Conversion Strategy Analyst

📌 Core Information

🔹 Job Title: Conversion Strategy Analyst

🔹 Company: TaskUs

🔹 Location: Tagbilaran City, Bohol, Philippines (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing lead flow and optimizing processes
• Developing and maintaining Salesforce reports and dashboards
• Collaborating with marketing and sales teams to launch targeted campaigns
• Improving lead conversion rates using AI-driven tools and automation

ASSUMPTION: This role requires a strong analytical mindset and experience in marketing operations to succeed.

📋 Key Responsibilities

✅ Build, maintain, and optimize Salesforce reports and dashboards to track lead lifecycle performance, conversion rates, campaign impact, and sales pipeline health.

✅ Partner with Marketing and Sales leaders to surface insights that inform go-to-market strategy.

✅ Own and continuously improve lead flow processes from capture to handoff, ensuring timely follow-up and proper routing.

✅ Identify and resolve any bottlenecks or inefficiencies in the lead funnel using data insights.

✅ Develop lead segmentation strategies based on firmographics, behavior, engagement score, and lifecycle stage.

✅ Create dynamic lists and audiences for personalized outreach and campaign execution.

✅ Collaborate with marketing and sales to plan and launch campaigns aimed at moving leads through the funnel.

✅ Optimize AI-driven tools (e.g., chatbots, automated email sequences, lead scoring models) to personalize nurture journeys.

✅ Translate analytical insights into actionable recommendations for stakeholders.

ASSUMPTION: This role requires a data-driven approach and strong communication skills to effectively collaborate with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in marketing operations with strong analysis and reporting responsibilities

Required Skills:

• Advanced proficiency in Salesforce reporting and dashboards
• Familiarity with lead lifecycle stages, lead scoring models, and marketing-to-sales handoff best practices
• Solid understanding of campaign measurement and attribution models

Preferred Skills:

• Experience with marketing automation platforms
• Fluency in English

ASSUMPTION: Candidates with experience in a similar role and a strong understanding of lead management processes will be most successful in this position.

💰 Compensation & Benefits

Salary Range: PHP 45,000 - 60,000 per month (Estimated based on market research and company size)

Benefits:

• Competitive industry salaries
• Comprehensive benefits packages
• Wellness programs
• Diversity initiatives

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: TaskUs operates in the outsourcing and offshoring consulting industry, focusing on digital customer experience, trust and safety, and AI services.

Company Size: TaskUs has over 10,000 employees globally, providing a large and diverse work environment.

Founded: TaskUs was founded in 2008 and has since grown to serve clients in various fast-growing sectors.

Company Description:

• TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies.
• The company helps its clients represent, protect, and grow their brands by leveraging a cloud-based infrastructure.
• TaskUs has a presence in twenty-three locations across twelve countries, including the Philippines, India, and the United States.

Company Specialties:

• Omni-channel customer support
• Customer acquisition
• Back office
• Customer retention
• Offshoring
• Technical support
• Data services
• Content moderation
• Lead generation
• Photo retouching

Company Website: https://www.taskus.com/

ASSUMPTION: TaskUs' extensive experience and global presence provide a stable and innovative work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in marketing operations.

Reporting Structure: The Conversion Strategy Analyst will report directly to the Marketing Operations Manager and collaborate with various marketing and sales teams.

Work Arrangement: This role offers flexible work arrangements, including remote work.

Growth Opportunities:

• Advancement to senior roles within marketing operations or related fields
• Expansion of responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities within TaskUs' diverse service offerings

ASSUMPTION: TaskUs' large employee base and diverse service offerings provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: TaskUs has multiple office locations in the Philippines, with this role being based in Tagbilaran City, Bohol, with remote work options.

Office Location(s): Tagbilaran City, Bohol, Philippines

Geographic Context:

• Tagbilaran City is the capital of Bohol province, located in the Central Visayas region of the Philippines.
• The city offers a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• Tagbilaran City is known for its historical sites, natural attractions, and friendly locals.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options

ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the office location provides a vibrant and culturally rich work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Data analysis and interpretation skills
• Salesforce proficiency
• Campaign strategy and execution
• Lead management and segmentation

Application Tips:

• Highlight relevant marketing operations experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and situational interview questions focusing on problem-solving, collaboration, and adaptability

ATS Keywords: Salesforce, marketing operations, lead management, campaign strategy, data analysis, conversion rates, AI-driven tools

ASSUMPTION: TaskUs' application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation platforms (e.g., Marketo, Pardot)
• AI-driven tools (e.g., chatbots, automated email sequences)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• People First
• Innovation
• Integrity
• Accountability
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Adaptable and proactive
• Results-oriented and detail-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable collaborating with various teams and stakeholders?
• Do you possess strong problem-solving skills and a proactive approach to work?

ASSUMPTION: TaskUs values a strong cultural fit, with employees who embody their core values and work style.

⚠️ Potential Challenges

• Managing a high volume of leads and ensuring timely follow-up
• Identifying and addressing bottlenecks in the lead funnel
• Keeping up with the latest marketing trends and technologies
• Balancing multiple priorities and stakeholders' needs

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a data-driven approach.

📈 Similar Roles Comparison

• This role focuses more on lead management and conversion strategy than traditional marketing roles
• TaskUs' global presence and diverse service offerings provide unique opportunities for career growth and development
• Compared to other marketing operations roles, this position places a stronger emphasis on AI-driven tools and automation

ASSUMPTION: Understanding the unique aspects of this role and TaskUs' offerings can help applicants determine if this position is the right fit for their career goals.

📝 Sample Projects

• Developing and implementing a lead scoring model to improve lead quality and conversion rates
• Optimizing lead handoff processes between marketing and sales teams to reduce lead response time
• Creating dynamic lead segments and targeted campaigns to improve engagement and conversion

ASSUMPTION: These sample projects demonstrate the data-driven and strategic nature of the Conversion Strategy Analyst role.

❓ Key Questions to Ask During Interview

• How does TaskUs support the professional development of its employees in this role?
• Can you describe the team structure and dynamics within the marketing operations department?
• How does TaskUs measure the success of its lead conversion strategies, and what KPIs are most important?
• What opportunities are there for career growth and advancement within TaskUs?
• How does TaskUs foster a culture of innovation and continuous learning?

ASSUMPTION: Asking these questions can help applicants better understand the role, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
• Prepare for the interview by researching TaskUs' offerings and industry trends
• Follow up with the hiring manager within one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.