Coordenador Trade Marketing

📌 Core Information

🔹 Job Title: Coordenador Trade Marketing

🔹 Company: Nutreco

🔹 Location: Campinas, São Paulo, Brazil

🔹 Job Type: Full-time

🔹 Category: Trade Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade marketing plans aligned with the company's commercial strategy
• Coordinating promotional campaigns and evaluating results with representatives, retailers, and clients
• Managing the trade marketing budget and ensuring efficient allocation
• Leading internal and external teams in executing campaigns and programs
• Strengthening relationships with strategic clients to expand brand penetration

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and implement the trade marketing plan aligned with the company's commercial strategy

✅ Create promotional campaigns and actions adapted to different sales channels

✅ Coordinate incentive plans and evaluate results with representatives, retailers, and clients

✅ Support the commercial team with specific demands from channels and clients

✅ Execute strategies to strengthen brands in the ruminants, poultry, swine, and pets segments

✅ Manage the trade marketing budget, ensuring efficient allocation and ROI analysis

✅ Lead internal and external teams in executing campaigns and programs

✅ Improve customer experience in points of sale and distributors

✅ Measure and analyze campaign results, adjusting strategies as needed

✅ Align campaigns with sales, marketing strategy, and communication departments

✅ Supervise promotional materials and communication for sales channels

✅ Strengthen relationships with strategic clients to expand brand penetration

✅ Map market opportunities by channel and develop sell-out initiatives

✅ Identify and propose actions in points of sale

ASSUMPTION: The successful candidate will have experience in trade marketing, strong analytical skills, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Strategic Communication, or related fields

Experience: 5-10 years of experience in trade marketing, with a focus on the animal nutrition sector, especially with ruminants

Required Skills:

• Advanced English or Spanish proficiency
• Strong analytical and strategic thinking skills
• Excellent communication and interpersonal skills
• Proven leadership and team management skills
• Ability to work effectively in a cross-functional team environment
• Strong project management skills

Preferred Skills:

• Experience in the animal nutrition sector
• Familiarity with the Brazilian market

ASSUMPTION: The ideal candidate will have a strong background in trade marketing, with a proven track record of driving brand growth and market penetration.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a trade marketing coordinator role in Brazil with 5-10 years of experience, the estimated salary range is BRL 8,000 - 15,000 per month.

Benefits:

• Global benefits: Full-time position in an international and dynamic environment, competitive salary package, good pension scheme, opportunities for professional growth within Nutreco and the broader SHV group, flexible work environment
• Local benefits: Meal allowance, meal voucher, medical insurance, dental insurance, private pension

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nutreco is a global leader in innovative feed specialties, premixes, and nutritional services for the animal nutrition industry. The company provides species-specific nutritional solutions, consisting of feed concepts, products, and nutritional know-how, to boost productivity and support animal health through all life stages.

Company Size: Nutreco has around 5,000 employees and locations in 25 countries. As a mid-sized company, Nutreco offers a dynamic work environment with opportunities for professional growth and development.

Founded: Nutreco was founded in 1931 and has since grown into a global leader in the animal nutrition industry.

Company Description:

• Nutreco is committed to feeding the future by providing innovative and sustainable solutions for the animal nutrition industry
• The company operates through two main business units: Skretting and Trouw Nutrition
• Nutreco is a member of the SHV group, a family-owned business with a strong focus on sustainability and long-term growth

Company Specialties:

• Animal nutrition
• Feed specialties
• Premixes
• Nutritional services
• Sustainable solutions

Company Website: https://www.trouwnutrition.com.br

ASSUMPTION: Nutreco is committed to promoting diversity and inclusion in its recruitment and hiring processes. The company welcomes all candidates, regardless of gender, age, ethnic origin, social or economic condition, sexual orientation, gender identity or expression, physical or mental disability, religion, affiliation, or any other difference or condition.

📊 Role Analysis

Career Level: The Coordenador Trade Marketing role is a mid-level position, requiring a balance of strategic thinking, tactical execution, and strong communication skills.

