Coordenador (a) Trade Marketing

📌 Core Information

🔹 Job Title: Coordenador(a) Trade Marketing

🔹 Company: Mondelēz International

🔹 Location: Brasília/DF ou Goiânia/GO, Brazil

🔹 Job Type: Temporary (Fixed Term)

🔹 Category: Sales

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Brasília/DF ou Goiânia/GO)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing selling programs for assigned categories
• Acting as a key linkage between Customer Business Teams and Category teams
• Building category and customer plans, and providing thought leadership
• Leading delivery of category dashboards and recommending corrective actions
• Assessing critical baseline volume opportunities and leading initiatives to optimize category performance

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and stakeholder management to drive growth and defend risks within assigned categories.

📋 Key Responsibilities

✅ Responsible for the development and execution of selling programs related to their assigned Category's innovation, distribution, merchandising, and promotional plans

✅ Key linkage between the Customer Business Teams (CBTs) and the Category Innovation, Marketing and Equity teams to ensure that our strategies and tactics are aligned to the needs of our Customers

✅ Responsible for building category and customer plans for the assigned Category, working collaboratively with Category teams, Insights, and Customer Business Teams (CBTs)

✅ Be seen as the Category expert internally and create compelling, actionable & measurable category plans

✅ Provide thought leadership internally & externally around brand & category initiatives (promotional strategy / budget planning)

✅ Leading delivery of category dashboard / fundamentals and recommending corrective actions to ensure targets are met

✅ Ongoing assessment of critical baseline volume opportunities / risks and lead initiatives to optimize category performance

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and stakeholder management to achieve growth targets and defend risks within assigned categories.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or a related field

Experience: Proven experience in category development, key accounts, and market insight analysis, with a focus on delivering growth through category leadership

Required Skills:

• Category development and market insight analysis
• Strategic planning and execution
• Stakeholder management and influence
• Analytical skills and business acumen
• Proven experience in the fast-moving consumer goods field

Preferred Skills:

• Knowledge of trade marketing tools and market research platforms (e.g., Nielsen, Scanntech)
• Experience working with distributors and wholesalers
• Ability to conduct training and workshops

ASSUMPTION: Candidates should have a strong background in category development and market insight analysis, with a proven track record of driving growth through category leadership. Familiarity with trade marketing tools and experience working with distributors and wholesalers is a plus.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard for a mid-level trade marketing role in Brazil is approximately R$8,000 - R$15,000 per month, depending on experience and qualifications.

Benefits:

• Health insurance and dental plans
• Retirement savings plans
• Employee discounts on Mondelēz products
• Opportunities for professional development and growth

Working Hours: Full-time, with a flexible hybrid work arrangement (Brasília/DF ou Goiânia/GO)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level trade marketing role in Brazil. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the fast-moving consumer goods (FMCG) industry, focusing on confectionery, food, and beverage products.

Company Size: Mondelēz International is a large multinational corporation with approximately 80,000 employees worldwide. In Brazil, they have around 7,500 employees.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global leader in the snacking industry, with iconic brands such as Oreo, Cadbury, Milka, Toblerone, and Trident
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is dedicated to sustainability, with a focus on reducing environmental impact and supporting local communities

Company Specialties:

• Production of confectionery, food, and beverage products
• Sales and marketing of snacking brands
• Research and development of new products and innovations

Company Website: Mondelez International

ASSUMPTION: Mondelēz International is a large, multinational corporation with a strong focus on sustainability and empowering people to snack right. The company's success is driven by its iconic brands and commitment to innovation and quality.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: This role reports directly to the Category Manager and works collaboratively with Category teams, Insights, and Customer Business Teams (CBTs)

Work Arrangement: Hybrid, with a flexible work arrangement that allows for both on-site and remote work (Brasília/DF ou Goiânia/GO)

Growth Opportunities:

• Progression to a senior trade marketing role or category management position
• Expansion of responsibilities to include additional categories or regions
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers opportunities for growth and development within the company, with a focus on building category expertise and driving strategic initiatives.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible work arrangement that allows for both on-site and remote work (Brasília/DF ou Goiânia/GO)

Office Location(s): Brasília/DF ou Goiânia/GO, Brazil

Geographic Context:

• Brasília is the capital of Brazil and is located in the Federal District
• The city is known for its modernist architecture and urban planning
• Goiânia is the capital and largest city of the state of Goiás, located in the central-west region of Brazil
• The city is an important economic and cultural center in the region

Work Schedule: Full-time, with a flexible hybrid work arrangement (Brasília/DF ou Goiânia/GO)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and convenience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the category manager and other team members
• Final interview with the director of category management

Key Assessment Areas:

• Category development and market insight analysis skills
• Strategic planning and execution capabilities
• Stakeholder management and influence
• Analytical skills and business acumen
• Cultural fit and alignment with Mondelēz International's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Brazilian trade marketing landscape and your ability to drive growth within assigned categories
• Showcase your strategic thinking and analytical skills through specific examples and case studies

ATS Keywords: Category development, market insight analysis, trade marketing, stakeholder management, strategic planning, growth, Brazil, FMCG, Mondelēz International

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills through specific examples and case studies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Trade marketing tools (e.g., Nielsen, Scanntech)
• Market research platforms and databases

ASSUMPTION: Familiarity with Microsoft Office Suite and trade marketing tools is essential for this role. Candidates should be comfortable using these tools to analyze data, create presentations, and develop strategic plans.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew every day in a professional setting?
• How do you ensure that you do what's right, even in challenging situations?

ASSUMPTION: Mondelēz International values a collaborative, data-driven, and adaptable work style. Candidates should be able to demonstrate their alignment with the company's values and work style through specific examples and experiences.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Working in a fast-paced and dynamic environment with tight deadlines
• Adapting to changes in the market and responding to new opportunities or risks
• Developing and maintaining strong relationships with customers and internal teams

ASSUMPTION: This role presents unique challenges that require strong stakeholder management, adaptability, and strategic thinking. Candidates should be prepared to navigate these challenges and demonstrate their ability to drive growth and defend risks within assigned categories.

📈 Similar Roles Comparison

• This role is similar to other trade marketing positions, but with a focus on category-specific growth and risk defense
• Unlike other roles, this position requires a strong understanding of the Brazilian trade marketing landscape and experience working with distributors and wholesalers
• Career progression in this role may lead to senior trade marketing or category management positions within Mondelēz International

ASSUMPTION: While this role shares similarities with other trade marketing positions, its focus on category-specific growth and risk defense sets it apart. Candidates should be prepared to demonstrate their relevant experience and skills in this unique context.

📝 Sample Projects

• Developing a strategic plan to drive growth within a specific category, including innovation, distribution, merchandising, and promotional tactics
• Conducting a market analysis to identify opportunities and risks within assigned categories and developing data-driven recommendations to optimize category performance
• Leading a cross-functional team to execute a successful trade marketing campaign, including stakeholder management, planning, and execution

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the trade marketing role. Candidates should be prepared to demonstrate their ability to drive growth and defend risks within assigned categories through specific examples and case studies.

❓ Key Questions to Ask During Interview

• Can you describe the most significant challenges facing the category and how this role contributes to addressing them?
• How does this role collaborate with other teams and stakeholders to drive growth and defend risks within assigned categories?
• What opportunities are there for growth and development within this role and the company?
• How does Mondelēz International support work-life balance for employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development. Candidates should be prepared to ask thoughtful and strategic questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Mondelēz International's values, culture, and recent news
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.