Coordenador de Marketing (Criação)

📌 Core Information

🔹 Job Title: Coordenador de Marketing (Criação)

🔹 Company: iFood

🔹 Location: Osasco, São Paulo, Brazil

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the creative front to ensure consistency, relevance, and impact in deliverables
• Aligning creative initiatives with business objectives and contributing to results
• Collaborating with various areas and external partners to strengthen the brand and generate value
• Managing the creative team, overseeing campaigns, and evolving the visual language and identity of creatives
• Engaging and converting with campaign pieces and ensuring production efficiency

ASSUMPTION: This role requires a balance of creative leadership, strategic thinking, and cross-functional collaboration to drive marketing success.

📋 Key Responsibilities

✅ Responsible for leading the creative front, ensuring consistency, relevance, and impact in deliverables

✅ Aligns creative initiatives with business objectives and contributes to results

✅ Collaborates with various areas and external partners to strengthen the brand and generate value

✅ Manages the creative team, oversees campaigns, and evolves the visual language and identity of creatives

✅ Engages and converts with campaign pieces and ensures production efficiency

ASSUMPTION: The role may require occasional overtime, especially during campaign launches or tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: Proven experience (5-10 years) in creative direction, team leadership, and campaign supervision

Required Skills:

• Creative direction and leadership
• Campaign strategy and execution
• Cross-functional collaboration
• Brand strategy and management
• Visual identity and creative standards
• Project management and team coordination
• Portuguese language proficiency (native or bilingual level)

Preferred Skills:

• Experience with design tools (e.g., Adobe Creative Suite, Sketch)
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo)
• Fluency in English

ASSUMPTION: Proficiency in the Portuguese language is essential for this role, as it is the primary language used within the company and with external partners.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$ 15,000 - R$ 25,000 per month. This range may vary depending on the candidate's experience and skills.

Benefits:

• Health and dental insurance
• Meal allowance
• Gym membership or wellness program
• Employee discounts on iFood services
• Performance-based bonuses

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility to work remotely one day per week.

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills. The final salary offer will be determined through the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: iFood operates in the software development industry, focusing on food delivery, marketplace, and fintech services. The company is a leader in the Brazilian market and has expanded its reach to other Latin American countries.

Company Size: iFood is a mid-sized company with approximately 5,001-10,000 employees, providing a structured yet agile work environment.

Founded: iFood was founded in 2011 and has since grown to become one of the largest food delivery platforms in Latin America.

Company Description:

• iFood is a Brazilian technology company that connects customers, restaurants, and delivery drivers through innovative solutions.
• The company aims to transform the future of food delivery, education, and technology, focusing on security, inclusion, and positive socio-environmental impact.
• iFood offers various services, including food delivery, marketplace, and fintech solutions like iFood Pago and iFood Benefícios.

Company Specialties:

• Food delivery and marketplace
• Fintech services
• Technology and innovation
• Branding and marketing

Company Website: https://carreiras.ifood.com.br/

ASSUMPTION: iFood's focus on diversity, inclusion, and innovation creates a dynamic and engaging work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, creative leadership, and cross-functional collaboration.

Reporting Structure: The Coordenador de Marketing (Criação) will report directly to the Head of Marketing or a similar role and will oversee the creative team.

Work Arrangement: This is an on-site position with the flexibility to work remotely one day per week. The role may require occasional overtime, especially during campaign launches or tight deadlines.

Growth Opportunities:

• Advancement to a senior marketing or management role within the company
• Expansion of responsibilities to include additional markets or service lines
• Development of leadership and mentoring skills through team management

ASSUMPTION: iFood's focus on growth and innovation creates opportunities for employees to develop their skills and advance their careers within the company.

🌍 Location & Work Environment

Office Type: iFood's headquarters is located in Osasco, São Paulo, Brazil, with a modern and collaborative work environment.

Office Location(s): Avenida dos Autonomistas, Osasco, São Paulo 06020-010, BR

Geographic Context:

• Osasco is a city located in the metropolitan area of São Paulo, Brazil's largest city.
• The city offers a mix of urban and suburban living, with easy access to public transportation and nearby attractions.
• Osasco has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Standard working hours are Monday to Friday, from 9:00 AM to 6:00 PM, with flexibility to work remotely one day per week.