Reporting Structure: The Coordenador Trade Marketing will report directly to the Trade Marketing Manager and work closely with cross-functional teams, including sales, marketing strategy, and communication departments.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior trade marketing role or management position within the company
• Expansion of responsibilities to include additional regions or product lines
• Opportunities to work on international projects or assignments

ASSUMPTION: The Coordenador Trade Marketing role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Nutreco's office in Campinas, São Paulo, is a modern and dynamic workspace, fostering collaboration and innovation.

Office Location(s): Avenida José Rocha Bonfim, 214, Jardim Santa Genebra, Condomínio Empresarial Praça Capital - Edifício Tokio, Campinas, São Paulo 13080-650, Brazil

Geographic Context:

• Campinas is the third-largest city in the state of São Paulo, with a population of over 1.2 million people
• The city is known for its vibrant culture, rich history, and strong economic activity
• Campinas is an important hub for the technology, healthcare, and education sectors

Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at Nutreco's Campinas office is dynamic, collaborative, and focused on driving results through innovative solutions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Leadership and team management skills
• Analytical and numerical skills
• Industry knowledge and market awareness

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Brazilian market and the animal nutrition industry
• Showcase your ability to develop and execute strategic trade marketing plans
• Prepare examples of your past achievements in trade marketing, focusing on brand growth and market penetration

ATS Keywords: Trade Marketing, Strategic Communication, Promotional Campaigns, Market Penetration, Customer Engagement, Budget Management, Team Leadership, Customer Experience, Sales Alignment, Promotional Materials, Market Opportunities, Sell-out Initiatives, Point of Sale Actions, Animal Nutrition, Ruminants, Poultry, Swine

ASSUMPTION: Nutreco's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The successful candidate will have experience with relevant tools and technologies, as well as the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Nutreco fosters a culture of continuous learning and improvement
• Sustainability: The company is committed to promoting sustainable practices and solutions
• Collaboration: Nutreco encourages cross-functional teamwork and knowledge sharing

Work Style:

• Dynamic and fast-paced environment
• Results-driven and focused on execution
• Strong emphasis on collaboration and teamwork

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you able to work effectively in a cross-functional team setting?
• Do you have a proven track record of driving brand growth and market penetration through trade marketing strategies?

ASSUMPTION: The ideal candidate for the Coordenador Trade Marketing role will be a strategic thinker, strong communicator, and effective team player, with a passion for driving results and a commitment to sustainable practices.

⚠️ Potential Challenges

• Managing a complex and dynamic trade marketing budget
• Balancing strategic planning with day-to-day tactical execution
• Working effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced and ever-changing market environment

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong analytical and communication skills, as well as their ability to work collaboratively with cross-functional teams.

📈 Similar Roles Comparison

• The Coordenador Trade Marketing role is similar to other trade marketing coordinator positions, but with a specific focus on the animal nutrition industry and the Brazilian market
• Compared to other trade marketing roles, this position requires a strong understanding of the animal nutrition sector and its unique market dynamics
• Career progression in this role could lead to senior trade marketing positions or management roles within the company

ASSUMPTION: The Coordenador Trade Marketing role offers a unique opportunity to gain experience in the animal nutrition industry and drive brand growth and market penetration through strategic trade marketing initiatives.

📝 Sample Projects

• Developing and executing a promotional campaign to launch a new product line in the Brazilian market
• Conducting a market analysis to identify opportunities for brand growth and market penetration in the ruminants segment
• Coordinating a team of internal and external stakeholders to execute a large-scale event or trade show

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Coordenador Trade Marketing role, as well as the importance of effective team management and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term strategy for the Brazilian animal nutrition market?
• How does the Coordenador Trade Marketing role fit into the company's overall organizational structure?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These interview questions are designed to provide insight into the company's long-term vision, organizational structure, and commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in trade marketing, focusing on brand growth and market penetration
• Follow up with the recruiter, Fernanda Cardoso, one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.