COORDINADOR DE ACTIVOS MARKETING | STAFF MX

📌 Core Information

🔹 Job Title: COORDINADOR DE ACTIVOS MARKETING | STAFF MX

🔹 Company: Arca Continental, S.A.B. de C.V. P

🔹 Location: Mexico

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating and supervising sports, music, and cultural sponsorships
• Implementing Coca-Cola Company campaigns in venues and events
• Developing and executing brand experiences and initiatives
• Protecting brand image and enhancing product consumption at venues and events

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Evaluate and optimize the cost of sponsorships and venues considered in Arca Continental's business plan

✅ Implement and coordinate Coca-Cola Company campaigns in venues and events

✅ Develop, plan, and execute brand experiences with assets (venues, events, influencers, etc.)

✅ Protect the brand image of Arca Continental's products in venues and events

✅ Develop and implement initiatives to enhance product consumption within venues and events

ASSUMPTION: The candidate should be comfortable working in a fast-paced environment and have strong attention to detail.

🎯 Required Qualifications

Education: Degree in Marketing, Graphic or Industrial Design, Communication, Digital Marketing, Journalism, or a related field

Experience: 2-5 years of experience in sponsorship coordination, advertising coordination, or marketing coordination

Required Skills:

• Negotiations
• Feasibility Analysis
• Advertising Material Knowledge
• Digital Marketing
• Administration
• Public Relations
• Advertising
• Power Point (advanced)
• Power BI (desirable)

Preferred Skills:

• Spanish language proficiency
• Bilingual (Spanish/English)

ASSUMPTION: The candidate should have a strong understanding of the marketing industry and be familiar with various marketing channels.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between MXN 35,000 and MXN 55,000 per month, based on industry standards for a marketing coordinator role in Mexico with 2-5 years of experience.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on products

Working Hours: Full-time position, Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Arca Continental operates in the food and beverage industry, focusing on the production, distribution, and sale of non-alcoholic beverages and snacks.

Company Size: Arca Continental is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Arca Continental was founded in 1926 and has since grown to become one of the largest Coca-Cola bottlers in the world.

Company Description:

• Arca Continental produces, distributes, and sells non-alcoholic beverages under The Coca-Cola Company brand, as well as snacks under the brands of Bokados in Mexico, Inalecsa in Ecuador, and Wise in the US.
• The company serves over 119 million consumers in northern and western Mexico, Ecuador, Peru, northern Argentina, and the southwestern region of the US.
• Arca Continental is committed to providing equal employment opportunities and does not discriminate based on race, ethnicity, religion, nationality, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected characteristic.

Company Specialties:

• Non-alcoholic beverages
• Snacks
• Marketing and advertising
• Sales and distribution

Company Website: http://www.arcacontal.com/

ASSUMPTION: Arca Continental's extensive experience and large market presence make it an attractive employer for marketing professionals seeking to grow their careers in the food and beverage industry.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 2-5 years of experience, seeking to develop their skills in sponsorship coordination and event management.

Reporting Structure: The candidate will report directly to the Marketing Manager and work closely with other marketing and sales team members.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Advancement to senior marketing roles within the company
• Expansion of responsibilities to include additional markets or product lines
• Cross-functional collaboration with other departments to gain a broader understanding of the business

ASSUMPTION: The candidate should be proactive in seeking out opportunities for professional development and growth within the company.

🌍 Location & Work Environment

Office Type: Arca Continental's offices are modern and well-equipped, providing a comfortable and productive work environment.

Office Location(s): The company's headquarters are located in Monterrey, Nuevo León, Mexico, with additional offices in other major cities throughout the country.

Geographic Context:

• Monterrey is the capital and largest city of the state of Nuevo León, located in northeastern Mexico.
• The city is known for its vibrant culture, rich history, and strong economy, with a significant presence of multinational corporations.
• Monterrey offers a variety of entertainment options, including museums, theaters, and sports events, as well as a diverse food scene.

Work Schedule: The work schedule is Monday to Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director

Key Assessment Areas:

• Marketing and advertising knowledge
• Event planning and coordination skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of successful marketing campaigns or events you have coordinated to discuss during the interview

ATS Keywords: Marketing, Advertising, Sponsorship, Event Planning, Brand Management, Consumer Behavior, Campaign Development, Market Research, Product Launch, Brand Activation

ASSUMPTION: The candidate should be proactive in researching the company and the role to demonstrate their enthusiasm and understanding during the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Power BI
• Social media platforms (Facebook, Instagram, Twitter)
• Event planning and management software (e.g., Eventbrite, Cvent)

ASSUMPTION: The candidate should be comfortable using common marketing and event planning tools and technologies, as well as learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Responsibility
• Innovation
• Collaboration
• Customer focus

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a team and collaborating with others to achieve common goals?
• Do you have strong problem-solving skills and the ability to make decisions under pressure?

ASSUMPTION: The candidate should be a strong cultural fit for Arca Continental, with a positive attitude, strong work ethic, and a commitment to the company's values and mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including internal teams, external vendors, and event partners
• Adapting to changes in priorities and project scope
• Navigating a large, complex organization with multiple departments and teams

ASSUMPTION: The candidate should be comfortable working in a challenging, fast-paced environment and be able to manage their time and priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Event Coordinator position, with a focus on sponsorship management and brand activation
• In the food and beverage industry, this role is comparable to similar positions at other major beverage companies, such as Coca-Cola FEMSA or PepsiCo
• Career progression in this role may lead to senior marketing positions, such as Marketing Manager or Brand Manager, with additional responsibilities and leadership opportunities

ASSUMPTION: The candidate should research similar roles in the industry to understand the market demand and competitive landscape for marketing professionals with their level of experience.

📝 Sample Projects

• Coordinating a sports sponsorship event, including venue selection, vendor management, and on-site execution
• Developing and implementing a brand activation campaign for a new product launch, including consumer engagement and sampling events
• Managing a team of marketing interns to support event planning and execution for a major brand campaign

ASSUMPTION: The candidate should be able to provide specific examples of their experience and achievements in marketing and event coordination to demonstrate their qualifications for the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: The candidate should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or events you have coordinated to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.