🔹 Job Title: Coordinador(a) de Marketing
🔹 Company: Goodyear
🔹 Location: Yumbo, Valle del Cauca, Colombia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on strategic planning and execution.
✅ Offer marketing promotion and communication services to build and maintain the Goodyear brand
✅ Manage relationships with advertising agencies, media, and public relations
✅ Support sales teams by maintaining communication about marketing program progress, analysis, and opportunities
✅ Conceptualize and design marketing campaigns and promotions, supporting logistics and implementation in the distributor network
✅ Manage promotional material inventory, deliveries, and dates
✅ Organize corporate events, coordinating pre-, during, and post-event activities
✅ Communicate brand messages to consumers through various traditional and digital channels, including social media
✅ Plan, manage, track, and report marketing communication budgets and expenses
✅ Monitor and evaluate marketing investment metrics and ROI
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Education: Professional degree in Industrial Engineering, Marketing, Administration, or related fields
Experience: Minimum 4 years of proven experience in branding, product marketing, or corporate communication, with at least 1 year of leadership experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in multinational organizations and managing advertising agencies, media, and public relations will be strongly considered.
Salary Range: The salary range for this position is COP 3,500,000 - COP 5,000,000 per year, based on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Colombia.
Benefits:
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal equity.
Industry: Goodyear operates in the motor vehicle manufacturing industry, focusing on the production and distribution of tires for various applications, including automotive, aviation, commercial, consumer, and earthmover vehicles.
Company Size: Goodyear employs approximately 74,000 people worldwide and operates in 57 facilities across 23 countries. This large-scale operation allows for diverse career opportunities and extensive resources for employee development.
Founded: Goodyear was founded in 1898 and has since grown to become one of the world's largest tire manufacturers, known for its innovation, quality, and commitment to sustainability.
Company Description:
Company Specialties:
Company Website: https://www.goodyear.com/corporate
ASSUMPTION: Goodyear's extensive global presence and commitment to innovation provide ample opportunities for career growth and development.
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management or specialized roles within the marketing department.
Reporting Structure: The Marketing Coordinator reports directly to the Marketing Manager and works closely with the sales, product, and customer service teams.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects, depending on the company's policies and the employee's performance.
Growth Opportunities:
ASSUMPTION: Successful candidates will have a strong desire to learn, adapt, and grow within the organization, taking advantage of the available training and development opportunities.
Office Type: The Yumbo office is a modern, professional environment with a collaborative work culture.
Office Location(s): Yumbo, Valle del Cauca, Colombia
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, from 8:00 AM to 5:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines or attend events.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be willing to adapt to changing priorities and workloads.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Branding, Communication, Advertising, Public Relations, Sales Support, Event Organization, Budget Management, ROI Evaluation, Flexibility, Integrity, Leadership, Teamwork, Adaptability, Problem-Solving
ASSUMPTION: The interview process may vary depending on the specific needs of the department or the company's current hiring practices.
ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong alignment with Goodyear's values and a commitment to their work style will be more likely to succeed in this role.
ASSUMPTION: Successful candidates will be proactive, organized, and able to manage their time and priorities effectively to overcome these challenges.
ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it aligns with their career goals.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the marketing coordinator may be responsible for, rather than representing a comprehensive list of potential tasks.
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make a more informed decision about their application.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.