COOP Samuel Adams Brand Team

📌 Core Information

🔹 Job Title: COOP Samuel Adams Brand Team

🔹 Company: Boston Beer

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Integration into the Sam Adams brand team for hands-on experience
• Participation in a dynamic CO-OP program with exposure to real business challenges
• Development of marketing skills through cross-functional projects
• Engagement with customer and consumer feedback and strategy implementation

ASSUMPTION: The role is designed for current college students eager to gain practical industry experience in marketing within a beer company known for its strong brand presence.

📋 Key Responsibilities

✅ Shadow core team members to understand their roles and tasks

✅ Develop skills related to the marketing function, e.g., media, brand, or trade

✅ Execute cross-functional assignments collaboratively

✅ Strategize and deliver marketing & brand strategies to sales team

✅ Provide program analysis support on projects

✅ Manage a project impacting the team and present findings

✅ Assist with day-to-day social content, creative asset management, and brand development

ASSUMPTION: Responsibilities provide a mix of shadowing and practical project management to fulfill academic requirements and develop hands-on skills.

🎯 Required Qualifications

Education: Must be a current college student enrolled in a Bachelor's degree program

Experience: No professional experience required, though prior marketing or communications experience is preferred

Required Skills:

• Willingness to learn and adapt quickly
• Strong communication skills
• Able to manage projects effectively

Preferred Skills:

• Experience in marketing or communications roles
• Entrepreneurial mindset with a mix of creativity and strategic thinking

ASSUMPTION: The CO-OP is structured to attract students from diverse academic backgrounds with a focus on marketing.

💰 Compensation & Benefits

Salary Range: $18 - $20 per hour depending on experience and location

Benefits:

• Hands-on training opportunities
• Access to networking events and development programs
• Potential for full-time opportunities post-graduation

Working Hours: Full-time, 40 hours per week with a flexible hybrid schedule

ASSUMPTION: Compensation aligns with industry standards for student COOPs, offering fair hourly wages and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services with a focus on innovative brewing

Company Size: 1,001-5,000 employees, providing ample resources while maintaining individual impact opportunities

Founded: 1984

Company Description:

• Leader in the craft beer industry with renowned brands
• Focus on innovation and quality
• Committed to employee development and community involvement

Company Specialties:

• Craft Brewing
• Marketing Innovation
• Community Engagement

Company Website: https://www.bostonbeer.com

ASSUMPTION: The company promotes a vibrant culture steeped in innovation and team collaboration, fitting for students aiming to break into the beverage marketing industry.

📊 Role Analysis

Career Level: Entry-level CO-OP position designed for college students

Reporting Structure: Reports to a Line Manager within the brand team, with cross-functional interaction

Work Arrangement: Hybrid working model, requiring on-site presence in Boston's Seaport District 3 days a week

Growth Opportunities:

• Development of core project management and marketing skills
• Networking with industry professionals
• Exposure to strategic marketing and brand management

ASSUMPTION: This role is tailored to provide a comprehensive introduction to marketing in a real-world context, fostering long-term career growth for enthusiastic students.

🌍 Location & Work Environment

Office Type: Collaborative, open-plan office in a vibrant urban location

Office Location(s): Boston's Seaport District

Geographic Context:

• Located in a bustling area with rich history and modern amenities
• Proximity to cultural and leisure activities
• Accessible by various public transportation options

Work Schedule: Weekly schedule with flexibility for hybrid work; expected to be on-site three days per week

ASSUMPTION: The work environment encourages both professional and personal growth, suited for students transitioning into the workplace.

💼 Interview & Application Insights

Typical Process:

• Submit an application through Boston Beer's careers portal
• Initial screening call with HR
• Interview with brand team members

Key Assessment Areas:

• Problem-solving skills
• Creative thinking and innovation
• Ability to work in a collaborative setting

Application Tips:

• Highlight any group project or relevant coursework in your resume
• Showcase communication and creative skills in your application
• Prepare examples of past experiences that demonstrate initiative

ATS Keywords: Project Management, Marketing, Creative Thinking, Communication, Collaboration, Research

ASSUMPTION: The application process is streamlined to efficiently identify candidates who exhibit a blend of creativity, curiosity, and foundational marketing skills.

🛠️ Tools & Technologies

• Social media management tools
• Creative suite software (e.g., Adobe Creative Cloud)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with digital marketing tools and creativity software will benefit candidates, facilitating quicker acclimation to the role's technical aspects.

👔 Cultural Fit Considerations

Company Values:

• Pursuit of excellence and continuous improvement
• Fostering a collaborative and inclusive environment
• Celebrating creativity and diversity in thought

Work Style:

• Highly collaborative and team-oriented
• Open-minded approach to problem-solving
• Encouragement of innovation and risk-taking

Self-Assessment Questions:

• Am I passionate about marketing and the beverage industry?
• Do I thrive in a dynamic and collaborative work environment?
• Am I eager to learn and take initiative in a professional setting?

ASSUMPTION: Cultural fit is vital for success, as the company's vibrant culture places emphasis on teamwork and innovation in a supportive environment.

⚠️ Potential Challenges

• Balancing multiple assignments across different teams
• Adapting to fast-paced, dynamic work conditions
• Navigating a hybrid work schedule with effective time management
• Engaging with diverse teams and stakeholders

ASSUMPTION: These challenges present learning opportunities and paths to developing critical skills like multitasking and adaptive thinking.

📈 Similar Roles Comparison

• Other COOP positions may offer less cross-functional exposure
• This role provides more direct involvement in brand strategy compared to general marketing internships
• An emphasis on beer and beverage industry alignments may differ from broader consumer goods roles

ASSUMPTION: The unique blend of immersive brand experience in the beverage sector makes this position attractive compared to standard marketing internships offered in other industries.

📝 Sample Projects

• Developing a social media campaign for a new seasonal brew
• Creating marketing collateral for brand events
• Conducting research and presenting findings on consumer trends

ASSUMPTION: Projects are assigned to ensure exposure to strategic aspects of brand marketing, practical skill-building, and fostering creativity.

❓ Key Questions to Ask During Interview

• What are the key objectives for the Sam Adams brand team over the next six months?
• How does the company support COOP students in achieving their professional goals?
• Can you describe a successful past project completed by a COOP student?
• What tools will I need to familiarize myself with before starting this role?
• How does the company measure success for this position?

ASSUMPTION: Asking these questions demonstrates genuine interest and insight into the role while providing valuable information for potential candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Boston Beer's career portal
• Prepare your resume highlighting relevant coursework and projects
• Compose a cover letter that emphasizes your passion for marketing and the beverage industry
• Prepare for potential interview questions by researching the company
• Follow up after application submission to demonstrate interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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