📌 Core Information
🔹 Job Title: Coordenador(a) De Marketing de Influência - Unicell
🔹 Company: Unilever
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-16
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading digital media and influencer projects from inception to execution
- Managing relationships with digital players, agencies, and stakeholders
- Analyzing and negotiating digital media and influencer deals
- Identifying audience matches and generating opportunities for brands
- Collaborating with cross-functional teams to deliver high-impact campaigns
ASSUMPTION: This role requires a strong understanding of digital media, influencer marketing, and stakeholder management. It also demands a strategic mindset and excellent communication skills.
📋 Key Responsibilities
✅ Lead digital media and influencer projects, from project construction to execution, managing relationships with digital players and stakeholders
✅ Analyze technical aspects for digital and influencer negotiations, both qualitative and quantitative
✅ Identify audience matches and generate opportunities for brands
✅ Manage relationships with digital players, agencies, and influencers
✅ Lead projects of innovation in digital media and influencers, from construction to execution with internal and external multifunctional teams
✅ Lead meetings to present and follow up on campaign indicators and learnings with different company teams
ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and data-driven decision making.
🎯 Required Qualifications
Education: Completed degree
Experience: 2-5 years of experience in advertising, media, marketing, or media procurement
Required Skills:
- Strong communication skills (written and verbal)
- Analytical skills
- Proactive and consumer-focused mindset
- Negotiation skills
- Fluency in English (intermediate level)
Preferred Skills:
- Experience with digital media and influencer platforms
- Knowledge of market research tools
ASSUMPTION: Candidates with experience in digital media and influencer marketing will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in São Paulo, Brazil, the estimated salary range for this position is R$ 8,000 - R$ 15,000 per month (gross).
Benefits:
- Health and dental insurance
- Retirement plan
- Employee discounts on Unilever products
- Flexible working hours
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically in the manufacturing and marketing of food, home care, personal care, and refreshment products.
Company Size: Unilever is a multinational corporation with over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: 1872, with a rich history and strong brand portfolio.
Company Description:
- Unilever is committed to sustainability and social responsibility, with a purpose to make sustainable living commonplace
- The company offers a dynamic and inclusive work environment, promoting diversity and equal opportunities
- Unilever provides extensive learning and development opportunities to support employees' growth and career progression
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including agencies and digital players.
Work Arrangement: Hybrid, with 2-3 days per week in the office and the rest working remotely.
Growth Opportunities:
- Progression to senior marketing roles within Unilever's extensive brand portfolio
- Expansion into different business areas, such as food, home care, or personal care
- International assignments, given Unilever's global presence
ASSUMPTION: This role provides a strong foundation for a successful career in marketing, with numerous growth opportunities within Unilever and the broader consumer goods industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): WT - 2236 Torre B, São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and extensive entertainment options
- The city offers a diverse range of neighborhoods, each with its unique character and amenities
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: São Paulo provides a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Digital media and influencer marketing expertise
- Analytical and problem-solving skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful digital media and influencer marketing campaigns you've led or contributed to
- Research Unilever's brand portfolio and be ready to discuss how your skills and experiences align with the company's mission and values
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Digital Media, Influencer Marketing, Negotiation, Analytical Skills, Communication, Project Management, Stakeholder Management, Market Analysis, Strategic Thinking, Relationship Building, Innovation, Team Collaboration, Consumer Focus, Agility, Problem Solving, Performance Measurement
ASSUMPTION: Unilever's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Excel, Google Data Studio, Tableau)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient project management, data analysis, and communication.
👔 Cultural Fit Considerations
Company Values:
- Our purpose is to make sustainable living commonplace
- We never stop improving
- We respect each other and never stop learning
Work Style:
- Collaborative and inclusive team environment
- Focus on results and continuous improvement
- Encouragement of innovation and creative problem-solving
- Support for work-life balance and flexible working arrangements
Self-Assessment Questions:
- How do you align with Unilever's purpose and values, and how can you contribute to making sustainable living commonplace?
- Describe a time when you had to manage a difficult stakeholder relationship. How did you approach the situation, and what was the outcome?
- How do you stay up-to-date with digital media and influencer marketing trends, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Unilever values candidates who are passionate about the company's purpose, demonstrate strong communication and collaboration skills, and exhibit a growth mindset.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Keeping up with the fast-paced digital media and influencer marketing landscape may demand continuous learning and adaptation
- Working in a hybrid environment may present unique communication and collaboration challenges
- Navigating a large, multinational corporation may require strong navigation and networking skills
ASSUMPTION: These challenges can be overcome with strong communication, organizational, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, this position places a stronger emphasis on digital media and influencer marketing expertise
- In the consumer goods industry, this role offers a unique blend of strategic planning, project management, and stakeholder communication skills
- Career progression in this role may lead to senior marketing positions within Unilever's extensive brand portfolio or other consumer goods companies
ASSUMPTION: This role offers a unique combination of skills development, career growth opportunities, and exposure to a diverse range of brands and markets within the consumer goods industry.
📝 Sample Projects
- Developing and executing a digital media and influencer marketing campaign for a new product launch, from strategy to execution and evaluation
- Conducting market research and analysis to identify audience matches and generate opportunities for an existing brand
- Negotiating digital media and influencer deals, ensuring optimal value and performance for the brand
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution and evaluation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the brand or category?
- What opportunities are there for growth and development within this role and the company?
- How does the company support work-life balance and flexible working arrangements?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful digital media and influencer marketing campaigns you've led or contributed to
- Research Unilever's brand portfolio and be ready to discuss how your skills and experiences align with the company's mission and values
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
