a strong emphasis on collaboration and communication skills is essential for candidates.

📊 Role Analysis

Career Level: Mid-level professional development

Reporting Structure: Likely reports to a digital marketing or project manager

Work Arrangement: Entirely remote

Growth Opportunities:

• Potential advancement in digital marketing leadership roles
• Access to cutting-edge AI and analytical tools
• Involvement in international marketing projects

ASSUMPTION: The role is designed for scalable career growth within digital marketing, suitable for professionals seeking career advancement.

🌍 Location & Work Environment

Office Type: Remote work environment

Office Location(s): Company operates remotely, based in Mississauga, Canada

Geographic Context:

• Emphasis on remote work flexibility
• International collaboration across time zones
• Company headquarters in a tech-savvy region of Canada

Work Schedule: Fixed to EST, but allows for time zone adjustments

ASSUMPTION: The work environment is highly adaptable, focusing on productivity and adaptability across diverse settings.

💼 Interview & Application Insights

Typical Process:

• Initial application review via provided link
• Video or phone interview assessments
• Technical exercise or case study evaluation

Key Assessment Areas:

• Technical proficiency in CRO tools
• Communication and teamwork skills
• Problem-solving capabilities

Application Tips:

• Emphasize data-driven achievements in past roles
• Showcase adaptability to evolving digital tools
• Highlight experiences in remote teamwork

ATS Keywords: Conversion Rate Optimization, A/B Testing, Data Analysis, Google Ads, User Experience

ASSUMPTION: The application process emphasizes practical skills and the ability to perform remotely, suggesting candidates should prepare thorough examples of past successes.

🛠️ Tools & Technologies

• Google Analytics
• Hotjar
• Crazy Egg
• VWO
• Looker Studio

ASSUMPTION: Candidates are expected to be proficient and potentially show innovative use of the listed tools, contributing to efficiency in the role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to excellence and innovation
• Emphasis on community improvement
• Collaboration and knowledge sharing

Work Style:

• Autonomous and self-motivated
• Strong collaboration across remote settings
• Continual learning and improvement

Self-Assessment Questions:

• How do you adapt to rapid changes in digital marketing?
• In what ways have you successfully collaborated remotely?
• What are your strategies for optimizing conversions?

ASSUMPTION: Cultural fit hinges on the candidate's ability to work independently while maintaining active and effective communication with a remote-first team.

⚠️ Potential Challenges

• Maintaining productivity in a fully remote setting
• Managing projects across various time zones
• Navigating diverse digital marketing tools
• Balancing innovation with existing company strategies

ASSUMPTION: The challenges highlight strategic flexibility and cross-cultural communication as critical competencies for success in this role.

📈 Similar Roles Comparison

• Conversion Managers in larger teams, with similar tool usage
• Digital Marketing Coordinators in multinational environments
• Growth Hackers with a focus on performance analytics

ASSUMPTION: Similar roles require a strong balance of creativity and technical skill, yet often in different scales of business operations.

📝 Sample Projects

• Executed A/B tests resulting in a 15% increase in conversions
• Redefined funnel architecture for improved lead acquisition
• Led cross-functional team efforts on major product launch campaigns

ASSUMPTION: Projects mentioned reflect typical performance expectations and the potential impact of a Conversion Specialist's day-to-day activities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing your CRO strategy currently?
• How does the company support ongoing learning in CRO tools?
• Can you describe a successful CRO project you've recently completed?
• What tools does the team prioritize for analytics and reporting?
• How are results from A/B tests integrated into broader marketing strategies?

ASSUMPTION: These questions align with strategic insights and will reflect the candidate’s proactive anticipation of the role’s demands.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Upload your resume in English
• Prepare to discuss your experience in a video interview
• Be ready for technical assessment tasks
• Stay updated on further application steps via email

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.