Coordenador de Trade Marketing - Canal

📌 Core Information

🔹 Job Title: Coordenador de Trade Marketing - Canal

🔹 Company: Mars

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Trade Marketing

🔹 Date Posted: 2025-04-26

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (2 days presence in São Paulo)

🚀 Job Overview

Key aspects of this role include:

• Leading the Trade Channel area with a focus on promotional calendars, incentive programs, and sell-in and sell-out actions
• Managing trade marketing investments and collaborating with various departments to implement effective go-to-market strategies
• Developing and leading a team of 4 analysts
• Conducting ROI analyses and monitoring KPIs to optimize results

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Lead a team of 4 analysts, driving their development and growth

✅ Manage trade marketing investments, ensuring efficient allocation and budget control

✅ Conduct ROI analyses to evaluate the performance of initiatives and optimize investments

✅ Monitor KPIs for sell-in, sell-out, and profitability, generating strategic insights to maximize results

✅ Coordinate promotional actions, incentive campaigns, and visibility programs in points of sale

✅ Collaborate with Sales, Marketing, Finance, and Supply Chain teams to ensure the successful implementation of go-to-market strategies and building blocks

✅ Develop strategic materials and executive presentations for client and internal stakeholder meetings

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: 5+ years of experience in Trade Marketing within the Consumer Goods or Pet market

Required Skills:

• Proven leadership skills and experience managing teams
• Strong analytical skills and experience with ROI analysis
• Excellent communication and presentation skills in Portuguese and English
• Experience with market indicators (Nielsen/Scanntech)
• Ability to work effectively in a hybrid environment

Preferred Skills:

• Experience with global projects
• Knowledge of the pet market

ASSUMPTION: Candidates with experience in trade marketing, leadership, and cross-functional collaboration will be well-suited for this role. Familiarity with the pet market and global projects is a plus.

💰 Compensation & Benefits

Salary Range: Based on experience, the estimated salary range for this role in São Paulo is R$ 10,000 - R$ 15,000 per month. This is an estimate and the actual salary may vary based on the candidate's qualifications and experience.

Benefits:

• Hybrid work schedule (2 days presence in São Paulo)
• Competitive salary and corporate bonus
• Medical and dental plans with copayment
• Life insurance
• Private pension plan
• Pharmacy benefit
• Meal voucher or cafeteria, depending on the base
• Short Friday, birthday off, pet leave, and wellness benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 10,001+ employees

Founded: 1911 (as a family-owned business)

Company Description:

• Mars is a global manufacturer of confectionery, pet care, and other food products
• Operates in more than 80 countries and has over 150,000 employees worldwide
• Committed to sustainability and social responsibility

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: Mars.com

ASSUMPTION: Mars is a large, multinational corporation with a strong focus on sustainability and social responsibility. This role is part of the Mars Petcare segment, which is a significant part of the company's operations.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Manager of Trade Marketing

Work Arrangement: Hybrid (2 days presence in São Paulo)

Growth Opportunities:

• Potential to lead larger teams or take on more strategic roles within the organization
• Opportunities for international assignments or projects
• Access to professional development and training programs

ASSUMPTION: This role offers opportunities for career growth and development within a large, multinational organization. Candidates should be prepared to take on increasing responsibilities and demonstrate strong leadership skills.

🌍 Location & Work Environment

Office Type: Hybrid (2 days presence in São Paulo)

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
• The city is known for its vibrant culture, diverse neighborhoods, and robust job market
• São Paulo has a subtropical climate, with mild winters and warm, humid summers

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 3 days per week

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to São Paulo for 2 days per week. The city offers a wide range of cultural and recreational activities, as well as a dynamic job market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or additional stakeholders

Key Assessment Areas:

• Leadership skills and team management
• Analytical skills and problem-solving abilities
• Communication and presentation skills in Portuguese and English
• Cultural fit and alignment with Mars' values

Application Tips:

• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, analytical, and communication skills
• Research Mars and the pet care industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Trade Marketing, Channel, Leadership, Team Management, ROI Analysis, KPI Monitoring, Promotional Campaigns, Cross-Functional Collaboration, Global Projects, Pet Market

ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments, focusing on the candidate's leadership, analytical, and communication skills. Candidates should be prepared to demonstrate their cultural fit and alignment with Mars' values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data analysis tools. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best
• Freedom: We need freedom to shape our future; we need profit to remain free

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have experience leading teams and driving their development?
• Are you comfortable working in a hybrid environment and collaborating with cross-functional teams?
• Do you have strong analytical skills and experience with ROI analysis?
• Are you able to communicate effectively in Portuguese and English?

ASSUMPTION: Candidates should assess their fit with Mars' values and work style, as well as their ability to meet the required qualifications and skills for this role.

⚠️ Potential Challenges

• Managing a team remotely and ensuring their development and engagement
• Balancing multiple priorities and deadlines in a fast-paced environment
• Adapting to changes in the market and adjusting strategies accordingly
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role presents challenges related to team management, prioritization, adaptability, and collaboration. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Manager or Senior Trade Marketing Manager, but with a focus on the channel level and team leadership
• Compared to other trade marketing roles, this position requires more leadership and team management experience, as well as a stronger focus on channel-specific strategies
• Career progression in this role could lead to more senior trade marketing positions, such as a Director of Trade Marketing or a Global Trade Marketing Manager

ASSUMPTION: This role is similar to other trade marketing positions but has a unique focus on channel-specific strategies and team leadership. Candidates should consider their career goals and the opportunities for growth and development in this role compared to other similar positions.

📝 Sample Projects

• Developing and implementing a promotional calendar for a specific channel, including incentives and visibility programs
• Conducting a ROI analysis for a major trade marketing initiative and presenting the findings to senior leadership
• Collaborating with the sales team to optimize sell-in and sell-out strategies for a specific channel

ASSUMPTION: These sample projects are representative of the types of initiatives and responsibilities that the Coordenador de Trade Marketing - Canal may be expected to undertake. Candidates should be prepared to discuss their relevant experience and the skills they would bring to these types of projects.

❓ Key Questions to Ask During Interview

• Can you describe the team dynamics and how the role fits into the overall trade marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Mars support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Mars approach sustainability and social responsibility in its operations and supply chain?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should tailor their questions to demonstrate their interest in the role and their fit with the company's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mars careers website
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that demonstrates your enthusiasm for the role and your fit with Mars' values and work style
• If you have relevant portfolio pieces or examples, include them with your application to showcase your skills and experience
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.