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Coordinación Marketing Digital Coordinación Marketing Digital

Nestle Operational Services Worldwide SA
Full-time
On-site
Mexico City, Ciudad de México, Mexico
🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Coordinación Marketing Digital

🔹 Company: Nestle Operational Services Worldwide SA

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

  • Developing digital communication solutions within the Marketing Plan
  • Acting as a Single Point of Contact (SPOC) for business communications
  • Supporting the creation of strategic briefs and managing digital media strategies
  • Coordinating budget rationalization for digital projects

ASSUMPTION: The applicant is expected to integrate and manage multifaceted digital projects while coordinating with various internal and external stakeholders, given the role's demand for overseeing complex digital ecosystems.

📋 Key Responsibilities

✅ Lead digital projects and provide digital tools training to stakeholders

✅ Co-develop and implement digital strategies

✅ Collaborate with marketing, e-Biz, IT, and E-Commerce teams

✅ Identify digital ecosystem opportunities and enhance brand experiences

✅ Maintain brand reputation and crisis management

✅ Oversee paid media investments and performance benchmarks

ASSUMPTION: The candidate will need to balance strategic foresight and tactical execution carefully to manage both digital initiatives and teams effectively.

🎯 Required Qualifications

Education: Degree in Marketing, Advertising, or related fields

Experience: 1 to 3 years in digital content or media coordination

Required Skills:

  • Digital Marketing
  • Content Creation
  • Google Analytics

Preferred Skills:

  • Project Management
  • Crisis Management

ASSUMPTION: Intermediate to advanced English proficiency is expected for effective communication across Nestlé's global operations.

💰 Compensation & Benefits

Salary Range: Not specified, typical compensation would likely align with industry standards for similar roles in Mexico City.

Benefits:

  • Health insurance
  • Retirement savings plans
  • Employee discounts on Nestlé products

Working Hours: 40 hours per week

ASSUMPTION: Nestlé likely offers comprehensive benefits typical in large multinational companies to support employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: Over 273,000 employees worldwide, positioning it as a leading player in the industry

Founded: 1866

Company Description:

  • World's largest food and beverage company
  • Focus on enhancing quality of life with food products
  • Diverse portfolio including almost every food and beverage category

Company Specialties:

  • Coffee and Beverages
  • Infant Nutrition
  • Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé's scale and diversity offer vast career development opportunities for employees in digital and marketing realms.

📊 Role Analysis

Career Level: Mid-level role suitable for candidates with some prior experience in digital marketing

Reporting Structure: Likely reports to a Marketing or Digital Director

Work Arrangement: On-site in Mexico City

Growth Opportunities:

  • Access to global projects and learning resources
  • Potential for cross-departmental collaboration
  • Opportunities to influence brand strategy and reputation

ASSUMPTION: Candidates might leverage the role's strategic elements to propel their careers in digital and brand management.

🌍 Location & Work Environment

Office Type: Corporate office in a central urban area

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

  • Rich cultural heritage and vibrant city life
  • Good public transportation and connectivity
  • Growing tech and digital marketing industry

Work Schedule: Standard business hours with possible flexibility based on project needs

ASSUMPTION: The office setting and city location offer dynamic work-life balance opportunities.

💼 Interview & Application Insights

Typical Process:

  • Initial screening call with HR
  • Technical interview with the digital marketing team
  • Final interview with senior management

Key Assessment Areas:

  • Digital strategy acumen
  • Project management expertise
  • Stakeholder communication skills

Application Tips:

  • Highlight specific digital marketing projects
  • Demonstrate understanding of brand reputation management
  • Showcase cross-functional collaboration experience

ATS Keywords: Digital Marketing, Content Creation, Brand Management, Stakeholder Engagement

ASSUMPTION: Applicants should prepare to exhibit both technical and strategic skills pertinent to digital media management.

🛠️ Tools & Technologies

  • Google Analytics
  • Social media management platforms
  • Content creation tools (e.g., Adobe Creative Suite)

ASSUMPTION: Familiarity with standard digital marketing tools will be pivotal in executing day-to-day tasks.

👔 Cultural Fit Considerations

Company Values:

  • Respect for diversity
  • Commitment to sustainability
  • Passion for excellence

Work Style:

  • Collaborative and team-oriented
  • Driven by data and insights
  • Agile and adaptable to change

Self-Assessment Questions:

  • How do I handle multi-stakeholder projects?
  • Can I lead digital strategies effectively?
  • Am I comfortable with crisis management scenarios?

ASSUMPTION: An alignment with Nestlé's commitment to quality and sustainability is beneficial for potential candidates.

⚠️ Potential Challenges

  • Managing complex digital projects simultaneously
  • Balancing strategic and tactical responsibilities
  • Navigating cross-cultural communication in a global company
  • Adapting quickly to new digital trends

ASSUMPTION: The role requires resilience and flexibility to address evolving industry and market demands.

📈 Similar Roles Comparison

  • Greater focus on digital transformation than traditional marketing roles
  • More strategic involvement compared to digital specialist positions
  • Higher stakeholder interaction than typical digital marketing jobs

ASSUMPTION: This role may offer broader strategic exposure compared to counterparts in smaller companies.

📝 Sample Projects

  • Launching a cross-platform digital marketing campaign
  • Developing a digital content platform for consumer engagement
  • Implementing a crisis management plan for a brand issue

ASSUMPTION: Experience with projects that synchronize multiple digital channels will be advantageous.

❓ Key Questions to Ask During Interview

  • What are the primary goals for this role in the next year?
  • How does this position fit into the overall marketing strategy?
  • What resources and tools are available to drive digital initiatives?
  • How does Nestlé support professional development and career growth?
  • What are the challenges the digital marketing team is currently facing?

ASSUMPTION: Asking informed questions can demonstrate your strategic thinking and commitment to the role.

📌 Next Steps for Applicants

To apply for this position:

  • Submit your application through Nestlé's careers page
  • Prepare a detailed resume highlighting relevant digital marketing experience
  • Include a cover letter tailored to the job role and company
  • Gather professional references and examples of previous projects
  • Monitor your email for an interview invitation and confirmation

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.