Coordenador de Marketing (Conteúdo)

📌 Core Information

🔹 Job Title: Coordenador de Marketing (Conteúdo)

🔹 Company: iFood

🔹 Location: Osasco, São Paulo, Brazil

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategy for iFood's Acrescenta platform
• Leading and managing a team of content creators and strategists
• Planning, producing, and analyzing content performance to drive organic traffic, engagement, and lead conversion
• Monitoring and controlling KPIs such as organic traffic growth, content engagement rate, and lead conversion rate

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and hands-on content creation and analysis skills. The ideal candidate will have experience in fast-paced environments and be comfortable managing KPIs.

📋 Key Responsibilities

✅ Develop and execute content strategy for iFood's Acrescenta platform

✅ Lead and manage a team of content creators and strategists

✅ Plan, produce, and analyze content performance to drive organic traffic, engagement, and lead conversion

✅ Monitor and control KPIs such as organic traffic growth, content engagement rate, and lead conversion rate

ASSUMPTION: The role may require occasional content creation or editing, depending on team size and workload.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: 2-5 years of experience in content strategy, marketing, or a related role, preferably in an agency or fast-paced environment

Required Skills:

• Content strategy development and execution
• Team leadership and management
• Content production and analysis
• KPI management
• Interpersonal communication and stakeholder management

Preferred Skills:

• Experience with SEO and content marketing tools
• Fluency in Portuguese and English

ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the target audience and company location.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$ 8,000 - R$ 15,000 per month. This is an estimate and the actual salary may vary based on experience and negotiation.

Benefits:

• Health and dental insurance
• Meal allowance
• Gym membership
• Employee discounts on iFood services

Working Hours: Full-time, Monday to Friday, with flexible hours based on team needs and project deadlines

ASSUMPTION: The salary range provided is an estimate based on market data and the role's requirements. The actual salary may vary based on experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: iFood operates in the food delivery and technology sectors, with a focus on connecting customers, restaurants, and delivery drivers through its platform.

Company Size: iFood is a large company with over 5,000 employees, providing ample opportunities for career growth and collaboration.

Founded: iFood was founded in 2011 and has since grown to become one of the largest food delivery platforms in Latin America.

Company Description:

• iFood is a Brazilian technology company that connects customers, restaurants, and delivery drivers through its food delivery platform
• The company focuses on innovation, agility, and responsibility in its operations
• iFood is committed to promoting diversity, inclusion, and sustainability in its business practices

Company Specialties:

• Food delivery
• Technology and innovation
• Marketing and customer acquisition

Company Website: carreiras.ifood.com.br

ASSUMPTION: iFood's commitment to diversity and inclusion is evident in its job descriptions and company culture. Applicants from diverse backgrounds are encouraged to apply.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals seeking to advance their careers in content strategy and team leadership.

Reporting Structure: The Coordenador de Marketing (Conteúdo) will report directly to the marketing manager or director and may oversee a team of content creators and strategists.

Work Arrangement: This is an on-site, full-time position with flexible hours based on team needs and project deadlines.

Growth Opportunities:

• Advancement to a senior marketing role or management position
• Expansion into related areas such as SEO, social media, or brand management
• Opportunities to work on cross-functional projects and collaborate with other teams

ASSUMPTION: iFood's large size and diverse business lines provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: iFood's headquarters is located in Osasco, São Paulo, Brazil, with a modern and collaborative work environment.

Office Location(s): Avenida dos Autonomistas, Osasco, São Paulo 06020-010, BR

Geographic Context:

• Osasco is a city in the metropolitan area of São Paulo, Brazil
• The city is well-connected by public transportation and offers a variety of amenities and services
• Osasco has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Full-time, Monday to Friday, with flexible hours based on team needs and project deadlines

ASSUMPTION: While the role is on-site, iFood may consider flexible or hybrid work arrangements for the right candidate, depending on team needs and project requirements.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Content strategy development and execution
• Team leadership and management skills
• Content production and analysis skills
• Interpersonal communication and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, team leadership, and content production skills
• Prepare examples of your content strategy and analysis work to discuss during the interview
• Research iFood's company culture and values to demonstrate your fit with the organization

ATS Keywords: Content strategy, team leadership, content production, KPI management, marketing, SEO, engagement, lead conversion

ASSUMPTION: iFood uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• SEO and content marketing tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: While not explicitly stated, proficiency in using relevant content management, SEO, and project management tools is likely required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Agility
• Responsibility
• Diversity
• Inclusion
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, collaborative environments?
• Are you comfortable managing KPIs and driving results?
• Do you have experience leading and managing teams?

ASSUMPTION: iFood values candidates who are innovative, agile, responsible, and committed to diversity and inclusion. Applicants should be prepared to demonstrate their fit with these values during the interview process.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing strategic thinking with hands-on content creation and analysis
• Adapting to a fast-paced, dynamic work environment
• Meeting and exceeding KPI targets under tight deadlines

ASSUMPTION: The role may present challenges related to team management, workload, and meeting performance targets. Applicants should be prepared to discuss their strategies for overcoming these challenges during the interview process.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position places a greater emphasis on team leadership and KPI management
• iFood's large size and diverse business lines offer more opportunities for career growth and development than smaller organizations
• This role may have more responsibility for content creation and analysis than similar roles in other companies

ASSUMPTION: Applicants should research similar roles in other companies to better understand the unique aspects of this position and how it compares to other opportunities in the market.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Analyzing content performance and optimizing for improved engagement and lead conversion
• Managing a team to create and publish a series of blog posts or articles on a specific topic

ASSUMPTION: Applicants should be prepared to discuss their experience with content strategy development, content analysis, and team management during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for iFood?
• What are the biggest challenges facing the content marketing team currently?
• How does iFood support the professional development and growth of its employees?
• What are the expectations for content production and analysis in this role?
• How does iFood measure the success of its content marketing efforts?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and commitment to iFood's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: carreiras.ifood.com.br
• Tailor your resume and cover letter to highlight your content strategy, team leadership, and content production skills
• Prepare examples of your content strategy and analysis work to discuss during the interview
• Research iFood's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.