ASSUMPTION: The work environment at iFood's headquarters is dynamic, collaborative, and focused on innovation, with a strong emphasis on diversity and inclusion.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Creative challenge or case study presentation
• Interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Creative thinking and problem-solving
• Strategic mindset and business acumen
• Cross-functional collaboration and communication skills
• Leadership and team management abilities
• Portuguese language proficiency

Application Tips:

• Tailor your resume and cover letter to highlight your creative direction, team leadership, and campaign supervision experience.
• Prepare a portfolio showcasing your creative work, focusing on campaign pieces and visual identity evolution.
• Be ready to discuss your approach to creative governance, marketing strategy, and cross-functional collaboration.
• Demonstrate your understanding of iFood's brand, values, and market position.

ATS Keywords: Creative Direction, Team Leadership, Campaign Supervision, Brand Strategy, Visual Identity, Collaboration, Creative Governance, Marketing Objectives, Cross-Functional Coordination, Creative Standards, Innovation, Diversity, Agility, Responsibility, Communication, Problem Solving

ASSUMPTION: iFood's application process is designed to assess candidates' creative, strategic, and collaborative skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Design tools (e.g., Sketch, Figma)

ASSUMPTION: Proficiency in design tools and project management software is beneficial for this role, but not strictly required, as the primary focus is on creative leadership and strategic thinking.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Responsibility
• Diversity
• Agility
• Collaboration

Work Style:

• Creative and innovative
• Collaborative and cross-functional
• Agile and adaptable
• Results-driven and accountable
• Committed to diversity, inclusion, and positive socio-environmental impact

Self-Assessment Questions:

• How do you align creative initiatives with business objectives, and can you provide an example from your past experiences?
• Describe your approach to managing and developing a creative team, and how you ensure the quality and consistency of their work.
• How do you balance the need for innovation with the requirement to maintain brand consistency and creative standards?

ASSUMPTION: iFood values candidates who demonstrate a strong cultural fit, with a focus on innovation, collaboration, and a commitment to diversity and inclusion.

⚠️ Potential Challenges

• Managing a team with diverse skills, backgrounds, and personalities
• Balancing creative freedom with brand guidelines and business objectives
• Adapting to the fast-paced and ever-changing nature of the marketing industry
• Working with tight deadlines and multiple stakeholders during campaign launches
• Ensuring consistent and high-quality creative output across various channels and platforms

ASSUMPTION: The role of Coordenador de Marketing (Criação) presents unique challenges that require strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on creative direction and leadership, with a strong emphasis on campaign supervision and brand strategy.
• In the Brazilian market, iFood is a leading player in the food delivery and marketplace industries, offering unique opportunities for growth and innovation.
• This role provides a clear career path for advancement within the marketing department or expansion into other areas of the business.

ASSUMPTION: The Coordenador de Marketing (Criação) role at iFood offers a unique blend of creative leadership, strategic thinking, and cross-functional collaboration, setting it apart from similar roles in the market.

📝 Sample Projects

• Developing a comprehensive creative strategy for a new product launch, including visual identity, campaign messaging, and launch event planning
• Leading a team to create a series of engaging social media campaigns that drive brand awareness and user engagement
• Collaborating with cross-functional teams to design and implement a marketing automation workflow that improves customer retention and loyalty

ASSUMPTION: The sample projects listed are intended to provide a sense of the creative and strategic challenges faced by the Coordenador de Marketing (Criação) at iFood. Actual projects may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does iFood support the professional development and growth of its marketing team members?
• Can you describe the creative process and approval workflow for marketing campaigns at iFood?
• How does iFood measure the success of its marketing initiatives, and how are these metrics used to inform future campaigns?
• What opportunities exist for collaboration and knowledge-sharing between the marketing department and other areas of the business?
• How does iFood foster a culture of diversity, inclusion, and innovation within its marketing team?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding iFood's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://carreiras.ifood.com.br/jobs/coordenador-de-marketing-criacao
• Tailor your resume and cover letter to highlight your creative direction, team leadership, and campaign supervision experience.
• Prepare a portfolio showcasing your creative work, focusing on campaign pieces and visual identity evolution.
• Be ready to discuss your approach to creative governance, marketing strategy, and cross-functional collaboration during the interview process.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.