COORDENADOR (A) DE MARKETING - SÃO BERNARDO DO CAMPO

📌 Core Information

🔹 Job Title: Coordenador(a) de Marketing - São Bernardo do Campo

🔹 Company: Otis Elevator Co.

🔹 Location: São Bernardo do Campo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing KPIs for new equipment lines and services
• Managing pricing strategy for new equipment lines and services
• Conducting marketing analytics to drive sales and pricing decisions
• Ensuring proper use of Microsoft Dynamics CRM and Elog tools across the sales force
• Providing support and training to the sales force on CRM and Elog tools

ASSUMPTION: This role requires a strong background in marketing analytics and CRM management, with a focus on driving sales and pricing strategies.

📋 Key Responsibilities

✅ Create, implement, and monitor KPIs for new equipment lines and services

✅ Develop and implement pricing strategy for new equipment lines and services

✅ Conduct marketing analytics to drive sales and pricing decisions

✅ Ensure proper use of Microsoft Dynamics CRM and Elog tools across the sales force

✅ Provide support and training to the sales force on CRM and Elog tools

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and sales support, requiring strong organizational skills and the ability to work cross-functionally.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on analytics and CRM management

Required Skills:

• Advanced knowledge of Office tools
• Proven experience managing indicators and reports in Dynamics CRM
• Fluency in English
• Spanish (desirable)
• Technical product knowledge (desirable)
• Elog tool knowledge (desirable)

Preferred Skills:

• Experience with Power BI

ASSUMPTION: Candidates should have a strong background in marketing analytics and CRM management, with a focus on driving sales and pricing strategies.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for this role in Brazil is R$60,000 - R$90,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Employee discounts

Working Hours: Monday to Friday, 7:00 AM to 4:30 PM, with a 30-minute lunch break

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on experience and qualifications. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Otis is a leading manufacturer, installer, and maintainer of elevators and escalators, serving over 2 billion passengers daily worldwide.

Company Size: Otis is a large, global company with over 69,000 employees worldwide. This role is part of the Otis Brazil team, which consists of approximately 2,865 employees.

Founded: Otis was founded in 1853 and has a rich history of innovation in the elevator industry.

Company Description:

• Otis is the world's leading manufacturer, installer, and maintainer of elevators, escalators, and moving walkways
• The company serves over 2 billion passengers daily and maintains approximately 2.2 million customer units worldwide
• Otis is known for its innovative products and services, including the use of advanced technology to improve safety, efficiency, and sustainability

Company Specialties:

• Elevators
• Escalators
• Moving walkways
• Service and modernization

Company Website: http://www.otis.com

ASSUMPTION: Otis is a well-established company with a strong global presence and a reputation for innovation in the elevator industry.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, requiring a balance of strategic planning, data analysis, and sales support.

Reporting Structure: The Coordenador(a) de Marketing reports directly to the Marketing Manager for Brazil and LAA.

Work Arrangement: This role is a hybrid position, requiring employees to work on-site for three days per week.

Growth Opportunities:

• Advancement to a senior marketing role within Otis Brazil or LAA
• Opportunities to work on international projects or transfer to another Otis location
• Professional development opportunities through the Employee Scholar Program

ASSUMPTION: This role offers opportunities for career growth and professional development within Otis and the broader UTC family of companies.

🌍 Location & Work Environment

Office Type: The Otis Brazil office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): São Bernardo do Campo, Brazil

Geographic Context:

• São Bernardo do Campo is a large city located in the Greater São Paulo metropolitan area
• The city is known for its industrial sector and is home to several multinational corporations
• The cost of living in São Bernardo do Campo is generally lower than in other major cities in Brazil

Work Schedule: Monday to Friday, 7:00 AM to 4:30 PM, with a 30-minute lunch break

ASSUMPTION: The work environment at Otis Brazil is collaborative and innovative, with a focus on teamwork and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Marketing Manager for Brazil and LAA

Key Assessment Areas:

• Marketing analytics skills
• CRM management experience
• Communication and presentation skills
• Cultural fit with Otis and the marketing team

Application Tips:

• Highlight your experience with marketing analytics and CRM management in your resume
• Prepare examples of how you have used data to drive sales and pricing strategies in previous roles
• Demonstrate your proficiency in English and Spanish (if applicable) during the interview

ATS Keywords: Marketing analytics, CRM management, pricing strategy, sales support, Microsoft Dynamics CRM, Elog tool, Office tools, Power BI

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Microsoft Dynamics CRM
• Elog tool
• Office tools (Word, Excel, PowerPoint)
• Power BI

ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Ethics
• Quality

Work Style:

• Collaborative
• Innovative
• Data-driven

Self-Assessment Questions:

• Do you have experience using data to drive sales and pricing strategies?
• Are you comfortable working in a collaborative, innovative environment?
• Do you have strong communication and presentation skills?

ASSUMPTION: Candidates should assess their fit with Otis' company values and work style before applying to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing a large sales force across Brazil and LAA
• Keeping up with the latest marketing trends and technologies
• Balancing strategic planning with day-to-day sales support
• Working in a hybrid environment, with both on-site and remote team members

ASSUMPTION: Candidates should be prepared to manage a large sales force, keep up with industry trends, and balance strategic planning with day-to-day tasks in a hybrid work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Analyst role, but with a focus on CRM management and sales support
• Unlike other marketing roles, this position requires a strong background in CRM management and sales support
• Career progression in this role could lead to a senior marketing role within Otis Brazil or LAA

ASSUMPTION: Candidates should compare this role to similar marketing roles, but keep in mind the unique focus on CRM management and sales support.

📝 Sample Projects

• Developing and implementing a new pricing strategy for a new equipment line
• Conducting a marketing analytics study to identify opportunities for sales growth in a specific region
• Providing training and support to the sales force on the use of Microsoft Dynamics CRM and Elog tools

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives that the Coordenador(a) de Marketing may be responsible for in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the sales force in Brazil and LAA, and how can this role help address them?
• How does this role collaborate with other marketing and sales teams within Otis Brazil and LAA?
• What opportunities are there for professional development and growth within Otis and the broader UTC family of companies?
• How does Otis support work-life balance for its employees?
• What is the company's approach to sustainability and environmental responsibility?

ASSUMPTION: Candidates should ask thoughtful questions during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Otis careers page
• Highlight your experience with marketing analytics and CRM management in your resume
• Prepare examples of how you have used data to drive sales and pricing strategies in previous roles
• Demonstrate your proficiency in English and Spanish (if applicable) during the interview
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.